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Ryan Brown
Inbound Marketing Consultant
HubSpot
Digital Marketing in Context and an Overview
of Social Platforms
What is SOCIAL MEDIA MARKETING?
RYAN BROWN
What is SOCIAL MEDIA MARKETING?
What is SOCIAL MEDIA ?
SOCIAL + MEDIA
SOCIAL + MEDIA
Conversations &
Interactions
SOCIAL + MEDIA
Conversations &
Interactions
Stuff/Content
SOCIAL + MEDIA
Conversations &
Interactions
Stuff/Content videos
images
blogs
websites
music
...more
How do we make MEDIA SOCIAL?
duh.
We put it on a
SOCIAL MEDIA network!
What is SOCIAL MEDIA MARKETING?
What is MARKETING?
What is MARKETING?
communications
advertising
branding
promotions
public relations
community relations
...more
social media MARKETING is
communications
advertising
branding
promotions
public relations
community relations
...more
social media MARKETING is
apart of a larger
marketing eco-system.
social media MARKETING
DIGITAL
MARKETING (internet marketing)
DIGITAL
MARKETING (internet marketing)
website & seo
mobile
blogging
ppc
advertising
social media
How did we we get
HERE?
websites
webpages
stuff/
content
stuff
stuff
stuff
DIGITAL/
INTERNET
(marketing)
people people
DIGITAL/
INTERNET
(marketing)
people content
DIGITAL/
INTERNET
(marketing)
people businesses
This Changed
EVERYTHING. (that we knew about marketing)
All of the
have changed. RULES
(the power has shifted)
consumers businesses
The new RULES
of marketing
Conversations instead of monologs
Fun or Helpful instead of promotional
Listen, respond, and engage.
Build a community, build your brand.
social media is like a
cocktail party
it also helps to bring
something to share
because we are
CONTENT junkies
because we are
CONTENT junkies
you can do it.
remember...
Don’t PANIC!
experiment.
have fun.
Engage your community.
create content people
desire.
BIG dream
