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DigitalExperience Cloud
Overview
Agenda
MarketOverview
ProductOverview
FuturePlans
Digital Marketing Technology Opportunity
IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast
Source: http://techmarketingblog.blogspot.com/2014/10/idcs-worldwide-marketing-technology.html
Telerik Sitefinity
Double Digit Digital Marketing Spending
Growth
3% of Revenue Spent on Digital Marketing
Still, 72% of marketers find it challenging to
meet their goals
Digital Marketing Trends
It’s All About the Customer Experience
By 2020, Customer Experience is expected to surpass product and pricing as the key differentiator for businesses.”
Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.”
Ultimately, WCM tools are no longer just about managing web content. Instead, they have evolved to become the cornerstone of an ecosystem of tools that support digital experiences for customers.”
[Customers no longer view WCM] as simply a way to create and publish content on the Web. They want it to help them build a digital business.”
The Marketer
The Marketer The Customer
and
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness• Requirements
Definition
BE PRESENT & WIN
MINDSHARE• Educate• Facilitate
Marketer’s Goals & Activities
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness• Requirements
Definition
CONSIDERATION
• Research• Shortlist
BE PRESENT & WIN
MINDSHARE• Educate• Facilitate
BE RELEVANT & CREDIBLE
• Get Found• Get Shortlisted
Marketer’s Goals & Activities
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness• Requirements
Definition
CONSIDERATION
• Research• Shortlist
DECISIONS
• Evaluation• Justification• Selection• Purchase
BE PRESENT & WIN
MINDSHARE• Educate• Facilitate
BE RELEVANT & CREDIBLE
• Get Found• Get Shortlisted
GUIDE, SHOW & PERSUADE
• Convince• Support Our
Champion• Negotiate & Close
Marketer’s Goals & Activities
Customer’s Goals & Journey
DISCOVERY
• Problem Awareness• Requirements
Definition
CONSIDERATION
• Research• Shortlist
DECISIONS
• Evaluation• Justification• Selection• Purchase
EXECUTION & SUCCESS
• Implementation• Adoption & Results• Maintain & Upgrade
BE PRESENT & WIN
MINDSHARE• Educate• Facilitate
BE RELEVANT & CREDIBLE
• Get Found• Get Shortlisted
GUIDE, SHOW & PERSUADE
• Convince• Support Our
Champion• Negotiate & Close
HELP, RETAIN & UPSELL
• Successful Implementation
• Business Success• Upsell/Retain/
Upgrade
Marketer’s Goals & Activities
Engages on a growing number of channels
Demands great experience and personal conversations
The Customer
Has scattered data and tooling to engage with the customers
The Market
er
Customer Journey Database
CMS
Social Media
Mobile Apps
CRM
Mktg. Automation
Data/System Sources
Sitefinity Digital
Experience Cloud
Image source:newenergyandfuel.com
Customer Journey Analysis
Customer Journey Optimization
Customer Journey Personalization
Customer Journey Database
CMS
Social Media
Mobile Apps
CRM
Mktg. Automation
System/Data Sources
Digital Marketing Command
Center
The Marketing Maturity Model
aPHASE 1
aPHASE 2
aPHASE 3
Focus:Visitors and ContactsTools: Web Analytics
Problem Solved: Bring more visitors, create more signups
Focus:Leads, Opportunities and ROITools: Marketing Automation
Problems Solved: Nurture leads and identify hot leads
Focus:Customer Journey OptimizationTools: Advanced Customer Analytics
Problems Solved: Optimize the customer journey based on data-driven insights
Sitefinity Digital Experience Cloud
MarketOverview
ProductOverview
FuturePlans
Demo
Digital Marketing Command Center
Holistic customer view and a single source of truth.
Actionable insights through predictive and prescriptive analytics
Better, personalized customer experience across channels
Marketing ROI analysis to better understand what works and what doesn’t
Marketers’ artificial brain that helps provide:
MarketOverview
ProductOverview
FuturePlans
Future Plans
Customer Journey Visualization
Automated Marketing Advisor
Propensity Scoring
ROI Calculation & Reporting£
Real-time Machine-Driven Personalization
Personalization Today
Step 1:Get an insight (or guess)
Step 2:Choose a segment
Step 3:Choose where to personalize
Step 4: Create the content for personalization
Step 5: Set up the personalization
Step 6: Measure results
From Digital Marketing to Digital Business
• Connect and capture the combined power of people, businesses and things• Expand focus beyond customer-facing applications/processes to include operational
efficiency• Harness holistic analytics to derive organizational insights from all systems
Customer Facing
Supply Chain
Back Office
ERP
Data/System Sources
Just-in time insights and suggestions across the organization
Optimize experience and efficiency of employees, partners, suppliers
Gain competitive advantage and agility through technology consolidation
Digital Business Command Center
Thank you!
Sitefinity DEC Plans & PricingBasic Standard Advanced Enterprise
Price per month (billed annually)
Complimentary* $2,000 $4,000 Custom
Database
Contact ManagementUp to 500,000 contact profiles
Up to 500,000 contact profiles
Up to 1,000,000 contact profiles
1,000,000+ contact profiles
Cloud Users 10 10 25 25+
Customer Journey Tracking Yes Yes Yes Yes
Persona Profiling Yes Yes Yes Yes
Lead Management & Scoring
Yes Yes Yes Yes
360˚ Customer Profile Yes Yes Yes
AnalysisConversion Tracking
Up to 5 conversions
Up to 10 conversions
10+ conversions
Marketing AttributionUp to 10
touchpointsUp to 20
touchpoints20+ touchpoints
Optimization
Audience Segmentation Yes Yes
Predictive Analytics Yes Yes
Campaign Recommendations
Yes Yes
Campaign TrackingUp to 20
campaigns20+ campaigns
Personalization
Persona-based Personalization
Yes Yes Yes Yes
Predictive Personalization Add-on Yes
Personalized Page Views Up to 25k/day Up to 25k/day Up to 100k/day Yes
Data Collection
Data Sources 1 (website only) Up to 3 Up to 5 5+
API and SDKs Yes Yes Yes Yes
Connectors for CRM Systems
Add-on Add-on Yes
Cu
stom
er
Jou
rney