Dietary Pattern of Different Culture Religion and Philosophy

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    Inuits

    The Inuit (Inuktitut: , "People") are a group of culturally similar indigenous peoples inhabiting

    the Arctic regions of Greenland, Canada, the United States, and eastern Siberia. Inuit is a plural noun; the

    singular is "Inuk". The Inuit languages are classified in the Eskimo-Aleut family.

    In the United States, the term Eskimo is commonly used in reference to these groups, because it

    includes both of Alaska's Yupik and Inupiat peoples while "Inuit" is not proper or accepted as a term for

    the Inupiat. No collective term exists for both peoples other than "Eskimo".However, natives in Canada

    and Greenland view the name as pejorative and "Inuit" has become more common. In Canada, sections

    25 and 35 of the Constitution Act of 1982 named the "Inuit" as a distinctive group of aboriginal

    Canadians who are not included under either the First Nations or the Mtis.

    he Inuit live throughout most of the Canadian Arctic and subarctic in the territory of Nunavut; "Nunavik" in

    the northern third of Quebec; "Nunatsiavut" and "Nunatukavut" in Labrador; and in various parts of

    the Northwest Territories, particularly around the Arctic Ocean. These areas are known in Inuktitut as the

    "Inuit Nunangat".[15][16] In the United States, Inupiat live on the North Slope in Alaska and on Little

    Diomede Island. In Russia, they live on Big Diomede Island. The Greenlandic Inuit are the descendants

    of migrations from Canada and are citizens of Denmark, although not of the European Union.

    Inuitconsume a diet of foods that are fished, hunted, and gathered locally. This may

    includewalrus,Ringed Seal,Bearded Seal,beluga whale,caribou,polar bear,muskoxen, birds (including

    their eggs) and fish. While it is not possible to cultivate plants for food in the Arctic the Inuit have

    traditionally gathered those that are naturally

    available.Grasses,tubers,roots,stems,berries,fireweedandseaweed (kuanniqor edible seaweed)

    were collected and preserved depending on the season and the location. According to Edmund Searlesin his article "Food and the Making of Modern Inuit Identities," they consume this type of diet because a

    mostly meat diet is "effective in keeping the body warm, making the body strong, keeping the body fit,

    and even making that body healthy".

    Seals

    Seal meat is the most important aspect of an Inuit diet and is often the

    largest part of an Inuit hunter's diet. Depending on the season, Inuit hunt

    for different types of seal: Harp Seal, Harbor Seal, and Bearded Seal.

    Ringed Seals are hunted all year, while Harp Seals are only available

    during the summer.[7]

    Because air-breathing seals need to break through the ice to reach air,

    they form breathing holes with their claws. Through these, Inuit hunters

    are able to capture seals.[7]

    When a hunter arrives at these holes, they

    http://en.wikipedia.org/wiki/File:Ringed_seal_1_2000-08-13.jpg
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    set up a seal indicator that alerts the hunter when a seal is coming up for a breath of air. When the seal

    comes up, the hunter notices movement in the indicator and uses his harpoon to capture the seal in the

    water.

    Seals, as saltwater animals, are always considered to be thirsty and therefore are offered a drink of fresh

    water as it is dying. This is shown as a sign of respect and gratitude toward the seal and its sacrifice. Thisoffering is also done to please the spirit Sedna to ensure food supply.

    Walrus

    Walrus are often hunted during the winter and spring since hunting

    them in summer is much more dangerous. A walrus is too large to be

    controlled by one man, so it cannot be hunted alone.

    In Uqalurait: An Oral History of Nunavut, an Inuit elder describes the

    hunt of a walrus in these words: "When a walrus was sighted, the two

    hunters would run to get close to it and at a short distance it is necessary

    to stop when the walrus's head was submergedthe walrus would hear

    you approach. [They] then tried to get in front of the walrus and it was harpooned while its head was

    submerged. In the meantime, the other person would drive the harpoon into the ice through the

    harpoon loop to secure it."

