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Developing the rice industry in AfricaGhana assessmentJuly 2012
2
Agenda
A. Executive summaryB. Ghanaian rice market C. Investment case for Northern Region D. Northern Region partner analysis
1. Avnash's smallholder initiative2. Avnash's commercial model3. Recommendations
E. Investment case for Volta Region F. Volta Region partner analysis
1. GADCO's smallholder initiative2. GADCO's commercial model3. Recommendations
G. Next steps
3
A. Executive summary
4
• The Ghanaian rice market is increasingly dominated by high priced premium rice which is mostly imported– Premium rice captures 24% of national rice consumption and grew at a CAGR of 40% from 2006 to 2011 due to rising
urbanization and income– Ghanaian consumers are willing to pay a 113% price premium for imported rice in comparison to local rice – This premium rice consumption is mainly served by imports (with 85% of supply), and distribution is consolidated amongst
a few players (e.g., Finatrade and OLAM) with 60% market share
• The Northern Region is the country's top rice producer and is well placed to serve the largest rice market in Ghana– The Northern Region is the largest producer of rice in Ghana (37% of total production) and rice is the 5th most important
crop in the region with ~86k smallholder rice farmers– The region is well placed to serve the largest rice consuming region, Ashanti (22% total consumption), given rising
urbanisation and incomes– The region has the largest processing capacity in Ghana, including Avnash, Nasia Rice Mill, Lolandi, and Amsig; there are
also several additional rice players interested in investing in the region
• Avnash offers donors a good opportunity to quickly start working with smallholders to improve production and incomes– If the first Avnash mill is to reach 80% utilization1), it will need to work with up to 36k rainfed smallholders or 12k micro-dam
smallholders; given their plans to build 2 additional mills (of the same capacity of 500MT per day) in 2013, there is additional future potential
– Avnash plans to offer a package of inputs, training, and market access to increase smallholder yields and rice quality, and to buy paddy at market prices
– In doing so they expect to increase smallholder incomes by between 96% (rainfed farmers) and 153% (micro-dam farmers)
• Avnash’s need to work with a significant number of smallholders to break even, in addition to their financial strength and potential to scale to more smallholders (through 2 additional mills), make them an interesting potential partner– To break even (at 50% utilization1)) Avnash needs to work with at least 23k rainfed or 8k micro-dam smallholders to
process 84 MT per year– Avnash will operate the processing facility and act as a service provider to smallholders– Avnash has a strong presence in a wide range of business segments in Ghana and has experience working in other African
countries such as Nigeria
Executive summary
Source: Team analysis1) Assuming mill runs for ~12 hours a day and 250 days per year
5
• The Volta Region is also a major rice producer and is well placed to serve the largest rice markets in Ghana– The Volta Region is the third largest producer of rice in Ghana (16% of total production) and rice is the 4th most important
crop in the region with ~12k smallholder rice farmers.– The region is well placed to serve the two largest rice consuming regions, Ashanti (22% total consumption) and Accra
(17%), given rising urbanisation and incomes– The region has a number of commercial players in the rice industry, more so than in other rice producing areas, including
GADCO, Brazil Agro Investment, Prairie Volta and Wora Wora
• GADCO offers donors a good opportunity to quickly start working with smallholders to improve production and incomes in the Volta Region – GADCO plans to work with 15.4k smallholders to produce 42% of their paddy needs by 2020– This is an essential part of their strategic goal of capturing 12% of the market– They plan to offer a comprehensive package of inputs, training, processing and market access to increase smallholder
yields and rice quality. They will also offer a share of the revenue from the final product to increase farmer price.– GADCO expects to increase smallholder incomes by between 291%1) (rainfed farmers) and 361%1) (irrigated farmers)
• GADCO’s fully integrated business model, strong management team and key partnerships give market experts confidence that their commercial model will be successful– GADCO is working with Syngenta (to develop and obtain the best seeds and crop protection), Yara (to obtain fertilizer
tailored to their needs), Agropecuarian Foletto (to learn from their production and processing experience in Brazil) and Finatrade (to access their distribution network and market knowledge)
– GADCO will operate a commercial farm and processing facility and, in time, develop value-added food products
• Donors can help GADCO launch Copa Connect, support the scale up of Avnash’s smallholder production model, and help to create an industry association to represent the private sector’s interests.– GADCO requests start-up support to finalize the design of the Copa Connect smallholder model while Avnash requires
support in refining and scaling their smallholder proposition– In both cases, donors can underwrite the credit risk required to develop the input systems and business service provider
model for farmer training– Donors should also support the development of an industry association to give the private sector a stronger voice in policy
advocacy, R&D priorities, marketing, and good practice sharing
Executive summary (2/2)
Source: Team analysis1) Estimated increase in smallholder income does not include additional revenue share from GADCO's rice based food products – currently still in design stage
6
B. Ghanaian rice market
7
The Ghanaian rice market is increasingly driven by premium rice which is growing at 40% p.a., while the medium segment is shrinking at -4% p.a.
Source: OLAM, Interviews
National rice consumption in Ghana1)2)3) ['000 MT (%), 2011]
2834
VietnamPerfumed<5% broken
ThailandPerfumed<5% broken
120
34(4%)
770(100%)120
(16%)
LocalPerfumed<5% broken
100%
28(4%)
9
FA1S100% broken
61
89(12%)
US #2Non-perfume4% broken
82
82(11%)
US#4Non-perfume8% broken
407(53%)
9(1%)
28
Medium Segment>5%, 15%, 25% broken
185
223
PremiumGoodPoor • Urban market consumers
prefer imported rice due to perception of higher quality
- It is cleaner (no stones)
- Perfumed and low % broken
- Appearance (e.g., even color)
• Local rice must meet these characteristics in order to compete with imports
• Perfumed rice in particular is increasingly popular and now accounts for 81% of overall rice imports
• 48% of imported rice consumption is <5% broken
• 31% of imported rice consumption is perfumed and <5% broken
Increasing quality 1) Based on OLAM sales estimates; 2) Local production of milled rice was 278 MT in 2011 (assumes 40% paddy loss from processing); 3) Assumes 80% of local milled rice is in the Medium segment range, 10% Premium and 10% Poor
National rice consumption
Medium
LocalImport
+2%
National rice consumption CAGR 06-11[%]
-4%-17%
+3%
+40%
8Source: OLAM, interviews
This pattern is more extreme in urban markets
39(47%)
18(22%)
83(100%)
18(22%)6
(7%)
2(2%)
Imported rice market size by rice quality in Greater Accra and Ashanti1), 2011
Total imported rice consumption
Increasing quality
15(14%)
2(2%)
46(43%)
28(26%)16
(15%)
108(100%)
+40%
-17%
+3%
-4%
+2%
1) Based on OLAM sales estimates
FA1S Medium Segment US#4 US #2 Thailand & Vietnam
Kumasi rice market ['000, MT]
Accra rice market ['000, MT]
National rice consumption by quality CAGR 06-11[%]
Poor Medium Good Premium
9
Rising urbanization and income are driving rice consumption in Ghana - Ashanti and Greater Accra have the highest urbanization rates
18%
Upper East 15%
Upper West
Volta 27%
Northern 27%
Western 35%
Eastern 35%
Central 37%
Brong Ahafo 37%
Ashanti 53%
Greater Accra 87%
Percentage urbanization by region, 2000 [%] Ghana GDP per capita [USD], 1990-2010
Source: World Bank, USAID GRFS
1,625
946
655
201020001990
36% 44% 52%Urban population [%]
10
The national premium rice market is largely served by imports
Source: Interviews; OLAM
Imported and local domestic consumption of premium rice1) ['000 MT, 2011]
Local
154(85%)
28(15%)
Imported
1) Premium rice: Perfumed and <5% broken
11
• Perceived quality is a major factor in consumer purchasing decisions and is the main reason why consumers prefer imported rice
• The reputation of local rice is associated with poor quality and it is priced at the level of 100% broken rice
• Urban markets (such as Accra and Kumasi) consume 75% of total rice in Ghana (both local and import rice) yet they only consume ~20% of local rice
• Local rice is rarely found in supermarket chains, whose shelves are dominated by imported rice varieties
• There is a need to improve local rice quality in Ghana to compete with imports and to launch a marketing campaign to advocate for consumption the higher quality local rice1)
• Some importers, including Finatrade, buy local aromatic rice and repackage it for the local market
Consumers are willing to pay a price premium of 113% for imported Thai rice over premium local rice
Source: OLAM, Finatrade, Interviews 1) 2008 “Ghana Rice” marketing campaign led to increases in the reported purchase of Ghanaian rice
Market price of high quality milled rice in Ghana, 2012 [GH₵/50 kg bag]
LowHigh Average
FA1S (Perfumed 100% broken
Vietnam (Perfumed,<5% broken)
Thailand(Perfumed, <5% broken)
Local rice (Perfumed, <5% broken)
Ø 75
160
138
Ø 147
106
92Ø 96
88
77Ø 80
+113%
12
The rice distribution market is highly consolidated, with major rice importers such as Finatrade and OLAM dominating distribution channels
Source: Interviews
Finatrade
172(35%)
Total imported rice
492(100%)
Others (Imexco, City Investment Group)
148(30%)
Stallion
49(10%)
123(25%)
OLAM
Key players of imported rice in Ghana, 2011 ['000 MT (%)]
Finatrade and OLAM capture ∑ 60% of the imported rice market
13
Volta has the most commercial players in rice production, but is growing commercial interest in the Northern region
Source: interviews
1) Irrigation Company of Upper Region; 2) Will be operational 2012 end; 3) Includes government ownership, currently being taken over by Anvash; 4) WIENCO interested in the Eastern region
