Detailed Syllabus - Class of 2012 Sem II

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Detailed Syllabus

Detailed Syllabus – The Class of 2012 Second

Semester



Marketing Management–II

Class of : 2012 Academic Year : First

Course Code : SL MM 502 Semester : II

Credit : 3 Sessions : 33

Learning Objectives

After completing the course the student will be able to:

• Describe promotion, pricing, and branding decisions in marketing.

•Explain strategic planning & marketing process.

• Analyze the importance of competition and competitive strategies in marketing.

• Evaluate the ethics in marketing.

• Discuss marketing trends.

Detailed Syllabus:

Customer databases and database

marketing: Customer Databases- Data

warehouses and Data Minning

Promotion Decisions: Concept of

Communication and Promotion-mix -

Communication Process - Audience - Objective

- Designing the Measures - The Promotion

Budget - The Promotion-mix - Evaluating the

Promotion- Advertising Decisions - Publicity

and Sales Promotion - Objectives - Tools -

Program - Pre-testing - Implementing -

Evaluating - Principles of Personnel Selling,

Social Media Marketing

.Pricing Decisions: Internal and External

Factors Affecting Pricing Decisions - Pricing

Objectives - Pricing Approaches - Cost-based

Pricing - Buyer-based Pricing - Competition-

based Pricing - New Product Pricing Strategies -

Product-mix Pricing Strategies - Price

Adjustment Strategies - Price Changes. –

Setting the price – initiating and responding to

price changes, price bidding.

Direct and Online Marketing: Growth of direct marketing - Customer database and direct

marketing - Channels of direct marketing -

Online marketing -Internet and E-commerce.

Brand Decisions: Packaging and Labeling

Decisions, and product decisions with emphasis

on e-branding.

Global Marketing: Economics of International

Marketing - Global Markets - Export Marketing

Detailed Syllabus – The Class of 2012 Second Semester

REFERENCE BOOKS AUTHOR / PUBLICATION

Marketing Management,13th e Kotler, Philip, et. al., Pearson

Marketing Management IUP

Marketing Management : Global Perspective

Indian Context, 4th e

Ramaswamy, V S / Namakumari, S. Macmilian

India Limited - 2009

o Marketing, 13th e Etzel, Michael J et al. McGraw-Hill/Irwin

Global Marketing Management, 7th e Keegan, Warren J. Prentice Hall of India

Managing Brand Equity, illustrated edition Aaker, David A. Free Press - 1991



Strategies - Government Support.

Rural Marketing: Concept – building

relationship with rural customers- Role of

Banks, FMCG, Insurance sectors in rural

markets in India.

Strategic Planning and The Marketing

Process: The Strategic Planning Process :

Defining the Company Mission, Objectives and

Roles - The Corporate SWOT - Designing the

Business Portfolio - Planning Functional

Strategies- Developing a marketing plan-

Innovation, Development of Google / internet

strategy, importance of creating platforms. The

Marketing Management Process: TargetConsumers - Developing the Marketing Mix -

Managing the Marketing Effort

Creating Competitive Advantage: Competitor

Analysis - Identifying the Company's

Competitors - Determining Competitor's

Objectives - Identifying the Competitor's

Strengths and Weaknesses - Estimating

Competitor's Reaction Patterns - Selecting

Competitors to Attack and Avoid

Competitive Strategies: - CompetitivePositions - Leader Strategies - Challenger

Strategies - Market-follower Strategies - Niche

Strategies - Balancing Customer and

Competition Orientations, competitive arena

mapping.

Responsibility and Ethics in Marketing:

Social Criticism and Responsibility of

Marketing - Environmental Factors in

Marketing Management - Consumerism and

Consumer Protection Laws in India.

Marketing Trends: Buzz Marketing, Ambush

Marketing. Guerilla Advertising, Bottom of

Pyramid Marketing, Marketing control &

Marketing Audit, Green Marketing.

Cases

• Strategic Planning and Marketing

Process

o Music world Redifining the Indian

music retailing• Creating Competitive Advantage

o Zee Telefilms’ Competitive

Strategies

• Branding

Maggi Brand in India

• Pricing decisions

o Air Deccan India’s first lowcost

airlines

o Pricing policies at Satyam Infoway

• Direct and Online Marketing

o LG India: Direct Selling Microwave

Ovens

• Global Marketing

• IKEA’s Global Marketing Strategy

• Promotion decisions

o Lenovo Building a global Brand

o Naming a Pharma Brand- A Product

Managers dilemma

o Harnessing the power of Online

social communities

• Marketing Organization, Responsibility

and Ethics in Marketing

o Race Specific Drug “ Bidil”

o (Source: Case Studies in Management

Volume V and VII)

Suggested Schedule of Sessions

Topic

No. of

Sessions

Customer Databases & Database

Marketing2

Promotion Decisions

(including case discussion)5

Pricing Decisions


Direct and Online Marketing 2


Semester



(including case discussion)

Branding Decisions 2

Global Marketing


Rural marketing 2

Strategic Planning and The

Marketing Process


4

Creating Competitive Advantage


Competitive Strategies 2

Responsibility and Ethics in

Marketing


2

Marketing Trends 3

Total 33

Financial Management II


Course Code : SL FI 502 Semester : II


Learning Objective

After completing the course the student will be able to

● Explain financial Analysis

● Evaluate capital budgeting decisions

● Explain Capital Structure

● Assess the dividend decisions

● Describe working capital management


Financial Management Financial Management – IM Pandey- TMH

Financial Management IUP

Financial Management: Theory & Practice, 9th e Eugene F Brigham et al. The Dryden Press -

1999

Principles of Corporate Finance, 8th e MYERS, BREALEY. Tata Mcgraw-Hill - 2007

Financial Management and Policy, 12th e James C Van Horne. Prentice-Hall, India

Essentials of Corporate Finance, 6th e Stephen A. Ross et al. McGraw Hill Publishing

- 2007

Fundamentals of Financial Management, 4 th e Chandra, Prasanna. Tata McGraw-Hill - 2005

Financial Management , 9th e IM Pandey Vikas Publishing House Pvt Ltd

Corporate Financial Management:

An Introduction, 3rd e

Besant,Raj. Tata McGraw-Hill - 2002

Financial Management , 7th e Ravi M. Kishore. Taxmann's - 2009




Corporate Finance: Theory and Practice, 2nd e Damodaran, Aswath. Wiley - 2001)

Detailed Syllabus

Financial Forecasting: Sales Forecast

-Preparation of Pro-Forma Income Statement

and Balance Sheet - Growth and External

Funds Requirement - EFR

Leverage: Measuring and analyzing the

implications of Leverage - Operating Leverage,

Financial Leverage and Total Leverage.

