Deval L. Patrick, GovernorTimothy P. Murray, Lieutenant Governor Joanne F. Goldstein, Secretary Alice Sweeney, Acting Director, Department of Career Services

JobQuest Enhancements

User Feedback

• In order to facilitate improvements to job seeker functionality in JobQuest, we solicited feedback from users and collected data on their behavior online.– Google Analytics– Online survey– Focus groups

• Thank you to JobNet, ValleyWorks in Lawrence, and Workforce Central in Milford and Southbridge for helping with the focus groups.

Google Analytics

• JobQuest statistics for January 2013:– 72,732 unique visitors– 134,848 visits

• 49.08% of visits were from new visitors

• 50.92% of visits were from returning visitors

– Only 18% of users came to JobQuest through a search engine

City Visits % Visits

1 Boston 15,660 11.61%

2 Worcester 4,961 3.68%

3 Springfield 4,062 3.01%

4 Cambridge 3,968 2.94%

5 Brockton 3,881 2.88%

6 New Bedford 3,414 2.53%

7 Lowell 3,101 2.30%

8 Lawrence 2,698 2.00%

9 Fall River 2,664 1.98%

10 Sharon 1,800 1.33%

Top 10 Cities in Which JobQuest Users Were Located

in January 2013

Online Survey Findings

• Quantity and quality of jobs on JobQuest were comparable to other job sites (prior to the recent update)

• E-mail is preferred method of receiving job matches

• Ability to personalize the job search aid is important to users

Focus Group Findings

• Job search functionality is the primary reason for visiting JobQuest – users want to be able to access this feature quickly

• Users want jobs to be e-mailed to them – they seldom log in to check job matches

• Need to better promote workshops online – found out about them through CCS, not JobQuest

• Want more information on how to use the site

• Few had posted a resume on JobQuest

JobQuest Changes To Date

• Increased number of job listings– More than doubled to over 80,000

• Implemented 5 mobile-formatted microsites– Veterans– Green jobs– Education– IT– Healthcare

• Simplified home page

Home Page Before

Home Page After

Potential Additional Changes to JobQuest

• Issued RFQ for push notifications

• Developing specs for online registration for workshops

• Implement online tools to enable advanced interactive content for both job seekers and employers– Includes resume and job description builders

How Career Centers Can Help Promote JobQuest

• Include more detailed walk through of JobQuest features and functionality in CCS

• Promote JobQuest prominently on your web site

  Source Visits from

Source

% of Referred

Visits

1 mass.gov 40,880 72.20%

2 valleyworks.cc 4,301 7.60%

3 fhcc-onestop.com 1,919 3.39%

4 careercenteroflowell.org 1,344 2.37%

5 capejobs.com 964 1.70%

6 ccncm.com 888 1.57%

7 nscareers.org 702 1.24%

8 etrcc.com 680 1.20%

9 newdirectionssouthcoast.org 514 0.91%

10 careeronestop.org 374 0.66%

Top 10 Sources of Referrals to JobQuest

Proposed DCS Home Page