DETAILED BIO-DATA

Prof. Pradeep Kumar Yadav

(Prof. P.K.Yadav)

Formerly

Pro Vice-Chancellor

MJP Rohilkhand University, Bareilly

Ex Head & Dean & UGC Professor Emeritus

Faculty of Management

MJP Rohilkhand University

Bareilly- 243006, (U.P.), India.

Presently

Professor

Gautam Buddha University, Greater Noida, (U.P.)

Mobile No. – 09412293114

BIO-DATA

Name Date of Birth

Dr. Pradeep Kumar Yadav (Dr. P.K.Yadav) 23-08-1952

Present Position Professor, School of Management Gautam Buddha University, Greater Noida, (U.P.)

Former Position Professor, Ex Pro-Vice-Chancellor, Head & Dean, UGC Professor Emeritus Department of Business Administration, Faculty of Management MJP Rohilkhand University, Bareilly -243006, U.P, India

Permanent Residential Address

45/ II Suresh Sharma Nagar, Bareilly-243006, U.P , India

(Contact No.) (M)-9412293114, (M)-9411941726

Email Id Languages Known

pkyadav_bly@yahoo.com English and Hindi

Education

Degrees Institution Year Details

Ph.D in Management MD University, Rohtak 1984 Thesis topic: Consumer attitude towards tonic – A comparative study of a cross section of doctors and non-doctors

MBA MD University, Rohtak 1979 Marketing & HR

B. Pharm Sagar University, Sagar 1977 Pharmaceutical Sciences

Career Profile

Organisation / Institution Designation Duration Role

MD University, Rohtak Lecturer Oct. 1979 – Nov 87 Teaching & Research

Department of Business Administration, MJP Rohilkhand University, Bareilly

Reader Dec. 1987– March 1995 Teaching & Research

Department of Business Administration, MJP Rohilkhand University, Bareilly

Professor April 1995 – June 2015 Teaching& Research

Department of Business Administration, MJP Rohilkhand University, Bareilly

Head Jan 1989 –June 2008 July 2011 – July 2014

Teaching, Research & Administration

Faculty of Management, MJP Rohilkhand University, Bareilly

Dean Jan 1989 – June 2003 Oct 2006 – Oct 2008 Oct 2011- Oct 2014

Teaching, Research & Administration

MJP Rohilkhand University, Bareilly

Pro-Vice Chancellor

Dec 2007- Nov 2009 Administration

Note: Superannuated from MJP Rohilkhand University Bareilly - on 23rd August 2014, but continued as Professor during the academic session 2014-15 i.e till 30th June 2015, followed by UGC Emeritus Fellowship, Presently Professor in School of Management in GBU, Greater Noida Administrative Experience

Worked as Head & Dean of the Faculty of Management and P VC of the MJP Rohilkhand

University

Worked as Chief Hostel Warden in MJP Rohilkhand University from 1991-Til date.

Worked as Observer of University for conducting University exams.

Worked as Chief Coordinator- University Evaluation Center ( Confidential Work)

Member of various Administrative bodies of University like Executive Council, Acdemic Council,

Board of Studies etc.

President of MJP Rohilkhand University Management Society (Alumni) India for last 17 years.

Member- Expert Panel to inspect college for University affiliation and approval of courses in India

Role and Responsibilities held at MJP Rohilkhand University, Bareilly, India:

To give lectures, demonstrations, case studies etc. to MBA students.

To conduct Research work, Ph.D supervision

Placement Coordinator for MBA students.

To give lectures to Hotel Management & Catering Technology students for the subjects as

assigned.

To develop course outline for the subjects as assigned.

To assist in University examinations and evaluation of papers assigned.

IIM Work Shop:

Participated in Management Development Programme on “Educational Excellence in Colleges and

Universities” held at IIM Calcutta during July 21-25, 2007.

AICTE Assignments:

Worked as expert in different committee of All India Council for Technical Education (Apex Body of

Government of India) , New Delhi.

Worked as expert panel for national board of accreditation.

