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Business Profile GuideA step by step guide on how to manage your online business profile.
[ Find this guide online at www.downtownFDL.com/dfp/howTo.pdf ]
Page A1
Capitalize on what makes downtown Fond du Lac special.
The Downtown Fond du Lac Partnership has been working diligently on identifying
perceptions of our downtown. What we found out is that there are some very positive
things that make our downtown a great place for people to spend time.
Thanks to a unique combination of attractions like the Children’s Museum of Fond du Lac,
Windhover Center, Fond du Lac Public Library and YMCA/Boys & Girls Club as well as parks,
shops and restaurants – Downtown Fond du Lac can be positioned as the place to gather, meet
and connect.
The message and logo we’ve developed is called “Come together.”
To share this message, a new brand identity has been created for our downtown. By
supporting this downtown branding effort, we can all benefit from a strong unifying
message that will strengthen our individual advertising and communications programs
Contents:
[ A ] Welcome
[ B ] Website overview
[ C ] Business profile features
[ D ] Step-by-step instructions
Page A2
Style guides
These style guides give you some easy-to-follow rules for using and applying the new
“Come Together.” and Downtown Fond du Lac Partnership branding and identity.
“Come Together.” style guide
http://www.downtownFDL.com/dfp/marketing.html
Website overview www.downtownFDL.com
Page B1
Consumer driven side
This portion of the website draws consumers downtown. It’s features include
a business directory, upcoming events, and parking information.
Your business information is displayed here.
Page B2
Partnership support & recruitment
The portion of the website supports current businesses and aids in attracting new businesses.
Business profile featuresWhat can you do to promote your business on www.downtownFDL.com?
Page C1
Profile features
Edit Account
This is your personal information that ties to a business listing
Edit Business Info
This is your business information displayed on your business detail page.
Add Daily Specials
Daily specials appear on your business detail page.
Add events
Events are displayed on your business detail page and in the events calendar.
Purchase / setup online advertisements
Online advertising can be purchased and displayed on the
main business directory category pages.
Step-by-step Instructions
How to manage your business on www.downtownFDL.com
Page C3
Registration process
Create account – DFP approval –Login – Add/edit info . . .
The registration process insures that an individual is properly assigned to
and given rights to update information for a specific business.
1. Go to http://www.downtownFDL.com/dfp/index.html
2. Click on “Register now.”
3. An email is sent to the DFP who reviews the information and approves the account.
4. An email is sent to the account creator indicating approval and allowing
them to log back in and start maintaining their business information.
After an account is approved, the DFP no longer approves business changes. They
do however get emailed any time a change is made by a business. This allows them
to log in and modify or remove information that does not conform to the Terms and
Conditions policy. This policy is available on the www.downtownFDL.com website.
Page D1
more
Create your account.This is the first step in the process is creating an account.
First, select your business
if it’s in the “SELECT AN
EXISTING BUSINESS” menu.
If it’s not, fill out the
information under “CREATE
A NEW BUSINESS LISTING.”
Page D2
Fill out your details. The
email you enter here will
be the email that you will
need to log in with.
Enter and confirm
your password.
Click “Register.”
You will receive an email when
your account is approved.
Page D3
Login to your account.To login, go to http://www.downtownFDL.com/dfp/index.html
Page D4
more
Edit your business listingYour Business Listing contains the basic
information about your business.
First, enter your
business details.
Page D5
Edit your business listing (continued)
Select the Services offered at your location.
Select up to 6 subcategories your business should be
displayed in. The list of subcategories can change
over time. If you feel additional subcategories
are necessary please contact the DFP.
AvAILABLE BuSInESS SuBCAtEgorIES:
Accommodations- Bed & Breakfast - Hotel Dining- Bar & Grill - Breakfast - Casual Dining - Coffee Shop - Delivery - Dinner - Ethnic - Fast Food - Fine Dining - Lunch - Pizza - Specialty Foods - Take Out - Tavern
Entertainment - Art / Galleries - Educational - Family Fun - Live Music - Sports / Fitness - Nightlife
Services - Accounting - Commercial Services - Dental - Financial - Government & Military - Insurance - Legal - Manufacturing - Media
- Medical - Non-profit organizations - Photography/ Photo processing - Printing/Engraving - Real Estate - Residential Services - Religious - Salon / Spa - Social Services Agencies - Staffing Agencies - Technology - Travel Agencies
Shopping- Apparel - Automotive - Bridal - Creative Hobbies - Cultural - Floral - Gifts - Home Decor - Home & Office - Jewelry - Music - Personal Care - Pet Care - Pharmacy & Groceries - Resale - Specialty Foods - Sporting Goods
Page D6
more
Edit your business listing (continued)You can upload 3 photos of your business.
Save or Cancel your changes.
Page D7
Edit your daily specialsDaily specials appear on your business detail page.
Select an existing or
Add a New Special.
Fill in the information and Save,
Cancel, or Delete the special.
Page D8
Add / edit your business events Events appear in various places in the events calendar.
Select and existing event to modify or add
a new event. Fill in the Date and the Details
and Save, Cancel, or Delete your event.
Page D9
IMAgE (Logo)
8MB file size limit.
The image will be resized automatically
to a maximum width of 145 pixels and
a maximum height of 85 pixels.
HEADLInE
20 Character limit.
LInK
Select the option to link to your business
web site or to your directory listing
within www.downtownFDL.com
BoDY
80 character max.
Add / edit your advertisementsAdvertisements appear on the Shopping, Dining, Entertainment, Accommodations, and Services pages.
get Started
Select and Existing or Add and new advertisement.
Page D10
Add / edit your advertisements (continued)
upload your logo.
Fill in the rest of the advertisement info.
Browse your hard drive and upload an image.
Select a Category and enter the
appropriate information.
Page D11
Add / Edit your advertisements (continued)
Determine the life of your advertisement
Select a start date and the number of
impressions you would like to purchase.
Save, Cancel, or Delete your advertisement.
What is an impression?
In Web advertising, the term impression is
sometimes used as a synonym for view.
Since a single Web page can contain multiple
ads, a site usually registers more ad views per
unit of time than Web pages per unit of time.
Page D12
Questions?
If you have any questions about the usage or the Downtown
Fond du Lac website please contact Amy Hansen or Alan Hathaway.
Amy Hansen
Downtown Fond du Lac Partnership
920-921-9500
Alan Hathaway
BrownBoots Interactive, Inc.
920-906-9175
©2009 Downtown Fond du Lac PartnershipTo learn more about the Downtown Fond du Lac Partnership, visit www.downtownFDL.com
