Development of Healthcare Management Education for …ensp.sante.gov.ma/Manifestations_scientifiques/Conferences/... · Development of Healthcare Management Education for Healthcare

Development of Healthcare Management Education for Healthcare Managers

in the 21st century

Presentation byProfessor Dr Ismail Rejab

International Business School

INSPIRING CREATIVE AND INNOVATIVE MINDS

International Business School

● Revisit the IBS Video●MBA Programs at IBS

– MBA Techno-entrepreneurship

– MBA Strategic Management

– MBA Venture Capital Management

– Executive MBA

– MBA Healthcare Management

Presentation Coverage

● Economic History of Malaysia● History of Medical and Healthcare● Development of Healthcare and Private

Healthcare Businesses●MBA Healthcare Management at UTM● Profile of Healthcare Managers in the

21st Century


Economic History of Malaysia

● Early 50’s to Independence in 1957: Agrarian Economy; agriculture, mining and forestry

● 1960-1980’s national economic development with emphasis on rural development supported by town and city infrastructure development

● 1981-1990’s Industrial Development for import substitution conducted in major cities: the capital city of Kuala Lumpur, Petaling Jaya, Penang

● 1990’s and beyond: Heavy Industries: automobile, trucks, iron and steel, manufacturing, etc


History of Healthcare

● Healthcare Started at Hospitals● Medical Institution, managedmanagedmanagedmanaged by Medical

Doctors● Hospitals are Government Institutions● Medical Services are parts of Government’s

responsibilities

● Provided as part of Social Services that are highly subsidized


History of Healthcare

● Things different in Western countries

● Less of Government Intervention except for planning and legislation

● Mostly private sector initiatives

● From Pharmacy to Hospitalization Care

● Major Medical Insurance mandatory for everyone

● To cover cost of medical care and cost of hospitalization and surgery


Development of Healthcare

● 21st Century witnessed changes in healthcare

● Escalation of Healthcare Cost necessitates governments to change their strategy

● Two-tier system in Malaysia: Government hospitals highly subsidized affordable to the poor but very congested with patients

● Private healthcare services expensive but a little efficient (comparatively fast delivery)(comparatively fast delivery)(comparatively fast delivery)(comparatively fast delivery)


Development of Healthcare

● Private healthcare is a business offered through chains of Private Hospitals ●Multi-million Dollar Business with

Modern facilities● Healthcare Services even Globalized with

Private Chain Hospitals going overseas● Patients from foreign countries involved

in medical tourism


Healthcare Businesses

● Private healthcare business is Market (patient) (patient) (patient) (patient)

oriented: run as a business venture with profitability in mind

● Medical ethics and responsibility seemingly intact

● Including adoption of prevention apart from pure curability● Treatment facilities (curability) (curability) (curability) (curability) as well as

wellness program (prevention)(prevention)(prevention)(prevention)


Healthcare Management Education

● Several models of Healthcare Management education

● But each includes courses on Management of Healthcare and hospitals ● Involving management courses applied to

healthcare● Taught by medical personnel as well as

managers experienced in the medical field


MBA Healthcare Management

● At IBS, it is patterned on the MBA curricula● Divided into:−MBA Core

−Management Skill Courses

−Business Law

−Healthcare Projects

−MBA Electives


MBA Core Courses

● MBA Core● Focused on Economics and functions of business (management, marketing, accounting and finance)(management, marketing, accounting and finance)(management, marketing, accounting and finance)(management, marketing, accounting and finance)

● Examines impact of technology on management, marketing oriented towards market, accounting as a management tool and the financial aspects of business ● In line with healthcare as a businesshealthcare as a businesshealthcare as a businesshealthcare as a business conducted for

profit


Management Skill Courses

● Management Skill Courses

● Skills to manage human resources along with the need to strategize the business with the support of health informatics (computer (computer (computer (computer Information Technology)Information Technology)Information Technology)Information Technology)

● Skills to acquire information up to global level

● within the border of law and ethics to understand business where managers learn continuous practice (through case study) (through case study) (through case study) (through case study)