UGC Assignments:

Worked as expert on UGC panel for evaluation & accreditation of different Universities and institutions in the country. Visits to different Educational Institutions continuous as NAAC Chairperson.

AICTE Research Project:

Worked on one AICTE sponsored research project of the tune of Rs 9 lakhs.

Foreign Visits for Academic Purpose:

International University of Commerce, Bangkok, (THAILAND) – 2011

SLITHM & Colombo University, Colombo, (SRILANKA) – 2011

The Emirates Academy of Hospitality Management, DUBAI( UAE),2010

Skyline University, SHARJAH ( UAE), 2010

Waljat College of Applied Science, Muscat, SULTANATE OF OMAN-2006.

Bank of Baroda, DUBAI(UAE)-2006

British Petroleum, ABU DHABI ( UAE)-2006

Nanyag Technological University, SINGAPORE, 1994

State university of economics at Tashkend,Uzebekistan.

Kuala Lumpur(Malaysia),Tailors University.

Institute of Tourism, Bali Republic of Indonesia.

Teaching Experience ( Subjects/Courses Taught)

Marketing Management,

Production Management,

Advertising Management,

Sales Management,

Marketing Research,

Managerial Economics,

International Marketing,

Strategic Management & Business Policy

General Management

Honors & Awards

“Professional Award” by Himalayan Group of Institutions

Award for “Distinguished Resource Person” given by MM group of Institutions, Ambala

Award entitled, “The Convergence,” given at the International Conference held in 2001, by

Delhi School of Professional Studies, New Delhi

“Distinguished Management Expert of the Year-2003”, By Khandelwal College of Management,

Bareilly

“Roll of Honour” By Lal Bahadur Shastri Institute of Management-2003

Best research paper award at the International Conference held in 2006 at Muscat, Oman

“Man of the Year” Awarded by Harrow Educational Society, Bareilly

Honored by MJP Rohilkhand University for outstanding contribution in research and other

activities of the University. The citation was read out & presented by the then Honorable Vice-

Chancellor in 2007 on Foundation Day. ( Feb15,2000)

“Academician of the Year” Awarded by Amrapali Education Society- Haldwani

“Award for outstanding contribution in Education” by International Rotary Club

Awarded “Best Professor-Teaching Marketing Management” during a function for

recognition of national business schools, organized by ABP News on 29th June2013, at hotel

Taj Lands Mumbai.

Honored with “Rajiv Gandhi Excellence Award in Education” by Indian Solidarety Council

and International Institute of Education & Management in a function held at Krishna Manon

Bhawan Auditorium New Delhi on Oct’3,2013.

Honored with Indra Gandhi Shiksha Siromani award by Indian Solidarety Society . The

program was held at Krishna Manon Bhawan Auditorium New Delhi on Dec.21,2013.

Bestowed with the honour of “Fellow” of Indian commerce association.

Publications

Books / Monographs Year of Publication

Title Publisher

2009 International Business – Text & Cases Prentice Hall of India 1995 Marketing Strategies Anamika, New Delhi

-

Articles published in business news paper

“Marketing Strategy for Rural Areas”, The Economic Times ( Marketing Management Section) Vol.

XI, No.16, April 11, 1984,p.IV

“Application Marketing Strategies in Combating population problems in India”, The Economics

Times, Vol. XXIV, No.133, p.8

“Need a Tonic?” The Economic Times , Feb. 23, 1989, p.8

Research & Training Experience

Report of Indian Drug and Pharmaceutical Ltd., Prepared and submitted to M.D University

Worked on a research dissertation dealing with the consumer behaviour in regard to tonics and submitted the same to M.D University.

Guided MBA students for their dissertation/project reports dealing with the following topic :

1. Consumer perception of public utility services- A study of second class reservation

services of Indian Railway.

2. Marketing of Vanaspati Ghee and Edible oils- A consumer profile, a case study of

consumer of Delhi city.

3. Marketing strategies for consumer Electrical Durables-A case of T.V and domestic

refrigerator.

