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Detroit Denim Lookbook
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LOOKBOOK.001
Founded in 2010 by Eric Yelsma, Detroit Denim Co. was built on the solid foundation of hard work, sweat, and that famous Detroit Spirit. Hand-crafting
premium, raw-selvedge, jeans in the heart of of Detroit with 100% American-made materials always has been, and always will be their sole passion. Making
sure each pair fits the ideal of what jeans used to be and what they should be; making a new standard. It’s a durable pair of jeans with a great fit that will
continue to look great throughout their long life. And here they are in Detroit, in a small factory hand-making jeans. Sweating the details. It’s not easy to
make jeans in Detroit. It’s not easy to make jeans in the United States. It’s not easy to make the best jeans out there. But the results are worth it. The fit, the
finish, the craftsmanship, and the soul; that’s why Detroit Denim Co. does what they do.
PHOTOGRAPHY BYmammothreach