1
Healthy Living Program Developed integrated promotional programs, including partnership negotiations across numerous industries (travel, resort), expanding and energizing the core consumer base for Diet Coke and DASANI, up 22% YOY.

Diet Coke & Dasani Healthy Living Case Study

Embed Size (px)

Citation preview

Page 1: Diet Coke & Dasani Healthy Living Case Study

Healthy Living ProgramDeveloped integrated promotional programs, including partnership negotiations

across numerous industries (travel, resort), expanding and energizing the core consumer base for Diet Coke and DASANI, up 22% YOY.

The Mentos and Diet Coke Experience has become quite popular all around the United States. When Mentos are dropped in Diet Coke, a huge eruption occurs

The Mentos and Diet Coke Experience has become quite popular all around the United States. When Mentos are dropped in Diet Coke, a huge eruption occurs

Documents
COKE, DIET COKE, SPRITE, - The Salty DogCOKE, DIET COKE, SPRITE, GINGER ALE, LEMONADE, ROOT BEER, MR. PIBB FREE REFILLS COFFEE, HOT TEA, ICED TEA, HOT CHOCOLATE ASSORTED JUICES SPARKLING

COKE, DIET COKE, SPRITE, - The Salty DogCOKE, DIET COKE, SPRITE, GINGER ALE, LEMONADE, ROOT BEER, MR. PIBB FREE REFILLS COFFEE, HOT TEA, ICED TEA, HOT CHOCOLATE ASSORTED JUICES SPARKLING

Documents
Create your own Diet Coke break

Create your own Diet Coke break

Documents
HP SmartStream D4D€¦ · Share-A-Coke Campaign. Diet Coke® Extraordinary Campaign. Shortly after, this sharing, the Diet Coke Extraordinary campaign hit the market, breaking through

HP SmartStream D4D€¦ · Share-A-Coke Campaign. Diet Coke® Extraordinary Campaign. Shortly after, this sharing, the Diet Coke Extraordinary campaign hit the market, breaking through

Documents
Starters Nicks Favorites · 2011-05-13 · New Drinks Coke, Diet Coke, Coke Zero, Sprite, Mr. Pibb or Sprite Zero $2.25 IBC Root Beer, IBC Diet Root Beer or Cream Soda $2.5 Fresh

Starters Nicks Favorites · 2011-05-13 · New Drinks Coke, Diet Coke, Coke Zero, Sprite, Mr. Pibb or Sprite Zero $2.25 IBC Root Beer, IBC Diet Root Beer or Cream Soda $2.5 Fresh

Documents
BEST! Better Good. COKE DIET COKE PEPSI Cola Category Coke NEW category! “Uncola” Diet Coke Pepsi 7Up SOFTDRINKS

BEST! Better Good. COKE DIET COKE PEPSI Cola Category Coke NEW category! “Uncola” Diet Coke Pepsi 7Up SOFTDRINKS

Documents
marketing strategy of Diet coke

marketing strategy of Diet coke

Marketing
did you know - Silver Beach Pizza · 2018. 6. 27. · Coke Diet Coke Cherry Coke Cafeine-Free Diet Coke Sprite Root Beer Fanta Orange Ginger Ale Pibb Extra Minute Maid Lemonade Red

did you know - Silver Beach Pizza · 2018. 6. 27. · Coke Diet Coke Cherry Coke Cafeine-Free Diet Coke Sprite Root Beer Fanta Orange Ginger Ale Pibb Extra Minute Maid Lemonade Red

Documents
World Famous Since 1926 · Non-Alcoholic Beverages Dasani Water 3 Honest Tea 3.25 Coke, Diet Coke, Sprite, Rootbeer, Cranberry Juice, Fruit Punch Glass 2.25 Pitcher 8

World Famous Since 1926 · Non-Alcoholic Beverages Dasani Water 3 Honest Tea 3.25 Coke, Diet Coke, Sprite, Rootbeer, Cranberry Juice, Fruit Punch Glass 2.25 Pitcher 8

Documents
CLOSED & PROPRIETARY NETWORKING EQUIPMENTebook.pldworld.com/-huihoo-/docs/open-networking... · Coke Pepsi Diet Pepsi Sprite Coke Pepsi Diet Pepsi Sprite . NETWORKING EVOLVED: SWITCH

CLOSED & PROPRIETARY NETWORKING EQUIPMENTebook.pldworld.com/-huihoo-/docs/open-networking... · Coke Pepsi Diet Pepsi Sprite Coke Pepsi Diet Pepsi Sprite . NETWORKING EVOLVED: SWITCH

Documents
RISE AND SHINE RISE AND SHINE LUNCH ......Coke, Diet Coke and Sprite $4.95 Gallon Drinks Tea, Sweet Tea, Mango Tea, Lemonade $7.50 Individual Bottled Sodas Half liter Coke, Diet Coke

RISE AND SHINE RISE AND SHINE LUNCH ......Coke, Diet Coke and Sprite $4.95 Gallon Drinks Tea, Sweet Tea, Mango Tea, Lemonade $7.50 Individual Bottled Sodas Half liter Coke, Diet Coke

Documents
STUDENT ORGANIZATION CATERING MENU...Coke, Diet Coke & Sprite with cups. Cans of Soda | $20.00 | Case of 24 Coke, Diet Coke & Sprite 2 Liter of Lemonade or Iced Tea | $2.99 | Each

