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[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Marketing Essentials for Managed Service Providers (MSPs)
Jamshaid (Jam) Hashmi, CEO ClickTecsWeb: www.ClickTecs.com Email: [email protected]
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
• Digital Marketing isn’t about technology at all…
• Technology merely affords you increasingly diverse and relevant ways to connect with people…
Mind The Gap
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
• Consider for a second if your IT Guy put your firms top marketing piece together…
Hello. I’m Digital Marketing.
And I’m Technology
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Marketing
Catalogues
Radio
Tradeshows
Billboards
NewspapersMagazines
Brochures
Direct Mail
TV• The Old Ways:• Outbound (Push)
Marketing
Wrapped up in a Black
Hole of Anonymity
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Digital Marketing
Website
SEO
PPC
Video
Images
Podcasts
Social
• Digital Marketing Essentials…
• The New Normal:• Inbound (Pull) Marketing
Wrapped up in
Conversion and
Analytics Tracking
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Digital Marketing
• Digital Marketing Essentials…
• The New Normal:• Inbound (Pull) Marketing
Wrapped up in
Conversion and
Analytics Tracking
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Website Considerations
• Johannes Gensfleisch zur Laden zum Gutenberg (1398-1468)
• Strong CTA (Call To Action) – ideally above the fold
• Include Compelling Imagery • Phone number at the top
(Tap to Call Enabled for Mobile Devices)
• Responsive Web Design • BLOG
Gutenberg Diagram
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
• Responsive Web Design – Fluid in Multiple View Ports• Preferred protocol for SEO from Google
Des
ktop
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
• Responsive Web Design – Fluid in Multiple View Ports• Preferred protocol for SEO from Google
Smar
tpho
ne P
rofil
e
Smar
tpho
ne L
ands
cape
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
5 Digital Marketing Essentials for MSPs
Increase your leads by learning the basics of Digital Marketing
Learn How
This is a “CTA” Call To Action
Button
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Keyword
Organic SEO Results
Don’t forget about the other search engines!
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Lots of Quality
e-books from
these guys!
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Keyword
Your business can appear here and be CLICKED 12-
13% of the time!
Pro Tip:Google Display Network
Remarketing
&
RLSA (Remarketing Lists for Search Ads)
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
What is Remarketing?
• Remarketing allows you to reach people who previously visited your website, providing a powerful way to match the right people with the right message. E.g targeting customers who added items to the online checkout on your website but didn't complete the purchase.
• You can show them these messages as they browse related sites across the Google Display Network.
• You can also target searches closer to ZMOT when they search again (demographically or geographically) - RLSA
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
How does it work?
A user visits your website and may or may not complete an action
Google places a “cookie” in this user’s browser to show they visited your website
The user leaves your website and navigates through other websites on the Google Display Network
The “cookie” triggers your ad to show on these GDN sites. This gives you another chance to advertise to this user
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Wh
at is
C
on
vers
ion
?
Conversion
Purchase
Sales Lead Form
White Paper Download
Email List Sign up
Social Media Follow/Fan
Blog CommentTemplate DownloadWhitepaper
DownloadWebinar Signup
Quote Request
Social Media Share
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
5 Digital Marketing Essentials for MSPs
• Increase your leads by learning the basics of Digital Marketing
Learn How
This is a “CTA” Call To Action
Button
Remember This…?
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
October 15-17, 2014 • The Cosmopolitan • Las Vegas, Nevada
#MSPWorld • @MSPAlliance • #MSPNews http://www.mspworldconference.com/
5 Digital Marketing Essentials for MSPs
Increase your leads by learning the basics of Digital Marketing
Start Learning Now
This Converts 30% Better
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
• Founded 2001, 10+ Years in Industry• Head Office in Mississauga, Ontario• Core Competencies• International Client Portfolio
Social.
Mobile.
Site.
Search.
[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.
Questions:
Email me at [email protected]