• GADCO• Prairie
Volta3)
• Brazil Agro-Investment
• Finatrade• OLAM• Stallion
• Avnash Rice Mill2)
• Large nucleus farmers (up to 300 Ha land)
• ICOUR1) • ICOUR1)
• Single mothers (parboiled rice)
• Avnash Rice Mill2)
• Nasia rice mill3)
• Lolandi3)
• Amsig Resources
• GADCO2)
• Prairie Volta3)
• Brazil Agro-Investment
Commercial players
• Aggregators
• Novel
Producer Market Processor• Industry is very fragmented with no major
commercial players - aggregators travel to Upper East to source rice for key markets (Kumasi)
• ICOUR offers a large pool of irrigated land (713 Ha) • Avnash plans to build a third mill in Bolgatanga to
export to Burkina Faso
• Developed production, processing and market industry with leading integrated commercial players along the chain
• Emerging interest of commercial players interested4) in expanding into the region for rice production, such as VEGPRO, Africa Atlantic, Stallion (joint venture with Asia Golden Rice)
VOLTA
NORTHERN
• More developed rice processing industry, but production and market is very fragmented with no major commercial players
• Avnash's mill is largest processor in Ghana (to be operational by 2012 end)
• Increasing number of smaller processors are setting up mills in Northern, e.g., Amsig
• Strong interest from Premium Food to enter; other interested players include GADCO
• Avnash plans to build a second mill in Northern
UPPER EAST
14
Ghana offers an attractive business environment
Source: World Bank
Sub-Saharan African country ranking2)
RANK COUNTRY
1 Mauritius
5 Ghana
7 Zambia
10 Ethiopia
12 Uganda
14 Tanzania
15 Nigeria
22 Mali
24 Burkina Faso
26 Senegal
34 Côte d’Ivoire
38 Niger
46 Chad
Global country ranking1)
RANK COUNTRY
1 Singapore
5 US
8 UK
20 Germany
30 France
36 South Africa
64 Ghana
68 Kuwait
88 Italy
92 China
121 Russia Federation
130 Indonesia
184 Chad
Ease of doing business country ranking, 2011
1) Ranked out of 184 countries; 2) Ranked out of 46 countries
15
C. Investment case for Northern Region
16Source: SRID, MoFA
Regional paddy production, 2011 [%, '000 MT]
Northern is Ghana's largest rice producer and GoG prioritizes the region for poverty reduction through boosting rice productivity
Ghana
Capital
UPPER EASTUPPER WEST
NORTHERN
BRONG-AHAFO
VOLTA
GREATER ACCRA
WESTERN
ASHANTI
EASTERN
CENTRAL
Upper East
EasternWestern
5%(21)
5%(22)
100%(464)
Northern37%(171)
24%(109)
16%(75)
8%(37)
Others1)
Volta
6%(28) Ashanti
1) Includes Central, Brong-Ahafo, Upper West and Greater Accra; 2) FASDP (Food and Agricultural Sector Development Policy) has announced rice as a priority food crop for food self-sufficiency; 3) 20% import duty and 16% of other fees
Government national policy: rice production
• Northern Region is a priority region for rice production due to its higher poverty and strategic importance in ensuring national food security2)
• Regional development plan, 2010 –2014, aims to improve earnings of crop farmers to reduce poverty
- Increase agricultural productivity (e.g., by 20% in south district) within the plan period
- Modernize agriculture through the development and adoption of irrigation schemes
• Key programs and policies for agriculture include
- Fertilizer, seed, machine subsidies
- Irrigation development
- Mechanization services
- Import tax of ~36%3) on milled rice
171) Assuming yield rises to 3.5 MT / ha from current average of 2.3 MT / haSource: MoFA
Rice is the fifth most popular crop in Northern Ghana
Production, 2011 ['000 MT]Cropping area, 2011 ['000 Ha]
79
127
125
131
1,333
224
193
2,006
861)171
Millet 55
Soyabean 60
Cowpea 63
Sorghum 71
Paddy 73
Cassava 89
G’Nuts 130
Maize 135
Yam 139
Major crops in Northern Region
7
0
13
10
28
35
11
126
51)11
Value, 2011 [GH₵ m]
18
As a result, knowledge of rice production is long standing in Northern Ghana, with ~86k active rice farmers
Source: Interviews, MoFA
Rice smallholders in Northern Region
• Currently there is a total of 86k3) smallholders growing rice in the Northern region
• In these regions rice is mainly produced on rainfed land
• Farmers typically produce rice in parallel with other crops - Maize is often grown as an alternative staple
- Farmers on irrigated land produce alternative cash crop (e.g., tomatoes, okra) in their second harvest
• Also, farmers typically have other jobs in addition to farming (e.g., shops, trading, cutting wood for charcoal)
“I have been farming rice all my life”
Rainfed farmers in the Northern Region, currently facilitated by ADVANCE programme
1) Agriculture includes, farming, forestry and hunting, 2) Latest figures available by MoFA; 3) Rice smallholders are defined as farmers that produce rice on an area ≤ 2.5 hectares
523 532
Northern
512
Volta Western Eastern
707
Ashanti
424
Upper East
242
61% 60%67% 57%72% 44%
Agricultural1) labour force by region, 20002) ['000]
~86k rice farmers in Northern
% of labour in agriculture
19Source: MoFA, State of Ghanian Economy
Therefore, rice is an important contributor of smallholder income in the Northern region
Smallholder income generation by major crops in the North1), 2011
90%
60%60%
90%
60%
Yam RiceCassavaGroundnutsMaize
• In Ghana, rice is a lower priority staple in comparison to other crops (e.g., maize), thus, rice is typically farmed for income generation
• In the North, rice farmers keep ~10% of rice harvested per Ha
• Key determinants of rice consumption: type of seed, market price and cropping area
- Jasmine 85 rice is mainly for income and is sold to main markets (e.g., Accra, Kumasi) as it generates a higher revenue, whereas local rice is preferred for consumption2)
- Higher market prices deter farmers from keeping rice for consumption
- Cropping area greater than 1 Ha reduces the percentage of rice kept for consumption as most of the additional land would be planted with Jasmine 85 which is produced for sale
1) Ordered by total cropping area; 2) Government subsidy on Jasmine 85 seeds have helped increased the production of jasmine perfumed rice which fetches a higher price than local rice; 3) Assuming 1 Ha planted for each crop
Total revenue per Ha [GH₵]1,3021,881
2,449
489
5,472
1,203 116 202 800 154Volume sold ['000 MT]
Share sold3)
[%]
20
Northern region has the largest processing capacity in Ghana (44% larger than Volta) and is able to support increasing paddy production
Source: Interviews
1) Assuming mill runs for ~12 hours a day and 250 days per year; 60% utilization 2) Plan to construct two mills in the Northern and Upper East; 3) Processes paddy for National Buffer Stock Company; 4) Includes government ownership, currently being taken over by Anvash; 5) Owned by MoFA; 6) Under construction
59968
85
Volta total capacity
+44%
Avnash Rice Mill 12)
Total capacity Amsig6)
3
Lolandi5)
5
Nasia Rice Mill3)4)
• Under construction; will be operational by 2012
• Premium quality machine (Buhler)
• Plans to build 2 additional mills in ~20132)
• Currently, operating at ~60% utilization
• Produces good quality rice
Currently operating at 50% utilization for NBSC3)
Machine capacity of major rice mills in Northern Region, 2012 ['000 MT/p.a.1)]
Under construction; will be operational by 2012
• In the Northern Region rice is typically parboiled before it undergoes mill processing due to the harsher weather conditions that dry paddy; mills will often do both
• Single Women Group is small scale rice parboiling organisation in the region
• Recently, there has been increasing investment (and interest to invest) in mills in the Northern Region, such as Amsig, Avnash and Premium Food (interest only)
21
If quality can be met, farmers on irrigated farms can produce rice competitively at 24% of the cost of imported premium Thai rice
266
108
324
79
13
377
679553 523
Bags
10
Post harvest
56
Harvest
75
Bird scaring
38
Cart-ing
Landed cost (FOB)4)
Duty (20%) and fees
47
377(42%)
Process-ing2)
Total cost per MT milled rice
Total cost per Ha1)
900
Total cost of milled rice
Trans-port3)
24%1,173(76%)
1,550
Margin (10%)
Irrig-ation
Trans-port5)
377(24%)
60
57
Land prep
60
40
Seed Fert-ilizer
48
Cropprotect-ion
50
Weed-ing
Total
1) Production cost for 1 harvest and assumes yield of 3 MT per Ha for irrigated fields; 2) Assumes paddy loss of 40% from milling; 3) Transportation of 1.8 MT milled rice from Northern to main markets; 4) FOB: Freight on Board, average price per MT: USD 900; 5) Transportation of 1 MT milled rice from Port (Accra) to main markets
Source: Interviews
Cost comparison of imported and local milled rice, 2012 [USD]
Total cost for 3 MT paddy
Total cost for 1.8 MT milled rice
Cost of 1 MT milled local rice on smallholder irrigated farm
We expect production cost to fall as efficiency improves and higher yields are achieved
Total cost for per MT milled rice
Cost of 1 MT imported premium Thai rice
•• Costs exclude farmer’s own labour and margins along the value chain
• Even allowing for margins, the industry should be able to compete with imported rice on cost if they can match its quality
22
If quality can be met, farmers on rainfed farms can produce rice competitively at 21% of the cost of imported premium Thai rice
266
324
283
59
569
900
21331
(21%
Post harvest
21
Total cost per 1 MT milled rice
Seed1)
331
53
Total cost of milled rice
Bird scaring
358
Trans-port4)
Harvest
26
Weeding
32
Cropprotect-ion
17
Fert-ilizer
540
Land prep
1,550
21%
28
Process-ing3)
Total
331(21%)
1,219(79%)
Bags Margin (10%)
47
Trans-port6)
Total cost per Ha2)
60
Duty (20%) and fees
Landed cost (FOB)5)
Source: Interviews
Total cost for 1.8 MT paddy
Total cost per MT milled rice Total cost for 1.08
MT milled rice
Cost of 1 MT milled local rice on smallholder rainfed farmCost of 1 MT imported premium Thai rice
We expect production cost to fall as efficiency improves and higher yields are achieved
Cost comparison of import and local milled rice, 2012 [USD]
1) Assumed seeds are recycled by rainfed farmers; 2) Production cost for 1 harvest and assumes yield of 1.8 MT per Ha for rainfed fields; 3) Assumes paddy loss of 40% from milling; 4) Transportation of 1.08 MT milled rice from Northern to main markets; 5) FOB: Freight on Board, average price per MT: USD 900; 6) Transportation of 1 MT milled rice from Port (Accra) to main markets
•• Costs exclude farmer’s own labour and margins along the value chain
• Even allowing for margins, the industry should be able to compete with imported rice on cost if they can match its quality
23Source: Interviews, OLAM