    Bowhead whale

    As one of the largest animals in the world, the bowhead whale is

    able to feed an entire community for nearly a year from its

    meat, blubber, and skin. Inuit hunters most often hunt juvenilewhales which, compared to adults, are safer to hunt and have

    tastier skin. Similar to walrus, bowhead whales are captured by

    harpoon. The hunters use active pursuit to harpoon the whale and

    follow it during attack. At times, Inuit were known for using a more

    passive approach when hunting whales. According to John Bennett

    and Susan Rowley, they would harpoon the whale and instead of pursuing it, would "wait patiently for

    the winds, currents, and spirits to aid him in bringing the whale to shore.

    Caribou

    During the majority of the year caribou roam the tundra in small herds, but twice a year large herds of

    caribou cross the inland regions. Caribou have excellent senses of smell and hearing so that the hunters

    must be very careful when in pursuit. Often, Inuit hunters set up camp miles away from the caribou

    crossing and wait until they are in full view to attack.

    http://en.wikipedia.org/wiki/File:Bowhead_Whale_2002-08-10.jpghttp://en.wikipedia.org/wiki/File:Walrus_1999-03-31.jpghttp://en.wikipedia.org/wiki/File:Bowhead_Whale_2002-08-10.jpghttp://en.wikipedia.org/wiki/File:Walrus_1999-03-31.jpg
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    There are many ways in which the caribou can be captured, including spearing, forcing caribou into the

    river, using blinders, scaring the caribou, and stalking the caribou. When spearing caribou, hunters put

    the string of the spear in their mouths and the other end they use to gently spear the animal.[7]

    Fish

    Inuit consume both salt water and freshwater fish including sculpin, Arctic cod, Arctic char and lake

    trout. They capture these types of fish byjigging. The hunter cuts a square hole in the ice on the lake

    and fishes using a fish lure and spear. Instead of using a hook on a line, Inuit use a fake fish attached to

    the line. They lower it into the water and move it around as if it is real. When the live fish approach it,

    they spear the fish before it has a chance to eat the fake fish.

    Because theclimate of the Arcticis ill-suited for agriculture and lacks forageable plant matter for much

    of the year, the traditional Inuit diet is unusually low incarbohydratesand high infatand

    animalprotein. In the absence of carbohydrates,proteinis broken down in

    theliverthroughgluconeogenesisand utilized as an energy source. Inuit studied in the 1970s were

    found to have abnormally large livers, presumably to assist in this process. Their urine volumes were

    also high, a result of the excessureaproduced by gluconeogenesis.

    Traditional Inuit diets derive, at most, 35-40% of theircaloriesfrom protein, with 50-75% of calories

    preferably coming from fat. This high fat content provides valuable energy and preventsprotein

    poisoning, which historically was sometimes a problem in late winter when game animals grew lean

    through winter starvation. Because the fats of the Inuit's wild-caught game are

    largelymonounsaturatedand rich inomega-3 fatty acids, the diet does not pose the same health risks

    as a typical Western high-fat diet.

    Vitaminsand minerals which are typically derived from plant sources are nonetheless present in most

    Inuit diets. VitaminsAandDare present in the oils and livers of cold-water fishes and

    mammals.Vitamin Cis obtained through sources such as caribou liver,kelp,whale skin, and seal brain;

    because these foods are typically eaten raw or frozen, the vitamin C they contain, which would be

    destroyed by cooking, is instead preserved.

