Institute Of Marketing Salarpuria Touchstone

kadubeesanahalli, Bangalore

Karnataka-560066 India

www.instituteofmarketing.in Email id: indra@instituteofmarkting

Mobile No: 8197224940

Driving Mobile App Downloads

Mobile app installs campaigns geared towards getting people to download app.

We can gauge your campaign’s performance by tracking installs as conversions.

With Mobile app installs campaigns on display network and search network and true view for mobile app promotion on you tube.

Set up default targeting to find customers and focus on showing ads to people who don’t have app yet.

Where App Install Ads Can Appear: 1. Display Network 2. Search Network 3. You tube

Display Network

Choose Your APP • add APP from the Apple app store or Google play store, Enter your app Package

name or ID, Select an app that you have advertised before from the dropdown. • Bidding for the app downloads • for android apps in Google play, we can track installs as conversions so the default

bid strategy is a CPA bid. if we have conversion tracking set up, we can set a CPA bid to match our CPI value, for IOS apps in the apple app store we have to set up conversion tracking manually, so that default bid strategy.

• Display network targeting options • For Mobile app installs campaigns on display network, by targeting placements

there are some methods available. • New Mobile devices • we can show ads to people who have activated phones recently and interested to

install new app. we can select this option under interest categories.

Search Network

• when we create a Mobile app installs on search

network select app you want to promote. so we can customize bidding, targeting and ad format options for our Mobile App.

• Add an app from the apple play store or Google play store, enter your app id or package name. select an app that we have advertised before from the drop down menu.

on you tube

• For true view for mobile app promotion you

need to enter URL of the app you want to promote your app, when you are creating campaign specific video topics can be targeted after you set CPV bid.

Reporting

• We can see the outcome of our app install ads in our campaign. And

the clicks column you can see number of clicks to download our app. We can use tracking code to calculate app installs, to see the downloads customize the columns resulting from our ads. For display network mobile app installs we can see a breakdown of the conversions for every technique in the individual tabs. For search network mobile app installs reporting for app installs ads show as conversions in our statistics table. For True view for mobile app promotion on YouTube we can track performance in the reporting tables under ads, videos, campaigns, and targets tabs in the all video campaigns section. creating mobile app ads managing them very easy. and this is part of digital marketing.

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