Distance and time from key producing rice regions and markets, 2012
UPPER EAST
NORTHERN
VOLTAASHANTI
Bolgatanga
Tamale
Kumasi
Aveyime91 km1hr
328 km5hr
780 km10hr
543 km8 hr
627 km8 hr
382 km5hr
1) One bag weighs 50kg (trucking providers charge per bag not per km); 2) Most rice production is in the Southern part of Volta
Producing region Distance [km]
Northern region enjoys the lowest transport cost to Kumasi
Kumasi
Northern(Tamale) 382
Upper East(Bolgatanga)
328Volta (Aveyime)2)
543
2.5
3.1
3.0
Main market
Cost to ship 1 bag1) [GH₵]
24Source: OLAM
Thus, Northern has good access to Ghana's major rice consuming markets which make up 29% of total imported rice consumption
Ashanti and Northern: ∑29% of national rice consumption
Regional rice consumption of imported milled rice, 20111) ['000 MT (%)]
9% 3% 5% 3% 5%3% 5% 6% 6%3% CAGR06-11[%]
• Rapid increase in urbanization and income aredrivers of the "rice diet transition" - Rice is popular in urban
areas as it is easy and quick to prepare
- Rising income has made rice more affordable
- Rising number of hotels and restaurants is fuelling demand for (higher quality) rice
• Greater Accra and Ashanti have the highest rice consumption due to higher urbanisation and income per capita
• Greater Accra and Ashanti are key storage points for rice distribution to other markets
• Rice produced in Northern is mainly absorbed by the Ashanti market
Total imported rice consumption
49(10%)
12(2%)
Upper East
83(17%)
Northern
36(7%)
Volta
45(9%)
Brong Ahafo
67(14%)
Upper West
35(7%)
Eastern
108(22%)
WesternAshanti
12(2%)
45(9%)
Greater Accra
492(100%)
Central
1) Based on OLAM sales estimates
25
Major donor funded rice projects in Northern, 2012
Further, commercial players can leverage the numerous donor rice smallholder programs in the region to increase productivity
Purpose: 6k Ha of rainfed lowland developed to increase rice production by 16 MT milled rice per year for food security. Implemented by MoFADuration: 2009-2013 Fund: EU 13.8Target no. of smallholders: 2.5k farm families
Main funderProject detail
Purpose: Improve rice productivity and quality, strengthen supply chain relationships and processing capacity. Implemented by ADCI VOCA (ADVANCE program)Duration: 2011-2013No. of smallholder engaged: 2.1k
Purpose: To increase yield of rainfed lowland smallholders through 26 cost effective rice technologies Duration: 2009-2014
Source: Interviews1) Other initiatives include Single Mothers, World Food Program
Rice project1)
Rice Sector Support Project
ADVANCE rice program
Project for Sustainable Development of Lowland Rainfed Rice Production
26Source: Interviews
Fit with smallholder goalCompany Key strengthsOwnershipAttractive-ness
Strong Medium Low
Industry
Amsig resources
Buy paddy from smallholders for mill, interested in working with smallholders, currently working with ADCI VOCA
• Mill is still under construction • Launching smallholder initiative
100% private owned
Processing
Avnash’s model can be applied to other regions and partners
Avnash • Need to work with smallholders to break even
• Aim to source 90% of their paddy from smallholders and work with up to 36k small-holders1) 2)
100% private owned
• Experienced management team in rice • Strong financial health: internally funded
rice mill which cost ~US 18m• Have been able to secure a large volume
of land for nucleus farm • Operate rapidly and on track to complete
construction of mill in less than 1 year• Good relationship with the GoG and are
aligned with supporting their initiative to make Ghana self sufficient in rice
Production and processing
Nasia Rice Mill
Lolandi
No model to work with smallholders
Government owned
Government owned (MoFA)
Processing
Processing No model to work with smallholders
1) Rainfed farmers; 2) In 2013, the Avnash plans to construct 2 rice mills (500MT/day capacity) in Daboya (Northern Region) and Bolgatanga (Upper East)
Avnash is an attractive partner in the near term given their commercial need to work with up to 36k smallholders, experienced management team and financial strength
ICOUR Buy paddy from small-holders for own mill
713 Ha irrigated land - may be an attractive method for commercial players in the Northern Region to source rice from
Government owned
Production and processing
27
Government irrigation schemes in Ghana, 2011 [Ha]
Source: Ghana Ministry of Agriculture
Eastern
20(1%)
3,598(100%)
1,032(29%)
949(26%)
Brong Ahafo Central
59(2%)
Volta
606(17%)
Greater Accra
Upper East
154(4%)
Ashanti
65(2%)
Northern
713(20%)
Total irrigated land
In the Upper East, ICOUR allows rice processors to access ~6,000 irrigated smallholders
ICOUR has ~6,000 irrigated smallholders on 713 Ha of irrigated land
28
ICOUR irrigation scheme by location, 2012 [Ha]
Further, ICOUR has the potential to expand its irrigated land to 9k Ha
Source: Ghana Ministry of Agriculture
1) Land that is fully equipped with irrigated infrastructure (e.g., canals); 2) Developed land has undergone land preparation only and is being used to grow crops; 3) Land allocated for irrigation
852
1,197
2,294
2,490
3,840
6,798
468Vea
Tono
Total irrigated land
9,092
Potential3)
5,037
Developed2)
3,342
Irrigated1)
713
245
29Source: Interviews, Field visits
Road condition, 2012
• Main roads are sufficient for large scale truck movement
• Generally, roads leading up to ICOUR are in good condition as the infrastructure has been invested in by the government
• However, small portions of road leading up to ICOUR suffer from severe wear and tear (potholes) that will need repair
• Most rice from Upper East is transported to the Kumasi market
Northern Region - On the way to Upper East
Comments
Upper East – On the way to Bolgatanga
Near ICOUR – Navrongo Near ICOUR – Navrongo
Although main roads from Tamale (Northern) to ICOUR are generally satisfactory, the last leg roads are poor
30Source: Field visits
ICOUR irrigated rice fields, July 2012
31
D. Northern Region partner analysis1. Avnash's smallholder initiative
32
Avnash plans to help smallholders address challenges along the value chain
• Avnash will conduct R&D for inputs (e.g., seed, agro chemical), and best agronomic practices.
• These findings will be shared with the smallholders
• As more smallholders are engaged in rice farming, community associations can be developed to strengthen the producers’ bargaining power and voice
• The right good quality inputs will be provided to smallholders which they have difficulties accessing
• Jasmine 85 seeds will be provided which give higher yields as farmers currently recycle low quality seed
• Agro chemicals will be provided which improve paddy quality and protect against paddy loss to disease and pest outbreaks
• Mechanization for land preparation will be provided
• Agronomic training will be provided to help smallholder rice farmers achieve higher yields and quality paddy
• Machines and training for harvesting will be provided (e.g., combine harvesters to ensure rice is harvested at the right moisture content)
• Smallholders will have access to high quality processing, allowing them to benefit from higher market prices
Inputs Production Processing Market
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
Source: Avnash Interviews
• Water control management will be provided through micro-dams
• Smallholders have difficulties accessing finance to buy the right good quality inputs - such inputs will be provided by Avnash and need to be repaid in harvest
• Farmers have a guaranteed buyer of paddy at market price
Improved yield
Better quality
Improved yield
Better quality Increased price
Guaranteed market
Increased price
Improved yield
Better quality
Improved yield
Better quality
Improved yield
Better quality
33
Avnash smallholder model volume contribution1)2) [p.a.]
To break even (utilization 50%), Avnash will need paddy from ~23k rainfed smallholders to achieve 84k MT per year
Source: Avnash
1) Assumes machine capacity 500MT per day, operates 300 days a year and average yield of 3 MT/Ha per smallholder; 2) Plans to construct two additional rice mills in 2013; 3) Assumption excludes micro-dams or availability of 2 harvest per year
3632
2723
14
Utilization 60%
129Commercial9
Smallholder
Utilization 80%Utilization 70%
1149
45
999
Utilization 50%
849
Utilization 30%
549 105 120
75 90
No. of rainfedsmallholders3)
['000]
Paddy achieved ['000 MT]
34
Avnash smallholder model volume contribution1)2) [p.a.]
To break even (utilization 50%), Avnash will need paddy from ~8k micro-dam smallholders to achieve 84k MT per year
Source: Avnash
1) Assumes machine capacity 500MT per day, operates 300 days a year and average yield of 4.5 MT/Ha per smallholder; 2) Plans to construct two addition rice mills in 2013; 3) Assumes plans for micro-dams develop, thus allowing 2 crops per year
1211
98
5
Smallholder
Commercial
Utilization 80%
129
120
9
Utilization 70%
114
105
9
Utilization 60%
99
90
9
Utilization 50%
84
75
9
Utilization 30%
54
45
9
No. of irrigated smallholders3)
['000]
Paddy achieved ['000 MT]
Avnash plans to construct micro-dams to irrigate the farm blocks when finances allow
35
Avnash paddy achievement through commercial and smallholder farming1), 2013-2015 ['000 MT]
By 2015, Avnash plans to achieve 168 MT (2 harvest p.a.) from its outgrower scheme through 19k micro-dam farmers
Source: Avnash1) Assumes 2 crop cycles and yield of 4.5 MT per Ha
Smallholder
Commercial
2015
177
168
9
2013
82
55
27
No. of irrigated smallholders['000]
Paddy achieved ['000 MT]
19
6
36
Avnash smallholder initiative scheme spatial planning in the Northern Region, 2012
Avnash will act as a service centre through its nucleus farms to support smallholders within 15-20 km range from its nucleus farms, all within 100 km of its rice plant
Source: Avnash
Nucleus farms
Nucleus farms
Nucleus farms
Nucleus farms
Nucleus farms
Nucleus farms
Nucleus farms
Rice Plant Tamale
Daboya
Gushiegu
Degbila
15-30 km
Sankpala
YapeiSalaga
• Avnash have designed a plan based on its rice farming experience in India
• The model is similar to a service block as it operates through large nucleus farms, ensuring good provision to smallholders of inputs, mechanization and training
80-100 km
37
Avnash Daboya trial nucleus farm, 2012
Avnash Daboya trial, Outgrower, 2012
Avnash has begun development on the first of its nucleus farms in Daboya and is currently working with 1,000 smallholders
38
Impact on irrigated smallholder income1)2) [USD, p.a.]
