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Development Communication Design for Social Impact and CSR Partnerships: A Virtual Masterclass
BackgroundThe Companies Act 2013, has shifted the spotlight from corporate as givers and NGOs as receivers to building a picture of a partnership. This relationship of parity calls for a change in the mindset of both the corporate and the NGO with the onus being on the NGOs to be proactive and positive in building an association with the corporate. NGOs can now take the lead as a representative of the civil society and play the role of a strategic partner in tri-party relationship between the government, civil society and commercial business houses. It’s the most opportune time for the NGOs to take up lead-ership roles and establish new norms and models for Corporate-NGO partnership.
The 3 days (9 Hrs.) online masterclass is designed to give insights to participants (including NGO ,social businesses, CSR Leaders) into the hidden opportunities for the NGOs in the current business environment, understand the mutual benefits of partnership and discuss the challenges which may be encountered in the process. The masterclass will acquaint the participants to a ring-side view of what companies look for in selecting a partner NGO. The hands-on sessions will build competency in com-municating the essential qualities to the corporate as well as making these qualities a visible part of the NGO’s public image. Participants will learn about story-telling for NGO and social business brand building.
6th, 8th & 10th July, 2020
Testimonials From Previous Batches
Thank you for organising this! Immensely helpful!
Loved the inputs provided by Ms.Manisha and Ms.Ruchi. They had depth to their content,
presentation with relevant examples. heir inputs were relevant and not generic and common knowledge
The email communication fromthe MICA-CSRBOX team is
excellent. I also appreciate thefaculty being very open to
answering questions on chat
Padmavati S, Citizen consumer and Civic Action Group
Richika Padubidri, Ratnanidhi Charitable Trust
Vani Viswanathan, TARSHI
Batch 3
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Key InsightsLearning from Experiences: A blend of corporate, NGO and stakeholder views shared by academi-cians and trainersLearning from Research and Current Trends in CSR: Insights from trainers who have had a first-hand experience of working, training and researching in the same domain. Brainstorming Strategies: Interactive session driven by the participants and moderated by the facili-tators to ensure active engagement. The situation/case-based pedagogy will help exemplify the theo-retical concepts detailed and discussed by the facilitators.Exercises for Home-Based Learning: Handouts and exercises to translate concepts into practical situation and design communication map
For WhomNGO professionals handling CSR partnerships, communication and social development projectsSocial business founders and communication team membersPost-graduate students pursuing rural management, social work, development communication and social entrepreneurship courses
Certificate of Participation Participants will receive an e- certificate from CDMC- MICA and Impact Academy for their participa-tion and completion of 9 hrs. of the masterclass.PedagogyActive learner-oriented pedagogy of business cases and situation analysis clubbed with discussion about the CSR, communication and Corporate-NGO partnership concepts and models
Dates: 6th, 8th and 10th July, 2020 (Online)
Timing: 2.30 PM to 6.00 PM (with 30 min. break)/ Day
Fee: INR 4,000 (Early Bird till 27th June, 2020), INR 5,000 (28thJune, 2020 onwards)
Duration: 3 Hrs./day (Total 9 Hrs.)
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Prof. Manisha Pathak-Shelat, Chair, CDMC-MICAProf. Manisha has taught and worked as a media consultant, trainer and researcher in India, Thailand, and US. She has a Ph.D. in Mass Communica-tion with a minor in gender and women studies from the University of Wiscon-sin-Madison, USA and in Education from the Maharaja Sayajirao University of Baroda, India. Her work has been published widely in national as well as international journals and books. She has been invited to speak by universi-ties in India and abroad. Currently she is also the editor of the Journal of Cre-ative Communications published by MICA and Sage. She has worked as a consultant/advisor with various social sector organizations such as Gujarat Energy Development Agency, Centre for Environment Education, SEWA,
The Adani Foundation, Mahila Samakhya, United Way of Baroda, UNESCO and UNICEF among others. She has led several capacity building programs for non-profits, various state governments, corporate sector, and international organisations in communication and information management, strategic communication, gender, and media literacy.
Ms. Sushama Oza, Advisor, CDMC-MICAMs. Sushama Oza just retired on December 31, 2019 as a Director, Strategy & Sustainability at Adani Foundation, Ahmedabad. She was also the CEO of Adani Foundation from May 2007 to October 2014 and has been playing pivotal role in shaping the CSR for Adani conglomerate for more than thirteen years. She has represented the organization at many national and interna-tional forums. Ms. Oza has over 37 years of experience in the development field, out of which 21 years have been as head of the organization in India and USA. She has strategized and spearheaded projects in sectors of edu-cation, primary health care, sustainable livelihood development and rural sports. She has led several capacity building programs all over India in the field of CSR. Before retirement she was spearheading two centre of excellence projects Swachhagra-ha and SuPoshan which were being implemented nationwide. She continues to support Sustainability efforts and reporting as part of Sustainability leadership committees and as advisor for Adani Group of companies.