    Islamic food culture

    Islamic jurisprudence specifies which foods are all ( "lawful") and which

    are arm ( "unlawful"). This is derived from commandments found in the Qur'an, the holy book

    of Islam, as well as the Hadith and Sunnah, libraries cataloguing things the Prophet Mohammed is

    reported to have said and done. Extensions of these rulings are issued, as fatwas, by Mujtahids, with

    varying degrees of strictness, but they are not always widely held to be authoritative. According to

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    the Quran, the only foods explicitly forbidden are meat from animals that die of themselves, blood, the

    meat of swine (porcine animals, pigs), and animals dedicated to other than Allah (either undedicated or

    dedicated to idols), but a person is not guilty of sin in a situation where the lack of any alternative

    creates an undesired necessity to consume that which is otherwise unlawful. (Quran 2:173) This is the

    "law of necessity" in Islamic jurisprudence: "That which is necessary makes the forbidden permissible",

    which, in the case of dietary laws, allows one to eat pork or carrion, or drink wine or ethanol if one was

    starving or dying of thirst (although the Shafi'i madhhab differs on the issue of ethanolic drinks).

    Slaughter

    Dhabah () is a prescribed method of ritual animal slaughter; it does not apply to most aquatic

    animals. The animal must be slaughtered by a Muslim or by one of the People of the Book, generally

    speaking, a Christian or a Jew, while mentioning the name of God (Allah in Arabic). According to

    some fatwas, the animal must be slaughtered specifically by a Muslim, however, other fatwas dispute

    this, ruling that, according to verse 5:5 of the Qur'an, an animal properly slaughtered by People of the

    Book is halal.

    Animals for food may not be killed by being boiled or electrocuted, and the carcass should be hung

    upside down for long enough to be blood-free.All water game is considered halal (although

    the Hanafimadhhab differs on this): "Lawful to you is game from the sea and its food as provision for

    you [who are settled] as well as for travellers, although you are forbidden to hunt on land while you are

    in the state of pilgrimage. And be conscious of God, unto whom you shall be gathered." (Quran 5:96.)

    There are generally no restrictions on the consumption of vegetarian food as the restrictions pertain to

    slaughter.

    Prohibited food

    Intoxicants

    In Islam, any intoxicants are generally forbidden in the Qur'an through several separate verses revealed

    at different times over a period of years. At first, it was forbidden for Muslims to attend to prayers while

    intoxicated.

    O you who believe! do not go near prayer when you are Intoxicated until you know (well) what you say,

    nor when you are under an obligation to perform a bathunless (you are) travelling on the roaduntil

    you have washed yourselves; and if you are sick, or on a journey, or one of you come from the privy oryou have touched the women, and you cannot find water, betake yourselves to pure earth, then wipe

    your faces and your hands; surely Allah is Pardoning, Forgiving.

    Qur'an, Sura 4 (An-Nisa), ayat 43

    Then a later verse was revealed which said that alcohol contains some good and some evil, but the evil is

    greater than the good (In Surah Al-Baqarah: 219, it states:

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    They ask you about intoxicants and games of chance. Say: In both of them there is a great sin and means

    of profit for men, and their sin is greater than their profit. And they ask you as to what they should

    spend. Say: What you can spare. Thus does Allah make clear to you the communications, that you may

    ponder.

    Qur'an, Sura 2 (Al-Baqara), ayat 219

    This was the next step in turning people away from consumption of it. Finally, "intoxicants and games of

    chance" were called "abominations of Satan's handiwork," intended to turn people away from God and

    forget about prayer, and Muslims were ordered to avoid.

    O you who believe! Intoxicants (all kinds of alcoholic drinks), gambling, Al Ansb , and Al Azlm (arrows

    for seeking luck or decision) are an abomination of Shaitn's (Satan) handiwork. So avoid (strictly all)

    that (abomination) in order that you may be successful.

    Qur'an, Sura 5 (Al-Maidah), ayat 90

    In addition to this, most observant Muslims refrain from consuming food products that contain pure

    vanilla extract or soy sauce if these food products contain alcohol; there is some debate about whether

    the prohibition extends to dishes in which the alcohol would be cooked off or if it would be practically

    impossible to consume enough of the food to become intoxicated. The Zaidi andMutazili sects believe

    that the use of alcohol has always been forbidden and refer to this Qur'an Ayah (4:43) as feeling of

    sleepiness and not to be awake.