4. Development of Marketing Strategies to increase Export potential of Indian Drugs

and Pharmaceuticals to African Countries.

5. Effectiveness of Advertising Media- A case of Toilet Soap.

6. Consumer evaluation of two wholesalers- A comparative study of Scooters,

Motorcycles & Mopeds.

7. Analysis of buyer behaviour- A case study of ceramic glazed tiles.

8. Wheat Marketing Practices in Haryana.

9. Identification of potential pockets for the promotion of Tractors sale- A case study

of company.

10. TV Viewers evaluation of Advertising- some ethical issues.

11. Consumer attitude towards shaving cream- A case study of Indian consumer

12. Advertisement and their effects- A case study.

13. Consumer attitudes towards scooters- A case study of Northern Indian Market.

14. Consumer behaviour towards shaving blades- A case study.

15. Marketing of Fruit Drinks, consumer’s view point- A case study of Delhi city.

16. A critical analysis of consumer behaviour with respect to over the counter (OTC)

Drugs.

17. Consumer preferences of Fruit Drinks- A comparative study of marketed Sohna

Fruit drinks with others.

18. Certain marketing and consumer consideration in regards to mopeds – A case

study

19. Buyer behaviour for consumer durables- A case study of stereo- System owners in

Rothak city.

20. Launching a new product-A case study to develop a market plan for ‘Det

Washmetic’ in Bombay city.

21. Analysis of consumer’s opinion and Marketing considerations in regards to

squashes- A comparative study of Sonha Squash with others.

22. Behavioural analysis of consumers with respect to cigarettes- A comparative study

of students with others.

23. A Critical Analysis of consumers view points towards household durables- A case

study of refrigerators.

24. A comparative study of media effectiveness TV v/s Print Media. A case study of

toothpaste.

25. Consumer buying behaviour towards durables- A case of televisions.

26. Consumer perception towards advertising- A comparative study- collegians and

non collegians.

27. Consumer perception towards different brands of toothpaste.

28. Promotional strategies of state level financial institutions in U.P – A study of

UPFC, UPSIDC and PIC UP.

29. Development of marketing strategies for cosmetics on the basis of consumer

profile.

Research Publications:

More then 75 research papers have been published in journals/ seminar proceedings of National and International repute. Some of them are mentioned below:

“A Critical Study Tonics & There Classification”, The Eastern Pharmacist, Vol. XXVI, No.315,

May1983, pp 51-54.

“O.T.C Tonics- A consumers Profile”, The Eastern Pharmacist, Vol. XXVI, No. 309, Sep 1983, pp

65-66.

“Management of Motivational aspect among blood donors”, (Abstract published in official souvenir

of Xth All India Conference of Indian Society of Blood Transfusion & Immunchasmmatalogy), held

at medical college, Rohtak.

“The Making of Salesman”. Udyog Yug, Vol.4, No.2, Dec 1983, p22

“Packing in Drugs & Pharmaceuticals”, The Eastern Pharmacist. Vol. XXVII No. 316, April 1984,

pp 55-57

“Marketing Strategies for Drugs and Pharmaceuticals”, The Eastern Pharmacist. Vol. XXVII,

No.313, Annual Issues, Jan 1984, pp. 77-91.

“Marketing of Tonics in India”, Indian Journal of Marketing, Vol. XVI, No 5, Jan 1984, pp 18-29.

“Advertising in perspective- a case study, Marketology Vol.16, No.3, p 31-33.

“Marketing Mix for Tonics”, Planned Selling, Jan-Feb issue, 1985

“Pharmaceutical Marketing in India- Import dimensions, Planned Selling, March- April 1987, p 21.

“Launching New Product- A case for test Marketing, “ Commerce and Management, Vol. 5, No. 1,

June, 1989,pp 11-18,

“Marketing Research in Drugs and Pharmaceuticals”, The Eastern Pharmacist, Nov 1989.

“Consumer Behaviour with Respect to Pharmaceuticals, Vol. XXXIII, No. 388, April 1990, p. 35-36.

