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Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Ed Wise of Funny or Die and his client from Pepsi, Joshua Nafman, discuss the importance of making brands laugh. Presenters: Joshua Nafman, digitai brand manager, PepsiCo @jnafman Ed Wise, svp, Turner Branded Entertainment @EdTurnerBE
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WEB
THEOCCASIONAL
FILM
TELEVISION
Premiere 21 st-Century Comedy Brand
Content Community Culture * * Community
Social Media
4.6M Followers (#1 Comedy / Top 15 Brand)
1.8M Likes
300K Followers
700K Subscribers
Relationships Talent
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Media
People Drive Brand Passionate
Authentic
CultureCommunity
Talent-Centric
NEW PRODUCTS
INTERACTIVE TVs& CONSOLES
OFFLINEPARTNERSHIPS
DIGITALPARTNERSHIPS
EMBEDDED PLAYERS
MOBILE
CONCEPT IDEATION(Custom & Existing)
PRODUCTION/DIRECTING/EDITING
WRITING(Script & Loose Improv)
TALENT
PROMOTION & PRESS
DISTRIBUTION &LICENSING
• Have been producing branded entertainment since 2007
•Over 200 branded campaigns produced to date
• Have produced content for every possible category
•Webby Award winner for best branded entertainment (2011)
• Utilize same creative staff as our celebrity/non-branded videos
•We know comedy
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