Source: Interviews
471
449
239
890
471
449 239
1,360
890
897
Target incomePrice improvement3)
478
+153%
Increased production cost
941
Current income Yield improvement
2,250
Harvest 2Harvest 1
Avnash smallholder scheme can increase micro-dam smallholder income by +153% to USD 2,250 per year
1) Does not take into account opportunity cost of producing a different crop; 2) Micro-dam (irrigated) farmers can have 2 crop cycles per year; assumes yield of 4.5 MT per Ha; 3) Avnash plans to pay ~$100 per MT of paddy over the standard broker farm-gate price to ensure consistent and quality supply
39
Key assumptions for irrigated micro-dam smallholder income (1/2)
Source: Interviews
Area planted [Ha] 1Harvests p.a. 2Average paddy yield [MT/Ha] 4.5Market price for paddy [US/MT] 4261)
Smallholder income • Total MT of paddy [MT] 9• Total revenue for paddy [US] 3,834• Total cost for paddy [US] 1,584
Net income for paddy [US] 2,250
Area planted [Ha] 1Harvests p.a. 2Average paddy yield [MT/Ha] 3Farmgate price for paddy [US/MT] 326
Smallholder income • Total MT of paddy [MT] 6• Total revenue for paddy [US] 1,995• Total cost for paddy [US] 1,106
Smallholder income for paddy [US/p.a.] 890
BACKUP
Assumptions for irrigated smallholder income on Avnash smallholder scheme [USD]
Assumptions for irrigated smallholder without Avnash smallholder scheme [USD]
1) Avnash plans to pay ~$100 per MT of paddy over the standard broker farm-gate price to ensure consistent and quality supply
40
Key assumptions for irrigated micro-dam smallholder income (2/2)
Source: Interviews
Input Charge 1,166
Mechanization Charge (CAPEX) 179
Irrigation (Micro-dam) Charge 35
Training / Management / Overhead Charge 204
Total for paddy [USD] 1,584
Service charge for irrigation 25Land preparation
• Ploughing 63• Harrowing 50
Input• Agro chemicals
- Post emergence 60- Pre emergence 35- Fertilizer 216
• Seed 120• Bird scaring 75• Weeding 100• Harvesting 150• Threshing 75• Gathering 37• Packaging and bags 20• Carting 80
Total cost for paddy [USD] 1,106
BACKUP
Assumptions for irrigated smallholder income on Avnash smallholder scheme [USD, 2 harvest1)]
Assumptions for irrigated smallholder without Avnash smallholder scheme[USD, 2 harvest1)]
1) Area planted: 1 Hectare
41
Impact on rainfed smallholder income1)2) [US, p.a.]
Even if micro-dam planning is delayed, Avnash smallholder scheme can increase rainfed smallholder income by +96% to USD 565 per year
1) Does not take into account opportunity cost of producing a different crop; 2) Rainfed farmers only have 1 crop cycle per year, assumes yield of 3 MT per Ha Source: Interviews
408
299430
288277
Target income
+96%
288
565
Increased production cost
Price improvementYield improvementCurrent income
42
Key assumptions for rainfed smallholder income (1/2)
BACKUP
Source: Interviews
Area planted [Ha] 1Harvests p.a. 1Average paddy yield [MT/Ha] 3Market price for paddy [US/MT] 426
Smallholder income• Total MT of paddy rice [MT] 3• Total revenue paddy rice [US] 1,278• Total cost for paddy rice [US] 713
Net income for paddy [USD] 565
Assumptions for rainfed smallholder income on Avnash smallholder scheme [US]
Assumptions for rainfed smallholder without Avnash smallholder scheme [US]
Area planted [Ha] 1Harvests p.a. 1Average paddy yield [MT/Ha] 1.8Farm gate price for paddy [US/MT] 326
Smallholder income• Total MT of paddy rice [MT] 1.8• Total revenue for paddy rice [US] 572• Total cost for paddy [US] 283
Smallholder income for paddy [USD] 288
43
Input Charge 583 Mechanization Charge (CAPEX) 61 Training / Management / Overhead Charge 69
Total cost for paddy [USD] 713
Key assumptions for rainfed smallholder income (2/2)
Source: Interviews
BACKUP
Assumptions for rainfed smallholder income on Avnash smallholder scheme [USD, 1 harvest1)]
Assumptions for rainfed smallholder without Avnash smallholder scheme [USD, 1 harvest1)]
Land preparation • Ploughing 33• Harrowing 26
Input• Agro chemicals
- Post emergence 17- Fertilizer 54
• Seed 2) 0• Bird scaring 26• Weeding 32• Harvesting 53• Threshing 21• Packaging and bags 21
Total cost for paddy [USD] 283
1) Area planted: 1 Hectare; 2) Seeds are recycled
44
D. Northern Region partner analysis2. Avnash's commercial model
45
Avnash’s vision is to help make Ghana self sufficient in rice
120
120
120
360
216
492
276(56%)
216(44%)
Total imported rice (2012)
44%
Avnash total paddy processed
Paddy loss (40%)
144(100%)
Total milled riceAvnash Rice Mill 3
Avnash Rice Mill 2
Avnash Rice Mill 1
Comparison of Avnash processing capacity and demand for imported rice1) ['000 MT/ p.a.]
Source:Interviews
At 80% utilization of 3 mills, Avnash is able to capture 51% of the imported rice market through local rice production1)
1) Assumes 80% utilization of 3 mills (each 500 MT/day capacity), operates 300 days per year and 40% paddy lossage through processing to milled rice and imported rice consumption does not rise from 2012
46
Avnash has started commercial production and is trialling smallholder production with 1k smallholders
• January 2012 - began construction of rice mill
• Expect mill to be on-stream by 2012 end
• Secured land for nucleus farm in Daboya
• Launched trial outgrower program with 1k smallholders of Daboya nucleus farm
• Developing detailed approach to work with smallholders
• Expand to 3 nucleus farms with 10k outgrowers each
• Aggregate paddy from outgrowers
• Build another mill in Northern Region and one in Upper East Region
• Expand to 10 nucleus farm with 10k outgrowers each
• Aggregate paddy from outgrowers
• Trial and scale production for new mills in Northern and Upper East Regions
2012 2013-15 2015-20
Current stage
Scale up smallholder production Scale up 2 new mills Construction of mill,launch of smallholder initiative
Source:Interviews
47
• Irrigation: infrastructure is limited, under utilized and poorly managed
• Port: Far away from port (Accra) which is alsoover crowded, delaying delivery of imported inputs (e.g., tractors, harvesters, spare parts)
• Poor road conditions: Branch roads from main roads are typically not tarmac, road floods during heavy rain making rice farms inaccessible
• Storage: Lack of storage facilities available –which are important due to harsher weather conditions
• Financial institutions:- Lack of financial services for
agriculture due to longer repayment times, higher default rates (due to side selling)
- When available, interest rates are very high (up to 100%)
• No insurance products available
• R&D: Lack of R&D in the local rice market
• Technical research: Not effectively disseminated
• Extension services: Insufficient numbers and existing officers are not always trained in the latest knowledge
• Industry bodies: Lack of industry associations means there is no collective voice for rice industry stakeholders
• Seed: Almost all seed used is uncertified recycled and low quality
• Fertilizer: Fertilizer is not adapted to soil needs
• Land: Risky to lease land due to tiered land tenure system
• Mechanization: - Government provision of
subsidised equipment discourages private sector involvement
- Spare parts and qualified workshops are not available
- Insufficient small scale machinery
• Farming as a business: Farmers do not consider rice production as a business and do not invest in it
• Low yields: Yields are 2 MT/Ha vs. best practice of 6 MT/Ha (10 MT/Ha in Brazil)
• Agrochemicals: Inappropriate and insufficient use of fertilizers, herbicides, pesticides
• Agronomic practices: Manual production practices (planting, protection, harvesting) and poor knowledge reduce yields and area planted
• Bags: Recycled and improper bags used, reducing rice quality
• Manual post-harvest practices (e.g., winnowing) reduce yield, lead to broken rice and increase foreign matter
• Small village mills are typically rundown, outdated and managed by under-qualified operators
• Parboiling adds to the total cost of processing rice, however it is conducted due to the region's dryer and more volatile weather patterns which make paddy vulnerable to over drying
• Mechanical processing is not always used as operators charge a service fee and do not cover transport cost of the paddy
• Consumer preference is for high quality rice (<5% broken, perfumed, straight mill) which current (smallholder) producers cannot deliver
• Reputation of local rice is poor• Farm gate price: farmers are often forced to
sell paddy at low farm gate price due to lack of market access
• Side selling is a common problem when working with smallholders
• Distribution market is highly consolidated (Finatrade and OLAM capture ~60% of imported rice market)
• Lack of market access for smallholders as road infrastructure leading to fields far from main roads are in poor condition
• Local rice market is small; imported rice makes up 60% of the market
Inputs Production Processing Market
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
Source:Interviews
In order to achieve this goal, Avnash must overcome a number of challenges along the value chain
48
• Use certified Jasmine seeds• Use correct blend of fertilizer • Established good relationship
with community chief for Daboya nucleus farm to acquire land and identify contract farmers
• Use mechanization for land preparation
• Hired rice experts to oversee rice production
• Use mechanization for planting and harvesting
• Use high quality mechanical mill
• Sell rice through agents to capture more margin on milled rice
• Complete processing facilities to ensure high quality output and satisfy the local demand for higher quality rice
• Will invest in micro-dams to allow 2 crops per year
• Will invest in storage facilities
• Has successfully financed the mill internally
• Is currently raising funds needed for its commercial operation
Inputs Production Processing Market
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
Avnash’s production model is designed to address the challenges in the value chain
Source: Interviews
• n/a • Avnash will conduct R&D for inputs (e.g., seed, agro chemical), and best agronomic practices
49
Avnash has started construction of their first processing plant that will be operational by end of 2012
Source:Avnash
Plant site Warehouse
Processing facilities inside containers
50
Recycled and improper bags are used, which reduces quality of the paddy
Source: Field visits
BACK UP: PRODUCTION
Cocoa bag used for paddy
• Paddy rice bags are available but are not often used by farmers because they are more expensive
• Proper quality bags that meet international standards should be used as they allow good paddy protection and quality assurance over a period of time
‒ Bags made for other commodities will not have the needed strength and durability for easy handling of paddy and will allow foreign matter to enter (e.g., rain which promotes decay)
‒ Other bags might not have been washed properly, leaving substances which may harm the paddy (e.g., chemical residues)
