CLIENT CONTACT: Michelle MaisonSUBMITTED BY: Rey Mena

DEVELOPMENT OF DIGITAL ENGAGEMENTPLATFORM/WEBSITE FOR BARRINGTON

AREA CONSERVATION TRUST

Barrington Area Conservation TrustMenagery, Inc.

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ABOUT MENAGERY

WE ARE A FULL-SERVICEBRANDING & MARKETINGFIRMMenagery is a boutique branding and marketingfirm. We love to inspire meaningful connectionsbetween people and brands. We are just ascomfortable repositioning an established brandas we are branding a new start-up. Our missionis to help our clients foster greaterconversations, create community and buildlasting bonds. Our team is a diverse group ofseasoned strategists, marketers and creatives,each with backgrounds as varied as their skills.We are designers and writers, filmmakers andstorytellers, coders and geeks. Collectively, weshare a passion for helping organizations bigand small drive greater results throughwell-designed brand experiences online andoffline.

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OUR APPROACH

STRATEGY & IDEATIONWe start by diving in and understanding all aspects of your business. We then takewhat we've learned and begin to imagine the possibilities of how best to tell your storyin a manner that resonates with your customers-both current and future.

CONCEPT & DESIGNWe like to "keep it simple" yet highly visual, engaging and effective. We spend as muchtime crafting the visual presentation as we do telling your story or architecting theexperience. Our goal is to make your work stand out and present your brand as itshould be.

MULTI-CHANNEL EXECUTIONWe take a holistic approach to designing your brand experience. We look at eachmarketing channel as a canvas to paint your story. One experience painted acrossmultiple canvases-whether they be digital, print, social or environmental design.

OUTSOURCED MARKETING SERVICESSometimes it is hard to find that right person with the right experience at the rightprice. Other times it's just about bringing an outside perspective. With Menagery, youcan bring years of brand management experience into your organization. Our team canprovide a complete range of services- from strategy development, ideation, promotions,public relations, digital marketing, and traditional media advertising.

OTHER SERVICES

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ABOUT MENAGERY

"The usual superlatives do not apply for my experience withMenagery. My expectations were not exceeded, they wereexploded. Rey and his team listened to me describe my visionand through my website created more than a brand; theycreated an ethos for my business."

Dr. Shawn W. PalmerDr. Shawn W. Palmer | Orthopedic Surgeon

"Working with Rey and his team challenged us to think moreabout who we are and where we want to go as anorganization. They took the time to really listen to us andhelp us come up with great solutions to move forward withour new building, identity and website. We would happilyrecommend Menagery to others looking for branding andmarketing services as a company that listens, works withyou to learn your organization and how best to communicatethat to others!"

Joy Wagner RN, BSN | President & Founder

WE LOVE TO EXCEED OUR CLIENT'SHIGH EXPECTATIONS

"Menagery's understanding of our goals was key to thesuccess of our rebranding project. Visitors to our site can nowquickly access information as it is intuitively organized. Thishas significantly improved our resident's experience as well asreducing staff time in handling requests. The governmentrequirements have been combined with community informationand characteristics that give visitors a flavor of what thecommunity is all about. We are thrilled to have a villagewebsite unlike any you are likely to find."

Martin McLaughlinMartin McLaughlin | Village President

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Working with Rey and Menagery was a truly awesome experienceespecially if you're looking to get a beautiful and glorious websiteaccomplished quickly…they got it down. Our finished products ismore functional and easier to navigate then we ever imaginedpossible. Many of these new features and functions were drivenfrom our brainstorming sessions, and at every turn we discovered abetter and more exciting look for our site. We received over 20 callsand emails from customers and friends the day our new sitedropped, and we couldn't be any happier with the final result.

Tim Cimaglio | CEO

WE LOVE TO EXCEED OUR CLIENT'SHIGH EXPECTATIONS

"Thank you to you and your team for the outstanding results in thedesign and launch of our new development's website for407EastMain.com. I appreciate the level of detail, thoughtfulness,and branding Menagery brought to the table. You really took theproject to the next level. It's so much more than just piecingtogether a website. I now see what you do and appreciate it. As ahome builder who has built its business on doing the details right,Menagery is very detailed and driven the same way."

