Developing Social Movement in Halal Tourism using New Media

8/8/2019 Developing Social Movement in Halal Tourism using New Media

1/20


2/20

DEFINITION

NEW MEDIA

THE 360 APPROACH

CLOSING

THANK YOU

O u t l i n e

ETA : 20 mins ;)


3/20

Definition : Halal

Definition

Halal Arabic for something which is permissible, legal and good for

all mankind Halal when used in relation to food and drink, means permissible for

consumption by Muslims

Halal is a concept that shares universal values promoting peace,prosperity, tolerance and development in all aspects of the

community

Opposite of Haram (illegal, prohibited).

So eat of the sustenance which Allah has provided foryou, lawful and good; and be grateful for the favors of

Allah, if it is He Whom you serve. (An-Nahl : 114)


4/20

Definition : Travel

Say: "Travel through the earth and see how Allah didoriginate creation. (An(An--AlkabutAlkabut 20)

So travel through the land and see what was the end ofthose who denied (the truth).(An(An--AnahluAnahlu 36)

O ye people! Eat of what is on earth, Halal and good; and

do not follow the footsteps of the Evil One, for he is to you

an avowed enemy.(Baqarah: 168)

Definition


5/20

Definition : New Media

(1) The forms of communicating in the digital world, which includes publishingon CD-ROM, DVD and, most significantly, the Internet. It implies the use of

desktop and portable computers as well as wireless, handheld devices. Everycompany in the computer industry is involved with new media in some manner.Contrast with old media. See digital convergence.

(2) The concept that new methods of communicating in the digital world allowsmaller groups of people to congregate online and share, sell and swap goodsand information. It also allows more people to have a voice in their communityand in the world in general. See social media.

Definition


6/20

Definition : Social Networking

(1) The practice of expanding the number of one's business and/or socialcontacts by making connections through individuals using the unparalleledpotential of the Internet.

(2) Based on the six degrees of separation concept (the idea that any twopeople on the planet could make contact through a chain of no more thanfive intermediaries), social networking establishes interconnected Internet

communities (sometimes known as personal networks) that help peoplemake contacts that would be good for them to know, but that they wouldbe unlikely to have met otherwise.

Definition


7/20

New Media


8/20

New Media as Tool for Social Change

New Media

(1) Used extensively since 1994 by social movements to educate, organize, sharecultural products of movements, communicate, coalition build, and more.

(2) Eg. Radical movements: The Zapatista Army of NationalLiberation of Chiapas, Mexico; WTO Ministerial Conference of 1999 protestactivity; The Indymedia movement.

(3) E.g. Less Radical: Free Hugs Campaign; Free Tibet Campaign; Text

Speak; Cyberpunk.(4) E.g. Social Cause: Professionals for the Implementation of Halal in Global

Business on Facebook; Halal Tourism?

New Media


9/20

Interactivity & New Media

(1) Interactivity has become a term for a number of new media useoptions evolving from the rapid dissemination of Internet access point,the digitalization of the media, and media convergence.

(2) New Media with technology convergence shifts the model of masscommunication, and radically shapes the ways we interact andcommunicate with one another.

(3) Interpersonal media as "one to one", Mass media as "one to many"and, New Media as "many to many".

(4) New media have created virtual realities that are becoming mereextensions of the world we live in. - Will Wright, creator of The Sims.

(5)So how can Halal in general, and Islamic Tourism inparticular, benefit from all these?

New Media

New Media


10/20

Components of Halal Market Economy

GOVERNMENT

CERTIFICATION

INDUSTRYCONSUMER

FINANCE

New Media

New Media


11/20

Market Components

(2) Industry: HalalSME.com

- One-stop global directory for local Halalbusinesses and products

Premium & Free. Premium listing: 7-tabProfile Page (Review, Co. Info, Products,Press, Gallery, Connect, Rate) and 3-tab

Free listing (About, Info, Rate).

- Exploit Internets search engine optimization/ marketing (SEO/SEM).

(1) Consumer: HalalMedia.my

- Latest news, updates and upcomingtrends within global Halal industry

- Covering each Halal supply chain thatmatters, providing balanced view forHalal markets

- Now: Global, Malaysia, Indonesiachannels. Hope for more volunteers.