Capital Structure Theories: Net Income

Approach - Net Operating Income Approach

-Traditional Approach - Modigliani-Miller Model (MM), Miller Model - Criticisms of MM

and Miller Models - Financial Distress &

Agency Cost - Asymmetric Information Theory.

Capital Structure Policy: Business & Financial

Risk - A Total Risk Perspective - Business &

Financial Risk - A Market Risk Perspective

-Determinants of Capital Structure Decision

-Approach to Estimating the Target Capital

Structure - Variations in Capital Structures,

EBIT / EPS Analysis and ROI / ROE Analysis

Dividend Policy: Traditional Position - Walter

Model - Gordon Model - Miller-ModiglianiPosition - and Rational Expectations Model.

Estimation of Working Capital Needs:

Objectives of Working Capital (Conservative vs

Aggressive Policies), Static vs Dynamic View

of Working Capital - Factors Affecting the

Composition of Working Capital

Independence among Components of Working

Capital - Operating Cycle Approach to Working

Capital.

Inventory Management: Nature of Inventory

and its Role in Working Capital - Purpose of

Inventories - Types and Costs of Inventory

-Inventory Management Techniques - Pricing of

Investments - Inventory Planning and Control.

Receivables Management: Purpose of

Receivables - Cost of Maintaining Receivables

- Credit Policy Variables (Credit Standard,

Credit Period, Cash Discount, Collection

Program), Credit Evaluation - and Monitoring

Receivables.

Financing Current Assets: Behaviours of

Current Assets and Pattern of Financing

-Accruals - Trade Credit - Provisions - Short-

Term Bank Finance - Public Deposits,

Commercial Paper - Factoring

Treasury Management And Control - Cash

Management: Meaning of Cash - Need for and

Objectives of Cash Management - Cash

Forecasting and Budgets - Cash Reports - and

Efficient Cash Management. Multinational

Financial Management-Needs of Importer,

Needs of Exporter in terms of Foreign exchange-Bid ask rates, Spot -TT buying - selling

-Forward rates- Cross rates roll of Banks/Forex

dealers

Introduction to Cost Concepts: Interface of

Financial Accounting with Cost Accounting,

Cost- Types of costs- Historical Costs, Future

Costs, Standard Costs, Period Cost, Prime Cost,

Direct & Indirect Cost, Opportunity Cost,

Imputed Cost, Programmed Cost, Joint Cost,

Sunk Cost, Discretionary Cost, Out of - Pocket

Cost, Differential Cost, Capacity Cost,

Conversion Cost, Committed Cost- Cost Unit

-Cost Center.

Cost Accounting: Cost accumulation - cost

object - cost assignment - cost classification

-cost tracing - cost allocation - cost application

-cost driver - variable cost and fixed cost -

costs in financial statements - mechanics of cost

accumulation - cost behaviour and cost

estimation - techniques of costing.

Preparation of Cost sheet: Prime Cost,

Overheads, Cost sheet

Cost -Volume -Profit Analysis: The

Relationship of Costs and Profits with Volumes

- Use of CVP Analysis - Marginal Costing-Marginal Costing and Absorption Costing

Distinguished - Break-even Point

Contribution Margin Approach.

Decisions involving Alternate choices: Nature

of managerial decision making - characteristics

of cost for decision making - concept of

differential costs - decision to make or buy

-decision to accept a special order - decision to

drop a product line - decision regarding


Semester



equipment replacement - decision regarding

selling or further processing.Current Developments

Cases and Exercises

• Hero Honda’s Dividend Policy

• Intel: Managing Working Capital

• Dressen (Abridged) (A)

• Allied Irish Banks: The Currency

Derivatives Fiasco

• The Fall of United Western Bank

(Source: Case Studies in Management

Volume VIII)


TopicNo. of

Sessions

Financial Forecasting (including case

discussion)3

Leverage 2

Capital Structure Theories and Policy 3

Cases on Capital Structure Theories

and Capital Structure Policy1

TopicNo. of

SessionsDividend Policy 1

Cases on Dividend Policy 1

Estimation of Working Capital Needs


2

Inventory Management 2

Receivables Management 2

Cases on Working Capital

Management, Inventory Management

and Receivables Management

2

Financing Current Assets (including

case discussion)

2

Treasury Management And Control


1

Introduction to Cost Concepts 1

Cost Accounting 2

Preparation of Cost sheet 2

Cost -Volume -Profit Analysis 2

Decisions involving Alternate choices 3

Current Development 1

Total 33




Operations Management


Course Code : SL OP 502 Semester : II


Learning Objective


• Describe operations strategy and competitiveness

• Explain process analysis and product design

• Design manufacturing process selection, and service process selection• Explain terms like Inventory control, Material requirement planning, and supply chain strategy

• Evaluate the importance of TQM in Operations Management

• Discuss project management.


Operations and Supply Management Richard B. Chase – 12ed - TMH

Operations Management IUP

Operations Management – An Integrated Goods

and Services Approach, Indian Edition

James R Evans & David A. Collier, Thomson

South-Western

Operations Management Strategy and Analysis,

7th e

Krajewski,Lee J. et al. Pearson Education India

Production And Operations Management, 8th e Gaither, Norman / Fraizer, Greg. Thomson –

Southwestern - 1999

Operations Management, 4th e Russel / Taylor . Pearson Education India

Detailed Syllabus

Introduction: The Field of Operations

Management, Production Systems, OM in the

Organizational Chart, Operations as Service,

Historical Development of OM, Current Issues

in Operations Management.

Operations Strategy and Competitiveness:Operations Strategy, Operations Competitive

Dimensions, The Corporate Strategy Design

Process, Strategic Fit-Fitting Operational

Activities to Strategy, Productivity

Measurement.

Process Analysis: Process Analysis, Process

Flowcharting, Types of Processes, Measuring

Process Performance, Process Analysis-

Examples, Process Throughput Time Reduction

Product Design: Designing for the Customer –

Quality Function Deployment, Value Analysis,

value Engineering, Designing Products for

Manufacture and Assembly, Measuring Product

Development Performance

Manufacturing Process Selection and Design:

Process Selection – Types of Processes, Process

Flow Structure, Product-Process Matrix

Service Process Selection and Design: The

Nature of Services, an Operational

Classification of Service, Applying Behavioral

Science to Service Encounters, Designing

Service Organizations, Structuring the Service

Encounter, Service-System Design Matrix,

Service Blueprinting and Fail-Safing

Facility Location: Plant location methods-


Semester



Factor rating, Transportation Method (only

formulation), Centroid method, Locating servicefacilities

Facility Layout: Basic Production Layout

Formats, Process Layout (CRAFT) Product

Layout (Assembly Line Balancing), Group

Technology (Cellular) Layout, Fixed-Position

Layout, Retail Service Layout, Office Layout.