Greg Crowther | General Contractor & Builder

Ten Friends Blow Dry & Style House was in need of a brand thatreflected who we are today, with the flexibility to accommodatefuture growth. The Menagery team took the time to learn andunderstand our industry and our audience. They helped us to betterarticulate our unique value proposition. Menagery's greatest talentlies in their ability to exhibit restraint and control, distilling ourbrand to its essence. They are incredibly talented branding experts.To say they went above and beyond would be an understatement."

Cathleen StoeltingCathleen Stoelting | Founder & Owner

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A FEW OF OUR CLIENTS

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PROJECT ONE:NEW WEBSITEDevelop a mobile-friendly corporate website for Barrington Area Conservation TrustBarrington Area Conservation Trust that helps theorganization more clearly communicate its mission and value proposition, drive greater volunteerengagement, and donor participation.

The new website will be designed to achieve the following:

• Effectively communicate Barrington Area Conservation Trust's mission, programs, and otherservices.

• Educate the Barrington area on conservation-related topics that increase the community'soverall understanding which will translate into actionable activities.

INITIAL IMMERSION MEETINGAt Menagery, we believe great designed websites are driven by a clear Brand & CommunicationStrategy. To develop the overall strategy we begin with an Initial Immersion Meeting. In this meeting,we will conduct a deep dive into the organization to better understand its offering, position in themarket, unique value proposition (UVP), and competitive advantages.

Menagery will use these insights to develop an overall brand strategy recommendation for BarringtonArea Conservation Trust.

ASSIGNMENTS

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CONTENT DEVELOPMENT

Content for the new website would include the following topics, as well as other contentdiscussed in our Initial Immersion Meeting:

• About BACT - Who We Are• Community Conservation• High School Programs• Sponsorships• Land Use• Water Use• Volunteer Information and Sign up• Membership• Donation Functionality• Event Calendar

DEVELOPMENT TIMELINE: 6-8 WEEKS

ASSIGNMENTS

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PROJECT TWO:(RECOMMENDATION)LOGO MODIFICATIONIn reviewing the current site and brand, Menagery recommends minor design modifications tothe current logo to improve readability, flexibility and scalability.

Currently, the logo has the Barrington Area Conservation Trust name displayed in a circularfashion around the graphic. This approach is not ideal for today's various applications, includingdigital. By developing a modified version using the same mark but pulling the name out, we canincrease readability, flexibility and scalability. We highly recommend this change.

ASSIGNMENTS

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OUR DESIGN APPROACH

IT'S ABOUT CREATING AN EXPERIENCEAt Menagery, we believe in "strategically" designing online experiencesthat conform to today's best design standards and practices.

Your new custom-designed website for Barrington Area Conservation TrustBarrington Area Conservation Trust will include:

• Clean and elegant design aesthetics that present the brand in the best possible light.• A responsive (mobile-friendly) design that assures the brand's presentation is equally pleasing

whether experienced on a desktop, laptop, tablet or mobile device.• Navigation consisting of a limited set of top-level navigation items that organizes content in an

intuitive fashion.• Content on the website will be organized in a logical manner, keeping in mind how visitors are

likely to navigate for desired information. A mega-dropdown navigation from each top levelelement will assure all pages on the website are one click away.

• Color palette, typography, photography styling, and graphics will be consistent with the overallbranding strategy we will develop for you.

• The website will consist of all the necessary functionality in order to support the various needsof Barrington Area Conservation Trust.

• We believe in security. Your website will include an SSL certificate to assure any and allinformation captured is secure.

• We design websites that are SEO-friendly in their code base and we utilize industry leading SEOtools on all Menagery websites.

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WORK EXAMPLES

Below are a few examples of our recent work. Many more examples can be found on our website:www.menagery.com/website-design

thehipandkneecenter.combarringtonhills-il.gov

407eastmain.com neurobalancecenter.org

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WE OFFER A ROBUSTHOSTING PLATFORM

WE PROVIDE OUR CLIENTS A FULLY HOSTED &MANAGED SOLUTION

Menagery hosts all its websites in the cloud. Media Temple, our hosting provider, providesMenagery clients with high performance hardware with SSD storage. Paired withenterprise-class networking equipment and Gigabit ethernet, it all adds up to reliable,lightning-fast VPS hosting.