Healthcare Project

● Health care Project through Case Study

● Actual study of healthcare issues and problems in healthcare delivery and hospital management● Patient waiting time, efficiency of emergency

services, overall cost-effective healthcare delivery, equitable service price determination, demand for new product, etc


Healthcare Project

● Healthcare Projects not mere academic exercises● Projects that are applicable to solvesolvesolvesolve

actual problems in hospitals ● Graded on: −accuracy of methodology and results

−applicability and problem solving ability


MBA Electives

● Final cohort of courses to complete and refine understanding

● Students choose to complement completeness of understanding like:

−Creativity and Innovation

−Tax and Business Strategy

−Quality and Change Management, etc● Towards Creating a Healthcare Manager Manager Manager Manager for the

21st Century


21st Century Healthcare Managers

● Our Vision of Healthcare Managers (learning (learning (learning (learning outcomes)outcomes)outcomes)outcomes)

− Integrity and Honesty (in shared valuesin shared valuesin shared valuesin shared values)

−Strong Leadership with a flair for business creativity and innovation

−Skillful in Managing (Optimizing the added values to Optimizing the added values to Optimizing the added values to Optimizing the added values to People and Resources)People and Resources)People and Resources)People and Resources)

−Highly Knowledgeable and practical (healthcare (healthcare (healthcare (healthcare applied to business)applied to business)applied to business)applied to business)

−Hardworking and Performance oriented−Focused on goal achievement (business and healthcare)(business and healthcare)(business and healthcare)(business and healthcare)


Profile of Healthcare Managers

● Integrity , honesty and shared valuesIntegrity , honesty and shared valuesIntegrity , honesty and shared valuesIntegrity , honesty and shared values

● Teamwork the engine for organizational success and performance● Governed by shared values of the

organization● Balancing Medical ethics and goal of

business profitability

● Strengthened with integrity and honesty



● Creative and Innovative LeadershipCreative and Innovative LeadershipCreative and Innovative LeadershipCreative and Innovative Leadership

● Organizations are not stagnant but dynamic● Competition demands continuous

innovation in healthcare (curative and (curative and (curative and (curative and prevention)prevention)prevention)prevention)

● Threats from new diseases (H1N1, recurring (H1N1, recurring (H1N1, recurring (H1N1, recurring

TB, etc) TB, etc) TB, etc) TB, etc) and escalating cost of healthcare



● Skillful in ManagingSkillful in ManagingSkillful in ManagingSkillful in Managing

●Managers ought to have passion for turning-on people ● Optimizing added values to resources● Intelligent enough to create human zest

and extra mileage from limited resources● Drawn from creativity and innovation



● Knowledgeable and PracticalKnowledgeable and PracticalKnowledgeable and PracticalKnowledgeable and Practical

● Knowledge is power while being practical is “making things done” (deliver)(deliver)(deliver)(deliver)

● Twin pillars of organizational success● Building the edge of competitive advantage●Manager is the competitive advantage competitive advantage competitive advantage competitive advantage himself



● Hardworking and PerformanceHardworking and PerformanceHardworking and PerformanceHardworking and Performance----orientedorientedorientedoriented

● Healthcare business is a serious business of dealing with humans to make money● As opposed to innate objects (products)(products)(products)(products)

● Success greatly depends on performance drawn from sheer hard work● the passion to deliver on time



● Focused on Goal AchievementFocused on Goal AchievementFocused on Goal AchievementFocused on Goal Achievement

● Not with instability of focus but a believer with firmfirmfirmfirm decision-making ability

● Focused towards goal achievement but not denying the importance of:

● PR, Ability to Communicate and a host of other soft skills in the 21st Century

● Healthcare Manager is a man of all seasons in goal achievement



Merci Merci Merci Merci BeaucoupBeaucoupBeaucoupBeaucoup


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Development of Healthcare Management Education for …ensp.sante.gov.ma/Manifestations_scientifiques/Conferences/... · Development of Healthcare Management Education for Healthcare