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Digital Marketing Policies

Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

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Page 1: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Digital Marketing Policies

Page 2: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Social Media Policy

• Social Marketers shall not use any Modere

copyrighted/trademarked names or material as

part of their site/group names or profile image

• Social Marketers should not sell product

through the Social Media sites or cold contact

others

• Social Marketers can add their PWP

URL/address to their Social Media pages

©Modere Australia. All rights reserved.

Page 3: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Social Media Policy

• Social Marketers shall not conduct any direct

business opportunity activities* via Social

Media sites; such activities should be followed

up privately where an interest has been

indicated

* This policy pertains to the Terms & Conditions stated by Social Media sites

©Modere Australia. All rights reserved.

Page 4: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Rules & Etiquette

• Do not post illegal product or business claims

• Identify yourself as a Modere Social Marketer

• Don’t use Modere Social Media sites to solicit

• The Company are solely responsible for

information posted by them or others to its

Social Media sites; we reserve the right to

remove any unsolicited, derogatory or negative

content

©Modere Australia. All rights reserved.

Page 5: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Best PracticeSay this, not that…

• I just had the best shopping experience with modere.com.au.

I can’t wait to get my order!

• I have an amazing business opportunity that you have to hear

about!!!!

• Modere is so unique. I love their products.

• My [illness/symptoms] has been cured by using Modere

products.

• I’ve tried many different products in my life, but for me nothing

has worked as well as Modere.

• Modere products are better than anything else you’ll find in the

shops

©Modere Australia. All rights reserved.

Page 6: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Website Policy

• Social Marketers may utilise their PWP, to

promote their business and product

– the PWP website URL/address may be

passed on by direct contact or by personal

invitation only via approved business cards,

word of mouth, personal email or info

sections of their Social Media site(s)

©Modere Australia. All rights reserved.

Page 7: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Website Policy

• Social Marketers may develop their own

business building website for the purposes of

supporting and training their team– It must be password protected, which must also be given to the

Company

– Failure to inform the Company of the website is a breach of the

Policies and Procedures

– Content must comply with the requirements of the Social

Marketer/Membership Agreement

– The Company reserves the right to continually check a Social

Marketers website to assure compliance, and request

passwords be changed periodically

©Modere Australia. All rights reserved.

Page 8: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Rules & Etiquette

• Express permission must be given by the

Company for Modere’s material to be

reproduced on a Social Marketers website

• Don’t use illegal product or business claims

• Don’t sell or auction products

• Don’t use Modere’s trade names/marks service

names/marks, product names or the

Company’s name as a domain name

©Modere Australia. All rights reserved.

Page 9: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Email Policy

• Social Marketers may not use or attempt to

register any of Modere’s trade names/marks,

service names/marks, product names, the

Company’s names or part thereof for an email

address

• Identify yourself in your signature as a Modere

Social Marketer

©Modere Australia. All rights reserved.

Page 10: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Email Policy

• Don’t use any Modere

copyrighted/trademarked names or material as

part of an email signature

• Social Marketers may include their PWP

URL/address as part of their email signature

• Don’t email people you don’t have permission

to, this is called SPAM

©Modere Australia. All rights reserved.

Page 11: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Promo Code

• First and most importantly – only use your

Promo Code on your personal profile/account

• Do not use your Promo Code on any official

Modere page or site

• Authenticity is a key part of the Modere brand,

when you talk about the products, share your

thoughts and experiences in a sincere and

authentic way. Personal experiences and

stories always work best

©Modere Australia. All rights reserved.

Page 12: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Promo Code

• Share your excitement and enthusiasm, but

stay clear of unrealistic hype or over the top

claims. Remember, smart consumers will

dismiss anything they perceive to be ‘too good

to be true’

• Speaking of claims, the information sheets

available online will tell you what you can and

should say about products.

©Modere Australia. All rights reserved.

Page 13: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Promo Code

• While you will find images you can use in your

social media feeds on the Resources page in

the back office at Shifting Retails, you’ll

probably notice there aren’t any product

images. We encourage you to create your own

product based imagery for personal use. Think

of how the products fit into your lifestyle and

needs then convey that to your prospects! If

you’re in the photo, it enhances your credibility.

©Modere Australia. All rights reserved.

Page 14: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Promo Code• Make ‘I’ statements – ‘This product worked for

me. I use this product…

• You may have hundreds, even thousands, of

followers and friends online, but always direct

your message to an audience of one – be

conversational

• Modere is where we are today and the pathway to

a better way of doing things in the future, so

please remember not to use any outdated names

for products (or indeed the whole company!).

©Modere Australia. All rights reserved.

Page 15: Digital Marketing Policies - SLIM LIVING · • I have an amazing business opportunity that you have to hear about!!!! • Modere is so unique. I love their products. • My [illness/symptoms]

Questions?

Email: [email protected]

Digital Marketing Policies