8/10/2019 Details of IMC Project

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8/10/2019 Details of IMC Project

2/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Ashar Abrar Group Leader

Bhagyashree MisraDeepika Jotwani

Mohd. Ashraf Khan

Paritosh Kumar Singh

Pooja Srivastava

Organisation: Suzuki Motors Ltd

8/10/2019 Details of IMC Project

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8/10/2019 Details of IMC Project

4/22

8/10/2019 Details of IMC Project

5/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Ekta Mishra

Hafsa Taj Group LeaderJagriti Raj

Nasar Ashraf

Neelanshi Sachan

Prapti Sharma

Organisation: Airtel

8/10/2019 Details of IMC Project

6/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.

Tools of communication used5.Agencies involved

6.Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Saurabh Shukla

Shalvi Shekhar

Shaswat Gupta

Shruti Asthana

Shubhanshi Mishra

Angita Bordoloi Group Leader

Organisation: Cadburys

8/10/2019 Details of IMC Project

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8/10/2019 Details of IMC Project

8/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Gaurav Maheshwari

Nidhee ShreePriya Mishra Group Leader

Ramanpal Singh Malhotra

Raveena Ahuja

Reeva Agarwal

Organisation: Pepsico

8/10/2019 Details of IMC Project

9/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.

Tools of communication used5.Agencies involved

6.Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Richa

Sabyasachi Bharadwaj

Sankar Jyoti Baruah Group Leader

Sarthak Jeswani

Shweta Singh

Snehanshu Savaran

Organisation: Johnson & Johnson

8/10/2019 Details of IMC Project

10/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.

Tools of communication used5.Agencies involved

6.Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Somnath Chaterjee Group Leader

Somya Srivastava

Vasvee Gupta

Vidhi Chauhan

Yamini Baghel

Avinash Kolla

Organisation: Dell computers

8/10/2019 Details of IMC Project

11/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Ayushi Agarwal

Nikita MehraNikita Singh Chauhan

Prasenjit Basu

Rishabh Tejpal Group Leader

Suraj Agrawal

Tushar Srivastava

Organisation: Spencers

8/10/2019 Details of IMC Project

12/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Sanket Agnihotri Group Leader

Abhishek KumarAkanksha Jindal

Anushree Singh

Ayush Srivastava

Garima Tripathi

Organisation: Vodafone

8/10/2019 Details of IMC Project

13/22

8/10/2019 Details of IMC Project

14/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Sneha Gautam

Surabhi Bhriguwanshi Group LeaderSweety Singh

Tushar Bansal

Vikas Singh

Abhishekdeep Saxena

Organisation: Bajaj Auto

8/10/2019 Details of IMC Project

15/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Akarsh Nath

Akash Saraswat Group LeaderAnamika Singh

Chandra Mani Dwivedi

Deeksha Singh

Gaganpreet Kaur

Organisation: Hindustan Unilever Ltd.

8/10/2019 Details of IMC Project

16/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Karan Chaturvedy

Mansi Dwivedi

Shashwat Narain

Shiva Shukla Group Leader

Shubhi Mishra

Ankit Kanojia

Organisation: Mahindra and Mahindra

8/10/2019 Details of IMC Project

17/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Ankita Chandra Group Leader

Jayendra PatidarKhalid Ahmed

Khushboo Jagtiani

Komal Tiwari

Pratik Choudhary

Organisation: ICICI Bank

8/10/2019 Details of IMC Project

18/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Saarthak Srivastava

Tasheen SheikhApoorve Mehrotra Group Leader

Asmita Pandey

Ayush Kumar

Isha Gupta

Organisation: Procter & Gamble

8/10/2019 Details of IMC Project

19/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.Tools of communication used

5.Agencies involved

6.

Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Kumar Ritambhar

Kunal Singh

Priyamvada Awasthi

Ritu Srivastava

Sarah Kazmi Group Leader

Sugandh Srivastava

Organisation: Big Bazaar

8/10/2019 Details of IMC Project

20/22

8/10/2019 Details of IMC Project

21/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.

Tools of communication used5.Agencies involved

6.Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Nemisha Singh

Nida Ghauri

Nitya Tiwari Group Leader

Prince Ajay

Priyanka Bhatia

Rishikesh Gupta

Organisation: Flipkart

8/10/2019 Details of IMC Project

22/22

Details of IMC Project

Analyze the marketing communication plan of the given business

organization with your own comments on the way the plan is executed.

Your project must include the following:

1.Brief description of the marketing plan (about 4Ps)

2.Your own assessment of the Marketing Communications objective

3.Response hierarchy involved

4.

Tools of communication used5.Agencies involved

6.Message and media tactics

7.Alternative plan of execution

Names of Group Members:

Sarvjeet Kumar Dubey

Shekhar Jaiswal

Shweta Mishra

Siddhartha Gupta

Sunny Manglani Group Leader

Umair Raza

Vivek Maurya

Organisation: Chappan Bhog Sweets