We provide a guaranteed 99.99% up time99.99% up time, assuring your website is there when your visitors needto access it. We also maintain your website for you and deal with all the maintenance-relatedissues. We conduct daily backups, uptime monitoring, and all of the software updates that needto be made as new versions of the theme and plugins are released. These updates are conductedin a systematic fashion, after updates have been tested and there is confidence new versionswill not introduce problems.

PLATFORM SCALABILITYThe new Barrington Area Conservation TrustBarrington Area Conservation Trustwebsite will be custom built on the WordPress platform.

Once designed and launched, WordPress will provide you with an easy-to-use platform forday-to-day updating of content. Given the WordPress open-source framework, it is highlyexpandable and easy to manage. This will assure that any design changes you may want to makeover time can be easily achieved.

Barrington Area Conservation TrustBarrington Area Conservation Trust will have unlimited user accounts to help manage content onthe website, if desired. Roles & permissions will determine the level of access each personreceives. This will provide the organization with the ability to have individuals edit or authorcontent without the fear of them compromising the structure or layout of the website. Roles andpermissions will be determined in the training session once the website has been launched andturned over to the client.

In the event Barrington Area Conservation TrustBarrington Area Conservation Trust prefers a fully-managed solution, Menagery canprovide that service on a monthly retainer fee basis.

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MENAGERY WILL PROVIDE BARRINGTON AREACONSERVATION TRUST WITH ONGOING CUSTOMERSUPPORT

We have extensive experience with the technologies we provide. We will provide you with initialtraining and ongoing technical support. In addition, we provide our clients with one of two levelsof Service Agreements post-launch:

LEVEL 1: WE TRAIN/YOU MANAGE YOUR WEBSITEIf you prefer to be hands-on and manage the site yourself, great! Once we've completed thedesign and website launch, we will train you on how to manage content on the new website andturn it over to you.

If you want to make any changes or add new sections, content, design elements, etc., we canprovide you with an SOW (Statement of Work) that outlines an estimated cost of the workrequired to complete the changes. Once approved, we make the changes and bill you. Our Hourlyrate for a la carte changes is $125/hour. Billed in 30 minute increments.

LEVEL 2: WE MANAGE YOUR WEBSITE FOR YOUIf you prefer to stay focused on what you do best, and not worry about managing your websiteday-to-day, or having to learn the ins and outs of a web platform, no worries. We can do all thework for you.

We offer a monthly Retainer-basedRetainer-based ModelModel that includes a set number of hours per month. Yousend us the changes and we take care of the rest. The number of hours per month is mutuallyagreed upon based on an estimated need per month. Once numbers are agreed to we can adjusthours up or down as needed every quarter. If a client wants a managed service we offer severalmonthly retainer levels as shown below. Retainer commitments of 6 months or greater are pricedat $110/hr. Base Packages include:

• Package 1: 4 Hours a month (or 1hr/wk): $440• Package 2: 8 Hours a month (or 2hrs/wk): $880• Package 3: 12 Hours a month (or 3hrs/wk): $1,320

RESPONSIVE SERVICE& SUPPORT

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THIRD PARTY INTEGRATIONThis proposal does notdoes not include any third-party software integration that would requiresoftware development. Based on available information, all planned integration will be via codeembedding, i-framing and/or link outs.

GOOGLE ANALYTICSMonitoring website traffic is something you will want to have access to in order to gaugewhich pages visitors are clicking on and when they are doing it. A variety of information can begathered from users that may be beneficial to Barrington Area Conservation TrustBarrington Area Conservation Trust..

Menagery can provide Barrington Area Conservation TrustBarrington Area Conservation Trust with the integration of GoogleAnalytics so they can monitor website traffic to their website.