Waiting Line Management: Economics of

Waiting Line Problem, The Queuing System,

waiting line methods (MM1 Model in detail)

Strategic Capacity Management: Capacity

Management in Operations, Capacity PlanningConcepts, Capacity Planning, Planning Service

Capacity

Aggregate Sales and Operations Planning:

Overview of Sales and Operations Planning

Activities, The Aggregate Operations Plan,

Aggregate Planning Techniques

Inventory Control: Definition of Inventory,

Purposes of Inventory, Inventory Costs,

Independent versus Dependent Demand,

Inventory Systems, Fixed -Order Quantity

Models, Fixed-Time Period Models, SelectiveControl, including ABC, VED Classifications,

Optional Replenishment System, 2-Bin system

Materials Requirement Planning: Where

MRP Can Be Used, Master Production

Schedule, Material Requirements Planning

System Structure, MRP Examples

Supply Chain Strategy: Supply Chain Drivers,

Supply Chain Strategy, Measuring Supply

Chain Performance, Push Strategy/Pull

Strategy/Push-Pull Strategy, Bullwhip Effect,

Outsourcing, Design for Logistics, GlobalSourcing, Mass Customization.

Total Quality Management: Evolution of

TQM: Quality Specification and Quality Costs,

Six-Sigma Quality, The Shingo System: Fail-

Safe, ISO 9000, ISO 14000

Just-In-Time and Lean Systems: JIT/Lean

Logic, The Toyota Production System,

Elimination of waste, Value Stream Mapping,

JIT/Lean Implementation Requirements,

JIT/Lean in Services

Project Management: Introduction,

Structuring Projects, Work Breakdown

Structure, Network-Planning Models, Time

Cost Models, Managing Resources

Cases and Exercises

• Mass Customization: The BMW Way

• The Making of Xbox 360

• Forefront Manufacturing: Production

Processes and Change Management in

Mainland China• The Delhi Metro Project: Effective Project

Management in the Indian Public Sector

• Quality and Safety Practices at Lego

• Six Sigma at Motorola

• Taiichi Ohno and the Toyota Production

System

• Zara’s Supply Chain Management

Practices

(Source: Case Studies in Management

Volume VIII)


TopicNo. of

Sessions

Introduction 1

Operations Strategy and

Competitiveness (including case

discussion)

2

Process Analysis (including case

discussion)

1

Product Design 1

Manufacturing Process Selection and

Design (including case discussion)

1

Service Process Selection and Design


2

Facility Location 1

Facility Layout 2




TopicNo. of

Sessions

Waiting Line Management 1

Strategic Capacity Management


1

Aggregate Sales and Operations

Planning (including case discussion)

2

Inventory Control 2

Materials Requirement Planning 2

Supply Chain Strategy (including 2

TopicNo. of

Sessions

case discussion)

Total Quality Management


3

Just-In-Time and Lean Systems 2

Project Management (including case

discussion)

3

Case Discussions 4

Total 33


Semester



Human Resource Management


Course Code : SL HR 502 Semester : II


Learning Objective


• Analyse the workforce at the managerial and non-managerial level

• Explain job Analysis & Design

•

Design planning of Human Resources for an organization• Explain recruitment and selection process

• Describe performance and potential appraisal

• Appreciate Employee Training and Management Development

• Write his/her own career development plan

• Explain employee relations, collective bargaining and grievance handling


Human Resource Management Robert L. Mathis, John H. Jackson – 10ed -

Pearson

Human Resource Management IUP

Personnel/Human Resource Management, 3rd e Decenzo, David A. / Robbins, Stephen P.

Prentice Hall of India

Managing Human Resources, 13th e Bohlander / Snell. Thomson - 2004

Human Resource Management, 10th e Ivancevich, John M. Tata Mcgraw-Hill - 2007

Cases & Exercises in Human Resource

Management, 6th e

Stevens, George E. McGraw-Hill/Irwin - 1995

A Handbook of Human Resource Management

Practice -10th e

Armstrong, Micheal. Kogan Page - 2006

Human Resource Management - Text and

Cases, 5th e

Aswathappa, K. Tata Mcgraw-Hill - 2007

Human Resource Management, 6th e Noe, Raymond A et al. Mcgraw-Hill - 2007

Detailed Syllabus

Introduction to HRM: Role of HR Executives-

HRM Functions– Challenges of Human

Resource Management–New Challenges for HR

Executives.

Human Resource Management at Work:

Line Vs Staff Authority – Structure and

Organizational Chart of HR Department.

Globalization and its impact on HR- IT Systems

and HR

Job Analysis and Design: Concept of Job

Analysis and Design, Role analysis –Methods of

Job analysis - Job Description - Job

Specification – Modern Management

Techniques: Job rotation – job enlargement –




Job enrichment. Managing the dejobbed world,

Competency mapping.

Human Resource Planning (HRP): Definition

– Need and Importance of HRP- Process of

HRP–Levels and Types of HRP – Forecasting

Demand for employees- Forecasting supply for

employees-Balancing supply and demand

considerations- HRP Model, Rightsizing

Recruitment and Selection Process:

Definition and concept of Recruitment - Factors

Affecting Recruitment – Sources of

recruitment– Information technology and HR

recruiting on the net (e-Recruitment) -Methodsand Techniques of recruitment Selection

Process- Person Job Fit - Person Organization

Fit –Elements of Selection Process - Steps in the

Selection Procedure – Various types of Tests –

Selection Interview: Methods and Process

(including reference check and medical

examination) - Placement and induction-

Competency testing systems

Performance and Potential Appraisal:

Concept of performance management and

performance appraisal - Objectives of

Performance Appraisal - The Appraisal Process- Traditional Methods and Modern Methods of

Appraisal, (including MBO, 360 degree,

Assessment Centre, Balance Scorecard, etc) –

Appraisers: Manager / supervisor, Self,

Subordinate, Peer, Team and Customer-Pitfalls

in Performance Appraisal – Potential appraisal

Employee Training and Management

Development: Importance and objectives -

Distinction between Training and Development

– Principles of Learning – e-Learning,

Competency Mapping – Assessment Center,Types of training and development – Training

need analysis - Systematic approach to Training

and Development – Evaluation of Training

Managing Careers: Concept – Career stages

-Career Anchors – Career Development Cycle –

Benefits of career planning to individual as well

as organization - Internal mobility: promotions,

transfers, Separation and Succession planning,

downshifting.

