Diffusion of E-Scooters - EPOMM€¦ · Compare: e-scooter dealer surveys 2011: What are the advantages of e-scooters? (open question; multiple responses, N=54) Heidi Hofmann, 12.06.2012

Diffusion of E-Scooters: The effect of the purchase of an e-scooter on

individual’s mobility behavior

Heidi Hofmann, 12.06.2012

ECOMM Frankfurt 2012

Heidi Hofmann, University of Berne, Switzerland

1

Content

1. E-Scooters Research-Project 2009-2013

2. Presentation of work package “e-scooter users”

3. Results: first trends

4. Conclusion

Heidi Hofmann, 12.06.2012 2

Definition

e-bikes / pedelecs

e-scooters are understood as

both two- and three-wheel electric motor vehicles


1. E-Scooter – Research Project (2009-2013) Objectives: Contribution towards the technical development of e-scooters

Support for the launch on the market of e-scooters

Analysis of the effects of e-scooters on

energy consumption,

the environment and

mobility behavior


1. E-Scooter – Research Project (2009-2013)

Financed by Swiss Federal Office of Energy Swiss Federal Roads Office Federal Office for the Environment

Interdisciplinary research team: five partners

Lead: Interdisciplinary Centre for General Ecology, University of Berne


1. E-Scooter – Research Project (2009-2013) Six Work Packages

Interdisciplinary research team: 5 partner

Lead: Interdisciplinary Center for General Ecology, University of Bern


1. E-Scooter – Research Project (2009-2013) Effect of e-scooters on energy and environment:

cf. life cycle assessment of e-scooters (empa 2011)

Interdisciplinary research team: 5 partner

Lead: Interdisciplinary Center for General Ecology, University of Bern


2. Work Package 6: User Behavior

Objectives:

How are e-scooters used in daily life?

What are the users’ experiences?

What is the effect of the purchase of an e-scooter on individual’s mobility behavior?


2. Work package 6: User Behavior

Approach/Method:

Standardized questionnaire (3 month after purchase)

Diary for measurement of energy consumption (summer and winter data)


3. Results - first trends (N=30), data collection ongoing


3. Results – first trends

Who buys an e-scooter?

Men aged 47 (average)

43% have university-degree

Circulate in city or in agglomeration areas

40% have been regularly driving motorbikes during last 5 years



How are the e-scooters used?


Average

distance per

trip: >15 km

cf.

e-bike per

trip: < 10 km

48%

13%

12%

27%

e-scootertrips(N=179)

Commu ng Shopping AwayonBusiness LeisurePurposes


Which trips are replaced by e-scooters?


28%

13%

38%

2%13%

6%

Replacedtrips(N=175)

Car Motorbike Publictransport eBike Bike notripsaremade


E-scooter = additional vehicle (60%)

E-scooter = substitute another vehicle (40%)

Which? - 67% Motorbike

- 25% Car

- 8% others



Reason for e-scooter purchase:


38%

20%

14%

12%

11%5%

Reasonfore-scooterpurchase

environment

increasedmobility

fun

subsidies

noiseless

image

Compare: e-scooter dealer surveys 2011:

What are the advantages of e-scooters? (open question; multiple responses, N=54)

Heidi Hofmann, 12.06.2012 0 2 4 6 8 10 12

others

easy to maintain

low running costs

noiseless

environmentally friendly

low energy costs

16


90% of e-scooter users are highly satisfied / satisfied with their new vehicle

No safety-problems on the roads (noiseless)

Costs of operation (energy & maintenance costs) for e-scooters are lower than for motorbikes


4. Conclusion

Who buys an e-scooter?

E-scooter buyers = early adopters (cf. Rogers Diffusion of Innovation, 2003):

middle-aged and well-educated men, technic-oriented, opinion-leaders

Why do people buy an e-scooter?

environment / increased mobility / low operating costs

•


4. Conclusion

How are e-scooters used in daily life?

e-scooters are mainly used for commuting

What are the users’ experiences?

e-scooter users are highly satisfied / satisfied


4. Conclusion

What is the effect of the purchase of an e-scooter on individual’s mobility behavior?

e-scooters substitute trips by car/public transport/motorbike

e-scooter: substitute car/motorbike

trips longer than 15 km are made by e-scooters


4. Conclusion

E-scooters = high potential for reduction of

energy consumption

greenhouse gases

air pollution

noise

area used for traffic


Further information: http://www.ikaoe.unibe.ch/forschung/e-scooter/index.html


Documents

Diffusion of E-Scooters - EPOMM€¦ · Compare: e-scooter dealer surveys 2011: What are the advantages of e-scooters? (open question; multiple responses, N=54) Heidi Hofmann, 12.06.2012