“Audience Perceptions of TV Advertising”, Journal of L.B.S Institute of Management and

Development Studies, Vol.1, No. 3, p. 5-7.

“ Marketing Management : Focus n Consumer Behaviour” Modern Management, Vol. VIII, Nos. 1-

4, Feb 91- Jan1992, p. 18-20

“Re-engineering a Hallmark of Managerial Excellence at Customer Interface” Indian Journal of

Commerce , Vol. 48 , No 185, Dec 1995

“Market potential in rural areas- Strategic considerations”, Vanijya, Vol. 8, March 1996

The concept of E- Banking, Published in proceeding of International seminar on Commerce held at

Bareilly College, Bareilly, Jan 30-31, 2001

Net Banking- Problems & Prospects, , Published in proceeding of International Seminar on

Commerce held at Bareilly College, Bareilly, Jan 30-31, 2001

Tourism Development- Strategic Considerations” , Published in proceeding of National Seminar of

Tourism held at Hindu PG College, Amroha, Feb3-4,2002

“Empowering Customers through CRM- A Business Strategy for Growth” Indian Journal of

Commerce, Vol.56, No. 2&3, April-Sep 2003

Knowledge Entrepreneurs- The Emerging Bread, Musings The Journal of Management, Vol.7, No.

1&2, Dec- Jan2005

“Brand India Strategic Considerations”, Management Trends, Vol.3, No.1, Oct 2005

“Organized Retiling in India- Challenges and Strategies”, Proceedings of International Conference

on Service Industry Held in Muscat – Oman Sep 13 & 14 2006

“Innovative Marketing Strategies in Tourism”, Travel & Tourism Management –Contemporary

Issues and Trends, Book edited by Deepak Gupta- Chapter 8, Ed 2008, Abhishek Publications,

Chandigarh.

Indian Tourism Industry- Marketing Prospective, Cutting Edge Research in Tourism, Book edited

by S.P Bansal, Abhishek Publication, Chandigarh.

“Impact of Rupee Appreciation on BPO Services, Modern Management, Vol.17, No.1, Feb-

April,2008

“Aviation: A Case Study of Low Cost Carrier in India”, Published in proceeding of National Seminar

of Indian Institute of Tourism And Travel Management, Gwalior, Jan 17-18, 2009

“Inclusive Growth- A Case of Rural Sector”, Kaiam Journal of Management Research, Vol.2, No.2,

Nov- Aprl-2010

“Alternate Tourism Practices”, Proceedings of ITC International Conference, Dubai, Sep 10-13,

2010

“Role of Marketing Innovations in Rural Development”, Indian Journal of Public Enterprise, Vol 25,

No. 48, June 2010

“Tourism Perspectives in South-Asian Region”, research paper published in edited book entitled

“Tourism For Development- A Managerial Approach”, Kanishka Publishers, Distributors, New Delhi,

ed 2011, pp 19-30

“Problems and Prospects of Increasing the Tourism Yield in Uttarakhand Region”, research paper

published in edited book entitled “Tourism For Development- A Managerial Approach”, Kanishka

Publishers, Distributors, New Delhi, ed 2011, pp 108-120

Chaired 2nd technical session on “Medical and health tourism” in the international conference on

the focal theme ‘Tourism Towards New Horizons Issues And Challenges’ held on September

5,2013 at Taylor’s University Kuala Lumpur(Malaysia).

Presented one research paper entitled “Impact of social media and bloggers on travel behavior”

In the international conference held at Taylor’s University Kuala Lumpur(Malaysia) on 5-8

September 2013.

“Role of Rural Tourism in Sustainable Development A Case Study On Rural Tourist Destination

Rajgarh, Dist. Sirmour, Himanchal Pradesh” Research Article Published in the Edited Book Entitled

“Tourism , Concepts, Issues and Challenges” pp 539-553 Edited by Prof. S.P.Bansal,Prof Sandeep

Kulshreshtha, Dr. Prashant Gautam Published by Neha Publishers & Distributers Delhi, ISBN-

9789380318578.

