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Developing and Implementing International
Strategies
Case Studies
Colin Russell
19th July 2011
Introducing…
Colin Russell
Regional Sector SpecialistProfessional & Business Services
UK Trade & Investment
Did you know? The UK is the sixth largest trading nation: our exports
are vital to our national prosperity.
The UK is the second largest exporter of commercial services and the tenth largest exporter of merchandise in the world.
Exporters contribute 60% of UK productivity growth.
According to the Federation of Small Businesses (FSB), only 23% of small firms export products and services overseas.
200 locations worldwide
Our network
UKTI operates in 162 locations, in 96 markets, covering 98 per cent of GDP
Case Studies
James Love Legal
ABF Europe
DWA Architects
James Love Legal
James Love Legal
Niche IP practice founded by James Love in 2007
Based in Harrogate
Originally sole practitioner
Now four staff and growing
Clients in China, USA, Germany, Scandinavia
James Love Legal - Strategy
Internationalisation imperative
Preparation– Passport to Export
Research
Market selection
Routes and access to markets
Marketing
10
James Love Legal - Outcomes
Growth
Reputation
Clients
The future– Gateway to Global Growth
Case Study - ABF Europe
ABF Europe
Specialist office furniture manufacturer
Based in Wetherby
SME
Operating in a number of markets including:– USA– Europe– Australasia– Japan
ABF Europe - Strategy
Internationalisation imperative– Differentiation
Preparation
Routes and access to markets
Marketing and Raising Awareness
Evolution of Strategy
Case Study - ABF Europe
Presentation in Paris
Reception in Madrid
Setting up in the USA
DWA Architects
DWA Architects
Full service architects founded in 1988
Based in York
Specialisms in social and assisted care facilities
Focusing on the Gulf
DWA Architects - Strategy
Internationalisation imperative
Preparation– Passport to Export
Research
Market selection
Routes and access to markets
28
Strategy
Which is the cow?
Strategy needs to be a living process!