Compensation Management: Objectives -

Methods of Job evaluation – Factorsdetermining compensation and pay rates –

Current trends in compensation- Pricing

managerial and professional jobs. Minimum

wages Act, Types of pay structures

Wage and Salary Administration - Nature and

Purpose Minimum Wage, Fair Wage, Living

Wage - Basic Kinds of Wage Plans - Elements

of a Good Wage Plan, Rewards and Incentives -

Short-term Plans - Long-term Wage Incentive

Plans - Requisite Guidelines for Effective

Incentive Plans - Non-monetary Incentives -

Employee Stock Ownership Plans, Payment of Bonus Act, Payment of Gratuity Act

Employee Relations and Collective

Bargaining: Concept and purpose Industrial

Relations - Collective Bargaining - Types –

Process - Pre-requisites - Issues Involved -

Worker Participation in Management, Trade

Unions, Trade Union Act, Industrial Disputes

Act, Factories Act, Workmen’s Compensation

Act.

Grievance Handling: Definition of Grievance -

Causes/Sources of Grievances - GrievanceRedressal Machinery - Model Grievance

Procedure Legislative Aspects of the Grievance

Redressal Procedure in India. Domestic enquiry,

Discipline and disciplinary actions – Dismissal

and Discharge of an employee-Trade Unions.

Quality of Work Life – Emerging Trends:

The Concept of Quality of Work Life (QWL) -

Strategies for Improving QWL, Family

integration processes

Emerging (Recent) Trends in Human

Resource Management: Talent Management -PCMM- Entrepreneurship (Intrapreneurship),

QWL, E-HRM, GHRM, QHRM

Cases

• Starbucks’ Human Resource Management

Policies and the Growth Challenge


Semester



• Human Resource Management: Best

Practices in Infosys Technologies

• Recruitment and Selection

• Employee Training and Development at

Motorola

• Leadership Development at Goldman

Sachs

• Disney: Succession Problems in the Magic

Kingdom?

• ‘Employees First, Customers Second’:

Wegmans’ Work Culture

• Genentech’s Work Culture and Practices

• Racial Discrimination at FedEx

Corporation

• Diversity and Talent Management

Practices at IBM

(Source:Case Studies in Management

Volume VII)


TopicNo. of

Sessions

Introduction to HRM & HRM at

Work (including case discussion)

3

Job analysis and design 2

Topic

No. of

Sessions

Human Resource Planning (including

case discussion)

2

Recruitment & Selection (including

case discussion)

2

Test, Interviews, Placement and

Induction (including case discussion)

3

Performance and Potential appraisal


3

Employee Training and Management

Development

3

Managing Careers (including case

discussion)

2

Compensation Management 2

Wage and Salary Administration

Rewards and Incentives

2

Employee relations and collective

Bargaining (including case

discussion)

2

Grievance Handling(including case discussion)

2

Discipline and Disciplinary Action 1

Quality of work life 1

Emerging trends in HRM 3

Total 33




Macroeconomics & Business Environment


Course Code : SL EC 502 Semester : II


Learning Objective


• Understand and explain the economic environment

• Explain determination of equilibrium income and general equilibrium

• Analyse business cycles, and price instability banking systems• Discuss fiscal policy

• Evaluate open economy frame work


Macroeconomics Dornbush, Rudiger/ Fischer, Stanley/

Stanz, Richard – 7ed - TMH

Macroeconomics IUP

Global Business Environment IUP

Macroeconomics, 10th e Dornbusch, Rudiger et al. Mcgraw Hill - 2008

Macroeconomics, 2nd e Farmer, Roger E.A. Thomson South Western -

2002

Macroeconomic Analysis, 4th e Shapiro, Edward. Harcourt Brace Jovanovich -

1978

Macroeconomics, 18th e Samuelson, Paul Anthony et al. Irwin/mcgraw-

hill - 2004

Macroeconomics Delong, J. Bradford. Mcgraw Hills

Economic Survey 2007-08 Ministry of Finance, Govt. of India, OUP - 2008

Detailed Syllabus

Introduction to Economic Analysis:

Microeconomics Vs. Macroeconomics, Goals of

Macroeconomic policy, Objectives and

Instruments of Macroeconomics

Measuring National output / Income: Concept

of national product, Variants of national

product, Methods of measuring national Income

and problems of measuring, Real Vs Nominal,

Price indices and its applications

Aggregate Demand and Aggregate Supply-

Meaning of AD and AS curves

Determination of Equilibrium Income-

Components of aggregate Demand,

Consumption function, Marginal propensity to

Consume, Determinants of Consumption,

Saving function, Investment function,

Determinants of Investment, Government

spending, Net exports

Product market - Shifts in AD, Concept of


Semester



multiplier - simple multiplier, investment

multiplier, multiplier in the presence of taxesand balanced budget, foreign trade multiplier,

Money market - Functions of money, Demand

for money and supply of money- Determination

of interest rates, Real vs. nominal interest rate,

Hicks –Hansen Model: IS –LM analysis,

Deriving aggregate demand curve

Aggregate Supply - Demand function for

labour, supply function of labour, Labour

market equilibrium under classical and

Keynesian models

General equilibrium using AD curve and AS

curve

Economic Instability and Fluctuations:

Business Cycles: Features of business cycle,

Business cycle theories

Unemployment: Types of unemployment:

Okun’s Law, Impact of unemployment

Price Instability: Types of inflation, Economic

impacts of inflation, Price in the AD-AS

framework, The Phillips Curve,

Monetary policy and the role of bankingsystems- Deposit creation, Balance sheet of a

central bank, Measures of monetary and

liquidity aggregates, Money multiplier,

Instruments of money supply control,

Determination of money supply

Fiscal policy - Fiscal instruments, Tax

structure, Laffer curve, Types of deficits, Fiscal

policy and stabilization, Public debt, Crowding

-out effect.

Open Economy Framework: International Vs.

domestic trade, Theories of International Trade,

Protectionism and WTO, Issues related to tariff,Determination of Exchange Rate, Floating

exchange rate, Fixed exchange rate, Balance of

Payments. Globalization and Global imbalance.

Business Environment in Indian context-

Growth phases, Evolution of institutional

framework - emphasis on planning, public and

private sector, Recent policy measures-

monetary fiscal, foreign trade and technology.

Cases

Macroeconomics

• India: Before and After VAT

• Should Energy be Subsidized?