51
Parboiling in Lolandi and Amsig1) rice processing mill, 2012
Parboiling adds to total processing cost but is crucial in the Northern Region to reduce rice breakage due to harsher weather conditions
Source: Amsig, Lolandi
• Parboiling is conducted as it helps repair broken rice that has cracked due to harsher weather conditions in Northern
• Further, the hull of the rice is softened during the process, decreasing the likelihood of breakage
• However, there are challenges to parboiling:
- Parboiling increases total processing cost
- Increases turnover time
- Major rice consuming markets prefer straight mill
BACK UP: PROCESSING
1) Small rice processing mill in Northern Region with a capacity of 1 MT per hour or 3,000 MT per year (60% utilization rate, 250 days per year)
52
Manual post harvest processing reduced the quality of rice produced
Source: Field visits
BACK UP: PROCESSING
ICOUR: Women winnowing
• Manual winnowing involves throwing paddy into the air to allow the wind to blow away the chaff, while the heavier paddy grain fall back down for recovery
• This method does not sufficiently clean paddy and also allows foreign matter (e.g., stones, debris) to enter the paddy and reduce its quality
• Winnowing may also lead to overdrying of the paddy as the recovered paddy is left in the sun
53
Roads leading up to rainfed fields in the Northern Region are poor and vulnerable to flooding
Source: Interviews, Field visits
Tamale main road
Road condition
• Main roads are well developed; however, branch roads are in poor condition, especially those leading to rainfed farms
• During the rainy season, flooding tends to occur due to lack of canals for drainage
• Poor road condition causes longer transport times and higher risk of crop damage
Nyanpala flooding during rain
Comments
BACK UP: INFRASTRUCTURE
54
Storage is crucial in the Northern Region where weather is harsher and making paddy more vulnerable to over-drying
Source: Field visits
BACK UP: INFRASTRUCTURE
Lolandi: Paddy left in the sun will dry very quickly
Lolandi: Paddy is stored outside
55
Avnash Group ongoing and planned operations in Ghana, 2012
Avnash is a large conglomerate with experience and a strong footprint in Ghana and Nigeria
Source: Avnash
AVNASH GROUP(GHANA)
Agriculture Hospitality Real Estate Power generation
Brewery & Distillery
Renewable energy
• Rice plant and cultivation
• Edible oil plant and cultivation
• Soaps & Detergents
• Groundnut oil• Shea butter plant• Biscuits & cereals
• 3 Star Hotel, Tema
• 5 Star Hotel, Accra
• Resorts
• CREGL • CNG• Power
• Golden Beverage and Finance ltd
• Brewery• Distillery• Mineral water &
soft drink
BACK UP
Avnash also has an extensive presence in Nigeria, including agricultural investments
56
D. Northern Region partner analysis3. Recommendations for Avnash
57
Avnash plans to have one mill operational by 2012 and to begin construction of 2 further mills by 2013
2011 2012 2013 2014 2015 2016 2017 2018 2019
Mill 1
Design
Construction and nucleus farm pilotMill 3: Bolgatanga (Upper East)
Onstream
Construction and nucleus farm pilot
Mill 2
Ongoing operations
Ongoing operations
Mill 2: Daboya (Northern)
Expansion of remaining nucleus farms
Construction and nucleus farm pilot
Onstream
Mill 1:Tamale (Northern)Year
OnstreamMill 3
Ongoing operations
Expansion of remaining nucleus farms
Expansion of remaining nucleus farms
Source: Team analysis
58
• Implement (business service provider)
• Identify and select smallholder farmers
Donors are well placed to help Avnash address key smallholder issues (1/2)
Design ~3 month
Implementation <5 years
For first 3 nucleus farms1)
Scale >5 years
For other nucleus farms
Market
• Review performance of pilot • Evaluate performance to
understand challenges and find areas for improvement
• Review and refine current model and indentify new partners (where necessary)
• Review and refine distribution guideline/selection procedure
• Adapt to new nucleus farms
• Obtain inputs• Deliver inputs to
smallholders
• Roll out / implementation by NGO partners
• Train business service providers
• Identify and select smallholder farmers
• Review model for paddy collection
• Review business model
Collect paddy
• Review and refine training program
• Review and refine design of model farms and identify new model farmers
• Select pilot farmers• Review staffing model
• Review smallholder pricing model
• Review and refine model for rice grading
• Review and refine harvesting model
• Obtain inputs• Deliver inputs to
smallholders
Collect paddy
• Package and sell rice
• Pay smallholder farmers
• Review market performance
• Package and sell rice
• Pay smallholder farmers
• Review market performance
Items in BOLD are suitable for Donor support
ProcessingProductionInputs
1) After 3 nucleus farms, programme will move into scaleSource: Team analysis
59
Donors are is well placed to help Avnash address key smallholder issues (2/2)
• Review and improve land preparation model
• Design micro-dam
• Execute land preparation
• Build micro-dams
• n/a
• Indentify association members
• Develop association
• Run association • Underwrite start-up
cost
• Review financing model
• Review candidates• Review trainer
program and business model
• Review technical R&D and disseminate
• Execute land preparation
• Build micro-dams on new nucleus farms (as needed)
• Provide finance Run association • Execute market research • Share technical R&D• Train the trainers
• Provide finance • Underwrite loss
(share risk of default)
• Provide insurance
• Execute market research
• Share technical R&D• Train the trainers
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
Items in BOLD are suitable for Donor support
Design ~3 month
Implementation <5 years
For first 3 nucleus farms1)
Scale >5 years
For other nucleus farms
1) After 3 nucleus farms, programme will move into scaleSource: Team analysis
60
E. Investment case for Volta Region
61Source: SRID, MoFA
Regional paddy1)
production, 2011 ['000 MT (%)]
Volta is Ghana's third largest rice producing region and GoG has indentified rice as a priority crop
Upper East
EasternWestern
5%(21)
5%(22)
100%(464)
Northern37%(171)
24%(109)
16%(75)
8%(37)
Others2)
Volta
6%(28) Ashanti
Capital
UPPER EASTUPPER WEST
NORTHERN
BRONG-AHAFO
VOLTA
GREATER ACCRA
WESTERN
ASHANTI
EASTERN
CENTRAL
GhanaGovernment national policy: rice production
• Rice production is a major development priority for the Government of Ghana3)
• Regional development plan, 2010 –2014, aims to improve earnings of crop farmers to reduce poverty
- Increase agricultural productivity (e.g., by 20% in south district) within the plan period
- Modernize agriculture through the development and adoption of irrigation schemes
• Key programs and policies for agriculture include
- Fertilizer and seed
- Irrigation development
- Mechanization services
- Import tax of ~36%3) on milled4)
rice
1) Rice from field after harvest, threshed and each grain is separated but still has outer husk and bran; 2) Includes Central, Brong-Ahafo, Upper West and Greater Accra; 3) FASDP (Food and Agricultural Sector Development Policy) has announced rice as a priority food crop for food self-sufficiency; 3) 20% import duty and 16% of other fees; 4) White rice with husk and bran removed
621) Assuming yield rises to 4 MT / ha from current average of 3.3 MT / haSource: MoFA
Rice is the fourth most important crop in Volta
1
5
5
49
63
427
98
1,660
161)75
Cowpea 2
Soybean 4
Sorghum 4
Cocoyam 6
Plantain 8
Paddy 23
Yam 27
Maize 54
Cassava 105
Production, 2011 ['000 MT]Cropping area, 2011 ['000 Ha]
Major crops in Volta Region
3
6
4
23
39
597
95
1,046
101)47
Value, 2011 [GH₵ m]
63
As a result, knowledge of rice production is long standing in Volta, with ~12k active rice farmers
Source: Interviews, MoFA
1) Agriculture includes, farming, forestry and hunting, 2) Latest figures available by MoFA; 3) Rice smallholders are defined by farmers that produce rice on an area ≤ 3 hectares
523 532
Northern
512
Volta Western Eastern
707
Ashanti
424
Upper East
242
61% 60%67% 57%72% 44%
Agricultural1) labour force by region, 20002) ['000] Rice smallholders in Volta Region
• Currently there are ~12k smallholders3) growing rice in Volta (mainly in the south)
• Farmers typically produce rice in parallel with other crops - Cassava, yam or maize is often grown as an
alternative staple - Farmers on irrigated land produce alternative cash
crop (e.g., tomatoes, okra) in their second harvest
• Farmers in Volta have other jobs in addition to farming (e.g., shops, cutting wood for charcoal)
“I have been producing rice for the last 13 years and I sell almost all of it to brokers who come at harvest time”
Smallholder (also school teacher) farming rice on Afife/Weta irrigation scheme, 2012
% of labour in agriculture
64Source: MoFA, State of Ghanian Economy
Therefore, rice is a key contributor of smallholder income in Volta
Smallholder income generation by major crops in Volta1), 2011
90
606060
PaddyYamMaizeCassava
• In Ghana, yam and cassava are the key subsistence staples; thus, rice is typically farmed for income generation
• In Volta, rice farmers keep ~10% of rice harvested per Ha
• Key determinants of rice consumption: type of seed, market price, and cropping area
- Jasmine 85 rice is mainly for income and sold to main markets (e.g., Accra, Kumasi), whereas local rice is preferred for consumption3)
- Higher market prices deter farmers from keeping rice for consumption
- If farmers grow rice on more than 1 Ha, they retain a smaller percentage for consumption
Volume ['000 MT]
1) Ordered by cropping area size; 2) Government subsidy on Jasmine 85 seeds have helped increased the production of Jasmine perfumed rice which fetches a higher price than local rice
Total revenue per Ha [GH₵]
996 59 256 68
1,232
5,897
6211,989
Share sold[%]
65
Regional government irrigation schemes in Ghana, 2011 [Ha (%)]
Source: Ghana Ministry of Agriculture
Greater Accra and Volta : ∑ 55% of irrigated land in Ghana
59(2%)
3,598(100%)
Central Eastern
20(1%)
Brong Ahafo
65(2%)
Ashanti
154(4%)
Northern
606(17%)
Upper East
713(20%)
Volta
949(26%)
Greater Accra
1,032(29%)
Total irrigated land
Rice production is supported by the fact that Greater Accra and Volta Regions have 55% of Ghana’s irrigated land
1)Volta Region is next to Greater Accra, allowng it easy access to Greater Accra's irrigated land
66Source: MoFA
• Yield: Irrigated production systems can achieve yield of 6 MT/Ha if farmers use the correct production techniques
• Quality: Paddy quality is higher due to access to water management
Productionsystem
Rainfed
Irrigated
Comments
• Yield: Rainfed lowland fields can achieve the same yield as irrigated fields but, on average, rainfed fields can achieve 3.5 MT/Ha
• Rainfed fields are vulnerable to weather pattern and climate change, putting yield at risk annually.
