DEVELOPI

NG A

COMMUNITY

WEBSIT

E

CA

RO

L I NE

EG

AN

KEY ISSUES

- Design Brief

- Working with the Designer (Files stored online – Basecamp)

- Developing Content Protocols

- Capturing Visitor Emails

- Maintaining the Website

- Using Google Analytics

DESIGN TEAM

Your Design Team

- Who is responsible for decisions?

- Who will be updating your website and what are their skill levels?

- Will you prepare your own content or do you need the services of a copywriter?

- If you write your own content, how long will this take?

The Web Design Team

Sample Brief

BRAND ISSUES

- Who will provide logo and branding guidelines?

- Are there any print materials that the site must look like?

- Will you be using stock photos or provide your own images?

- For a simple brand – use www.tweak.com

BRAND POSITIONING STATEMENT

- How do you want to be seen?

- What is your unique value to the community?

- How do you not want to be seen?

- How do you see competing agencies?

WRITE A BRAND POSITIONING STATEMENTFor (target audience) (brand name) is the (product/service)

that (benefit) because it has (reason why)

E.g.

For Irish women aged 35 – 65 Dove is the soap that softens skin because it has ¼ moisturizing lotion.

Exercise

Write the brand positioning statement for your community group