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DIGITAL& Social Media Marketing
COURSE OVERVIEW
• Learn how to create a digital media marketing and SEO plan to increase target traffic to your website
• Apply search engine optimization techniques to increase on-line search rankings.
• Use analytics and CPC tools and techniques to optimize your content material and reach target customers.
• Apply Social Media techniques such as Facebook pixel, Instagram, LinkedIn and Google my Business
• Copy writing, video editing, UX/UI techniques and advertising management.
• Analyze data, Key Performance Indicators (KPI), Customer Acquisition Cost (CAC) and social media indicators to make informed on-line business decisions.
• Optimize and brand advertising campaigns
• Develop interpersonal and communication skills to improve job performance and professional relationships with employers and clients.
WHAT YOU WILL LEARN
DURATION16 weeks in class 8 Weeks or 160 hours practicum
BASIC REQUIREMENTS • Alberta high school or equivalent
• English language proficient
• Internal basic skills test Including Interview
• For non-English speakers: IELTS 5 or equivalent
Employment Rate: 70% - 60%Median Salary: $43,000
“First things first, I would like to take this oppor-tunity to thank you for having this course. It has opened my eyes to a lot of things going on in the digital marketing field, The material that was provided was very helpful and informative. Both the staff and the teachers are great. The teachers especially are both knowledgeable and patient. Thanks again”
STUDENT TESTIMONIALS
CAREER PATHS
“New location, very accessible to all transportation, clean and complete fa-cilities, very supportive and professional professor, safe place to study, highly recommended ..I’m proud to be a ERP College student.”
Digital Media Specialist
Content Marketing Lead
Social Media Strategist
Digital Analyst
Business has shifted on-line, and by learning how to oversee digital marketing campaigns effectively, you can take advantage of that shift. At ERP College you will learn the skills that you need to plan digital marketing strategies and then execute them.
Content is king, and that has never been truer than it is in the digital realm. At ERP College you will learn how to create effective content marketing and how to manage others who are doing the same, developing your technical skills as well as your leadership skills are an essential part for you future career.
In order to thrive on social media, you need to work from a plan. Social media strategy comes down to analytics and understanding how to act on them. At ERP College you will learn what goes into social media strategy and how to master it.
In the digital age, data is more available than ever before. This data is only as useful, however, as the insights that we can glean from it. You will learn how to interpret and wield analytics for the businesses and projects you serve.
WHY ERP?• Professional instructors
• Fast paced courses
• Flexible hours (morning, afternoon, evening, weekend)
• Practicum
• Job Assistance
• Great downtown location (7th street c-train station)
• Small class sizes
• Computer-assisted learning
• Free career building workshops
• Latest technology
• Supportive learning environment
734 7 Ave SW #1400, Calgary, AB T2P 3P8
+1 (403) 452-0745
www.erpcollege.ca
EDUCATION FOR TOMORROW’S JOBS