• The Indian Economy: Dealing with

Inflation

• Softwood Lumber Dispute between

Canada and the USA

• The US-China Exchange Rate Stand-Off

Business Environment

• Hungary’s Reform Process

• Gazprom - Naftogaz Ukrainy Dispute:

Business or Politics?

• The South African Economy: Coping with

the Legacy of Apartheid

(Source:Case Studies in Management

Volume IX)


TopicNo. of

Sessions

Overview of Macroeconomics 1

Measuring National Income/output 4

AD and AS curves – an introduction 1

Aggregate Demand and multiplier 2

Product market equilibrium 2

Money market equilibrium 2

Aggregate supply 2

General equilibrium using AD and

AS curves

1

Economic instability and fluctuations

– Business cycles

1




TopicNo. of

Sessions

Unemployment and price instability 2

Case on The Indian Economy:

Dealing with Inflation1

Monetary policy and the role banking

system (including case discussion)

3

Fiscal policy and instruments


3

TopicNo. of

Sessions

Open economic framework


3

Case on The US-China Exchange Rate Stand-Off

1

Business environment in Indian

context

4

Total 33


Semester



Business Research Methods


Course Code : SL RM 502 Semester : II


Learning Objective


• Explain-what is research, its relevance and significance in business.

• Formulate research design.

• Discuss data preparation.

• Identify the use of bivariate and multivariate analysis and apply in a business situation.

• Use statistical package for data analysis.


Business Research Methods, 7e William G Zikmund, Cingage

Business Research Methods IUP

Business Research Methods Donald R.Cooper and Ramela S.Schindler, Tata

McGraw Hill

Research Methods Donald H.McBurney, Cingage

Research for Managers: How to Use Survey in

Management Decision - Making Survey, 2e

Hutton, P. Basingstoke, Macmillan (1990).

Statistics for Management Richard I. Levin,David.S. Rubin, Prentice Hall

India Pvt Ltd.

Detailed Syllabus

Introduction to Research: Meaning &

definition of Research – Relevance and

significance of Research in business – Types

of Research – Research problems – Evolution

of Research – Overview of Research

methodology

Research Process: Introduction – Theoretical

Framework – Research Hypotheses

Research Design: Introduction- Nature of

and Classification of design – Developing an

appropriate research design - Experimental

Research Design - Randomized Design, Latin

Square Design and Factorial Design- Basic

principles, types of experimental design -

validity - external and internal

Scales and Measurements: Measurements –

Types of measurements –Different Scales –

Comparison between different scales –

Characteristics – Validity – Different

Methods of measurement – DevelopingScales – Classification of scales – Rating

Scales – Attitude Scales – Thurston scale–

Likert scale– Semantic Differential scale –

Types of Errors in measurement – Test of

Reliability –Measures of Stability – Threats to

Reliability

Survey Research: Introduction– Purpose –

Methods of data collection - Interviews,

observation, schedule, Questionnaire - other

methods of data collection - Panel research,

warranty cards, Pantry audit and consumer

panel- Mechanical Devices – ProjectiveTechniques – Sociometry

Data Preparation: Data Coding, Data

Cleaning, Identification Outlier, Handling

Missing Values

Bivariate analysis: bivariate correlation

regression ,assumptions in the regression

model,tests of significance for the correlation

and regression coefficients.



Multivariate Analysis and use of statistical

packages: Introduction - Nature and

techniques of Multivariate Analysis –

Analysis of dependence - Multiple

Regression. Assumptions in the regression

model, dummy variable treatment, testing of

goodness of fit of the model and DiscriminantAnalysis. Analysis of interdependence -

Factor analysis and Cluster analysis -

Application of Major software packages.

Non-parametric tests- introduction, Sign

Test, Rank Sum Test, Mann-Whitney U Test,

Kruskal Wallis Test, Rank Correlation with

use of SPSS

Report writing: types of reports – planning

and organizing a research project, Harvard

system of referencing – Bibliography –

footnotes – checklist - evaluation of report.

Cases and Exercises

• Renaming Computer Power Group

• Allen Solly: Entering the Indian

Women’s Western Wear Market

• Market Research in Insurance

• The Launch of New Coke

• Marketing Research at P&G

• Launching the Scorpio

• Quantitative Research or Qualitative

Research: A Dilemma

• Retail Research in India• Consumer Research in an Age of

Cynicism

• Telephonic Interview in Business

Research

• HLL Vs Amul: Heating up the Ice

Cream Market

• Improving the Quality of Business

Research

• Importance of Analysis & Reporting

• Consumer Research at Kiran Music

• Focus Groups in Business Research

o (Source: Case Studies in

Management

Volume VIII)


TopicNo. of

Sessions

Introduction to research 2

Research processes 2

Research design

(including experimental research)

3

Scales and measurements 2

Survey research, data preparation

for statistical analysis use of statistical packages

3

Bivariate analysis-bivariate

correlation and regression including

SPSS exercise on correlation and

regression

4

Introduction to Multivariate analysis 1

Multiple Regression (including

exercises)

5

Discriminant analysis (including

exercises)

3

Factor Analysis (including

exercises)

3

Cluster analysis (including

exercises)

2

Non-parametric tests(including

exercises)

2

Report writing 1

Total Sessions 33

.

Class of 2012 Second Semester



Enterprise-wide Information Systems


Course Code : SL IT 502 Semester : II


Learning Objective


• Explain organizational business processes integrating with IT enabled applications

• Design MIS for the organization

• Explain Enterprise Resource Planning

• Explain IT applications with respect to supply chain, CRM, e-governance


Information Technology in Management IUP

Information Systems Today, 2nd e Leonard Jessup, Joseph Valacich, PHI

Management Information Systems IUP

ERP Strategy Vinod Kumar Garg, Bharat Vakharia, Jaico

Concepts in Enterprise Resource Planning Brady, Monk and Wagner – Thomson Learning

Enterprise SOA: Designing IT for Business

Innovation

Dan Woods and Thomson Mattern – O’Reilley

Supply Chain Management Chopra and Meindl

CRM at the Speed of Light Green Berg, Paul – TMH

The CRM Handbook Jill Dyche

ERP Demystified Alexis Leon, Wiley Publications

Detailed Syllabus

Process View of Organization: Introduction

to Business Process, Problems of functional

division, Business Process Re-engineering,

Process redesign and mapping

Approaches to Process Improvement:

Kaizen, TQM, Comparing BPR and other

approaches-TQM, Kaizen

Database Management: Basic concepts,

Data Models, Advantages of Database

Approach, Overview of E-R Modeling, Data

Flow Modelling, Entity, Attributes,

Relationships, key Concepts, Normalization,

Basic Normal Forms (restricted up to 3 NF),

overview of SQL.

