Life after the IE: becoming a successful entrepreneur

How to get started, from the perspective of someone who dreams of having an independent life (looking for financial freedom)

By

Saturnino Pérez, Co-founder and CEO of www.dflathousing.com & www.dflatmadrid.com

Wednesday, 17th, 2010, Serrano 99, S-101, 7 p.m.

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Saturnino Pérez GarcíaExecutive MBA 2003satur.perez@dflatmadrid.com

http://www.linkedin.com/in/saturnino

About DFLAT MADRID

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About this presentation

The good timing to create a start-up… now! vs. in a few years”

Sacrifice to start up… “time & money implications” !

Life stile … “entrepreneur” or being a “worker” ?

Problems & ideas… what went well and bad, and new ideas to start up !

Do you trust yourselves ?

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Do you trust yourself?

“… if one person can, you can !!Anthony Hopkins ("The Edge" 1997)

“Yes we Can” Barack Obama http://en.wikipedia.org/wiki/Yes_We_Can

“podemos!” Spanish football Euro-Champion team slogan!

Reasons to start DFLAT MADRID

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Self confidence will give you resistance and energy

Reasons to start DFLAT MADRID

My CV1 m&a, I am out with 600 other people

1 m&a, I am in, but other 50 are out !

1 bankrumpcy, I left months before!

1 fired ! … f…k !, unexpected !

1 bad boss… I left !

1 ruin proyect…I left !

1 start up!... They are lost !.

… I have to control my live !

At the age of 31

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My CV1 man, I am out with 600 other people1 m&a, I am in, but other 50 are out ! 1 bankruptcy, I left months before!1 fired ! … f…k !, unexpected !1 bad boss… I left !1 ruin project…I left !1 start up!... They are lost !. … I have to control my live !

At the age of

7

Actuarial work… no more

Bored &stressed

32 yrs

60 Hrs/w in Spain(not in UK)

31 yrs

Not happywith my live

80% estress

UK salary60.000Pounds

Reasons to start DFLAT MADRID

My CV1 m&a, I am out with 600 other people1 m&a, I am in, but other 50 are out ! 1 bankrumpcy, I left months before!1 fired ! … f…k !, unexpected !1 bad boss… I left !1 ruin proyect…I left !1 start up!... They are lost !. … I have to control my live !

At the age of

8

Actuarial work… no more

Bored &stressed

32 yrs

60 Hrs/w in Spain(not in UK)

31 yrs

33 yrs

Not happywith my live

Thinking time

www.ie.edu

80% estress

UK salary60.000Pounds

BusinessPlan of DFLAT

Reasons to start DFLAT MADRID

Actuarial work… no more

Bored &stressed

32 yrs

60 Hrs/w in Spain(not in UK)

31 yrs

33 yrs

34 yrs

Not happywith my live

Thinking time

www.ie.edu

Starting up!

80% estress

80% distress

UK salary60.000Pounds

My CV1 m&a, I am out with 600 other people1 m&a, I am in, but other 50 are out ! 1 bankrumpcy, I left months before!1 fired ! … f…k !, unexpected !1 bad boss… I left !1 ruin proyect…I left !1 start up!... They are lost !. … I have to control my live !

At the age of

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BusinessPlan of DFLAT

Reasons to start DFLAT MADRID

Why estress and distressare important in your live?

Not happywith my live

Starting up!

80% estress

80% distress

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Estress & Distress

Entrepreneur - 25%WorkForOthers - 75%

Distress Increasesstrength

happinessgood humour

security & control… nice fun!

Estress Increasesfatigue

boredombad moodsensitivity

… not nice !

30 hours of estressin a 40 hours/week work

Estress level per hour worked

10 hours of estressin a 40 hours/week work

Estress & Distress

A Conclusion

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A Conclusion

A business man … can work 80 hours week having only20 hours estress, he can be tired, but enjoy its work! … and will not want to work for others !

