Digipak and Print advert

Digipak (Outside)

Digipak (Inside)

Both my digipak and magazine advert promote the brand identity of the band because they both

have scenes of the beach and woodland imagery which connotes the bands laid back, cool and

relaxed attitude as the beach is a free open peaceful space, a place to clear your mind and think.

They are an Indie/ Rock band with attitude and a styling of jeans, plimsoles and black and white

clothing. They usually wear sunglasses and either a black leather jacket or coat. The audience see

and appreciate them for their laid back style and attitude and as I have promoted the band in a

natural, realistic way with no photoshoped bodies or false complexions along with the natural

setting in which the images are taken. This connotes that they are real people and just like

everybody else. They are not perfect or fake with airbrushed images. This element is important to

the audience as it makes them feel that they can relate to the band and feel comfortable with

themselves, as nobody’s perfect. This was the image that I wanted to put forward to the bands

target audience.

Digipak and Print advert

Magazine advert (pictures to come):