“Tourism In India: A 360 Degree Boon” Research Article Published in the Edited Book Entitled

“Tourism , Concepts, Issues and Challenges” pp 200-207 Edited by Prof. S.P.Bansal,Prof Sandeep

Kulshreshtha, Dr. Prashant Gautam Published by Neha Publishers & Distributers Delhi, ISBN-

9789380318578.

“Traits of Consumer Satisfaction Structural Equation Modeling Approach to Study Product

Orientation w.r.t. Soft Beverages” published in GGGI Management Review- A Bi-annual Refereed

International Journal of Management, Vol.3,July-Dec,2013,pp140-150.

“Working Capital Management ,The Case of Small Scale Industry”. Published in Mumukshu A

reviewed and referred research Journal Volume 6 No 1, June2014,PP 1-5.

“Performance Appraisal in Service Sector- A Comparative Study of Public and Private Sector

Banks.” Published in Pacific Business Review International. A International Journal of

Management, Volume 7, issue 1, July,2014. ISSN 0974438X.

“A Study of Rural Tourist at Rajgarh” Research Article Published in the Edited Book Entitled

“Innovations and Challenges” pp 70-80 Edited by Prof. S.P.Bansal,Prof Sandeep Kulshreshtha,

Vishal Kumar, Dr. Prashant Kumar Gautam Published by Bharti Publications,New Delhi, ISBN-

9789385000355.(2015)

“M-Commerce in Tourism: A Novel Revolution” Research Article Published in the Edited Book

Entitled “Innovations and Challenges” pp 157-161 Edited by Prof. S.P.Bansal,Prof Sandeep

Kulshreshtha, Vishal Kumar, Dr. Prashant Kumar Gautam Published by Bharti Publications,New

Delhi, ISBN-9789385000355. (2015)

Other Related Work:

Working as Chairman Placement Bureau in Faculty of Management, Rohilkhand University,

Bareilly, India since 1987.

Supervisor to eight students registered for Ph.D under my guidance.

NATIONAL SEMINAR/ UGC REFRESHER PROGRAM/ FDP ORGANISED:

Organized Four National Level Seminar in Faculty of Management, Rohilkhand University,

Bareilly, India in 1993, 1997, 2003 and 2011

Organized two U.G.C refresher programs in Faculty of Management, Rohilkhand University,

Bareilly, India in the year Feb 2002 and Dec 2002.

Conducted three Faculty Development Programs in Faculty of Management, Rohilkhand

University, Bareilly, India.

Organized National Seminar on the focal theme “ How to Become An Effective Management

Teacher” held on March 29-30,2014. It was sponsored by state Govt.

CHIEF GUEST/ KEY RESOURCE PERSON/ CHAIRMAN IN THE FOLLOWING CONFERENCES : Attended more than 100 Conferences at the National & International level since 1979. However some of them are detailed below.

International Conference on “Woman & Child” Rural Medical College, Loni, Maharashtra, Nov 14-

16,1998

National Conference on “Rural Health”, Rural Medical College, Loni, Maharashtra, Dec 5-7,2002

National Conference on “ Changing Paradigm in Management”, Maharishi Markandehwar Institute

of Management, Kurukshetra, April 09-10,2004

National Conference on “Management Challenges in Next Decade 2005-2015”, United Institute of

Management, May14-15,2005

National Conference on “Convergence of Industries in India, Amrapali Institute, Haldwani.

National Conference on “Dynamics of Employee Engagement HR Initatives”, Dept. of Commerce

and Management Studies, Andhra University, Visakhapatanam, Dec 19-20,2008

National Conference on” Corporate Social Responsibility Making A Difference”, Aravli Institute of

Management, Jodhpur, Dec 2, 2008.

International Seminar on “Consumer Protection & Welfare in Present Senario”, Swami Sukhdev

(PG) College, Shahjahanpur, Dec 20-21, 2008.