Information System Development:

Database design process, building Databases

(lab sessions with available database) -Implementation and Presentation of MIS -

Forms, Queries and Reports. (The projects are

to be chosen in relevant industry areas and to

be implemented using MS Access / similar

Database packages).Enterprise Resource

Planning: Operational advantages of

enterprise wide applications, Overview of

Finance & Accounting, Manufacturing, Sales

& Distribution, HR modules.



Supply Chain Applications: Overview of

Supply and Demand Chains, SCM

Framework, Introduction to Supplier

Relationship Management (SRM), Business

case for SCM, Integration of SCM with

legacy applications and ERP, RFID in SCM

and how it aids in Business process re-designand optimization

CRM Applications: Introduction to CRM

Applications, Growth of CRM Applications,

CRM as an enabler of Customer Centric

Strategy,

e-governance: Increasing use of IT for

governance of civic services

Outsourcing: Outsourcing of business

processes

Integration among enterprise solutions:Integration of ERP, SCM and CRM

applications

Trend: (a) ERP, SCM and CRM popular

package (b) Architectures – Multi tier

Applications

Cases

Faculty will identify appropriate cases.

Project

Faculty will be identifying appropriate mini

projects to be done by the students, out-side

the class room. Students are required to do at

least one project using Microsoft Access

tools.


TopicNo. of

Sessions

Process View of Organization 3

Approaches to Process

Improvement

1

Information System Development 4

Structured Analysis and System

Design4

Building Databases (lab sessions) 4

Project Execution 5

Enterprise Resource planning 4

Supply Chain Application 1

Case Discussion on SCM 1

CRM Applications 1

Case Discussion on CRM

Application

1

E-governance 1

Outsourcing 1

Integration among enterprise

solutions like ERP, SCM and CRM

1

Architectures Multi tier

Applications

1

Total 33




Legal Environment of Business


Course Code : SL GM 502 Semester : II


Learning Objective


• List business contracts and important clauses in corporate & commercial agreements

• Explain Acts related to Financial Service

• Understand cyber law and its application

• Discuss environment protection and business obligations

• Analyse Alternative Dispute Resolution Mechanisms


Legal Environment of Business IUP

Students Guide To Company Law: University

Edition

Majumdar,AK / Kapoor, GK. Taxmann

Publications - 2005

Student's Guide to Income Tax – 40th e Dr Singhania, V K /Dr Singhania, Monica.

Taxmann Publications - 2009

Company Law & Secretarial Practice Kapoor, N D. Sultan Chand & Sons - 2008

Income Tax Law & Practice Gaur, VP / Narang, DP. Kalyani Publishers -

2008

Elements of Mercantile Law Kapoor, N D. Sultan Chand & Sons - 1999

Nabhi's manual of SEBI : Guidelines oncapital issues merchant banking and mutual

funds

Nabhi Publications - 1993

Mercantile Law Singh, Avatar. Eastern Book Company - 2006

Banking Law and Practice, 22nd e Varshney, PN. Sultan Chand & Sons - 2009

Law Relating To Information Technology:

Cyber Laws

Satya, Prasad Tvr. Asia Law House - 2001

Detailed Syllabus

Introduction to Legal Environment

Meaning of Law – Purpose of Law – Sources of

Law – Classification of Law – Torts – National

and International Law – Evolution of Mercantile

/ Business Law – International Business Law –

Justice Delivery System in India.

Business Contracts

• Legal Elements of Contracts – Parties –

Offer – Acceptance – Consideration

• Types of Contracts – Valid Contracts –

Voidable Contracts – Breach of Contracts

and Remedies – Payment of Damages

• Contracts of Agency – Rights and Duties

of Principal and Agent – Termination of

Agency

• Special Contracts – Guarantee /

Indemnity / Letter of Credit / Lien / Set

Off



• Important Clauses in Corporate &

Commercial Agreements

- Description of Parties – Recitals of

Subject – Consideration – Covenants

and Undertakings – Signatures and

Attestation – Endorsement andSupplement Deeds – Stamp Duty and

Registration – Applicable Law – Force

Majeure – Notice – Arbitration.

• Employer and Employee Contracts

- Conditions – Obligations –

Termination – Liquidated damages –

Data Privacy – Confidentiality –

Indemnification.

Non-Corporate Business Entities

• Legal Formalities and Registration – Rights and Liabilities of Members – Sole

Proprietorship – Partnership – society

• Limited Liability Partnership Firms (LLPs)

– Hindu Undivided Family (HUF).

• Insolvency – Acts of Insolvency –

Consequences.

Law Relating To Corporate Business Entities

• Advantages of a Corporate Entity – Salient

Features of a Company – Lifting the

Corporate Veil – Types of Companies – Difference between Private and Public

Companies

• Incorporation of a Company – Documents

of Incorporation

• Raising of Capital from Public –

Prospectus – SEBI Guidelines.

• Share Capital and Allotment

• Transfer of Shares – Buyback of Shares –

Dividend on Shares.

• Company Management – Qualifications

for Appointment of Directors – Duties and

Liabilities of Director

- Meetings and Resolutions

- Board Meetings – Statutory Meetings

- Annual General Meeting –

Extraordinary General Meeting

- Voting- Proxy

- Resolutions.

- Reconstruction and Amalgamation

- Mergers and Acquisitions

- Winding up

Property Law for Business

• Classification of Property – Moveable and

Immovable Property / Tangible and

Intangible Assets

• Sale and Agreement to Sell – Rights and

Duties of Seller and Buyer – Rights of

Unpaid Seller (Sale of Goods Act)

• Borrowing against Property as Security

- Hypothecation / Pledge of Current

Assets – Rights and Liabilities of

Parties

- Mortgage of Immovable Property

- Registration of Charges by

Companies

• Hire Purchase / Lease of Property

• Exchange / Gift / Assignment of Property

• Intellectual Property Rights

- Classification – Protection of IPR

Law against infringement – Remedies.

Business and Tax Laws

Classification of Taxes – Income Tax – Wealth

Tax – Excise Customs Duty – Sales Tax – VAT

– Service Tax.

Financial Services – Legal and Regulatory

Environment

• Banking – Regulation of Banking in India –

RBI & Banking Regulations Act

- Negotiable Instruments Act

- Kinds of Negotiable Instruments –

Special Characteristics – Cheques –

Crossing of Cheques – Endorsements

- Banker’s Duties and Liabilities for

Collection and Payment of Cheques

- Dishonor of Cheques – Liabilities of

Parties and Penalties




- SARFAESI Act – Salient Features –

Execution.

