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Digital & Mobile Marketing
Miller Marketing & Advertising
Digital & Mobile Marketing Campaign Management Client Presentation
Why Miller for Digital Marketing
• We do it all right from website compliance, Content marketing, Email marketing, Mobile Marketing Social Media, Website optimizer, SEO, Customized branded marketing, Paid search marketing, Affiliate marketing, Display advertising through AD networks & social media.
What we do different in Digital • Social Media
• Affiliate
• Mobile
Social Media
Media Channels
• Google+
• Blogs & Q&A’s
Facebook • Create Profile • Create page • Content development • Buzz creation • Integrating page with web and other channels • Post updates and share links • Join groups and page • Add members • Start engagements and discussion • Create Facebook “Like “ button and badge on website and other channels • Run contests, promotional campaigns, polls • Video sharing through You Tube tabs ( Viral campaign) • Photo sharing via flicker apps or similar • Document sharing ( PDF, PPT, White papers, Brochures) • Contact forms and registration form • Promote blogs / feed • Add customer tabs • Tagging external interactive Apps
• Create profile • Create company page • Integrate profile with other channels • Add connections • Join groups • Target networking with influencers • Start group discussions • Active role in relevant Q & A ‘s • Publish press release • Create polls • Launch and promote events • Submit feed • Share presentations • Integrate blogs to the profile • Share links related to business
•
• Create twitter handle
• Post with site links
• Follow key influencers
• Use hash tag for keywords
• Retweet influential tweet
• Tweeting based on trends
• Post natural updates frequently
• Influence mentors
• Create a twitter badge and place it on the site and blogs
• Increase follower base constantly
• Network and engage the follower
Google +
• Create profile
• Create page
• Content development
• Buzz creation
• Integrate page with other channels
• Post updates with links to the landing page
• Add influencers to the circle
• Start discussion
• Sharing links
• Video sharing
• Photo sharing
• Document sharing ( PDF, PPT, Whitepaper, Brochure, Notes)
• Tagging
Blogs and Q&A`s
Blogs
• Follow key blogs
• Comment on blogs with links
• Network with influential bloggers
Q&A`S
• Post questions and answers on Q&A sites like, quaro, yahoo answers with links to drive traffic, increases backlinks, create more visibility and enhance online reputation with prompt reply on Grahakseva.com, Complaintboard.in, Consumercourt.in
Channel Management Timelines 1-5 Months
Brand /Customer
Increase Follower Base
Monitor Brand, Industry, Niche
Reply to customers and
prospects
Traffic Source
Referring Sites
Search Engine
Projected Traffic
25-30% increase
Facebook / LinkedIn
1000-3000 Followers
Costing
$ 1500
Channel Management Timelines 6-12 Months
Month 6-12
Special Offers for fans, members,
Followers
Convert Fans, members,
followers to email subscription
Revenue based Campaign
Lead Generation
Traffic Sources
Referring sites
Search Engine
Projected Traffic
50-60% Increase
Costing
$ 2500
Miller Value Adds
• Monitor and evaluate relevant online media conversation
• Engage with key influencers in the blogosphere
• Develop the corporate blogs, social networking sites and multimedia tools
• Plan and develop content for corporate websites
• Optimize e communication for effective distribution in the digital space.
Affiliate
Affiliate Marketing
• How do it work ?
• When a customer clicks on a display or a tag link available on an website, the visitor is identified. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by the network.
• After recording the transaction, the network passes on the information to the administrator and post verification ensures the sale or leads for the advertiser.
The Model
• CPM or ‘Cost per 1000 impressions’ – This is the value paid by the merchant to the affiliate for every 1000 page views of text, banner, images.
• CPS or ‘Cost per sale’ – This is the amount paid by the merchant to the affiliate on an actual purchase/ transaction made by the visitor.
• CPL or ‘Cost per lead’ – The amount paid by the merchant to the affiliate when a visitor leaves personal information such as name, email ID etc., allowing the merchant to get in touch with such visitor.
