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DESTINATION MANAGEMENTEXPERIENCE
OF
TURKEY
February, 2019
MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
Gürsel GÜNDOĞDUCulture and Tourism Expert
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MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
• Tourism Development Process
• Destination Management Principles
• Destination Management Organizations
CONTENTS
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TOURISM DEVELOPMENT PROCESS
MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
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• DECLARATION OF∙ TOURISM CENTERS (TC)∙ CULTURE & TOURISM
PROTECTION& DEVELOPMENT REGIONS(CTPDR)
• PLANNING• LAND ALLOCATION• CERTIFICATION AND CONTROL•
INCENTIVES (INFRASTRUCTURE, ENERGY SUPPORT, FINANCIAL
SUPPORT, TECHNICAL SUPPORT)
MISSION, AUTHORIZATION AND RESPONSIBILITY
MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
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ACCORDING TO THIS LEGISLATION:• RESEARCHING POTENTIONAL AREAS•
DECLARING TOURISM CENTERS• PHYSICAL PLANNING ACTIVITIES IN THE
DECLARED CULTURAL AND TOURISM PRESERVATION AND DEVELOPMENT
AREAS
• ALLOCATION STATE OWNED LANDS TO PRIVATE INVESTORS
• ACTIVITIES FOR CULTURAL CENTERS• MONETARY AND TECHNICAL
SUPPORT FOR
INFRASTRUCTURE (SEWAGE, WATER PIPES, ELECTRICITY)
STRUCTURE OF TOURISM LAW (LAW NO 2634)
MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
• CERTIFICATION AND MONITORING OF TOURISM FACILITIES
• CERTIFICATION OF TRAVEL AGENCIES• GENERATION OF TOURISM
STATISTICS• MARINE TOURISM ACTIVITIES
ARE CARRIED OUT.
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MANİSA
DENİZLİ
KONYA
TOKAT
BİNGÖL
ARDAHAN
DÜZCE
DECLARED TOURISM CENTERS
Grafik1
1982-1990
1990-1995
1995-2000
2000-2019
Adet
108
128
267
172
52
108
128
267
Sheet1
1982-19901990-19951995-20002000-2019
Adet52108128267
Sheet1
Adet
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DESTINATION MANAGEMENT PRINCIPLES
MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
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THE MAJOR AIM:
DIVERSIFICATION OF TOURISM ACTIVITIES AND EXPANDINGTOURISM
SEASON TO 12 MONTHS
THE VISION:
TO MAKE TOURISM A HEADING SECTOR FOR INCRESINGEMPLOYMENT AND
REGIONAL DEVELOPMENT AND TO MAKETURKEY AN INTERNATIONAL BRAND AMONG
THE FIRST 5 COUNTRIESIN THE GLOBAL TOURISM MARKET ACCORDING TO
TOURISTNUMBERS AND TOURISM REVENUE UNTIL 2023.
TOURISM STRATEGY CONSISTS OF
TWO MAIN PARTS:
STRATEGIES – 2023ANDACTION PLAN - 2007- 2013
VISION OF TOURISM STRATEGY
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MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
To ensure sustainable developmentof tourism,
To extend the tourism seasonthroughout the year by
diversifyingtourism products,
To extend the tourism activities fromcoastal and urban areas to
rural andinterior regions,
To be one of the top five countriesconsidering tourism income by
theyear 2023.
TURKEY TOURISM STRATEGY (2023) MAIN OBJECTIVES
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• To achieve institutionalization through councilsto be
established at national, regional,provincial and local level within
the context of«Good Governance»
• To ensure full and active participation oftourism sector as
well as all related public andprivate entities and
Non-GovernmentalOrganizations (NGOs) in relevant decisionmaking
process.
TURKEY TOURISM STRATEGY (2023) DESTINATION APPROACH
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DESTINATION MANAGEMENT PRACTICES
MINISTRY OF CULTURE AND TOURISMGeneral Directorate of Investment
and Establishments
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13
DESTINATION MANAGEMENT ORGANIZATIONS
• Ministry of Culture and Tourism•Tourism Consultation
Councils
•Non- Governmental Organizations (Assosiations
andFoundations)
•Public Private Partnerships (Local Tourism
InfrastructureUnions, GATAB, etc.)
•Non-Profit Organizations (Convention&Visitor
Bureaus)(Winter Tourism Corridor DMOs)
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İstanbulConvention &
Visitors Bureau
www.icvb.org.tr/
Antalya Convention Bureau
www.antalyaconvention.org
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15
Kayseri Erciyes A.Ş.www.kayserierciyes.com.tr
Ejder 3200www.ejder3200.com
Antalya Promotion and Tourism Development Inc.
www.antalyadestination.comBelek Tourism Investors Union
www.betuyab.com.tr/en
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FOR MORE INFORMATION PLEASE CONTACT WITH:
Tel: +903124707515
Fax: +903122128
394
e-mail: [email protected]
www.kulturturizm.gov.tr
www goturkey com
Thank you for your attention..
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