• The impact is accentuated as rainfed farmers only achieve 1 harvest per year
• Quality: Paddy quality is poor due to:• poor water management• delays in harvesting (which leads to
paddy that is too dry) as farmers wait until the fields are dry
Currently, irrigated land in Ghana is limited, providing potential for irrigation investment
Yield per harvest [MT/Ha]
6.0
3.5 3.5
12.0
Yield per year [MT/Ha]
Land availability ['000 Ha, %]
286 (99%)
4 (1)%
67
65613
16
31
Total processing capacity
WoraworaGADCO3)Brazil Agro Investment3)
Prairie Volta2)
Machine capacity of major rice mills in Volta, 2012 ['000 MT/p.a.1)]
There is sufficient high quality processing capacity in Volta to support increasing paddy production in the region
Source: Interviews
1) Assuming mill runs for a maximum of ~12 hours a day and 250 days per year; 2) Averyime is owned by rice producer Prairie Volta (20% government owned), 3) GADCO is currently using Brazil Agro Investment to process its paddy until its own mill is complete in September 2012 , with additional mills planned as supply from smallholder producers rises
• The major processors in Volta produce good quality milled rice suited to the demand for high quality rice in Accra
• Currently, Volta's total processing capacity is large enough to support significant increases in production
• Prairie Volta and Brazil Agro investment offer toll processing services to other producers3)
• There are a number of smaller village mills in the region
Under construction; will be operational by September 20123)
• Currently operating at 40% utilization
• Equipment does not allow high quality milled rice, thus, investment is planned to address this
Currently, operating at ~40% utilization
68
Currently, farmers on irrigated farms can produce rice at 24% of local market price for imported premium Thai rice
266
324
377
679
79553
10813
523
1,550
Total
377(24%)
1,173(76%)
Margin (10%)
Trans-port5)
60
Duty (20%) and fees
Landed cost (FOB)4)
900
377(42%)
Total cost per MT milled rice
Total cost of milled rice
Trans-port3)
47
Process-ing2)
Total cost per Ha1)
Cart-ing
40
Bags
10
Post harvest
56
24%
Harvest
75
Bird scaring
38
Weed-ing
50
Cropprotect-ion
48
Fert-ilizer
Seed
60
Land prep
57
Irrig-ation
1) Production cost for 1 harvest and assumes yield of 3 MT per Ha for irrigated fields; 2) Assumes paddy loss of 40% from milling; 3) Transportation of 1.8 MT milled rice from Northern to main markets; 4) FOB: Freight on Board, average price per MT: USD 900; 5) Transportation of 1 MT milled rice from Port (Accra) to main markets
Source: Interviews
Cost comparison of imported and local milled rice, 2012 [USD]
Total cost for 3 MT paddy
Total cost for 1.8 MT milled rice
Cost of 1 MT milled local rice on smallholder irrigated farm
We expect production cost to fall as efficiency improves and higher yields are achieved
Total cost for per MT milled rice
Cost of 1 MT imported premium Thai rice
69
Currently, farmers on rainfed farms can produce rice at 21% of local market price for imported Thai rice
266
324
283
59
569
Harvest
53
Bird scaring
26
Weeding
32
Cropprotect-ion
Duty (20%) and fees
Fert-ilizer
54
Seed1)
0
Land prep
Total
1,550
21%
331(21%)
1,219(79%)
Margin (10%)
Trans-port6)
60
Landed cost (FOB)5)
900
331(37%)
Total cost per 1 MT milled rice
331
Total cost of milled rice
358
Trans-port4)
28
17
Process-ing3)
47
Total production cost2)
Bags
21
Post harvest
21
Source: Interviews
Total cost for 1.8 MT paddy
Total cost per MT milled rice Total cost for 1.08
MT milled rice
Cost of 1 MT milled local rice on smallholder rainfed farmCost of 1 MT imported premium Thai rice
We expect production cost to fall as efficiency improves and higher yields are achieved
Cost comparison of import and local milled rice, 2012 [USD]
1) Assumed seeds are recycled by rainfed farmers; 2) Production cost for 1 harvest and assumes yield of 1.8 MT per Ha for rainfed fields; 3) Assumes paddy loss of 40% from milling; 4) Transportation of 1.08 MT milled rice from Volta to main markets; 5) FOB: Freight on Board, average price per MT : USD 900; 6) Transportation of 1 MT milled rice from Port (Accra) to main markets
70
If the import tariff (36%) were removed, local rice would still be 35% cheaper
Source: Interviews
Price comparison of domestic and Thai imported rice, 2012 [GHC/50 kg bag]
• Even without import tariffs, Thai premium rice is 34% more expensive than local premium rice
• Further, this difference would be larger if local production improves yield
108
147
70
-35%
-52%
Price of Thai rice without tariffCurrent average price of Thai rice (perfumed <5% broken)
Average price of local rice (perfumed <5% broken)
• The lower price reflects the lower quality of local rice vs. imported rice
71Source: Interviews, OLAM
Distance and time from key producing rice regions and markets, 2012
91
Upper East(Bolgatanga) 780
Northern(Tamale) 627
Volta(Aveyime2))
1) One bag weighs 50kg (trucking providers charge per bag not per km); 2) Most rice production is in the Southern part of Volta
Producing region Distance [km]
South Volta enjoys the lowest transport cost to Accra and is competitive to Kumasi
Accra
Kumasi
4.7
4.0
1.5
Upper East(Bolgatanga) 543
Northern(Tamale) 382
Volta(Aveyime2)) 328
3.0
2.5
3.1
Main market
Cost to ship 1 bag1) [GH₵]
UPPER EAST
NORTHERN
VOLTAASHANTI
Bolgatanga
Tamale
Kumasi
Aveyime91 km
1hr
328 km5hr
780 km10hr
543 km8 hrs
627 km8 hr
382 km5hr
72
Regional rice consumption of imported milled rice, 20111) [%, '000 MT]
Source: OLAM
9% 3% 5% 3% 5%3%
Thus, Volta has good access to Ghana's top rice consuming markets which make up 49% of total rice consumption
5% 6% 6%3% CAGR06-11[%]
• Rapid increase in urbanization and income aredrivers of the "rice diet transition" - Rice is popular in urban
areas as it is easy and quick to prepare
- Rising income has made rice more affordable
- Rising number of hotels and restaurants fuelling demand for (higher quality) rice
• Greater Accra and Ashanti have the highest rice consumption due to higher urbanisation and income per capita
• Greater Accra and Ashanti are key storage points for rice distribution to other markets
• Rice produced in Volta is mainly absorbed by Accra market
Total imported rice consumption
492(100%)
Upper West
Upper East
12(2%)
Eastern
35(7%)
Northern
36(7%)
Brong Ahafo
45(9%)
Central
45(9%)
Volta
49(10%)
Western
67(14%)
Greater Accra
83(17%)
Ashanti
108(22%)
12(2%)
Ashanti, Greater Accra and Volta: ∑ 49% of national rice consumption
1) Based on OLAM sales estimates
73
Further, transport infrastructure in the Volta Region is more developed than in other major rice producing regions
Source: Interviews, field visits
Tamale
Bolgatanga
• Roads are more developed in the Volta Region and can support large scale rice transport by trucking
• MiDA has also recently invested in Volta's infrastructure
• Most rice from Afife/Weta irrigation scheme is transported to Accra
Road condition
• Main roads are well developed; however, branch roads are in poor condition, especially those leading to rainfed farms
• During the rainy season, flooding tends to occur due to lack of drainage
• Most rice from the Northern Region is transported to Kumasi
• Main roads are sufficient for large scale truck movement, but suffer from wear and tear (e.g., potholes)
• Roads leading up to irrigated schemes are in good condition
• Rice from Upper East is mainly transported to Kumasi
Producingregions
Volta
Northern
Upper East
Comments
Sogakofe
Nyanpala – flooding during rain
Navrongo
Afife/Weta irrigation scheme
74
In the short term, GADCO is an attractive partner given their robust commercial model and the importance of smallholders for their commercial goals
Source: interviews
Fit with smallholder goalCompany Key strengths / challengesOwnershipGADCO
Brazil Agro Investment
Prairie Volta
Large Thai producer
• Plan to work with 4.8k smallholders by 20151)
• Need smallholders to obtain 12% market share and increase equity value
100% private owned
Currently not working with smallholders
Currently not working with smallholders
20% government owned
Trial project launched in Kpong irrigation scheme
• Fully integrated model with key partnership along the entire value chain (e.g., inputs to markets to R&D)
• Strong management team able to quickly solve operational challenges
• Able to build relationships with local community
• Unable to obtain target rice volume• Low utilization of processing plant
(operating at ~40%)
• Leading rice company in Thailand • Still on trial phase with in Kpong
Irrigation scheme on a small plot
• Difficulties with government ownership• Financial difficulties • Unable to obtain target rice volume• Low utilization of processing plant
(operating at ~40%)
Attractiveness
100% private owned
100% private company
Strong Medium Low
GADCO’s model can be applied to other regions and partners
1) GADCO smallholder model (Copa Connect) was launched in 2012 and is currently in trial phase
Role
Production and processing
Production
Production and processing
Production and processing
75
F. Volta Region partner analysis1. GADCO's smallholder initiative
76
• Copa Connect package to include certified seeds, chemicals, blended fertiliser tailored to soil need
• Lead farmers provide land preparation, spraying, harvesting
• Smallholders trained on best production practices
• On-line platform to monitor farmers’ compliance
• GADCO guarantees a market for higher quality rice which will be bought at competitive prices
• GADCO creates a brand (Copa Connect) for smallholder long grain rice
• GADCO shares revenue from final product with farmers
• GADCO to help smallholders prepare their land
• GADCO carries out R&D on best seed variety and production practices, and will share knowledge with farmers
• Copa Connect provides training and extension services
GADCO, through its Copa Connect model, plans to support smallholders along the entire value chain
Source: GADCO
Inputs Production Processing Market
Enabling Environment and Infrastructure
Infrastructure Business & finance environment
Industry bodies & sector policies
Research &extension services
• GADCO's revenue share will allow smallholders to increase income further
• Input will be provided on credit
• N/A
• GADCO processes smallholder rice in its mill to produce high quality milled rice blended to maximise price
• Mill capacity will be increased once utilization rate reaches 60%
Copa Connect model still in development
Improved yield
Better quality
Improved yield
Better quality Increased price
Guaranteed market
Improved yield
Better quality
Improved yield
Better quality
Better quality
Increased price
Increased price
77
Improving seeds, fertilizer use and best farming methods will have the largest impact on yields
Source: Interviews
BACKUP
Key drivers for yield improvement
Bird scaring
Mechanization (harvesting)
Best farming methods
Pesticides & Herbicides
Water management
Fertilizer
Seed• Usage of higher yielding seeds, more resistance to weather changes,
pests
• Conduct best farming methods e.g., transplanting, proper and thorough weed removal
• Usage of appropriate amount and blend (fertilizer that is suited to soil chemistry) of fertilizer
• Proper water management control of the field through irrigation
• Post & pre-emergence measures are taken
• Usage of combine harvesters limit harvesting paddy losses
