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DIGITAL HEALTHCARE
Designed For You And Me
THE
CONSUMERISATIONOF
HEALTHCARE
AS CONSUMERS
Consumerisation is the reorientation of product and service designs to focus on the end user as an individual consumer
MOH Budget 2018 InitiativesA Bigger Push Towards Preventive,
Primary And Community Care
PREVENT
SCREEN
MANAGE
EMPOWER
EVOLUTIONOf Healthcare Model
Healthcare 1.0
Provider-CentricPersonalised Relationship With Patient
Consumer-Centric
Towards Empowerment & Self-Management
Healthcare 3.0
The New FrontierOf Digital Experience
Healthcare 3.0
Patients have to be better informed, actively engaged
Healthcare technology have to become more human-centered
Discomfort in gum
Discomfort in gum
Referral to specialist in public hospital – 1 week’s wait
Discomfort in gum
Referral to specialist in public hospital – 1 week’s wait
Appointment finally booked after successful referral…
Discomfort in gum
Referral to specialist in public hospital – 1 week’s wait
Appointment finally booked after successful referral…
But appointment will be 3 months
later…
Discomfort in gum
Referral to specialist in public hospital – 1 week’s wait
Appointment finally booked after successful referral…
But appointment will be 3 months
later…
Decided to obtain 2nd opinion from
private specialists
Decided to obtain 2nd opinion from
private specialists
Requested for past X-rays…
“I’M SORRY MADAM, but you would have to come to the hospital in person with your NRIC to request…”
“…and it will cost you $50 to retrieve the X-rays. We
require 1 hour to process your request thereafter.”
Decided to obtain 2nd opinion from
private specialists
Requested for past X-rays…
…but doctor’s notes will not be accessible
“I’M SORRY MADAM, but you would have to come to the hospital in person with your NRIC to request…”
“…and it will cost you $50 to retrieve the X-rays. We
require 1 hour to process your request thereafter.”
Decided to obtain 2nd opinion from
private specialists
Requested for past X-rays…
…but doctor’s notes will not be accessible
“I’M SORRY MADAM, but you would have to come to the hospital in person with your NRIC to request…”
“…and it will cost you $50 to retrieve the X-rays. We
require 1 hour to process your request thereafter.”
Discovery of new specialists via Google
all over again
New appointment with private specialist
But appointment is only supported through
phone call (during office hours)
Pick up medications using physical
prescription notes
New appointment with private specialist
But appointment is only supported through
phone call (during office hours)
Pick up medications using physical
prescription notes
Ran out of prescribed medication and new
prescription notes need to be re-issued by doctor
New appointment with private specialist
But appointment is only supported through
phone call (during office hours)
Pick up medications using physical
prescription notes
Ran out of prescribed medication and new
prescription notes need to be re-issued by doctor
New appointment with private specialist
But appointment is only supported through
phone call (during office hours)
1) Poor patient experience
2) Lack of information flow
3) Multiple systems, multiple friction
There Must Be A Better Way To Deliver Healthcare To Patient
And We Can Achieve That If Health Technology Is Adapted To Consumers
DESIGN FOR HUMAN
WHAT IT MEANSTO BE “CONSUMER-CENTRIC”
Proactive Patient Engagement
Patient Empowerment
Patient Participation
FACTOR 1ACTIVE PATIENT ENGAGEMENTEngaging patients actively by creating tech-enabled services that are simple, intuitive and make it easy for people to achieve an outcome
Healthcare organisations have an unprecedented opportunity to transform their relationships with all patients when they consider and respond to human behaviour
Easy Discovery Process
Comprehensive Appointment Booking & Referral
Rating & Review Mechanism
CASE STUDY 1 – ZOCDOCPowerful Appointment System & Consumer Engagement
Simple and intuitive doctor discovery
process
Easy and quick appointment booking
process
Rating and review of doctor and clinic after
every visit
FACTOR 2PATIENT EMPOWERMENT
Reinforcing patients’ right to access their health information
Beyond EHR, the trend is putting control back to the patients, giving them the right to access and share personal health data with anyone in a safe and secure manner
Secure Channel For Data Sharing
One Centralised Database
Giving Patient Control Over Own Records
CASE STUDY 2 –HEALTHBANKRewarding Health
A Health-Related Data Transaction Platform
Data collected from doctor’s notes, fitness
trackers & medical devices
Support the next medical breakthrough while earning rewards
Share data with patient’s doctor or care team securely, any time
anywhere
FACTOR 3PATIENT PARTICIPATION
Facilitating patient-generated health data (PGHD)
Secure Channel For Data Entry & Storage
Connected Vitals Tracking With EMR
Upload & Share Personal Medical Record
The use of PGHD supplements existing clinical data, filling in gaps in information and providing a more comprehensive picture of ongoing patient health, especially information between medical visits
CASE STUDY 3 –ONDUOVirtual Diabetes Clinic
Track lifestyle to see progress
Learn what works for you
Receive support from your care lead
PATIENT-CENTRIC
DRAGONCARE
DECIDE HOW DATA IS SHARED
SETTING APPOINTMENT
TRACK VITAL SIGNS AND OTHER METRICSDATA REPOSITORY
Giving control back to patients –managing their health and medical data in one secure database
INTRODUCING
THANK YOU