Embed Size (px)
Citation preview
THE POWER OF REVIEWS WITH WOMEN
Presented by two powerful women
Kate Frost & Subi Ghosh
HEY LADIES!
SUBI GHOSHExecutive Vice President
Dealer Authority
716.480.6135
@subi101
KATE FROSTPresident
Kate Frost Inc.
407.760.8072
@katefrost_inc
@katefrost_inc
@subi101
#womeninauto
OBJECTIVES
Why it’s important
How to influence female shoppers
Key digital areas to focus on
Going beyond the digital brand
@katefrost_inc
@subi101
#womeninauto
@katefrost_inc
@subi101
#womeninauto
BIGGEST INFLUENCERS
Women bought an
estimated 13 million
cars at new car
dealerships last year;
an estimated 35,000
vehicles a day.
“I need to
talk to my
wife.”
@katefrost_inc
@subi101
#womeninauto
WHY?
+
?
%
@katefrost_inc
@subi101
#womeninauto
On average,
women will visit
2 dealerships
prior to buying
a car.30% more
than men.
IN STORE BEHAVIOR
@katefrost_inc
@subi101
#womeninauto
6 of 10 women
who leave a
dealership without
a purchase do not
return.
IN STORE BEHAVIOR
46% of women
visit a
dealership
alone.
YOUR DIGITAL PRESENCE
@katefrost_inc
@subi101
#womeninauto
DIGITAL BEHAVIOR
@katefrost_inc
@subi101
#womeninauto
32% of women
visited a
dealership's
Facebook page
Stat 5
Image
@katefrost_inc
@subi101
#womeninauto
@katefrost_inc
@subi101
#womeninauto
WAYS TO INFLUENCE
ReputationCulture
Experience
@katefrost_inc
@subi101
#womeninauto
REPUTATION
Women rely on car
dealer reviews 50%
more than men. They also prefer to
read reviews from
other women.
@katefrost_inc
@subi101
#womeninauto
CULTURE
@katefrost_inc
@subi101
#womeninauto
EXPERIENCE
1 in 3 women buyers
describes being
“apprehensive”, “nervous”
or “overwhelmed” at a
dealership when buying.”
Another 13.4% say
they feel “intimidated”
or “frustrated.
@katefrost_inc
@subi101
#womeninauto
FOCUS ON
Online
Reviews
Social
Media
Your
Website
@katefrost_inc
@subi101
#womeninauto
ONLINE REVIEWS
@katefrost_inc
@subi101
#womeninauto
ONLINE REVIEWS
@katefrost_inc
@subi101
#womeninauto
SOCIAL MEDIA
@katefrost_inc
@subi101
#womeninauto
SOCIAL MEDIA
@katefrost_inc
@subi101
#womeninauto
YOUR WEBSITE
?
@
31% of women said
the dealership's
website was not
helpful.
@katefrost_inc
@subi101
#womeninauto
YOUR WEBSITE
@katefrost_inc
@subi101
#womeninauto
BEYOND SALES
Women in your
service bay close at
a higher rate than
men.
@katefrost_inc
@subi101
#womeninauto
BEYOND SALES
@katefrost_inc
@subi101
#womeninauto
BEYOND SALES
@katefrost_inc
@subi101
#womeninauto
REMEMBER
Humanize your brand
Encourage online reviews
Be social and tell stories
KATE FROSTPresident
Kate Frost Inc.
407.760.8072
@katefrost_inc
SUBI GHOSHExecutive Vice President
Dealer Authority
716.480.6135
@subi101
@katefrost_inc
@subi101
#womeninauto
STAY IN TOUCH