• Insurance

- Essential Elements of Insurance

Contracts

- Principles of Insurance – Insurable

Interest – Indemnity – Causa Proxima

– Risk – Mitigation of Loss –

Subrogation – Contribution –

Reinsurance – Double Insurance.

- Standard Clauses in Insurance

Policies – Fire Insurance – Marine

Insurance – Liability Insurance.

- IRDA – Role and Functions

• Trading of Securities – Market Regulation

by Companies Act – Securities ContractsRegulation – SEBI – Stock Exchanges –

Depositories.

Business Transactions and Cyber Law

Application of IT Act, 2000 to Contracts and

Transactions

Digital Signature and Authentication of

Electronic Records

Cyber Offences and Penalties.

Competition and Consumer Protection

• Consumer Protection Law in India –

Redressal Procedure

• Competition Law in India – Prohibition of

Anti-competitive Agreements and Abuse

of Dominant Position

• Restrictive and Unfair Trade Practices

• Product Liability

• Public Interest Litigation in India

• Class Action Suits in US.

Environment Protection and Business

Obligations

• Types of Pollution

• Rule of Strict Liability and Absolute

Liability

• Applicability of Criminal Law

• Environmental Legislations in India – An

Overview.

Alternative Dispute Resolution Mechanisms

(ADR)

• Alternative Dispute resolution

Mechanisms

• Arbitration and Conciliation Law in India.

Cases

Faculty will be handling eight or more cases.

• Nuisance Must Happen!

• Overseas Liability for Credit Card Issuers

• Can Advertisements Create a Contract?

• Contracts over Telephone

• But …… Minor is an Innocent!

• Identity Crisis in Contracts

• Unilateral Mistake and Blind Belief

• Stranger to Contract

• Confusion over Subject

• Claim beyond Sight

• VRS: Is It a Right of the Employee?

• Agreeing under Pressure

•

Is a Bank Guarantee More than a NormalGuarantee?

• Proof of Agency: Whose Burden?

• Letter of Credit and Sale

• Can there be a Pledge by Documents?

• Implied Authority of Partners

• Salomon and Salomon: Is One and theSame?

• Is a Company a Citizen?

• Do Workmen Have a Stake in the

Company?

• “Monsoon Wedding”: Only by Invitation

• Harsh Truths in Software Piracy

• Recognize Profit: Ignore Loss!

• Purchase of Business vs. Purchase of Property

• Over Flowing Cash: Is it a LosingBusiness?



• Dishonour of Cheque: Jeopardy of a JointAccount Holder

• Stop Payment Cannot Save CriminalAction?

• Should Insurer Compensate Loss from

Riots?• Manipulating Public Issue: Is it a Fraud?

• Know Your Customer

• Invasion of Privacy over Internet

• Car Parking in Hotel Premises at Risk

• Seeds Fail the Farmer

• Trade and Environment: Conflict and

Compatibility

• Arbitration Clause is Enough to Arbitrate

(Source:Case Studies in Management Volume IX)


TopicNo. of

Sessions

Introduction to Legal Environment


2

Business Contracts (including case

discussion)

6

TopicNo. of

Sessions

Non-Corporate Business Entities


2

Law Relating to Corporate

Business Entities (including casediscussion)

6

Property Law for Business


5

Business and Tax Laws (including

case discussion)

2

Financial Services – Legal and

Regulatory Environment


5

Business Transactions and Cyber

Law (including case discussion)

1

Competition and Consumer

Protection (including case

discussion)

2

Environment Protection and

Business Obligations (including

case discussion)

1

Alternative Dispute Resolution

Mechanisms (including case

discussion)

1

Total 33




Soft Skills – I

Class of : 2012 Academic Year

: First

Course Code: SLMS 502 Semester : II


Learning Objectives


• Describe his/her own behavior, and evaluate the changes required to modify his/her behavior to assess thepersonality development.

• Explain the importance of interpersonal relations and formulate acceptable behavior towards other students.

• Explain the synergetic effect by working in teams, and differentiate between working in teams and working alone.

REFERENCE BOOK AUTHOR/PUBLICATION

Stress Management IUP

Emotional Intelligence IUP

Born to win James & Jongeward- Perseus Books

Leadership Skills for Managers Marlene Caroselli - McGraw- Hill Professional

Personality Development John Aurther - Lotus Press

Soft Skills at Work Beverly Amer, Cengage

Working with Emotional Intelligence Daniel Goleman- Bantam Books

101 Ways to improve your communication skills Jo Condrill, Bennie Bough- Goal Minds Publisher

Working in Teams Sandy Pokras, Cengage

Stress Management Jonathan C. Smith, Springer Publishing CompanyConflict management- Resolving Disagreement atWork place

Herbert S. Kindler, Thomson/Course Technology

Games Trainer Play- Experiential LearningExercises

New Storm & Scannel- Tata McGraw-Hill

More Games Trainer Play- Experiential LearningExercises

New Storm & Scannel- Tata McGraw-Hill

During Soft Skills-I, the students are exposed tothree modules-Module-I: Self Assessment &Development, Module-II: Interpersonal Relationsand Module-III: Working in Teams.

Module–I includes values, perception, attitude &personality, self-esteem, motivation and creativity.

This module assesses the core behaviors of thestudent and he/she will understand what should beacceptable behavior in a social environment. Thestudent will get right feedback from time to timewhich ensures development of his/her personality.

Module – II includes topics such as communicationskills, assertive skills, receiving & giving feedbackand emotional intelligence. This module essentiallyfocuses on interpersonal relations assuring his/heracceptable behavior in a group. The student findsthe relevance of being in a group and appreciates

the collaborative behavior with other students of the group.

Module – III include topics of stress management,conflict management & decision making, and team

building skills. This module mainly focuses on howto work in teams.

Necessarily, the student will understand theimportance of working in a team by coping with

stress induced during working with people, bycreating an acceptable environment for takingright decisions, resolving conflicts. Teambuilding skills are of paramount importance inorder to manage a team in a corporate. Thestudent will learn how to lead and be a goodteam player.

Therefore, all three modules are necessary totransform a student into prospective buddingmanager in the corporate. Methodology used toimpart these skills totally is basing onexperiential learning by employing tools-psychometric analysis, games, activities,

structured experience, small group discussions,role play, video films, experience sharing andimmediate feedback (from the Faculty and co-students).



Assessment of the students will be carried outduring all the sessions. Assessment and gradingshould be very transparent by which the

student is encouraged to see the improvement

in his/her overall transformation.