RESPONSIVE SERVICE& SUPPORT

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The Cost Estimate for Barrington Area Conservation TrustBarrington Area Conservation Trust includes thefollowing :

• A One-time Site Design Fee:One-time Site Design Fee: For website and design of collateral elementsFor website and design of collateral elements• Recurring FeeRecurring Fee for platform hosting and ongoing technical support.

COST BREAKDOWN

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COST BREAKDOWN

DELIVERABLE PRICE

WEBSITE: STRATEGIC CONTENT PLANNING & IDEATIONWEBSITE: STRATEGIC CONTENT PLANNING & IDEATIONInformation Gathering, Strategic Planning, Ideation and Website ArchitectureDesign & Creative Direction, Meetings, Website Server Configuration, Theme &Plug-in, Setup.

$2,500

Website DevelopmentWebsite DevelopmentOverall website design, navigational setup, photo manipulation, software licensing,site build-out, data migration, mobile optimization, testing and launch. IncludesDNS changes.

$10,500

LOGO Modifications (Recommended)LOGO Modifications (Recommended)Modification of existing Logo to improve readability, scalability

$300

Copywriting & Content Development (ESTIMATE)Copywriting & Content Development (ESTIMATE)Copywriting will primarily focus on all the key areas that will be used to positionBarrington Area Conservation Trust. Copy on existing website will be used as afoundation. It will be rewritten as necessary.

$2,500

Custom PhotCustom PhotographyographyThis would include 1/2-days of outdoor environmental photography throughout theBarrington Area.

(NOTE: Additional hi-res nature photography to be provided by Barrington AreaConservation Trust)

$1,000

Basic Search Engine Optimization (SEO) ConfigurationBasic Search Engine Optimization (SEO) ConfigurationImplementation of SEO Best Practices including Keyword research, link building,meta-data information for each page.

$1,000

SUBTOTAL $17,800

NON-PROFIT DISCOUNT (-15%) -$2,670

TOTAL $15,130

WEBSITE (ONE-TIME) COST

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HOSTING COSTS

ANNUAL RECURRING COSTRecurring FeeRecurring Fee for platform hosting and ongoing technical support. See Service Level Agreementfor more details.

WEBSITE HOSTINGWEBSITE HOSTING MONTHLY FEE

Specification

• Tier 3+ Data Center Hosting provider; Virtual Private Servers• Guaranteed hardware, network, and infrastructure uptime

99.99%.• Storage: 5 Gigabytes• Daily Backups, Security monitoring, Uptime monitoring• Updates to Themes & All Plugins, as required• Includes SSL Certificate

Included

Technical Support

Email Support: Monday - Saturday 8am-6pm Central Included

Hosting & Technical Support Fee*

*Annual hosting payments are made upon launch of site, and 15 daysprior to each anniversary date

$1,800/YEAR

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OWNERSHIPAll materials (except Menagery internal documents) including creative concepts, content, andconventional or electronic files created as part of this project belong to Menagery, Inc. untilpaid in full by client. Any content provided to Menagery by the client from existing websiteremains the property of the client. In order to avoid copyright infringement, where limitedrelease, licensed or copyrighted materials are contained in the files (including photography,illustrations, et. al.), Menagery will, at client request, negotiate additional releases to coverthe subsequent use(s) or provide the materials without said elements. It will be client's soleresponsibility to obtain photo releases from any and all subjects to be pictured in suppliedphotography for these materials. All strategy, plan development, concepts and content arethe proprietary property of Menagery Inc. until paid for by client.

Once paid for, in the event client decides to move its website to another provider, Menagerywill package up all related website files and underlying code base (ie., Wordpress files,themes and plugins) and deliver it to the client. At that point any licensing of themes andplugins will become the sole responsibility of the client and not Menagery's. Menagery Inc.retains the right to showcase the final product in its marketing and public relations initiatives.

CHANGE ORDERSShould the scope of the work change during the course of the project, Menagery will prepare aChange Order. Change Orders will be submitted in writing and will include a description of thework and the estimated costs associated with the change. Once approved, Change Ordersbecome part of the total project budget and invoicing is adjusted accordingly.

EXPENSESCourier/FedEx, color print outs and other miscellaneous charges are not included in quote,and will be billed as necessary.

