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Digital Marketing Policies
Social Media Policy
• Social Marketers shall not use any Modere
copyrighted/trademarked names or material as
part of their site/group names or profile image
• Social Marketers should not sell product
through the Social Media sites or cold contact
others
• Social Marketers can add their PWP
URL/address to their Social Media pages
©Modere Australia. All rights reserved.
Social Media Policy
• Social Marketers shall not conduct any direct
business opportunity activities* via Social
Media sites; such activities should be followed
up privately where an interest has been
indicated
* This policy pertains to the Terms & Conditions stated by Social Media sites
©Modere Australia. All rights reserved.
Rules & Etiquette
• Do not post illegal product or business claims
• Identify yourself as a Modere Social Marketer
• Don’t use Modere Social Media sites to solicit
• The Company are solely responsible for
information posted by them or others to its
Social Media sites; we reserve the right to
remove any unsolicited, derogatory or negative
content
©Modere Australia. All rights reserved.
Best PracticeSay this, not that…
• I just had the best shopping experience with modere.com.au.
I can’t wait to get my order!
• I have an amazing business opportunity that you have to hear
about!!!!
• Modere is so unique. I love their products.
• My [illness/symptoms] has been cured by using Modere
products.
• I’ve tried many different products in my life, but for me nothing
has worked as well as Modere.
• Modere products are better than anything else you’ll find in the
shops
©Modere Australia. All rights reserved.
Website Policy
• Social Marketers may utilise their PWP, to
promote their business and product
– the PWP website URL/address may be
passed on by direct contact or by personal
invitation only via approved business cards,
word of mouth, personal email or info
sections of their Social Media site(s)
©Modere Australia. All rights reserved.
Website Policy
• Social Marketers may develop their own
business building website for the purposes of
supporting and training their team– It must be password protected, which must also be given to the
Company
– Failure to inform the Company of the website is a breach of the
Policies and Procedures
– Content must comply with the requirements of the Social
Marketer/Membership Agreement
– The Company reserves the right to continually check a Social
Marketers website to assure compliance, and request
passwords be changed periodically
©Modere Australia. All rights reserved.
Rules & Etiquette
• Express permission must be given by the
Company for Modere’s material to be
reproduced on a Social Marketers website
• Don’t use illegal product or business claims
• Don’t sell or auction products
• Don’t use Modere’s trade names/marks service
names/marks, product names or the
Company’s name as a domain name
©Modere Australia. All rights reserved.
Email Policy
• Social Marketers may not use or attempt to
register any of Modere’s trade names/marks,
service names/marks, product names, the
Company’s names or part thereof for an email
address
• Identify yourself in your signature as a Modere
Social Marketer
©Modere Australia. All rights reserved.
Email Policy
• Don’t use any Modere
copyrighted/trademarked names or material as
part of an email signature
• Social Marketers may include their PWP
URL/address as part of their email signature
• Don’t email people you don’t have permission
to, this is called SPAM
©Modere Australia. All rights reserved.
Promo Code
• First and most importantly – only use your
Promo Code on your personal profile/account
• Do not use your Promo Code on any official
Modere page or site
• Authenticity is a key part of the Modere brand,
when you talk about the products, share your
thoughts and experiences in a sincere and
authentic way. Personal experiences and
stories always work best
©Modere Australia. All rights reserved.
Promo Code
• Share your excitement and enthusiasm, but
stay clear of unrealistic hype or over the top
claims. Remember, smart consumers will
dismiss anything they perceive to be ‘too good
to be true’
• Speaking of claims, the information sheets
available online will tell you what you can and
should say about products.
©Modere Australia. All rights reserved.
Promo Code
• While you will find images you can use in your
social media feeds on the Resources page in
the back office at Shifting Retails, you’ll
probably notice there aren’t any product
images. We encourage you to create your own
product based imagery for personal use. Think
of how the products fit into your lifestyle and
needs then convey that to your prospects! If
you’re in the photo, it enhances your credibility.
©Modere Australia. All rights reserved.
Promo Code• Make ‘I’ statements – ‘This product worked for
me. I use this product…
• You may have hundreds, even thousands, of
followers and friends online, but always direct
your message to an audience of one – be
conversational
• Modere is where we are today and the pathway to
a better way of doing things in the future, so
please remember not to use any outdated names
for products (or indeed the whole company!).
©Modere Australia. All rights reserved.