• Conduct scaring to limit paddy losses from birds eating paddy
78
For maximizing rice quality: Processing, post harvest handling and harvest methods have the biggest impact
Source: Interviews
Key drivers for premium rice quality1) [# technical experts citing driver as key quality driver]
5
6
8
8
9Processing
Harvesting
Post harvest handling
Water management
Seed type
Quality mills equipped with complete processing facilities are crucial to ensure:- Cleanliness (no stones or foreign matter) – De-stoner- Grain uniformity - Grader- Good appearance - Polisher- Minimal breakage - Low heat machines
Usage of combine harvesters during harvest to eradicate manual threshing, ensuring minimal broken grains
Usage of seed that provides quality perfumed rice with good taste and texture
• Drying of rice to right moisture content and no delay between harvesting and milling to ensure minimal broken grains
• Avoid parboiling to ensure good taste and texture
Proper water management ensures that rice forms fully (long grain) and provides good texture
1) Rice quality (as defined by Ghanaian consumers) is measured by: Cleanness, grain uniformity, minimal breakage, taste and texture
BACKUP
79
Copa Connect volume contribution by milled rice production 2012-2020, ['000 MT]
If GADCO is to achieve its target volume of 178k MT by 2020, it will need 75k MT from Copa Connect
Source: GADCO
80
4.8Total
smallholders in 2015
10.6
2.3
2.5Irrigation
Rainfed
Total smallholders
in 2020
Potentialsmallholders
in 2020
15.4
This will need 4.8k smallholders by 2015 and 15.4k by 2020
Source: GADCO
Irrigated Farmers• Copa Connect will work with 2.5k smallholders currently growing rice on
government irrigated schemes within 70-100km of GADCO's nucleus farm• Farmers will be selected based on:
- Number of harvests (target of 2 per year)- Quality of paddy- Yield (target with support of 5.5 MT/Ha)
Rainfed farmers• Rainfed farmers will be integrated once easily accessible irrigated farmers
have been captured• Copa Connect will select 2.3k smallholders from sites with close proximity to the
irrigated scheme• Rainfed farmers are constrained by rainfall and can only achieve 1 harvest per year,
and have lower yield and quality• Estimated yield of rainfed farmers: 3.75 MT/Ha
• GADCO estimates it can work with an additional 10.6k smallholder by 2020• Potential to work with more smallholders from other regions in Ghana (e.g.,
Northern and Upper East region); however, this is still in design, and Copa Connect rice farming will be scaled according to performance in 2012 to 2015
81
Copa Connect irrigated and rainfed smallholders1) 2012-2020,
Initial farmers will mostly be irrigated, however by 2020 72% will be rainfed
Source: GADCO
750
1,200
1,500
1,600
1,700
2,000
800
800
900
900
900
2,000
300
2012 201720152014 20162013
Rainfed
Irrigated
15,350
4,300(28%)
2018 2019 2020
11,050(72%)
Total smallholder in 2020
BACKUP
Pilot
1) Assumes 1 Ha per farmer
82
Impact of Copa Connect on irrigated smallholder income1)2) 2016 [USD, p.a.]
Copa Connect aims to increase irrigated smallholder income by 369% to USD 4,174 per year
Source: GADCO, Interviews
1) Does not taken into account opportunity cost of producing a different crop:; 2) Irrigation allows 2 crop cycles per year; 3) GADCO's price for milled rice: CONFIDENTIAL
801
891
941
890
1,782
821
1,642
185% -369%
2,532 - 4,174
Target income (2016)
890
821
Increased production cost
1,883
941
Price improvement3)
3,565
891
Yield improvement
1,602
801
Current income
Harvest 1 Harvest 2
83
Key assumptions for Copa Connect irrigated smallholder income (1/2)
Source: GADCO, Interviews
BACKUP
84
Key assumptions for Copa Connect irrigated smallholder income (2/2)
Source: GADCO, Interviews
BACKUP
85
Impact of Copa Connect on rainfed smallholder income1)2) [USD, p.a.]
Copa Connect aims to increase rainfed smallholder income by +291% to USD 1,126 per year
1) Does not taken into account opportunity cost of producing a different crop; 2) Rainfed farmers only have 1 crop cycle per year; 3) GADCO's price for milled rice: CONFIDENTIALSource: GADCO, Interviews
653
606
1,027
288419
606
419
Yield improvementCurrent income
288
707 - 1,126
Target income (2016)
+291%
1,213
Increased production cost
Price improvement3)
Harvest 1
86
Key assumptions for Copa Connect rainfed smallholder income (1/2)
Source: GADCO, Interviews
BACKUP
87
Key assumptions for Copa Connect rainfed smallholder income (2/2)
Source: GADCO, Interviews
BACKUP
88
GADCO and its partners stand to achieve substantial benefits from Copa Connect, thus ensuring its sustainability
Source: GADCOSource: GADCO, Interviews
• Increased ability to achieve GADCO's goal to capture 12% market share by 2020
• Higher market share will allow GADCO's equity value to increase
Short term benefit Long term benefit
• Higher revenue, profit• Stronger bargaining power • Less volatile profits
• Fixed cost will fall with increasing rice production from Copa Connect
• Growth• Stronger brand and market
penetration
• Higher revenue, profit• Sygenta Foundation will
benefit from R&D
• Stronger brand and market penetration
• Supports development of products suitable for smallholder farmers
• Higher revenue, profit • Stronger brand and market penetration
• Supports development of products suitable for smallholder farmers
• n/a • n/a
Copa Connect role
• Offers input packages, training, access to processing mill
• Guaranteed market and revenue share
• Offers strong distribution network to quickly move large volumes of rice
• Offers R&D on best seed variety, agronomist experts and right blend of agro-chemicals
• Gives inputs on credit
• Offers fertilizer tailored to soil chemistry
• Offers technical and agronomic assistance, and equipment support which is transferred to Copa Connect via GADCO
89
F. Volta Region partner analysis2. GADCO's commercial model
90
GADCO aims to be a vertically integrated food company in several countries, starting with Ghana
Market-Driven Infrastructure & Corporate Shared Value – SchematicCo-Building Scalable Food Markets with Smallholders
Source: GADCO
91
GADCO has started commercial rice production in Ghana
Source: GADCO, Interviews
• Founders Iggy Bassi and Toks Abimbola started research on food production and food markets in Africa
• Selected partners for rice products • Syngenta for inputs• Agropecuarian Foletto
for production • Finatrade for
distribution
• Identified optimal production practices using a number of agronomic trials
• Trial of commercial rice production in Volta Region on 300 Ha and 2 harvests to date
• First sale of Copa branded rice
• Raised capital for scale up from Summit Capital, Acumen Fund, Root Capital and Deutsche Bank
• Expand commercial production (growing to 1,000 Ha by end 2012, 2,000 Ha by end 2013 and adding 2,000 Ha p.a. thereafter)
• Build own processing capacity
• Develop approach to work with smallholders under the brand Copa Connect and launch trial
• Develop BoP product offering
• Continue refining agronomic practices
• Continue to raise capital for expansion
• Produce on commercial farm at scale
• Aggregate from 4,800 smallholder farmers
• Produce targeted BoP products
• Produce higher value products
• Expand to the Northern Region
2010 2011 2012 2013-15
Current stage
Grow commercial and launch trial smallholder production Scale production
Partner selection and acquisition of land lease
First sale of Copa rice brand
92
Total revenue and profit projection 2012 - 2014
For rice alone, GADCO expects to reach USD XXm profit by 2014
Source: GADCO
93
• Irrigation: Infrastructure is limited, under utilized and poorly managed
• Port: Over crowded and delays delivery of imported inputs (e.g., tractors, harvesters, spare parts)
• Storage: Paddy is improperly stored (e.g., in house rooms), warehouses are not typically used
• Financial institutions:- Lack of agriculture financial
services due to longer repayment times, higher default rates (due to side selling),
- When available, interest rates are very high (up to 100%)
• No insurance products available
• R&D: Lack of research on the local rice market
• Technical research: Not effectively disseminated
• Extension services: Insufficient numbers and existing officers are not always trained in the latest knowledge
• Industry bodies: Lack of industry associations, means there is no collective industry voice for rice
In order to achieve this goal, GADCO must overcome a number of challenges along the value chain
• Seed: Almost all seed used is uncertified recycled and low quality
• Fertilizer: Fertilizer is not adapted to soil needs
• Land: Risky to lease land due to tiered land tenure system
• Mechanization: - Government provision of
subsidised equipment discourages private sector involvement
- Spare parts and qualified workshops are not available
- Insufficient small scale machinery
• Farming as a business: Farmers do not consider rice production as a business and do not invest in it
• Low yields: Yields are 2-3 MT/Ha vs. best practice of 6 MT/Ha (10 MT/Ha in Brazil)
• Agrochemicals: Inappropriate and insufficient use of fertilizers, herbicides and pesticides
• Agronomic practices: Manual production practices (planting, protection, harvesting) and poor knowledge reduce yields and area planted
• Bags: Recycled and improper bags used, reducing quality
• Manual post-harvest practices reduce yield, lead to broken rice and increase foreign matter
• Small village mills are typically rundown, outdated and managed by unqualified operators
• Mechanical processing is not always used as operators charge a service fee and do not cover transport cost of the paddy
• Consumer preference is for high quality rice (<5% broken, perfumed, straight mill) which current (smallholder) producers cannot deliver
• Reputation of local rice is poor• Farmgate price: farmers are often
forced to sell paddy at low farmgate price due to lack of market access
• Side selling: smallholders often fail to adhere to contracts and side-sell their output
• Distribution market is highly consolidated (Finatrade and OLAM capture ~60% of imported rice market)
• Local rice market is small; imported rice makes up 60% of the market
Inputs Production Processing Market
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
Source: GADCO, Interviews
94
• Partnership with Syngenta ensures supply of good quality seed, as well as herbicides
• GADCO is currently building a partnership with Yara to ensure the supply of the right blend of fertilizer
• GADCO have hired on-site Brazilian technician to repair machines and supply spare parts to decrease machine down time
• Close relationship with local community has secured land
• Partnership with Agropecuarian Foletto (leading rice producer in Brazil) will allow GADCO to leverage their rice production experience and expertise to maintain target yield levels
• Partnership with Agropecuarian Foletto will allow GADCO to leverage their knowledge and experience in processing rice
• GADCO is building its own high quality processing plant
• Partnership with Finatrade (leading distributor in Ghana) will allow GADCO to leverage its strong distribution network to reach BoP and quickly distribute large volumes of rice
• GADCO's higher quality rice output will satisfy the local demand for higher quality rice
• GADCO is actively developing Copa brand in partnership with Finatrade to improve the image of local rice