    Blood

    Blood and its by-products are forbidden in Islam, in the Qu'ran, surah 5 Al-Maeda, verse 3:

    Forbidden to you is that which dies of itself, and blood, and flesh of swine, and that on which any other

    name than that of Allah has been invoked, and the strangled (animal) and that beaten to death, and that

    killed by a fall and that killed by being smitten with the horn, and that which wild beasts have eaten,except what you slaughter, and what is sacrificed on stones set up (for idols) and that you divide by the

    arrows; that is a transgression. This day have those who disbelieve despaired of your religion, so fear

    them not, and fear Me. This day have I perfected for you your religion and completed My favor on you

    and chosen for you Islam as a religion; but whoever is compelled by hunger, not inclining willfully to sin,

    then surely Allah is Forgiving, Merciful.

    Qur'an, Sura 5 (Al-Ma'ida ), ayat 3

    Pork

    Consumption of pork and products made from pork is strictly forbidden in Islam.

    The origin of this belief is derived from the chapter of the Cow (Al Baqara) speaks of this:

    He has only forbidden you what dies of itself, and blood, and flesh of swine, and that over which any

    other (name) than (that of) Allah has been invoked; but whoever is driven to necessity, not desiring, nor

    exceeding the limit, no sin shall be upon him; surely Allah is Forgiving, Merciful.

    Qur'an, Sura 2 (Al-Baqara), ayat 173

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    JAPANESE FOOD CULTURE

    The rice-centered food culture of Japan

    evolved following the introduction of wet

    rice cultivation from Asia more than

    2,000

    years ago. The tradition of rice served

    with

    seasonal vegetables and fish and

    other marine

    products reached a highly

    sophisticated form

    in the Edo period (1600-1868) and

    remains

    the vibrant core of native Japanese

    cuisine. In

    the century and a half since Japan

    reopenedto the West, however, Japan has

    developed an

    incredibly rich and varied food culture that

    includes not only native-Japanese cuisine but

    also many foreign dishes, some adapted to

    Japanese tastes and some imported more or

    less unchanged

    Origins

    In the centuries following the introduction

    of Buddhism to Japan in the 6th century, laws and imperial edicts gradually eliminated theeating of almost all flesh of animals and fowl.

    The vegetarian style of cooking known as

    shojin ryori was later popularized by the Zen

    sect, and by the 15th century many of the foods

    and food ingredients eaten by Japanese today

    had already made their debut, for example, soy

    sauce (shoyu), miso, tofu, and other products

    made from soybeans. Around the same time,

    a formal and elaborate

    style of banquet cooking

    developed that was derived

    from the cuisine of the

    court aristocracy. Knownas honzen ryori, it is one

    of the three basic styles of

    Japanese cooking along

    with chakaiseki ryori (the

    cuisine of the tea ceremony

    meal) and kaiseki ryori.

    With an emphasis on the artistic presentation Honzen ryoriAn example of thisformalized cuisine, which isserved on legged trays calledhonzen. Kodansha

    RiceThe cultivation andconsumption of rice hasalways played a centralrole in Japanese foodculture. Almost ready forharvesting, this rice field islocated near the base of themountain Iwakisan in AomoriPrefecture. Aomori prefecture

