4Ps Marketing, Studio 25, Canterbury Innovation Centre, University Road, Canterbury, Kent, CT2 7FG

Nominated for Agency of the Year 2012

Digital Marketing Graduate Training Scheme

Chris Hyland Matt Phelan

Founded by two former Canterbury Christ Church

University graduates, Chris Hyland and Matt Phelan,

4Ps Marketing has a strong history in employing and

valuing graduates.

Many of our key strategists started with us on our

graduate training scheme and are now playing a vital

role in shaping our industry today.

Our Graduate Training Scheme:

Matt and Chris returning to CCCU for a presentation

At the Innovation Centre, Canterbury

Six month scheme

Client work throughout

Salaried position (£12k p/a pro rata)

Runs September to February and March to October

Full time position for successful trainees

10 days paid holiday

4Ps Marketing, Studio 25, Canterbury Innovation Centre, University Road, Canterbury, Kent, CT2 7FG

Your Digital Marketing Future Starts Here

4Ps Marketing is a leading digital marketing agency offering SEO, PPC, digital advertising, social media and web

analytics. We are a top SEM agency because we understand the importance of investing in our staff, as well as

blending marketing and technology for the benefit of our customers. We pride ourselves in going above and

beyond to ensure we achieve exceptional results in competitive markets.

Investing In Personal And Agency Growth

4Ps Marketing continually invests thousands of pounds

every month into research and development within

search engine marketing (SEM).

We do this for several reasons:

Keep up with the latest changes to search engine algorithms

Ensure our clients stay ahead of the competition

Ensure our SEM continues to be sustainable

Develop software to automate manual tasks and ensure human input is concentrated on the strategic level

Deliver excellent customer service

Invest in the development of our staff

4Ps Marketing, Studio 25, Canterbury Innovation Centre, University Road, Canterbury, Kent, CT2 7FG

What Do We Look For In Our Graduates?

We look for people who want to become specialists in particular disciplines

of digital marketing but are keen to learn all aspects to a good level.

The role involves working to meet clients’ business objectives through SEO,

digital advertising, social media and website data analysis. You will also

work with other team members to identify opportunities to increase brand

exposure and improve user journeys.

The role is primarily focused on helping our clients with their SEO

campaigns. However, we expect opportunities to develop for a secondary

focus on at least one other aspect of digital marketing, such as digital

advertising, social media or analytics.

SEO PPC

Social Media

Analytics Display Advertising

A Mentor To Guide You

Everybody on our training scheme receives a mentor - somebody

that has recently completed the training and can answer your

questions about 4Ps and digital marketing.

You can chat to your mentor as much or as little as you like,

whether in person, on the phone or Skype - the choice is yours.

Training By Our Key Digital Strategists

Our training is performed by highly respected professionals, specialists in the different disciplines of digital marketing.

The first month of training will be dedicated to covering the key areas. From the second month onwards, you will put your

newly developed skills into practice with supervised client work. The training you will receive includes:

Writing optimised content

Identifying bloggers and maintaining relationships

Writing effective meta data

Creating product descriptions

SEOmoz, Brandwatch and other professional tools

Infographic and mapping submissions

Other website optimisation techniques

Understanding analytics, attribution and insights

Event and eCommerce tracking

Website analytics auditing

Google Analytics, Webtrends, Coremetrics

and other professional tools

Content delivery networks

Campaign building

Writing ad copy

Keyword research

Google Adwords

Adwords Editor, Google Keyword Tool

and other professional tools

Display networks, remarketing, profile targeting

Viral campaigns

Facebook advertising

Adobe SiteCatalyst, AdInsight

and other professional tools

Social media strategy

Conversational insight

Social and sentiment analysis

Followerwonk, Brandwatch

and other professional tools

Skills We Expect You To Have:

A 2:1 or higher in English, Business, Marketing,

Computing or other related subject

Advanced Microsoft Excel skills

Experience of various social media platforms

Advanced written and verbal English skills

4Ps Marketing, Studio 25, Canterbury Innovation Centre, University Road, Canterbury, Kent, CT2 7FG

Client Experience For Recent Trainees

Examples of the clients and tasks that you could be involved with during a typical six month training period include:

We recognise that the best way to learn is to put your skills

to work for our clients, under the guidance of our

experienced staff. As such, our trainees start performing

work for clients after a one month period of intensive

training.

We select tasks for our trainees based on their knowledge

and experience. You won’t be thrown in at the deep end, but

you will get an opportunity to demonstrate your ability and

continue your development.

PPC advertising campaigns (creating and monitoring)

Client reporting

Analytics reports

Article writing

Reviewing and creating meta data

On-page optimisation (alt tags, titles, copy etc)

Contributing to creating pitch presentations

Infographic submissions

Social analysis

Keyword research

Product descriptions

SEO auditing

Blogger prospecting and outreach

Influencer research

Setting analytics goals

Bing and Google business listings

Creating content plans

“4Ps is an organisation that promotes learning and development from the grass roots up. Graduates are given

the opportunity to learn all aspects of digital marketing from an entry level and develop their skills further.”

Lovedeep: @Lovedeep_4Ps

“Because it is still a young company that allows you to grow - it's very flexible. You aren't restricted to one

area of marketing - and the good thing is that everyone understands that you're learning because most of

them were grads too!”

Jenny: @Jenny_4Ps

We asked some recent graduate trainees to answer the question:

“Why should graduates join the 4Ps graduate scheme?”

“Because the graduate scheme offers a great opportunity to learn a huge amount in an exciting environment

with people who are passionate about digital marketing.”

Becky: @Rebecca_4Ps

Follow Lovedeep, Jenny and Becky on Twitter to find out about their life at 4Ps Marketing.

They’ll gladly answer your questions and tell you more about their time with us.

From climbing Ben Nevis for a digital marketing

conference, to dodgeball, fun runs and Christmas

parties, 4Ps life is always eventful!

Enjoying Life With 4Ps Marketing

Contact Us:

Follow Us:

www.4PsMarketing.com

recruitment@4psmarketing.com

0207 697 3882

www.facebook.com/4psmarketing

www.twitter.com/4psmarketing

www.twitter.com/nick_4Ps

www.4psmarketing.com/blog

What We Stand For:

Fun

Passion

Continual learning

Being helpful

Experimenting

Striving to be the best

Being a good human being

4Ps Marketing, Studio 25, Canterbury Innovation Centre, University Road, Canterbury, Kent, CT2 7FG