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7/30/2019 Develop the Strategy
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DEVELOPTHE STRATEGYStarting Point for Strategy ExecutionAuthors Robert Kaplan & David Norton
Ananda Dasgupta (D011)Kishalay Datta(D012)
Utkal Desai(D013)
Naksha Erappa(D014)
Parth Gandhi(D015)
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The Management System
Developthe
Strategy
Plan the
Strategy
Align
theOrganis
ation
PlanOperati
on
MonitorandLearn
Test
andAdapt
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Building Strategic Plan
Clarify theVision
Value gap Strategic
change agenda
Enhancedvision
Develop
Strategy
StrategicIssues
Strategic
DirectionStatements
TranslateStrategy
DevelopPlan
STRATEGICPLAN
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Strategy Development
ClariyMission,Values
&Vision
ConductStrategicAnalysis
FormulateStrategy
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Clarify Vision, Values and Mission
Companys Purpose Mission
Guide Action Values
Aspirations - Vision
Mission
To continuously enhance value tostakeholders through our operationswhile preserving and enhancing theecological wealth entrusted to us.
Improving the quality of life of ourpeople.
Vision
Tata Coffee will strive to be the preferredchoice in the premium markets.
Customer centricity, quality,sustainability and an engaged workforcewill be our drivers to achieve a Rs.1,000crore enterprise by 2015.
Tata Coffee shall be perceived as one ofthe most respected organisations in the
plantation and extraction business.
Values
Integrity
Understanding
Excellence
Unity
Responsibility
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Strategic Change
Initial ConfusionEffective
CommunicationSense ofurgency
Reaching theultimatestrategy
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FBI case study
AS-IS TO-BE
DOMESTIC GLOBAL
LAW ENFORCEMENT NATIONAL SECURITY AND LAW ENFORCEMENT
CASEDRIVEN THREAT-DRIVEN
CONTRIBUTOR FULL PARTNER
TACTICAL STRATEGIC
INEFFECTIVE COMMUNICATION EFFECTIVE COMMUNICATION
REACTIVE HR PROCESS PROACTIVE HR PROCESS
SUPPORT TEAM PROFESSIONALISM
APPLYING TECHNOLOGY DEVELOPING AND APPLYING TECHNOLOGY
BUDGET DRIVE STRATEGY STRATEGY DRIVE BUDGET
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DEFINING ENHANCED VISION
V
ISION TO BE THE TOP
PERFORMERBY 2007
ENHANCEDV
ISION *FINANCIAL
*CUSTOMER
*KEYPROCESSES
*LEARNINGAND
GROWTH
STRATEGYMAP INTEGRATED
VIEW OFSTRATEGY
DURINGDEVELOPMENTPROCESS
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NEMOURS STRATEGY MAP
ARCHITECTUREVision And Mission At The Top
Core Values At The Bottomsignifying Strength Of The
Base
VISION AND MISSION
STEWARDSHIP
PROCESSES
PEOPLE AND LEARNING
CORE VALUES
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Strategic Analysis - External
Understand the the impact of macro and industry leveltrends on company's strategy and options
Assess the macroeconomic environment of economic
growth, interest rates, currency movement etc.
External analysis include
an industry level
examination of five forces
model to calibrate the
attractiveness of an
industry and aid in
identifying specific forces
that are shaping the
industry, either favorably
or unfavorably
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PESTLE Analysis
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Strategic Analysis - Internal
Internal Analysis examines an organisation's own
performance and capabilities
Value chain analysis - helps a firm identify those
activities that it intends to perform differently or better
than competitors to establish a sustainable competitive
advantage.
Companies can also estimate activity-based cost
models for each process in the value chain
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SWOT
Once the internal and external analyses have been
performed, the strategic planning participants conduct a
SWOT analysis
A SWOT table summarizes the earlier analyses into a
succint list that helps the executive team understand the
key issues that the organisation must address while
formulating the strategy
Helpful for achieving theorganizations vision
Helpful for achieving theorganization's vision
Internal Attributes Strengths Weaknesses
External Attributes Opportunities Threats
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Strategic Direction
StrategicObjectives
Do-Wells PreliminaryMeasures
A strategy, whether good or bad, eventually runs its course
Strategic Objectives
Do-Wells
PreliminaryMeasures
Triggers
Burning Platform
Technological
Macroeconomic
Revamp