Developing a Business Plan That Works: Start with the end in mind

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The Three Personalities

ManagerThe Designer

EntrepreneurThe Dreamer

TechnicianThe Doer

Welcome

The Business Plan That Works

Why do I need a business plan?It’s one of the best ways for YOU to bring

clarity to your

business.

Why do I need a

business plan?

Why are you writing a plan?

� Start up Funding

� Operations – Project Based

� Strategic – Company Alignment

� Business Growth – Feasibility

Make Your Vision a Reality

A business without a

vision is directionless. It

lacks purpose.

But a vision without a

plan is only a hope.

A vision needs a plan to

come alive, to make it a

reality.

Developing A Business Plan That Works

1. Define the end result of your business.

2. Develop a roadmap from here to there.

3. Create the ““““system”””” of planning in your business.

What is the End Result?

� What’s the Strategic Objective of your business?

� What “business purpose” do you want your business plan to accomplish?

• What do you need to get organized? Blake Mycoskie

Founder of TOMS Shoes

Begin by thinking through these key and strategic questions in this process.

Seven Centers of Management Attention™

Roadmap for your Business Plan

The Seven Centers Defined

Leadership: Develop Your Vision Leadership is the core center

that provides the direction and purpose for the entire business.

Marketing: Understand your best customers

Money: Establish, track and maintain predictable cash flow

Management: Assemble and motivate the right team

Lead Generation: Create awareness in your target market

Lead Conversion: Create a predictable sales system

Client Fulfillment: Deliver on your promise…every time

Business Plan Contents ChecklistUsing the Seven

Centers of Management

Attention as your framework… create a plan

outline.

Business Plan Content

I. Introductory Elements

� Cover and Title Page

� Table of Contents

� Statement of Purpose of the Plan

� Company Strategic Objective, Strategic Purpose

� Company Story

II. Company Development & Growth Plan

� Goals, Key Strategic Indicators and major business indicators

� Assumptions

� Schedule

� Budget and Source of Funds

Business Plan Content

III. Marketing Plan

� Marketing Goals

� Overall Description of General Market, Company Image and Positioning, External

Market Forces (competition, laws and

regulations, societal forces)

� Descriptions specific to different

market segments:

� Target Market Description (demographics, trading areas and psychographics)

� Positioning, Sensory Package, External Forces, Marketing Strategy

� Quantification Plan, Reporting Vehicles

IV. Financial Plan

� Financial Goals

� Overall Financial Strategy, Pricing

Strategy

� Description of Key Financial Systems and Reports

� Pro-forma Financial Statements

� Financial Summary

Business Plan Content

Business Plan Content

V. Overall Corporate/ Management Plan

� Systems Development Plan

� Organizational Strategy

� Organizational Leadership, Management and Personnel Goals

� Management and Personnel (Staffing)

Strategy

� Description of Key Management Systems

� Quantification Plan, Reporting Vehicles (how

you will measure and evaluate performance)

Business Plan Content

VI. Client Fulfillment

� Client Fulfillment Goals

� Products/Services Descriptions

� Production Strategy

� Service Strategy

� Delivery Strategy

� Customer Service Plan

� Quantification Plan, Reporting Vehicles

Business Plan Content

VII. Lead Conversion

� Lead Conversion Goals

� Description of Lead Conversion/Sales

Personnel

� Description of Lead Conversion/Sales

Process and Key Systems

� Quantification Plan, Reporting

Vehicles

Business Plan Content

VIII. Lead Generation Plan

� Lead Generation Goals

� Description of Lead Generation

Channels

� Description of Lead Generation

Messages

� Description of Lead Generation

Process and Key Systems

� Quantification Plan, Reporting

Vehicles

Plans do not ensure that what is planned will actually come to pass; plans cannot predict the future.

Fixed and Static Won’t Work

© 2009 E-Myth Worldwide. All rights reserved.

Building Change into Your Business Plan The only

constant is change.

~ Heraclitus

Develop the “System” of planning

Your Business Plan System Checklist

� Review your Strategic Objective.

� Decide what type of Business Plan you need/want to write.

� Create a mental picture of your business plan’s impact.

� Outline your business plan table of contents.

� Prepare a business plan binder.

� Gather the materials you already have.

� Identify what you still need to produce.

� Conduct a planning meeting.

� Set a deadline for completion.

� Find someone to review your plan and provide expert feedback.

� Review and revise your plan incorporating feedback.

� Create the mechanism for building change into your plan.

� Produce your final business plan document.

� Schedule plan review meetings.

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