• GADCO has invested in irrigation for its commercial rice farms and for service block farmers
• GADCO has been successful raising the funds needed for its commercial operation and has other donors interested in supporting its Copa Connect initiative
• GADCO is conducting research on seed with Syngenta, production practices with Agropecuarian Foletto
• GADCO is using Finatrade's knowledge of the market to conduct market research
Inputs Production Processing Market
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
GADCO addresses these challenges through its fully integrated model and key partnerships along the value chain
Source: GADCO, Interviews
95
GADCO has a strong network of partners1) GADCO's team contains technical expertise
• World leader in rice seed production• Providing seed and chemicals• Developing suitable varieties (geneticist
seconded to GADCO to develop seeds)
• Currently developing partnership with leading fertilizer provider in Ghana
• Providing fertilizer tailored to GADCO’s soil chemistry
• Leading food distributor in Ghana (USD 2 bn revenue)
• Leading rice importer in Ghana• Committed to distribute GADCO’s Copa rice• Developing BoP market with GADCO• Large scale vertically integrated Brazilian
rice producer• Providing technical expertise, seeds and
equipment support
• Agronomists and farm managers recruited from Brazil
• All have extensive experience in producing rice at large scale
Agronomic skills
• Recruited an experienced farm equipment technician from Brazil
• Familiar with all commercial rice production equipment
• Fabricates parts on site
Technical skills
• Working closely with local community leadership to manage land, ensure good community relations and minimise theft
• Member of local community council is leading the Copa Connect initiative
Community manage-ment
GADCO has built a strong network of partners and a team which encompasses key technical expertise
Source: GADCO, Interviews 1) Partnerships are contractual agreements and does not include equity or revenue share
• Syngenta Foundation developing smallholder proposition, including the training program and technology package
• GADCO is building partnerships that will support its development beyond the rice value chain and into its other target food crops• GADCO is developing a partnership with the World Bank to conduct impact assessment on the pilot and scale-up of Copa Connect
96
GADCO has successfully developed strong, trusting relationships with its community
Source: GADCO, Interviews
GADCO has managed to build a trusting and good relationship with its community:
• GADO has a revenue share built into the land lease agreement with the local community (which has the potential to increase the local community's income by 200% over a traditional lease)
• GADCO transparently shares operational and yield information with the community
• Local villagers have helped GADCO protect its harvest from thieves
• Community is involved with GADCO operationswith monthly community councils to allow the community to voice their issues
• Constant engagement with the community chief and careful selection of a community aligned with GADCO's beliefs means there is a strong relationship with the leaders of the community (e.g., female participation)
• GADCO is currently training the local community in rice production
GADCO's signboard showing real-time information on its rice operation and yield
BACK UP
97
Total revenue and profit projection 2012 - 2014
For rice alone, GADCO expects to reach USD XXm profit by 2014
Source: GADCO
ADCO management team
Co-founder of GADCO Over 14 years experience in
Principal Investment,Consulting, Strategy and Operations in Europe, Africa, India and Latin America
Co-founder of GADCO Over 15 years experience in
the corporate and advisory sectors (investment, science, technology and sustainability, food security and economic development)
Experience in agriculture, forestry, natural resources management and economic development
Previously worked as a strategy consultant with McKinsey & Company
GADCO is led by a qualified experienced leaders who are ommitted to the business
Toks Abimbola Iggy Bassi Karan Chopra
ndustry experts, business partners and NGOs agree that GADCO's commercial model is attractive
“Of my 13 years of experience I have not met a company with a fully integrated model like GADCO, these guys are smart, motivated and committed” Nabil Moukarzel, Chairman
"We invested in GADCO because we believe in their unique business model and management performance. We have evaluated their track record and are impressed with their ability to resolve challenges" Catherine Casey, Global Expansion Manager
"GADCO’s commercial farming is likely to succeed due to their integration along the entire value chain and key partnerships" Andrew Aforo, ACDI VOCA, Rice value chain specialist
F. Volta Region partner analysis3. Recommendations for GADCO
Copa Connect must help smallholders address challenges all long the value chain
• GADCO will conduct R&D for inputs (seed, agro-chemicals), and best agronomic practices. These findings will be shared with the smallholders
• As more smallholders are engaged in rice farming, community associations can be developed to strengthen the producers’ bargaining
d i
he right good quality inputs will be rovided to smallholders which they have ifficulties accessing asmine 85 seeds will be provided which roduce higher yield and fetch a higher price;
armers currently recycle low quality seed which produce lowered yield and quality, and etch give-away prices Agro chemicals will be provided which mprove paddy quality and reduce risk of paddy oss to outbreaks Water control management is provided for mallholders near commercial farm and unding is provided for rainfed farmers; water
management is critical for low breakage
• Agronomic training will be provided to help smallholder rice farmers achieve higher yields and quality paddy
• Machines and training for harvesting will be provided such as combine harvester to ensure rice is harvested at the right moisture content
• Farmers are provided with high quality processing facility via GADCO's commercial rice mill
Inputs Production Processing Market
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
Storage facilities provided to armers who may want to store heir rice for when the price of ce is higher
• Inputs will be provided by Copa Connect and repaid in kind at harvest
• Farmers are guaranteed a buyer of paddy and will be offered a share of final revenue to increase their incomes and loyalty
Donors are well placed to support Copa Connect address key mallholder issues (1/2)
ot
gn
em-on
ale
ProcessingProduction Market
• Identify source • Select partners• Sign MoU• Agree specifications• Develop distribution
model• Develop selection
guidelines
• Obtain input• Deliver to
smallholders
• Roll out/implement by NGO partners
• Train business service providers
• Identify and select farmers
• Develop model for paddy collection
• Develop business model
• Help with technical assistance
Collect paddy
• Test inputs• Refine
specifications
• Implement training for staff /business service providers
• Implement training for pilot farmers only2)
• Identify technology if any• Identify and select partners
for implementation • Refine model
• Execute • Refine model• Update prices
• Collect paddy• Refine model
• Design training program• Design model farms• Identify model farmers• Select pilot farmers• Recruit team
• Develop national branding campaign1)
• Determine pricing and set price premium to be paid
• Understand smallholder cash needs
• Design model for rice grading• Develop harvesting model
• Obtain inputs• Deliver to
llh ld
• Implement (business service provider)Id tif l t llh ld
Collect paddy
• Sell, bag rice, pay, review • Develop new product • Review marketing campaign
• Sell, bag rice, pay, review • Develop new product
Inputs
Items in BOLD are suitable for donor support
Donors are well placed to support Copa Connect address key mallholder issues (2/2)
• Develop land preparation model
• Execute land preparation
• Identify new land for irrigation
• n/a
• Develop association
• Run association • Underwrite start
up cost
• Execute land preparation • Refine land preparation
model • Initiate discussion for
irrigation development on irrigation schemes
• Provide finance and monitor repayments
• Refine finance model • Refine insurance model
• Execute market R&D • Share technical R&D• Train the trainers• Update
• Identify association members
• Develop financing model
• Develop insurance model
• Select and identify candidates• Design trainer program and
business model • Identify technical R&D• Design market R&D and
disseminate into pilot
• Execute and obtain partner for irrigation
• Provide finance and insurance
Run association Execute
• Provide finance • Underwrite loss (share
risk of default)• Provide insurance
• Execute • Update
Enabling Environment and Infrastructure
Infrastructure Business &finance environment
Industry bodies & sector policies
Research & extension services
lot
gn
em-on
ale
Items in BOLD are suitable for donor support
G. Next steps
Next steps
• Test required activities with Avnash and GADCO and identify the ones appropriate to support
• Select potential partners to work with
• Request a detailed work outline and cost from potential partners for the support
• Identify donors willing to co-fund the support
• Select partner
• Launch support
Activity Timing
• Aug – Sept 2012
• Sept – Nov 2012
• Nov 2012 – Jan 2013
• Nov 2012 – Jan 2013
• Feb – Mar 2013
• April 2013
here are a range of potential partners to work with in support f implementing the smallholder model
otential implementation partners
• USAID have are targeting the Northern Region and are active in rice
otential funding partners
• L’Agence Française de Développement have expressed interest in working with BMGF and in providing credit guarantees for producer credit
• JICA are very active in the rice industry development (launched rice program in the Northern Region)
• MEL Consulting are a local implementing NGO with experience working with Ghanaian smallholders
• ACDI VOCA have extensive experience working with smallholder rice producers in Northern Ghana
• CDC Development Solutions have undertaken value chain projects in a number of African countries
• FARA aim to enhance rice production in Africa
• IFDC have implemented a number rice programmes, notably in Nigeria
• TechnoServe have extensive experience in implementing value chain programmes in Ghana
APPENDIX
GOs and Industry expertsUSAID
ACDI VOCA (Accra, Northern, Upper East)
ADVANCE
World Bank
AFD (L'Agence Française de Développement)
FARA (Forum of Agricultural Research in Africa)
Mel Consulting
JICA
Millennium Development Program
AGRA
CARD
TechnoServe
Commercial players• GADCO
• Praire Volta
• Brazil Agro Investment
• Acumen
• OLAM
• Finatrade
• Avnash Amsig
• Lolandi
• Nasia Rice Mill
• Novel
• Stallion
• Wienco
• VEGPRO
• Africa Atlantic
Smallholders• Smallholders (Volta, Northern,
Upper East)
• ADVANCE Nucleus farmers
• Avnash outgrowers
Government• Ministry of Agriculture
• Afifie Irrigation scheme Head
• ICOUR (Irrigation Company of Upper Region)
• Extension officers
Desk research• World Bank
• Ministry of Agriculture
• State of Ghanaian Economy
• International Monetary Fund (IMF)
nterviewees and desk research