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Developing Your Career as a
Club Manager
Jerry Kilby CCM, Chief Executive Officer, CMAE
Arnaldo Cocuzza CCM, General Manager, Milano GC, Italy
Education is our focus
• The mission of the CMAE is to:
– advance the profession of club management throughout Europe,
– promote best practice in the club industry, and
– provide a certification programme which recognises and rewards those club managers that can demonstrate the highest standards of knowledge and competence in club management.
Education is our focus
• An association for club management professionals, and
• A European family of club managers associations
– Our network represents over 6,500 club managers
– In 28 countries throughout Europe
Education is our focus
• One of the core objectives of the CMAE is to ensure that all club management education is:
• Structured– There must be a planned programme, teaching to the
required standards in a logical order
• Relevant– Subjects taught must be relevant and appropriate
• Accessible– Offering competitive value for clubs and individuals
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• To do this, the CMAE has been working with 22 different organisations across Europe
• Club managers associations and sports governing bodies
• The network has grown to 6,500 club managers in 28 countries
• Our partners will be delivering the CMAE curriculum in their own countries, either in English or in their own local language
Certification
• Certified Club Manager (CCM)
– An aspirational benchmark for club managers to work towards
– International standards agreed by USA, Canada, Europe, South Africa, China and Australia
– First CCMs in Europe in 2008
A structured pathway of education
• To take club managers through to Certification
Ten Core Competencies
Club Governance
Food & Beverage Management
Accounting & Financial Management
Human & Professional Resources
Strategy & Leadership
Inter-Personal Skills
Membership & Marketing
Golf, Sports & Recreation Management
Facilities Management
Statutory Compliance
Five Day Courses
• A programme of five, 5-day courses
– Curriculum based on the CMAA’s Business Management Institute (BMI) curriculum
BMI 1 to BMI 5
• Club Management Levels One and Two will be offered to our partners to deliver in their country
• The CMAE Club Management Diploma will be optional after completing both courses
• The remaining three courses will be delivered by the CMAE and staged at appropriate learning locations
• The CMAE Certified Club Manager (CCM) exam optional after completion of 4 courses
Five Day Courses
• Monday to Friday, 6-8 hours a day
• Classroom based learning
• Residential – accommodation will be included
• Faculty from the club business and academic partners
Pilot Courses
• Presented by the Scottish Golf Union
• Club Management – Level One– Stirling, Scotland– October 31 – November 4, 2011– March 12 – March 16, 2012
• Club Management – Level Two– Stirling, Scotland– March 12 – March 16, 2012
Course dates and location for winter 2012 /13 to be announced in early 2012.
Plans for Europe – Venues
– CMAE Club Management Level One• At various locations around Europe
– CMAE Club Management Level Two• At various locations around Europe
– CMAE Food & Beverage Management • Hotelschool, The Hague and Les Roches, Marbella
– CMAE Golf Management • St Andrews, Scotland and Madrid, Spain
– CMAE Strategy & Leadership• Capital cities of Europe (London, Paris, Rome……)
Venues
• CMAE Club Management Levels One and Two:• Scotland• England• Sweden• Spain• Italy• Ireland• France• Portugal
Further details
• CMAE website• Recently updated with full details of the MDP• Download a brochure
• CMAE Newsletters• Will keep members informed of developments,
courses, dates and venues
Education is our focus
• The CCM Exam:– Exam Day:
• Part One – a multiple choice exam of 200 questions• Part Two – questions on a case study, candidates must
provide detailed written answers
– Pass Mark:• Minimum 50% in all 10 subjects• Minimum 70% overall
Education is our focus
• The CCM Exam:– CCM exams are held twice a year
• March/April and October/November
– Managers can sit exams locally• Proctored at a local university or college• Same date & time as others across Europe
– Managers can register to take CCM exam anytime• Registration forms on website
Education is our focus
• Eligibility to take the CCM Exam
• Applicant must fulfil 4 requirements:
1) 6 years in a management role at a club (with a minimum one year as a CMAE member)
2) Attendance at one World Conference (USA)
Education is our focus
• Eligibility to take the Exam continued:
3) 200 Education Credits• College and University courses; trade and professional
qualifications; seminars, workshops and conferences
50 Association Credits• Membership; service on boards/committees; supporting your
association; writing articles; giving presentations
50 Additional Credits• Either Education or Association Credits• Credits for experience (5 per year, max 50) will end in 2016
Education is our focus
• Eligibility to take the Exam continued:
4) Completion of CMAE Management Development Programme:
• Currently – One course (BMI International)
• After 1st January 2013 – Two MDP courses
• After 1st January 2015 – Three MDP courses
• After 1st January 2017 – Four MDP courses
“Education is an ornament in
prosperity and a refuge
in adversity”
Aristotle