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Our work load evolution

Suffering rate - Estress evolution

0

10

20

30

40

50

60

70

80

90

100

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

think about working 25-35 hourswith a 25% to 15% unpleasant activitieswith a VAN as guarantee for your future

Hours/week

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UKConsultancy

Estress %

DFLAT

Earning/hour

SP

How? Organise very precise Work-Flow

Increase free time & productivity

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How? Organise precise feed-back reports

How? Create Routines

How? Outsource Routines

Estress %

Earn/hour

Example:

Increase free time & productivity

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A Work-Flow converted into a routine

Increase free time & productivity

Example A financial report

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What?• Secretarial work

• Web Design

• Web Maintenance

• SEO

• PayPerClick

• Marketing

Increase free time & productivity

Where?• Argentina

• India

• Bangla Desh

• Dom. Republic

Why?• 1/3 labour costs

• 0% office costs

• low administrative

costs

When?• once you have

defined a rep for them

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How Routines and Outsourcing

www.brickworkindia.com (India)Becas

1 IT+1 SEO+1 Research at 20$

15 hours month

2 students at 6€

7 hours daywww.elance.com

2 VA at 6€

20 hours month

SEO Reporthttp://profitfromanalytics.com/demo4web/dflatmadrid/pagerank/menu.htm

Web Creation (Google Sites)http://sites.google.com/site/madridandfun/

DataBase creation (GoogleDocs)

Increase free time & productivity

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Link Building

Web creation

Web analysis

Design

Business Plans, etc.

This ppt and this desing !

Example Routines and Outsourcing

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Learning of DFLAT past decisions

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Good decisions Errors committedWeek legal analysis (BP)

Own finance (high commitment) Weak structure – low resources

2 partners, perfect complementationStrict previous (BP) operations analysis

Week knowledge of the sectorR&D+Web Implementation

2003

2004

2005

2006

2007

2008

2009

TODAY

R&D+New software implementation

Marketing outsourcing

Ends excess of hours

did we started the wrong business? is it too late to change?

Tension among partners (tireness)

How did we do ?

Do not mind a small sector the smaller, less competitors you will have

Before starting, test the product !use magazines and hire adds, the feedback will tell you how good is the idea

Better products between 50 and 300 USD easier to sell

Try to sell. Information. Products. Services avoid services, they will tie you to the office!

Avoid “cost per hour model”it is not a replicable model

Before starting, assure your product is easy to explainif the FAQ´s list is too complex or long, you will encounter problems

How many customers do you need? … if you need many, rebuild your work flow… many customers might bottleneck you

Is DFLAT a good Business?

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Example:Special bed linen for couples with different corporal temperature

Existing products or rebuilt products

“Drop-shipping” model: Select a product (it could already exist) A specific market (better if you already have the customer list)Create a brand and distribute without stock.

“Build something” at the www.thomasnet.com suppliers list. If you have a model designed or a idea to be producedReach an agreement with the provider.

Information based companies

http://hoopshype.com, Spanish company bought for an American company.They started compiling info and producing rankings

www.prosoundeffects.com, Drop-shipping model with information none is from him.No stock, no work.A information “Drop-shipping” model:

Example:Special pot for orchids

Ideas for you to consider

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Data Basehttp://www.mediamax.com Free storagehttp://jungledisk.com/ Storage at low cost with back up

Communicationhttp://www.skype.com Phonehttp://www.earthclassmail.com Physical mailhttp://docs.google.com Docs and sharing information

Marketinghttp://www.zoho.com/ CRM

Integrative Solutionshttp://www.zoho.com/ I do not use most of themhttp://www.google.com I use most of them

Personal financehttp://www.mint.com/ I do not use it, but received good comments

Outsourcinghttp://www.elance.com/ Independent workers overseashttp://www.brickworkindia.com/ Solid company in India

Learninghttp://www.fourhourworkweek.com/ A person that performs better than I do with similar objectives

My objective, your objective

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Some useful sites

My objective, your objective

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Break with traditional values Build your life stile!

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Saturnino Pérez GarcíaExecutive MBA 2003satur.perez@dflatmadrid.com

helps to create a company if you have no idea at all by a person that had no idea at all

http://www.linkedin.com/in/saturnino

THANK YOU