MODULE I – SELF ASSESSMENT & DEVELOPMENTLearning Outcome: At the end of this Module the student will beexpected, with in the context of class room situation, to demonstrate andevaluate the use of self assessment for the purpose of improvedbehavior. The student will be encouraged to assess the development inhim / her.

S#

ContentsNo. of Sessions

Methodology

AssessmentCriteria

Assessment forGrading

1

Values:

• Influence of moral, ethical,social , andrelational valueson individualbehavior

2

PsychometricAnalysis/Activity

• The student willdemonstrate theevidences of positivereinforcement inorder to improvehis / her behaviorcontinuously.

• These evidenceswill show his / herunderstanding of the principles of

positivereinforcement inbehavior.

• With in theclassroomsituation theseevidences areappropriate andcontextual.

• The student will be

able to evaluatethe impact of his /her own actionsand consequencesof these evidences

a) The faculty willobserve thenumber of demonstratedevidences of positivereinforcementforimprovementof behavior of the student.

b) At the end of

the module asituation isgiven to all thestudents toreference thecontentscovered in themodule.

c) The studentsare gradedbasing oncorrelating ‘a’

and ‘b’.

GradeMatching of

‘a’ & ‘b’

Aabove 81%

B 71%- 80%

C 61%- 70%

D 51%- 60%

E <50%

2

Perception:

• Influence of perception onother people.How perceptions

of others on theindividual createfirst impression?

• How perceptionaffects socialinteraction?

2Game/Activity

3

Attitude &Personality:

• What is yourattitude? Howdoes this affectsocial

interaction? Howan attitudeinfluences thepersonality?

• What are yourpersonality traits?How do they helpin socialinteractions?

3

Psychometri

c Analysis/StructuredExperience

4

Self Esteem

• How do you seeyourself? How doyou relate toothers (self image)?

• Your socialstatus. Howothers see you?

2Psychometric Analysis /Role Play

5 Motivation:

• What motivatesyou?

• Gaining insightinto own motive

2 Game/Activity



patterns.

• Relationshipbetweenmotivation andbehavior.

6

Creativity:

• Are you creative?

• What are yourblocks of

creativity?

1

Psychometric Analysis /StructuredExperience

Activity/

Total 12




MODULE II – INTERPERSONAL RELATIONS

Learning Outcome: At the end of this Module with in the class roomsituation, the student is expected to demonstrate the improvedinterpersonal relations by way of good communication, assertive and,influencing behavior and also acceptable behavior to other students.

S#

ContentsNo. of Sessio

ns

Methodology

Assessment Criteria Assessment for Grading

1

Communication:

• Ability to listen andunderstand anotherperson

• Sensitivity to otherthan verbal modesof communication

• Body Language-personalcommunication style

• Interpersonalcommunication

3

Game /Role play /PsychometricAnalysis

• The student will be

able to demonstratethe evidences of interaction with otherstudents whilediscussing and othersalso demonstrate theacceptability towardshim.

• The evidences showthat the studentunderstands thathow interpersonal

relations can beachieved.

• The student will beable to analyze andevaluate theimportance of interpersonalrelations. He / Sheassess the ways andmeans of achievinginterpersonalrelations.

a) The faculty will peg the

behavioral (thought,feeling, and action)indicators related tointerpersonal relationswhile conducting games/ activities etc againsteach student with in theclass room situation.

b) A *situation is given toall the students at theend of this module todemonstrate the

interpersonal skills andthey are instructed tosubmit report on this.During the process thefaculty observes eachstudent on theinterpersonal relationskills.

c) The students aregraded basing oncorrelating ‘a’ and ‘b’.

Grade Matching of

‘a’ & ‘b’

A above 81%

B 71% - 80%

C 61% - 70%

D 51% - 60%

E < 50%

2

Assertive Skills:

•Are you assertive oraggressive orsubmissive?

• What is Art of saying‘No’?

• How doesassertivenessinfluence oninterpersonalrelationship?

2

PsychometricAnalysis /Activity /Videos/

3

Receiving & GivingFeedback:

• Giving negativefeedback

• Giving constructive /positive feedback

• Handling negativefeedback

• Receiving positivefeedback

• Receiving negativefeedback

• Defensive/controlling behavior while

receiving negativefeedback

2Activity /Game/ T-Group

4 EmotionalIntelligence:

• What are youremotions?

• Feelings: Knowing,acknowledging,identifying,accepting, reflecting

2 Activity /Game



on, forecasting.

• Emotional literacy:ability to expressfeelings

• Empathy

• Social Skills

Total 9

*Situation – a game or an activity or a role play




MODULE III – WORKING IN TEAMS

Learning Outcome: At the end of this Module the student will beexpected, with in the context of class room situation, to demonstratecollaborative efforts with other students. He / She will be expected todemonstrate resolving the issues and problems while working in teams.

The student is in a position to analyze, discuss and explain the issuesduring the class room activities.

S#

ContentsNo. of Sessions

Methodology

AssessmentCriteria

Assessment forGrading

1

Conflict Management& Decision Making:

• How do you deal withConflicts?

• What is conflictresolution?

• Making Decisions

- Developing

Alternatives- Assessing

alternatives

• Choosing the bestalternative fordecision making

4

PsychometricAnalysis /Activity /Videos /

Game /Role play/

• With in the classroom situation,the student willbe able todemonstrate,collaborationwith otherstudents. He /Shedemonstrates

complementaryrole during theclassroomactivities.

• The evidencesshow that thestudentsunderstand andanalyze thebenefits accruedfrom teamworking.

• The student willbe able toassess theadvantage of being teammember ratherthan workingalone.

a) The facultywill recordthebehavioralindicators of each studentdemonstrating thereinforcementof working in

teams whileconductingthe games oractivities etc.

b) At the end of the module atleast 2*situationsare given toall thestudents,during whichthe faculty

will observe /record thedemonstration of skills of working inteams.

c) The studentsare gradedbasing oncorrelating ‘a’and ‘b’.

GradeMatching of

‘a’& ‘b’

Aabove 81%

B 71%- 80%

C 61%

2

Stress Management:

• What is your sourceof stress?

• Coping with stress

• Do you get work

related Stress?• Managing Stress

- Relaxing Training

- Breathing

- Meditation

- Bio feedback

- TimeManagement

4

Psychome

tricAnalysis /Activity /

3 Team Building Skills:

• How teams aredeveloped?

• How to lead a team?• Developing an

individual potential.

• Role & contributionof a team

• Team leaders

- Roles?

- Qualities?

- Leader &subordinaterelationship?

4 PsychometricAnalysis /

Game /Role play/



- Delegating forresults?

- 70%

D 51%- 60%

Total 12

*Situation – a game or an activity or a role play