New Media

New Media


12/20

Market Components

(4) Finance

Must have easy loan access andapproval with Halal business community.Future plans include functions driven bystrong community participation.

(5) Government

Must incorporate an established HalalRating / Audit system run and managed bythe industry but monitored by thegovernment. E.g. Halal Audit Institute.

Certification : Halal Status Who: Target audience: Consumer, entire Halal industry supply chain

What: A web-based system to verify status of Halal products. Include audits.

Where: Traditional Media: Integrated into The International Halal SME Directory asFeatured Products (WIP)

New Media: HalalStatus portal (WIP) Mobile: Apps to integrate to mobiledevices (WIP)

Why: To enhance overall integrity of Halal certification and logo, protect Halalconsumers, protect Halal Industry

New Media

The 360 approach


13/20

The 360Approach: Print

The International Halal SMEReport & Directory

- The definitive guide for global Halal industry- Annual, 280+ pages of premium SME listing with in-

depth industry reports, plus:

- Halal industry global outlook report, Sectional reports(five key channels across the Halal value chain),

Regional highlights, New markets & Trends,Statistics.

- Full page Featured and Free listing of Halal SME andbusinesses from around the world.

- Launch and distributed during MIHAS and retailoutlets, circulation 10,000 copies.

- Select distribution channels in ten countries,international Halal trade shows and partner events.

- Strategic and Corporate Partnership opportunitiesavailable.

pp

The 360 approach


14/20

> halalmedia.my Target audience: Consumers,

Academicians What? A platform to

communicate Halal to the masses Existing channels: Global,

Malaysia, Indonesia Why: Awareness, one-stop

resource centre, branding

> halalsme.com

Target audience: Industry - Micro,Small & Medium Enterprises

What? Global business directory,

with a difference. Specialisedreports on 5 sectors followed bythe directory listing.

Why: Promotion, resource centre

of company profiles, marketingand branding

Online

pp

The 360 approach


15/20

Broadcast

-Special production and broadcast on Malaysias terrestrial TV3 during a 13-week episode series.

-Slot booked during run up to Malaysia Halal Week in April 2011 MIHAS,WHF, WHR.

-Offer valid for only 13 lucky sponsors very limited availability. 10 CorporateSponsors, 3 Strategic Sponsors

-Also include logo on cover and all promo collaterals, special featured listing,special positions for ads, and of course coverage on national TV.

-Email [email protected] for sponsorship packages rate card.

The 360 approach


16/20

Mobile

Augmented Reality

- Allows for seamless transition between listing on print to mobile via use of

mobile phone camera.

- Scans company logo on print page and several possibilities can happen:

i. View company corporate or promotional video

ii. Save and redeem coupons

iii. Locate & suggest outlet / branch

iv. Verify Halal certification expiry dates

v. Rate and request independent audits

vi. Sample of AR: Malaysia Airlines' iPhone augmented reality demo onYouTube: http://www.youtube.com/watch?v=T1YAUp8wzzs

Closing


17/20

Read!

Read! In the Name of your Lord, Who has

created (all that exists). (verse 1)

Al Quran Surah AlAl Quran Surah Al--Alaq:Alaq:

Closing


18/20

Spend!

And do not throw yourselves into destruction

(by not spending your wealth in the Cause of

Allah). (verse 195)

Al Quran Surah AlAl Quran Surah Al--Baqarah:Baqarah:

Closing


19/20

Advertise With Us

The International Halal SMEReport & Directory

Register for FREE atwww.halalsme.com

Thats it!


20/20

Thank you

Kamarul Aznam KamaruzamanManaging Editor+6012-634 [email protected]

www.facebook.com/kamarulaznamwww.linkedin.com/in/kamarulaznam

Visit us at:www.hmedia.mywww.halalsme.comwww.halalmedia.my

Thinking of Penetrating theGlobal Halal Market?

Get your messages across correctly to the globalHalal consumers.

From PR and magazines to websites, packagingand events, our range of

niche media solutions will attract targetedHalal audience to your business.

Because Halal isnt just your typical market.

More: [email protected]

MEDIA HOUSE FOR HALAL TRENDS

Documents

Developing Social Movement in Halal Tourism using New Media