Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Digital Marketing
The Bali Today | Bali Net Design
Passion never fail by Anak Agung Putu Asparjaya
© Created & Designed by Bali Net Design 2017
“HELLO” I am Aspar, Your Presenter!
Thankyoufortheopportunitytoprovideyouwithaquota4onforthesearchengine
op4mizinganddigitalmarke4ngproposedbyusforyourwebsite.
Founded in November 2007 as a web design company and IT support First company that using our services is Prestige Bali Villas. Then 2015,
under the new idea, We build SEO and Digital Marketing division for private company and PMA.
WHO WE ARE
BALI NET DESIGN DIGITAL MARKETING 4
LET START WITH SEO AND DIGITAL MARKETING Meet the power of Google and Social Media to get your guest
Our service is a long-term solu/on to get your website search result to high posi4on
through organic search and pay per click adver4sing. We are sending you the overall
informa4on of how we will be able to provide you with pro-ac/ve SEOmaintenance,
adviceandregularSEOcampaignreports.
OurcomprehensiveSEOstrategiescompriseofOn-PageandOff-Pageop/miza/on.We
also give importance to any sugges4ons regarding the content, layout formaBng,
naviga4on requirements and overall structuring of the website given by the client.
balinetdesignhassa4sfiedvariousclientsandwehavebeenappreciatedbyu4lizingour
prompt website ranking strategies, instant yet successful results and unmatched
determina/ontogobeyondtheclient’sexpecta/ons.
Ifyouhaveanyques4ons,pleaseletusknow.Ifyouwouldliketoproceedwithconsul4ng
your website’s general requirements, you just need to contact us within this proposal.
Mostofyourques4onsshouldbeansweredwithinthisofferbutdon’thesitatetofindout
moresuchasclienttes4monialsandreferences.
Toimprovethesearchenginevisibilityofyourwebsite,wewilllookforwardtohearfrom
youwhenyou’ve4meaIerreadingourproposal.
“We will help you to increase your visibility in all the major search
engines by improving keyword rankings and boos/ng your real /me
websitetrafficwhicharealwaysdonethroughWhiteHattechniques.”.
Our pre-designed SEO packages give you an idea of the ac4on plan suitable for your
business.WewillcustomizeourservicesaccordingtoyourSEOrequirements.Ourproject
analyzingteamwillfirstexamineyourwebsiteandyourcompe44on’smarket.We,along
withourclients,discussandoutlinegoalsfrom4me-to-4meinordertostayontrack.
BALI NET DESIGN DIGITAL MARKETING 5
OUR APPROACH an extensive knowledge of how the search engines work
AIer in-depth research about your
website and analyzing the targeted
marketforyourbusinesstoprevail,we
alsoexecuteeffec4veonlinemarke4ng
campaigns by targe4ng interna4onal
markets aswell. So youwill be geBng
all-in-oneserviceswhencontac4ngus.
balinetdesign team maps op4mum SEO strategies by
analyzingalgorithmsofthesearchenginesuchasGoogle.
This helps your website to go miles ahead from others
andrankatthetoponsearchengines.
RESEARCH AND READ Wedoin-depthindustryresearchbeforeworkingonthe
op4miza4on of your website. It gives us great insight
about the compe44ve advantage of yourwebsitewhen
compared to others. We take a deep look at the
keywordsyourrivalsaretarge4ngand inves4gatewhich
keyword they are geBng the highest amount of traffic.
Applying the unparalleled knowledge of our SEO
professionals, we are able to uncover the compe44ve
strategies used by your compe4tors and counter react
accordingly. We analyze the informa4on, which comes
fromthoroughresearchsomeofwhicharemen4onedin
thefollowing:
TargetedKeywords-LinkSourcesURLPopularity-TrafficSourcePayPerClickAdver/sing
BALI NET DESIGN DIGITAL MARKETING 6
CONNECTION SEM AND SEO In-depth analysis about keyword to reach your goal
• Theques4onare:
what keywords did you
choose?
• When did you do keyword analysis?
we use the power of SEM to increase organic keyword rankings what we known as SEO. It is going to trigger better search result
BALI NET DESIGN DIGITAL MARKETING 7
STEPS WE FOLLOW Website Analysis and Evaluating Competitors Progress
HAVE YOU DONE THIS? SORRY BUT NOT US TAKE A NAP BEFORE MEETING
01
Ouraimistoprovideyouwithcompletewebmarke4ngsolu4onstohelpyourwebsiterankhighonthesearchengines.
SETTING GOALS 02
The keywords with high conversion rate raise you ROI. The keyphrase selec4on is also done for tracking and improving the SEO
process.