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    of fresh, seasonal ingredients, the tea meal

    married the formalities ofhonzen ryori to

    the spirit and frugality of Zen. Kaiseki ryori

    developed in its present form in the early

    19th century and is still served at first-class

    Japanese restaurants known as ryotei and at

    traditional Japanese inns. While retaining

    the fresh seasonal ingredients and artful

    presentation of earlier styles, kaiseki meals

    have fewer rules of etiquette and a more

    relaxed atmosphere. Sake is drunk during

    the meal, and, because the Japanese do not

    generally eat rice while drinking sake, rice

    is served at the end. Appetizers, sashimi

    (sliced raw fish), suimono (clear soup),

    yakimono (grilled foods), mushimono (steamed

    foods), nimono (simmered foods), and

    aemono (dressed salad-like foods) are served

    first, followed by miso soup, tsukemono

    (pickles), rice, Japanese sweets, and fruit. Tea

    concludes the meal. Although most Japanesepeople have few opportunities to experience

    full-scale kaiseki dinners, the types and order

    of foods served in kaiseki ryori are the basis

    for the contemporary full-course Japanese

    meal.

    The sushi that most people are familiar

    with todayvinegared rice topped or

    combined with such items as raw fish and

    shellfishdeveloped in Edo (now Tokyo)

    in the early 19th century. The sushi of that

    period was sold from stalls as a snack food,

    and those stalls were the precursors of todays

    sushi restaurants.

    in the mid-19th century, many new cooking

    and eating customs were introduced, the

    most important being the eating of meat.

    Although now considered a Japanese dish,

    sukiyakibeef, vegetables, tofu, and other

    ingredients cooked at the table in a broth of

    soy sauce, mirin (sweet sake), and sugarwas

    at first served in Western-style restaurants.

    Another popular native dish developed in

    this period is tonkatsu, deep-fried breaded

    pork cutlets. Created in the early 20th century

    using Indian curry powder imported byway of England, Japanese curry rice (kareraisu)

    became a very popular dish; it contains

    vegetables and meat or seafood in a thick

    curry sauce that is served over rice.

    Sushi restaurantAlthough tables are alsoavailable, customers tend tsit at the counter where thecan see the fresh fish andother seafood ingredientslaid out in the cooled,glasscoveredcases. Selectionsare called out directly to thenearest sushi chef. Miyagi prefecture

    SushiSome of the many typesofnigirizushi, in whichhandmoldedportions of vinegaredrice are topped withslices

    of raw fish, shellfish,andother ingredients. Asmalldab ofwasabi(Japanesehorseradish) is usuallyplacedbetween the rice andthetopping. Kodansha

    BentoshopChains of shops likethis one sell a variety ofJapanese box lunchesknown as bento. TheEnglish name box lunchnotwithstanding, bentoareoften eaten for dinner aswell. Many shops are takeoutonly, but some havetables available. Kodansha International

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    Contemporary dinner table

    The ingredient choices available at

    supermarkets and other food stores in all

    but the most isolated rural districts of Japan

    are so varied that on any given day a

    homecookeddinner could contain an incredible

    variety of dishes of various national origins.

    Even so, native Japanese food is still the

    norm,

    and a Japanese meal at home will

    generally

    have white rice, miso soup, and tsukemono

    pickles. The multiple dishes that accompany

    these three vary widely depending on the

    region, the season, and family preferences,

    but candidates include cooked vegetables,

    tofu, grilled fish, sashimi, and beef, pork, andchicken cooked in a variety of ways.

    Popular alternatives to native Japanese

    fare include Chinese-style stir-fried meat and

    vegetable dishes and Korean-style grilled beef

    and pork. More adventurous cooks may try their

    hand at American, French, Italian, and other

    ethnic dishes. Selections particularly popular

    with children include spaghetti, hamburgers,

    and the curry rice mentioned above.

    While many families continue to eat homecooked

    meals every night, the greatest change

    taking place in eating habits in recent decades

    has been the replacement of home-cookeddishes with food prepared outside the home.