INVOICINGMenagery, Inc. bills according to the following schedule and terms of payment:

• Fifty-five percent (55%) ofFifty-five percent (55%) of $15,130.00$15,130.00 due upon project initiation.• Forty-five percent (45%) plus expenses due upon launch of website. Payment is due

upon receipt of final invoice.

GENERAL TERMS

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ONCE YOU ARE READY TO MOVE FORWARD...

STEP ONE:Click the green ACCEPT button on the bottom of this page. By clicking the ACCEPT button, youare accepting the General Terms & Conditions, which are set forth in this proposal.

STEP TWO:Initial invoice with 55% of the total project fee (% of the total project fee ($15,130.00$15,130.00)) is due upon acceptance in order toschedule & commence the project.

Rey MenaMenagery Inc

Michelle MaisonBarrington Area Conservation Trust

NEXT STEPS

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This agreement describes the standard level of service that all website hosting customers canThis agreement describes the standard level of service that all website hosting customers canexpect from Menagery, Inc. It attempts to quantify the levels of service that all hosting customersexpect from Menagery, Inc. It attempts to quantify the levels of service that all hosting customerscan expect, and the remedies we offer if we fail to provide service at those levels.can expect, and the remedies we offer if we fail to provide service at those levels.

Menagery, Inc provide a reactive hosting service for all websites and offer a 99.9% uptime. Wedeploy uptime monitoring on our servers. This monitoring checks the websites we host to ensurethey are functioning correctly.

99.99% SERVER UPTIMEMenagery Inc. guarantees that the customer's website, which is hosted on Menagery dedicatedservers on the Media Temple Network, will be available 99.9% of the time, excluding maintenance,as defined below. Network downtime is defined as the customer's hosted website being unable tobe viewed or accessed through the Internet, caused by failure of network equipment managed andowned by Media Temple, excluding scheduled or emergency maintenance.

Maintenance means scheduled maintenance or emergency maintenance. Scheduled Maintenancemeans any maintenance in the Menagery Inc. network/servers which is conducted overnight atmenagery, Inc. sole discretion to minimize site impact. Emergency maintenance means anymaintenance in the Menagery Inc. network/servers that: (a) in Menagery Inc's sole discretion, isnecessary to avoid an immediate threat to the Menagery Inc networks/servers or customer's serverand (b) of which customer is notified.

RESPONSE TIMESSupport, unless noted otherwise in a supplementary service level agreement, technical support isprovided by Menagery Inc on a first-come, first-served "best effort" basis. We aim to at leastacknowledge, if not fully answer, all emails within 4 working hours. We aim to answer the phonesduring working hours, but under times of high demand, may defer to an answering service where wepromise to return all messages as soon as possible.

SERVICE LEVEL AGREEMENT

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INVOICINGWebsite hosting runs annually, paid in advance. An invoice will be sent automatically at the time ofrenewal. Should a client not wish for Menagery, Inc to renew the hosting service, we request a noticeperiod of (3) month in advance of cessation along with details to where you would like the web filessent. If we do not hear such a request, it will be assumed that you do wish the web hosting to berenewed and are in agreement with the terms for the following year.

Should Menagery, Inc be informed after this months notice period, Menagery, Inc cannot be heldliable for any delays caused in the transfer of hosting of your website to another server.

CREDITSIn the event of an outage not covered in the exception clause, Menagery, Inc. will credit the client ona pro rata basis up to the total cost of the monthly hosting fee. The monthly fee is the annual feedivided by twelve months.

EXCEPTIONSThe customer shall not be entitled to any credit hereunder if the network downtime is caused by: (i)actions of the customer or others authorized by the customer to use the service under theAgreement; (ii) customer application, software, or customer's operating system failure, (iii) theresult of network maintenance activity, (iv) denial of service attack, hacker activity, or othermalicious event or code targeted against Menagery, Inc. or a Menagery, Inc customer, or (v) failure ofany network or Internet Infrastructure not owned or managed by Menagery, Inc. (vi) If customer hasmore than one website hosted on Menagery, Inc networks or servers, then a claim may be acceptedfor one hosted website.

SERVICE LEVEL AGREEMENT