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Dev Joshi
w/ Management Society
Tips
Examples to use in essays
Cover TWO Business Strategy extra readings
Colin’s course is comprehensive and he does what he says not out to trick you
Listen for hints/tips/areas that may come up in the exam
Plan the essay CLEARLY, with examples Intro, middle and conclusion
Prepare examples and cases, not just theory
Draw diagrams/models if it adds to your answer
Suggested Resources/Areas not to forget
Non-linear nature of strategy
Johnson et al.Exploring Corporate Strategy
Frameworks (5Fs/SWOT/PESTEL etc)
Shortcomings of the frameworksApply to examples within industries/companies
5Fs Porter, ME (2008) The Five Competitive Forces That Shape Strategy. Harvard Business Review
Breakout Strategy System
Johnson et al.Exploring Corporate Strategy
SWOT Don’t forget the strategic options
Emergent Markets Established Markets
Taking by storm
True Originals•Sony•Google•Apple iTunes
Revolutionaries•Low-cost carriers•Ikea
Laggard to Leader
Wave Riders•Apple•Spotify/Amazon Music•Ryanair
Big Improvers•Tesco
Expanding Horizons
Boundary Breakers•Starbucks
Conquistadors•Arcelor Mittal
Shifting Shape
Early Adapters•Dell
Power Players•IBM•Lanover
Subtitles found in the article:1. Operational Effectiveness is not
Strategy2. Strategy rests on Unique Activities3. Sustainable Strategic Position requires
trade-off4. Fit drives both Competitive Advantage
and Sustainability5. Rediscovering StrategyGreat examples, particularly Southwest
Airlines and their business model
In order of importance: Colin’s lectures
any company he has mentioned in his lectures
any sector he has hinted at
NOTE:Past paper qns have inc. Sectors e.g. tech or pharma, specific companies such as Apple and Google
Read the FT Other modules such as OBHRM and ISIH
See word documents for summaries/extracts from FT for examples of companies that highlight various parts of the course made by Group Project Group
Read the FT if you can
http://money.cnn.com/2011/08/24/news/companies/gm_report_card.fortune/index.htm
New CEO – Dan Akerson return GM to largest automaker
‘Frozen middle’ middle mgt layer. So removed the old matrix mgt. System to get closer to car model decisions (strategic change and corporate failure)
Fresh thinking Ikea kitted offices rather than designer
Greater autonomy to section heads Change in strategy from old trucks
http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/
Top-down management style and leadership Top 100 (Apple elite)
Good vertical communication Great team coordination ‘command-and-
control structure’ where ideas are shared at the top. ‘Sony had too many divisions to create the iPod’
Vision, mission, culture, etc Sustainability focus on institutionalising
his way of doing business
Look at the diagram simplifies understanding
Links to both Apple and GM article
http://management.fortune.cnn.com/2011/08/23/why-mcdonalds-wins-in-any-economy/
Satisfying customers, even at expense of self Tight management team, backing them even
if he didn’t always agree with them Changed strategy to increasing sales at
existing stores rather than opening new ones Sustainability leadership institute
(Hamburger U) and culture that ‘good no.2s don’t usurp bosses authority’ but each executive trains at least 2 successors
http://money.cnn.com/2008/02/18/news/companies/morris_nooyi.fortune/index.htm
Leadership change direction of company
Strategy change Five Forces competitors (Coke),
suppliers, buying out substitutes (Naked Juice and Vitamin Water)
SWOT analysis potential
http://www.businessweek.com/stories/2007-04-29/wal-marts-midlife-crisis
Long article Needs-based positioning gone wrong Incorrectly stratified the market Bad reputation of stores and treating
staff (CSR?) Compare with Tesco model
Mahi Gill, Krishan Patel, Miraj Patel, Abbas Dewji and Namrata Gandhi for their contributions of cases
Namrata Malhotra, OB-HRM lecturer 2011/12 for a great course