    Sushi, Chinese and Japanese noodle dishes,

    and Japanese-style box lunches (bento) have

    long been available via home delivery (demae)

    in towns and cities, and now pizza and many

    other dishes can also be ordered. In addition,

    supermarkets have many prepared foods

    such as sushi, tempura, and fried chicken to

    purchase and take home, and the spread

    of convenience stores into all but the most

    remote areas of Japan has made a wide variety

    of pre-cooked bento-type meals available to

    almost everyone

    Japanese-inn mealHigh-class Japanese inn(ryokan) generally servesumptuous multiple-coursekaiseki-style meals suchasthe one shown here. Fukui prefecture

    OkonomiyakiThis pancakelike dish ismade

    with a batter of flour,eggs,water, shreddedcabbage, anda variety of otheringredientssuch as meat or shrimp.Shown here isHiroshimastyleokonomiyaki. Hiroshima prefecture

    RamenThis low-cost Chinese-noodledish is extremely popularthroughout Japan and canbe found in a number ofregional varieties.Dehydratedand packaged instant ramen,which requires only theaddition of boiling water, hasbecome a low-cost favoriteworldwide. Kodansha International

    YakinikuWhen eating yakiniku,whichliterally translates asgrilledmeat, people cook bite-sizedpieces of beef, pork, andothermeat at the table andthendip the cooked pieces intheirpreferred sauce. Miyagi prefecture

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    European Culture

    Europe consists of 50 countries, while the European Union, or EU, is made up of 27 member states at

    the time of publication. Countries in Europe are commonly associated with strong democratic principles,strong centralized governments and strong nationalism rooted in traditions that often can be traced

    back hundreds of years. As a general rule, countries in close proximity to one another share more traits

    than those farther away, though there are exceptions. According to the most recent EU quality of life

    poll. which was administered in 2007, there are significant differences in income across countries,

    though overall EU residents rate their satisfaction with life and general happiness at 7 and 7.5 out of 10,

    respectively. About 80 percent of people living in the EU say good health is a "very important" part of

    their overall quality of life, with 46 percent saying their health was "good" and 21 percent "very good."

    European Diet as a Whole

    The relationship between diet and health cannot be overstated; although countries in Europe are

    different from one another, their diet has become more similar in recent decades. Research published in

    2006 in "Public Health Nutrition" looked at the diets of countries in the EU and how those diets changed

    over time. In the early 1960s, several European countries had a diet more like that of the United States

    than elsewhere in Europe. Nowadays, diets in Europe have converged and are more like each other.

    Since 1960, countries in Northern Europe, which had previously shown high consumption of saturated

    fats and sugar, now consume less of each and more fruits and vegetables. Mediterranean countries,

    including Spain and Portugal, which in 1960 were eating high amounts of fruits and vegetables, now eat

    less of each and consume more cholesterol, saturated fat and sugar. The result is a coming together at

    the middle, so that Europeans reach minimum requirements for each food group, but eat too much

    overall, especially of saturated fat and cholesterol.

    France

    Out of all European countries, France is probably the best known for its food. The image of the French

    restaurant and bakery, with attention to detail evident in each dish, is a common one in television and

    cinema. Unfortunately, even France does not appear to be immune to overall trends in the European

    diet. A 2010 study in the "British Journal of Nutrition" reported on changes to the French diet from 1999

    to 2007. There appears to be two separate diets in France, with young adults eating similarly to

    Americans, focused on snacking and convenience, while only the older generation eats what is thought

    of as the traditional French diet. Overall, the French have transitioned to eating less dairy, meat, bread,

    potatoes, pastries and sugar over that time period, while eating more fruits and vegetables, rice and

    sweets like ice cream and chocolate.

    Europe and Obesity

    As Europe as a whole moved toward a more common diet, somewhere between the Northern European

    diet and the Mediterranean, obesity rose as well. According to European research group Food and

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    Health Research in Europe, or FAHRE, 10 percent of children and 20 percent of adults in the EU are

    obese, with those percentages expected to continue to increase. This is a dramatic rise from the turn of

    the 21st century, when the prevalence of obesity was very low. Numerous policies are attempting to

    curb the obesity epidemic in Europe, including five year action plans on food and nutrition by the

    European Office of the World Health Organization, a European Charter on Obesity that has been signed

    by nearly all 50 countries in Europe, various European and EU initiatives, along with the newly created

    European Commission Platform on Diet, Physical Activity and Health. Scientific research also is

    increasing. In 1979 there were about 1,000 studies published related to obesity, whereas in 2009 there

    were close to 12,000.