• CPC or ‘Cost per click’ – The value paid by the merchant to the affiliate for each click on the advertisement, text, banner.
• CPA or ‘Cost per acquisition’ – The value paid by the merchant for an action, such as filing up a form, signing up for something etc.
The benefits
• Affiliate Marketing is the best online cost effective and viral channel of marketing
• You pay only for the transactions
• Other digital marketing channels you need to pay for each view or click irrespective of the transactions.
• (Affiliate marketing is best suited for all online ecommerce companies)
Miller Value Adds
• Manage the Commission - This needs to be competitive to increase e CPM or EPC for the affiliate
• Manage Cookie expiry period or window - The more you can extend this from 7 to 15 to 30 or even in some cases 90 days will increase EPC.
• Manage Conversion rate and average order value - if these are competitive within your sector you will be able to offer better commission than your competitors so affiliates will display your links and ads more.
• Handle Communication of offers and creative - For affiliates to do the best job for you need to contact them in advance with new products and deals and giving them the creative, feeds and content they need to promote you.
• Handle Relationship value - do they value working with you - do you offer them extra apart from the commission?
Mobile
Mobile Marketing
• The evolution of Mobile Marketing in Indian Marketing & Advertising ecosystem has come a long way as carrier networks turned from 2G to 3G, along with the sudden surge in population of smartphone at every price point added by other mobile devices and the Apps.
Change In the line of thought
• The classification of the Mobile marketing changed drastically from SMS notifications, short codes, banner Ad campaign management to doing interactive stuff on various third party application Apps on Android-86% mkt, IOS-12% mkt and Windows-2% (Source :IDC-2014)
Why Mobile
• Growth in smartphone and mobile internet penetration.
• While mobile and PC are treated alike by marketers, there is a radical difference in the way the consumers interact with these two media.
• Marketers can leverage user data to create customized mobile ad campaigns that serve ads that are contextually relevant and target the right user.
Types
Types
• Key word Campaign : By adding a keyword to virtually any advertising channel or customer touch point and prompting users to text it in to a short code, you not only drive immediate sales but you're also building a database of targeted consumers.
• Search based Interactive Campaigns : Interactive mobile campaigns act as a customer acquisition tool by exciting and enticing potential customers, who respond in order to participate based on the proximity of the location and thereby provide you with the opportunity for continued interactions.
• Mobile Coupons : Providing exclusive coupons, discounts and offers direct to your customers' phones.
• Mobile CRM: With the ability to reach customers anytime, anywhere, mobile is one the most powerful Customer Resource Management (CRM) tools a marketer can employ.
• MMS Campaigns : Add flair and engagement to your mobile marketing with multimedia messaging.
• APP bases Campaigns : Add banners and notifications on Android Apps , based on your category.
• LBS based Campaign : Notify you potential customer of an offer through location based mobile campaigns for customer acquisition.
•
Competencies
• We has been running mobile marketing and advertising campaigns for over a year now.
• Experience in running campaigns across verticals and business types
• We can design and run the best mobile marketing and advertising campaigns for your business.
• Our range of services make sure that your campaigns utilize the best mix of mobile products for your goals and budget.
Campaign Management
• We manage the full-cycle of your mobile campaign management as we design and manage your whole campaign from A to Z
• Campaign Design: We'll design a campaign or series of campaigns which are in line with your existing marketing mix, and goals.
• Creatives: Whether it's mobile ad banners, SMS texts or a mobile Web site, we will have a uniform approach for all the copy and creative needs for every aspect of your mobile campaigns
• Execution: Once the creatives are ready, we'll set up, test, run and monitor your campaigns.
• Optimization: We constantly monitor and optimize your campaigns for the best optimum results
• Reporting: We provide detailed reports, analyses and recommendations during and at the end of every campaign.
Thanks, we will be happy to work for you brand in India region
Miller Marketing & Advertising
Contact: Debarshi Gooha (Dan)
Email: [email protected]
Gmail: [email protected]
Phone: 09971395120.