STUDENT ORGANIZATION CATERING MENU...Coke, Diet Coke & Sprite with cups. Cans of Soda | $20.00 | Case of 24 Coke, Diet Coke & Sprite 2 Liter of Lemonade or Iced Tea | $2.99 | Each

Documents
Coke vs. Diet Coke Density

Coke vs. Diet Coke Density

Documents
DIET COKE PLUS MENTOS ERUPTION

DIET COKE PLUS MENTOS ERUPTION

Documents
marketing startegies of diet coke

marketing startegies of diet coke

Marketing
Fine Italian Menus and Catering - PizzaClassica2017--11x17 ......Beverages 20 oz. Soda . . . . . . . . . . . . . . . . . . . $2.25 Coke Diet Coke Sprite Diet Sprite Ginger Ale Root

Fine Italian Menus and Catering - PizzaClassica2017--11x17 ......Beverages 20 oz. Soda . . . . . . . . . . . . . . . . . . . $2.25 Coke Diet Coke Sprite Diet Sprite Ginger Ale Root

Documents
Beverages Clear Liquid Diet - Bronson Health · 2014-08-25 · Coke, Diet Coke, Sprite, Diet Sprite, pink lemonade Soup Campbell’s tomato soup cream of potato soup Campbell’s

Beverages Clear Liquid Diet - Bronson Health · 2014-08-25 · Coke, Diet Coke, Sprite, Diet Sprite, pink lemonade Soup Campbell’s tomato soup cream of potato soup Campbell’s

Documents
Temperature of Diet Coke vs. Time of Geyser By: Mark, Brianne, Tanya, Will, Mara Background Information When Mentos and Diet Coke mix together, it creates

Temperature of Diet Coke vs. Time of Geyser By: Mark, Brianne, Tanya, Will, Mara Background Information When Mentos and Diet Coke mix together, it creates

Documents
Quitting Diet Coke For 7 Days Tried & Tested

Quitting Diet Coke For 7 Days Tried & Tested

Health & Medicine
Karma Tastes Like Diet Coke- Part 1

Karma Tastes Like Diet Coke- Part 1

Documents
Coca Cola Failure of Diet Coke - Copy

Coca Cola Failure of Diet Coke - Copy

Documents
pgp30379 diet coke

pgp30379 diet coke

Food
Updated2013Premium.indd 1 11/29/12 11:00 AM · 20 oz. Bottle of Coke®, Diet Coke®, Sprite® or 20 oz. Dasani® Water 22 oz. Fountain Soft Drink NOTE: Items such as a Hot Dog, Corn

Updated2013Premium.indd 1 11/29/12 11:00 AM · 20 oz. Bottle of Coke®, Diet Coke®, Sprite® or 20 oz. Dasani® Water 22 oz. Fountain Soft Drink NOTE: Items such as a Hot Dog, Corn

Documents
Case Study FullSIX - Diet Coke

Case Study FullSIX - Diet Coke

Technology
COKE, DIET COKE, SPRITE, · coke, diet coke, sprite, ginger ale, lemonade, root beer, mr. pibb free refills coffee, hot tea, iced tea, hot chocolate assorted juices sparkling water

COKE, DIET COKE, SPRITE, · coke, diet coke, sprite, ginger ale, lemonade, root beer, mr. pibb free refills coffee, hot tea, iced tea, hot chocolate assorted juices sparkling water

Documents
Diet Coke Diet · A mediados de la década de los 90s con el nombre de Diet Coke, pero no dió resultado hasta que le cambiaron por el de Coca Light. La coca cola diet habra aparecido

Diet Coke Diet · A mediados de la década de los 90s con el nombre de Diet Coke, pero no dió resultado hasta que le cambiaron por el de Coca Light. La coca cola diet habra aparecido

Documents
Updated2013Platinum.indd 1 11/29/12 11:02 AM · 20 oz. Bottle of Coke®, Diet Coke®, Sprite® or 20 oz. Dasani® Water 22 oz. Fountain Soft Drink NOTE: Items such as a Hot Dog, Corn

Updated2013Platinum.indd 1 11/29/12 11:02 AM · 20 oz. Bottle of Coke®, Diet Coke®, Sprite® or 20 oz. Dasani® Water 22 oz. Fountain Soft Drink NOTE: Items such as a Hot Dog, Corn

Documents
 · 2018. 12. 11. · coke, diet coke, sprite, dr. pepper, root beer, fanta orange DASANI WATER MINUTE MAID JUICE SPECIALTY BEVERAGES COFFEE, DECAF COFFEE DOMESTIC BEER bud, bud light,

 · 2018. 12. 11. · coke, diet coke, sprite, dr. pepper, root beer, fanta orange DASANI WATER MINUTE MAID JUICE SPECIALTY BEVERAGES COFFEE, DECAF COFFEE DOMESTIC BEER bud, bud light,

Documents
2018 menu no - resdiary.blob.core.windows.net · cola / diet cola 250ml 2.60 lemonade 250ml 2.60 bottled coke / diet coke 330ml 2.80 fentimans cherrytree cola 275ml draught2.80 water

2018 menu no - resdiary.blob.core.windows.net · cola / diet cola 250ml 2.60 lemonade 250ml 2.60 bottled coke / diet coke 330ml 2.80 fentimans cherrytree cola 275ml draught2.80 water

Documents
DIET COKE PLUS MENTOS ERUPTION DIET COKE PLUS MENTOS ERUPTION : What is really behind in this physical reaction?

DIET COKE PLUS MENTOS ERUPTION DIET COKE PLUS MENTOS ERUPTION : What is really behind in this physical reaction?

Documents