    The New American food Culture

    For the most part, Americans want their food to be quick, convenient, and cheap regardless

    of whether they buy it at a supermarket or a local fast-food franchise. Americans like thingsthat are fast and easy, requiring minimal personal or economic sacrifice.

    Americans also value looking good and choose foods that look good. Some are even willing

    to spend a lot of money for food that makes them look good as when they eat in expensive

    restaurants. The characteristics of Americas dominant food culture are cost, conven

    appearance.

    However, a new American food ethic is emerging to challenge these dominant values. The

    rapid growth in demand for organic foods, averaging more than 20 percent per year for more

    than a decade, is but one among several indicators of a new food ethic.

    Organic foods were neither cheaper nor more attractive than conventional food, nor were theymore convenient to acquire. The early organic consumers were more likely to be labeled

    counter-cultural than as trend setters. Those who chose organic foods obviously were

    expressing a different food ethic.

    Farmers markets, community supported agriculture organizations (CSAs), and other means of

    direct food marketing have experienced growth rates similar to those for organic foods.

    So, the new food ethic cannot be defined simply as an aversion to agricultural chemicals or

    genetic engineering. The new American food ethic reflects a desire to build relationships with

    farmers, and through farmers, with the earth.

    Certainly, some organic consumers are concerned mainly, if not exclusively, with their ownphysical well-being. But, many others buy organic foods because the philosophical roots of

    organics are in stewardship and community, in caring for the earth and its people. Most who

    buy food at farmers markets, CSAs, etc., seek out farmers who share this new and different

    American food ethic, regardless of whether their products are certified as organic.

    The new food culture might seem insignificant, if we look only at sales of alternative food

    products including, organic, natural, pesticide free, hormone and antibiotic free, free range,

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    grass-fed, etc. Sales of such products probably amount to less than one percent of total food

    sales not including foods labeled natural, light, healthy, etc., that are no different in

    substance from conventional foods.

    But, a growing number of Americans are expressing doubts and outright dissatisfaction with

    the current American food system. And, their dissatisfaction is not with cost, convenience, or

    appearance. They simply dont trust the

    corporate food manufacturers and distributors, or the government, to ensure the safety and

    nutritional value of their food. And they certainly dont trust the corporations or government

    to promote stewardship of land and or the well-being of ordinary people.

    These Americans are searching for foods that will reflect a different set of ethical values not

    just in the food itself, but also in how their food is produced and who benefits and suffers as a

    consequence of its production.

    This new food culture is but one dimension of a whole new American culture. In their new

    book, The Cultural Creatives, Paul Ray and Sherry Anderson provide compelling evidence that

    some fifty million Americans are now leading the way in creating this new American culture.

    The authors identify three distinct groups within American society, based on some 100,000

    responses to surveys concerning basic values and lifestyles, supplemented by numerous focus

    groups and personal interviews.

    One group, identified as the cultural creatives, is growing rapidly, and while although still a

    minority, already makes up roughly one-quarter of the American adult population.

    The dominant group, the moderns, makes up about half of American society. However, only

    about half of this group is firmly committed to the dominant American culture of materialistic,

    economic self-interest. About a quarter of those in the moderns group are too busy trying to

    get ahead or to make ends meet to think about what they believe. Those in the remaining

    quarter actually feel alienated by modern society, it isnt working for them, but they go along

    because they dont see a viable alternative.

    The final group, the traditionalists, makes up about a quarter of the adult population. The

    authors describe the

    traditionalists as wanting the world to be like it used to be but never was.