Dr. Arbind Sinha, Advisor CDMC-MICA Dr. Arbind Sinha is well-known in the field of communication for development with special expertise in the health sector and disaster communication strate-gies. He integrates his understanding of anthropology and communication methods in his approach towards development management and communi-cation. He has over 20 years of varied experience as communications expert at the Space Applications Centre at ISRO (Indian Space Research Organiza-tion); the Royal Danish Embassy, New Delhi as its communications advisor and with TALEEM Research Foundation as a professor. He has held all senior positions at MICA where his association has spanned many years from 2002 to 2015 and in 2017 he has re-joined MICA in the capacity of advi-sor.
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Prof. Ruchi Tewari, CDMC-MICARuchi Tewari specializes in CSR and Communication. With a PhD in CSR Communication, Prof. Tewari has been engaged in teaching, training and consulting since 1997, in both the online and the offline format. She has been invited as a speaker, moderator and chair for sessions on CSR as a tool for development and social well-being by organizations like Telecom Authority of India (TRAI); Lodha Developers; Society of Business Ethics etc. Her writing is published in various journals of national and international repute. Apart from her involvement in academics, she has been engaged as a consultant and trainer with companies like Navneet Publishers; Task Staffing and Elite-core technologies. Her research, training and consulting areas deal with CSR and Communication.
Centre for Development Management and Communication (CDMC), MICAMICA (formerly known as Mudra Institute of Communications, Ahmedabad) is one of the premier insti-tutes of the country, dedicated to creating leadership in strategic communication, management, and marketing. MICA's unique pedagogy draws from research and experiential learning, and equips orga-nizations and their personnel with new thinking and experiences, tools and techniques, knowledge and skills. MICA’s Centre for Development Management and Communication (CDMC) is a center of excellence that leverages MICA’s expertise in strategic communication and information and communi-cation management to strengthen development programs across sectors.
The Centre meets current and impending demands of social development systems in government, academia, civil society, and corporate sectors by designing innovative solutions and best practices driven by research and grounded in socio-cultural and economic realities. It strives to bridge the gaps in the areas of development management and social impact communication, ultimately contributing to the last mile coverage of development initiatives. Know more about CDMC-MICA here https://www.mica.ac.in/academic-centres/cdmc
About the Impact Academy by CSRBOXThe ‘Impact Experience Centre & Academy (Impact XPA) is an ‘under one roof’ experience of impact-oriented projects, innovations, technology, best-in-class products and services in the Indian development context. It is a physical cum visual near-to-on-field demonstration of potential use of innovative project design and technology to connect with the real problems and finding the best-fit solutions in a customized design and delivery approach. For more information, please visit www.impactxpa.in It is run by IndiGive Foundation, the philanthropic arm of CSRBOX.
About CSRBOXCSRBOX is India’s leading CSR knowledge and impact intelligence driven media platform for the development community. It serves as an enabler, encouraging collaboration and partnerships between CSR stakeholders. Our research and social impact advisory practice works with a few large companies and CSR foundations in India to design and deploy collaborative CSR projects. A few of our clients are Arvind Ltd, BOSCH India, Sterlite Technologies, Cognizant Foundation, UNICEF India, UNDP India and Children Investment Fund Foundation. Visit us at www.csrbox.org
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Terms and ConditionsRegistration fee is non-refundable, however nominee name can be changedParticipants will get CDMC-MICA certificate of participation in the masterclassOnce you submit the registration form along with the payment (online), you will receive the confirma-tion email within 2 working days. You will receive the details of the online access of masterclass along with a demo of how to use the platform by 1st July, 2020
Registration Online Payment Please click here for registration page and online payment https://bit.ly/3hKEVqy
NEFT/ Bank TransferDownload the offline form here https://bit.ly/30LN4oB and fill your details. Once completed please send the same along with payment receipt to [email protected]
Bank Details for Payment TransferAccount Name: Renalysis EnterpriseBank Name: HDFC BankAccount Type: CurrentBank Account Number: 50200008642438 IFSC CODE: HDFC0003526
ContactVaidehi [email protected] Mobile: 8130050215
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