61 All India Commerce Conference on “CRM & Value Chain Management”, Nagpur, Dec 27-29,

2008

National Conference on “ Indian Civil Aviation Sector: Future Directions”, Indian Institute of Travel

And Tourism Management, Gwalior, Jan 17-18, 2009

National Conference on “ Mapping of Excellence Challenges Ahead”, Pioneer Institute of

Professional Studies, Indore, Feb 6, 2009

National Conference on “Innovation in Management Practices”, Apeejay School of Management,

New Delhi, June 12, 2009.

UGC Sponsored National Seminar on Making Market Happen”, School of Management Studies,

Punjab University, Patiala, Feb 6-7,2009

National Seminar on “Corporate Social Responsibility in 21st Century”, Dept. of Business

Administration, Sambalpur University, Sambalpur.

National Conference on “Role of Advertising in Rural Building”, KCMT Bareilly, Oct 23, 2010,

Indian Tourism Congress, Dubai, Sep. 10-13, 2010

“Managing Corporate World within 2020” National Conference at Galaxy Global Institute,

Shahabad, Ambala ,Dec 10-11,2010

International Conference on “Impact of Globalization on Managerial Skills”, S.S. P.G.College,

Shahjahanpur, Feb 26-27, 2011

Acted as Resource person in the National Conference on “ Insurance Industry- The Agenda for

Future”, Faculty of Commerce, BHU, Varanasi, April 16-17, 2011

Delivered Key Note Address on “Brand Management In Indian Corporate Sector” and acted as

Chairman of Technical Session-I on Brand Development in the National Conference, Faculty of

Management Studies, MG Kashi Vidyapeeth, Varanasi, April 26-27, 2011

Acted as Chairman in Technical session-II on Tourism Concepts and Impacts, in 3rd International

Conference of ITC held jointly at SLITHM and Colombo University, Sri Lanka, June 22-26, 2011.

Participated in UGC sponsored national conference on “Governance In Neo-liberal Era” held on

30th June- 1st July 2012 Organized by Department of Commerce ,R.K.M.V. Shimla(H.P.).

Participate and present a research paper in Technical session-II in All India Commerce

Conference held at Bangalore University, Bangalore on Oct.05-07,2013.

Acted as guest of honour and key note speaker in the national seminar on “Consumerism and

Socio-Economic Development in India” held at S.S. PG College Sahajahanpur on Nov.9,2013.

Acted as guest of honor and key note speaker in the national seminar on “Marketing of Financial

Services” held at S.R.M.S. Institute of Management Bareilly on Nov.15-16, 2013.

Participated in Director’s Conclave on Jan.18,2014 held at Indian Institute of Tourism and Travel

Management , Gwalior.

Chaired and delivered key note address in the Ist Technical session on the focal theme

“Contemporary issues & Challenges in Commerce ,Management & Technologies” held on Feb.7-

8th,2014 at DAV centenary college, Faridabad.

Delivered key note address on the focal theme “Global Business in Turbulent times” in the

international seminar held on Feb.9,2014 at Chandigarh University in colloberation with Punjab &

Chandigarh Management Association(PCMA).

Delivered key note address on the focal theme “India’s preparation to meet opportunities &

challenges in post recession era” in the national seminar held on Feb.19,2014 at Rajrishi Tandan

open University Allahabad.

Acted as chief guest and shared views & experience on the focal theme “Community Based

Tourism” in the innogaral session of the national seminar held at CSJM University Kanpur on

Feb.21,2014.

Participated and acted as moderator in 6th International convention of Indian Tourism Congress

held at Bali(Indonesia) on 21-24June,2014 in academic collaboration with Govt. Institute of

Tourism, Bali Republic of Indonesia on the Focal theme “Tourism for Community Development

Issues, Lessons and Ideas”.

Actively Participated in 67th All India Conference hosted by KIIT University Bhubaneswar in

collaboration with Utkal University Bhubaneswar held from Dec 27-29,2014 and presented a paper

in III technical session on “Leadership Competencies in Globalised Era”. The paper has been

accepted for publication in the Indian Journal of Commerce.