KEY PHRASE RESEARCH 04
tounderstandyourcompe44on'sSEObenchmarking COMPETITOR BENCHMARKING ANALYSIS
03
OMG …. IT IS BORING LET START MAKING MONEY. WAIT THIS IS NOT
“DAGANG BASE” JUST HEAR SORTLY
BALI NET DESIGN
WHAT’S NEXT On Page | Off Page | Social Media Optimization
We incorporate your selected keywords into exis4ng internet pages with
keywordsatura4onanddensitywhichisneededtoachievethetop10rankings
bymodifyingandop4mizingthecrucialareasinyoursite’ssourcecode.
balinetdesign is responsible to establish your posi4ve "Online Reputa4on
Management" which is also known as Off Page Op4miza4on. Whether its
crea4ngyourwebsite'sprofileonFacebook,andGoogle+.orblogging.
Sosial Media Op/miza/on of the toughest things within web marke4ng is
recognizingtherighttypeoflinkbuilding.Obtainingmassivenumberofrelevant
referral links has become themost important point of today'swebmarke4ng
strategy.Theidealmixtureof linkbuildingop4onswillbeselectedtocraIand
customize a link building plan for a long run ROI success and high-ranking
results.
WE ARE COMMITTED TO OUR GOALS AND POLICY!
balinetdesignhassa4sfiedvariousclientsandwehavebeenappreciatedby
u4lizingourpromptwebsiterankingstrategies,instantyetsuccessfulresultsand
unmatcheddetermina/ontogobeyondtheclient’sexpecta/ons.
BALI NET DESIGN DIGITAL MARKETING 9
PACKAGE SEO AND DIGITAL MARKETING
SEO
GoogleAnaly/csReportGoogleWebmastertools
SitemapOnPage
PayperclickongoogleSEOcontentre-write:4pageonly
DIGITAL MARKETING
Google Analy/cs Report, Google Webmastertools,Sitemap
OnPage andOff Page, Pay per click on googleandfacebook,SEOcontentre-writeallpage
Social Media Op/miza/on, and Ecommerceconsultant
BALI NET DESIGN DIGITAL MARKETING 10
GROWTH RATE IN 4 MONTHS Measuring activities
0% 5% 10% 15% 20% 25% 30% 35% 40%
JANUARY 0%
FEBRUARY 15%
MARCH 22%
APRIL 31%
10%
Minimum OCC will increase
depend on type of services
that you choose
GROWTH IN 30 DAYS
To achieve, we update your content, remarketing your website on google, facebook optimization, update your instagram, and be your ecommerce consultant
BALI NET DESIGN DIGITAL MARKETING 11
KEY ACHIEVEMENT Online Travel Agent and Internal Booking System
Created in: Des Jan Feb Mar April May
Booking Button IDR 79,975,000 IDR 131,962,500 IDR 149,935,713 IDR 71,850,000 IDR 74,560,000 IDR 136,925,000
Number of Reservations 19 24 20 11 12 16
Number of Room Nights 62 87 86 43 42 69
DON’T WORRY BE HAPPY
BALI NET DESIGN DIGITAL MARKETING 12
WORKLOAD Let us do the work base on your budget
Add more like and review
SOCIAL MEDIA 25%
Planning and Implementation
ADS BIDDING AND STRATEGY 16%
On page and off age
SEO 44%
Monitoring, and advise
ECOMMERCE CONSULTANT 15%
Time, content, and review
Target Implementation
BALI NET DESIGN DIGITAL MARKETING 13
FLOWER SWOT ANALYSIS Never forget yours
S W
O T
Strengths Weaknesses
Opportunities Threats
Positive Negative
Inte
rnal
Fac
tors
E
xter
nal F
acto
rs
High brand recognition, Good employee retention, Ubud as tourism destination,
Good reputation in the market, Good review on tripadvisor
STRENGTHS Limited market, Human resource are limited, Internet connection, property
location, website programming and guest habit only stay at the hotel
WEAKNESSES
Innovation in customer services, Digitalization and better use of technology,
Europe and Indian as market to be considered.
OPPORTUNITIES Low price hotel and city type hotel
THREATS
BALI NET DESIGN DIGITAL MARKETING 14
TOP COUNTIES USING SOCIALS Base on google data
1 United States 44.9%
2 Brazil 32.1%
3 China 25.8%
4 United Kingdom 21.2%
5 Germany 17.3%
6 France 15.2%
7 Russia 12.3%
8 India 7.8%
68%
32%
BALI NET DESIGN DIGITAL MARKETING 15
ONLINE TRAFFICS BY DEVICES What they use to see your website (base on general global data collecting; google.com)
ONLY 24% of people don’t share any information of their device type
SMARTPHONE USERS
12%
DESKTOP USERS
22%
LAPTOP USERS
42%
THANKS FOR WATCHING! Don’t forget say “Ok let me sign the contract”
Jalan Bukit Tunggal 1 / 4
081236777300
Contact us: