DIGC101 Week 2 Slides

8/14/2019 DIGC101 Week 2 Slides

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DIGC101 New Media

and Communication

August 5 , 2009

Dr Chris MooreLecturer Digital Communications

and Media [email protected]

Week TwoThe Web from 1.0 to

you (2.0).


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Lab/Seminar

WedNesday

9:30-12:30

17-110B


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Friday9am 12pm

19.20184221 5459


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email

[email protected]

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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twitter

DIGC Dr Moore
http://www.flickr.com/photos/carrotcreative/2511539541/


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Exposition

examine

principles of

interpersonal

communication and

its mediation


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Interpersonal communication

verbal andnonverbal

direct and

indirectculturally

andcontextuallyspecific

What media do we predominantly use to communicate

with each other at an interpersonal level?


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Contextual Factors

Physical milieuSituational milieuCultural and linguistic backgroundsDevelopmental progress (maturity) or emotionalstateComplementary or contrasting roles:


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Channels of

Communication

Voice/Sound

Image/Visual

Taste

Touch

The Five Senseswww.robnunnphoto.com
http://www.robnunnphoto.com/http://www.robnunnphoto.com/http://www.robnunnphoto.com/http://www.robnunnphoto.com/http://www.robnunnphoto.com/


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http://www.flickr.com/photos/maczter/3008375479/


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Any movement away from a

primary sensation is seen as

secondary or less real.

In communication terms,

there is a privileging of

Face to Face Communication

(FtF)


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World Wide Web

The Internet is a data system, a

global network of networks that

supports various communication

services.

It combines hardware and

software infrastructure for

connectivity between spatially

dispersed computers on the

network.

The Web is an application or

software that operates via the

Internet.

The World Wide Web is the only thing Iknow of whose shortened form takesthree times longer to say than what it'sshort for.

Douglas Adams, The Independent onSunday, 1999 cited inWikipedia: World

Wide Web
http://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/Application_software


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The mediation of communication throughcomputers, produces a digital environment

that transforms various formscharacteristics of the communicationprocess.

shifts content through multiple the layers of mediation

different constitution of mediation

time is variable and its allowance for connection

without presence producing a specific virtuality

the idea of place can be thought of quite differently


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Types of communication in theNetwork Society

Interpersonal

Group

Organizational

Mass


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Computer Mediated Communication

Relationships to TimeSynchronous communication

Asynchronous communication

Relationships to SpaceDistributed forms of communication as opposed to those

operating in FtF
http://www.flickr.com/photos/danardvincente/2512148705/


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http://www.flickr.com/photos/danardvincente/2512148705/


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Web 1.0 Web 2.0Ofoto > Flickr

mp3.com > Napster

Britannica Online > Wikipedia

personal Web sites > blogging

publishing > participatio

content management systems > wikis

directories (taxonomy) > tagging(folksonomy)


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Sociologist and Communications scholar Manuel Castells calls the communicationgap within and between nations a divide between the 'information rich' and the'information poor' (Castells, 2004).

Unlike the mass media, the internet and the web are technologies in which

audiences become users who can operate these media communication

technologies as tools for social and cultural production.

Castells recognised that users support different modes of political participation

and information capitalism.

digital divide


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Web 1.o= Publication

Web 2.0 = Participation

Mediation of interpersonal communicationin Web 2.0 occurs across Blogs, Wikis and

Social Networks, etc.


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Blogs

Online diary posted in chronological order(Warschauer and Grimes, 2005, p5).

Technorati by mid 2007 was tracking 85millions blogs.

Cheser (2005) divides blogs into two types personal journals and news oriented


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Blogs

Asynchronous

Monologue but become dialogue

through user comments and part of the

multilogue blogosphere

Distributed


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Developing Your Online Identity

"A MySpace profile is an often colorful and media-intensive

web page, where members describe themselves, list their

inugrgsus, and link uo rignds. Many uggnagrs Mytpacg

pages consist of a mish-mash of text, pictures, animated

graphics, bright colors, and sound, leading a popular

Amgrican bsingss maazing uo labgl uhgm as dgsin

anarchy. vhgy look mch digrgnu uhan uhg dgalu pag

with which every member starts." Perkel, 2006.


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Cut and Paste Literacy

Perkel, Dan 2006 'Copy and Paste Literacy:Literacy practices in the production of aMySpace profile', Berkley,

http://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdf

Experimenting with Identity
http://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdf


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Experimenting with Identity1. Fire up your Blogs use it to plan your new MySpace or Facebook

identity.

2. Document your basic concept: is this a professional profile, is thisgong to be an extension of you uni work, is it going to linkoutwards to lots of content, will it focus on the use of images, links,music or videos is it a real identity or someone fictitious?

3. Experiment with your MySpace profile how can you use it tocommunicate a specific identity?

4. Examine some other MySpace profiles and link to them in yourbad, find can you cut and paste their css and html code for your

own site?

5. Review what you achieved in your blog post. Is it easier or harderthan expected document where you went wrong or right

6. Finally, in your blog summarise how you are communicating whatmode are you using, what contexts are you relying on.


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http://delicious.com/


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Bookmarks anywhere Anytime

Delicious.com is a social BookmarkingWEB2.0 Platform

Add-on for the FireFox Web Browser

Created By Joshua Schacter in 2003

Currently owned by Yahoo!
http://www.mozilla-europe.org/en/firefox/http://www.mozilla-europe.org/en/firefox/


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Folksonomy

Non-hierarchical Classification

Users TAG bookmarks with index terms

Share links effectively in a Network

A public Collection

More on Folksonomies in Week 5...


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Delicious Features

Bookmarks become Personalised accounts of your Internet Use With

Notes

Access Bookmarks remotely from any PC

Share Bookmarks with others in your Network (Personal

Aggregation)

Use the Subscription Feature (updates you on the Tagsyou choose)

Subscribe to tags and users you find interesting and Relevant

You can import bookmarks from browsers

Organise and search capabilities for bookmark retrieval

Automatic suggestions for tagging based on a wide user-base

Adapted From Dombrowski (2008)
http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1


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Social Bookmarking in Plain

English
http://www.youtube.com/http://www.youtube.com/http://www.flickr.com/photos/cambodia4kidsorg/260004685/http://www.youtube.com/http://www.youtube.com/


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Pros

convenient and simple

efficient and powerful

discover and Share

Social


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Cons

no highlighting

learning curve

Public by Default


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TagsTags Categorise content

Produce a context and

user History

Simple, one-word & user-

determined

facilitate searching &

navigation
http://delicious.com/tags/Crypticon?view=all&http://www.flickr.com/photos/in2thewoodz9/3580106460/in/photostream/http://delicious.com/tags/Crypticon?view=all&


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Subscriptions

Subscriptions allow youto manage your key

Tags.

Once tagged Deliciousupdates you al

fgryongs sg o uhgTag

eglicios argaugsyour research


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Delicious related Links

Tags Strengths, Weaknesses And How ToMake Them Work by Robin Good

Tips for Effective Taggingfrom TechSoup

Tips for Tidying Tags by Alexandra SamuelLinks from How NonProfits Use Social Media
http://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htmhttp://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htmhttp://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarkinghttp://www.techsoup.org/learningcenter/webbuilding/page5719.cfmhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://www.techsoup.org/learningcenter/webbuilding/page5719.cfmhttp://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarkinghttp://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htmhttp://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htm


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Tips for Effective Tagging

(TechSoup)

Be A Lemming (Pick Popular Tags)

Avoid Camels Trains (donurnuoguhgruas)

Punctuate with Care (underscores etc)

Share Tags wiuh or: Crypticon
http://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarkinghttp://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarking


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Dont

Look like Crypuicons tags

Do

Look like JoGULDI
http://delicious.com/tags/Crypticon?view=all&http://delicious.com/joguldihttp://delicious.com/joguldihttp://delicious.com/tags/Crypticon?view=all&

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DIGC101 Week 2 Slides