Participated in the Director’s Conclave held at I.I.T.T.M. in Gwalior on Jan17,2015 and chaired I

Technical session on “Tourism Marketing”.

Participated actively in 7th International Tourism Conference hosted by Indian Tourism and

Hospitality Congress held from Feb 6-8,2015 at Manali (H.P) and Acted as a resource person and

chairman in the technical session on “Inclusive Growth and Sustainable Development :Agenda for

Tourism and Hospitality Industry”.

New program Introduced in MJP Rohikhand University under faculty of Management

Post Graduate Diploma in HRM - Introduced in 1991

Post Graduate Diploma in Marketing Management- Introduced in 1991

The following programs were exclusively developed for defense officers belonging to army

service core:

1. Diploma in Logistics & Resource Management- Introduced in 1993

2. Advance Diploma in Logistics & Resource Management- Introduced in 1994

3. Masters in in Logistics & Resource Management- Introduced in 1995

MBA Marketing - A unique program introduced for the first time in the state of U.P in 1996

MBA Part Time - 3 Years program introduced in 1996

Bachelor of Hotel Management and Catering Technology - 4Year program introduced in 1996

Professional Societies Memberships

Life Member of All India Commerce Association

Life Member of All India Management Association

President of North India Management Association

Life Member of Common Wealth Pharmaceutical Association

President of Rohilkhand University Management Society

Member of Many Academic and Executive Bodies of various Universities , AICTE, UGCetc

President of UP Chapter of Indian Commerce Association with effect from 2011

Supervision at Doctoral Level:

Candidate with following topic have been guided:

Analytical Study of Organization & Management of Bank of India -Awarded in 1998.

Consumerism and Consumer Protection in India- A Multidimensional Approach, Study of

Distt. Bareilly- Awarded in 2000.

A Study of Consumer Buying Behaviour With Respect to Durable Products , A Study of

Television - Awarded in 2000.

Impact of Liberation, Privatization & Globalization on Indian Foreign Trade with western

European Countries- Awarded in 2003.

Formulation of Strategies Based on Consumer Behaviour, With Special Reference to

Passenger Car-Awarded in 2005.

Market Strategies a Study Based On Consumer Behaviour -Awarded in 2005.

A Critical Analysis of India’s Foreign Trade Since 1981 -Awarded in 2006.

Earning Management in Hotel Industry- A study of Selected Five Star Hotels -Awarded in

2008.

Impact of Organizational Behavior on Management Information Systems.

Priority of Sector Financing by Public Sector Bank-A Study of Export Financing of SBI -

Awarded in 2009.

A Study of Consumer Buying Behavior Towards Purchase of Specialty Goods-A case of

cellular phone handsets.

Marketing of Cement in western Uttar Pradesh-Its Problems and Prospects.

A Study of recent patent laws with their effect on Indian Pharma Market and Consumer

Welfare.

Working Capital Management in medium scale Industry; A Critical Study

Consumer Behaiour towards FMCG: The case of Cosmetics in western UP

REFERENCES:

1. Prof. R. S Yadav 2. Prof. Ravinder Vinayak

Ex-Pro Vice Chancellor Head & Dean Lucknow University Deptt. Of Commerce Lucknow (U.P), India M.D University Email: fimslucknow08@gmail.com Rohtak, Haryana, India Tel: +91-9415105501 Email: r_vinayek@rediffmail.com Tel:+91-9416052184

3. Prof. B.P Singh 4. Prof. N.K Gupta Ex. Head & Dean Indian Institute of Management(IIM) Faculty of Commerce Lucknow Delhi University Noida Campus, Noida, India (R) 27, Pitampura, Email: nkg@iimlnc.ac.in New Delhi, India Tel: +91-9871690033 Email: drbpsingh1958@gmail.com Tel: +91-9899655592

+91-9868870222

DECLERATION

The above information is correct to the best of my knowledge and belief.

(P.K.YADAV)