DICE BOARDS

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_ Mitch Gibbons _ OUGD303 _ FMP The Brief Design the branding for Dice Records along with a seasonal set of CD releases. Deliverables Logo designs for Dice Records along with a set of seasonal record releases. Rationale Type based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

Text of DICE BOARDS

  • _ Mitch Gibbons_ OUGD303_ FMP

    Brief Eight: Dice Records

    The BriefDesign the branding for Dice Records along with a seasonal set of CD releases.

    RationaleType based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

    Target AudienceMale and females from the age of 16 - 35 who have a keen interest in either acoustic, rock, indie or electronic music and frequently attend live gigs and concerts.

    BackgroundDice Records is a local Leeds based record label, specialising in finding up and coming talent within inie, rock, electronic and acoustic music. Hosting regular gigs and club nights and is now one of the main sponsors of Decoy club nights.

    DeliverablesLogo designs for Dice Records along with a set of seasonal record releases.

    01/06

  • _ Mitch Gibbons_ OUGD303_ FMP

    Brief Eight: Dice Records

    The BriefDesign the branding for Dice Records along with a seasonal set of CD releases.

    RationaleType based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

    The Logos These are the final logo designs for the label. The primary logo being the dice vector along with a straight up type application.

    Primary LogoObviously reprsenting an actual dice, this has an alternative secondary mark which has no copy on, as when used on a small scale the records becomes illegible. The Primary logo therefore being mostly for digital and large print jobs.

    02/06

    1. Primary Logo2. Secondary Logo3. Type Mark

    1. 2.

    3.

  • _ Mitch Gibbons_ OUGD303_ FMP

    Brief Eight: Dice Records

    The BriefDesign the branding for Dice Records along with a seasonal set of CD releases.

    RationaleType based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

    03/06

    The Seasonal Records The second part of the brief, designing artwork for a range of seasonal CD releases.A compliation album for each of the 4 seasons, Spring, Summer, Autumn and Winter.

    FormatWorking to a small budget, so the designs are for a simple sleeve format of 130 x130mm onto white card.

  • _ Mitch Gibbons_ OUGD303_ FMP

    Brief Eight: Dice Records

    The BriefDesign the branding for Dice Records along with a seasonal set of CD releases.

    RationaleType based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

    04/06

    1. Spring Sounds2. Winter Works

    1.

    2.

  • _ Mitch Gibbons_ OUGD303_ FMP

    Brief Eight: Dice Records

    The BriefDesign the branding for Dice Records along with a seasonal set of CD releases.

    RationaleType based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

    05/06

    1. Autumn Audio 2. Summer Sessions

    1.

    2.

  • _ Mitch Gibbons_ OUGD303_ FMP

    Brief Eight: Dice Records

    The BriefDesign the branding for Dice Records along with a seasonal set of CD releases.

    RationaleType based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

    1. Amazon.co.uk 2. Itunes Store

    The ContextThe CDs are to be sold online as shown above but also at Dice Records gigs and live events.

    06/06