    The core moderns, although no larger in number than the cultural creatives, tend to define

    American culture because they are disproportionately in positions of economic and political

    power.

    The values of the moderns are reflected in our apparent national obsession with material

    success making money, getting ahead, looking good, and living an affluent lifestyle. The

    moderns care about family, community, and have some concern for the natural environment,

    but they care far more about their individual material success.

    In contrast, the traditionalists have strong religious beliefs and hold traditional family

    values, but they are less concerned about the natural environment than either of the other

    groups.

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    The cultural creatives are distinguished from the other two by their strong beliefs in the

    value of personal relationships, within families, communities, and society as a whole, and by

    their concern for the integrity and sustainability of the natural environment.

    They are associated with various movements, including social justice, environmental

    protection, civil rights, gender rights, and sustainable development. They are less materialistic

    than either of the other groups and tend to be more spiritual in the sense of believing in

    something higher, beyond self.

    The values and lifestyles of the cultural creatives are completely consistent with the

    principles of sustainable development and sustainable agriculture. They believe that

    quality of life results from equitably meeting the needs of the present while leaving equal or

    better opportunities for the future.

    The sustainability movement arose from a growing realization that economic development

    alone does not increase overall quality of life, but instead, often leads to its degradation. To be

    sustainable over time, development activities must be ecologically sound, economically viable,

    and socially responsible. But equally important, balance and harmony among the ecological,economic, and social dimensions of life must result in a higher quality of life.

    Thankfully, the ranks of the cultural creatives include thousands of new American farmers.

    These cultural creating farmers may call themselves organic, biodynamic, alternative,

    holistic, natural, ecological, practical, or nothing at all; however, they all fit under the

    conceptual umbrella of sustainable agriculture.

    The sustainable agriculture movement is a small but critical part of the much larger movement

    that is creating a new American culture.

    The sustainable agriculture movement emerged in response to growing concerns about the

    sustainability of our corporate-controlled, industrial food system. Independent foodprocessors, distributors, and marketers now face the same kinds of challenges, and thus, have

    the same kinds of opportunities as independent family farmers.

    Independent food marketers cannot expect to compete with the giant global food chain

    clusters of today they have too little market power. If there is to be a future for independent

    food processors, distributors, or marketers, they must join with sustainable farmers, working

    and living by a new code of ethics to meet the needs of the new American culture.

    The Hartman Report a respected survey of United States households identified two

    consumer groups, the true naturals and new green mainstream, which already make up

    about twenty-eight percent of the population, as prime markets for sustainably produced

    foods. These groups are very similar in attitudes and magnitude to Ray and Andersonscultural creatives.

    Organizations such as the Chefs Collaborative, made up of chefs from up-scale restaurants

    throughout the country, are helping to create this new culture. Their organizational principles

    include: Sound food choices emphasizing locally grown, seasonally fresh, and whole or

    minimally processed ingredients. Their other principles are very much in harmony with the

    development and support of an ecologically sound and socially responsible food system.

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    The Slow Food movement is a worldwide organization of food eaters. It is committed to

    promoting the diversity of local and regional quality food, produced and marketed in ways that

    guarantees farmers a fair price and protects the environment and the natural landscape.

    Those in the Slow Food movement have a clear understanding of the industrial food system

    and they realize that a return to local and regional food systems will be necessary for ecological

    and social sustainability. Slow Food is not an elitist gourmet movement, but instead,

    encourages good, honest food at reasonable prices and its appreciation and enjoyment to the

    fullest by all.

    The cultural creatives didnt exist forty years ago and perhaps accounted for five to ten

    percent of Americans a decade ago; today they account for a quarter or more of the total

    population, and they are still growing. Farmers today are serving less than five percent of this

    new American food market. Slowly but surely, a new American food system is being

    developed by a coalition of sustainable farmers, marketers, and like-minded eaters. Together,

    these farmers, marketers, and citizen eaters are creating the new American food culture.