323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson

Entrepreneurial marketing executive with an astute

passion for ideas, creative collaboration, strategic planning,

and game-plan execution.

12+ years experience in public relations, marketing, and

events within multi-client agency, entertainment, and small

business.

digital media

education

Marketing and Digital

Media Consultant

Media Playground PR

January 2014–Present

Bachelor of Arts, Communication

University of Southern California, Los Angeles, CA

2002

Partner/ PR

& Marketing Director

Pure Consulting

July 2004–July 2012

Director of Marketing

West Hollywood

Design District

July 2012–July 2014

Senior VP Marketing

& Sales Assistant

Interscope Geffen A&M

June 2002–July 2004

P. 2 P. 3 P. 5 P. 6

branding camPaign Storytelling

induStriouS Problem Solver

Director of Marketing

West Hollywood

Design District

July 2012–July 2014

P. 4

event marketing & management

2H I G H L I G H T S

323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson

Recruited back by Media Playground PR (formerly Pure Consulting) as a branding and digital media consultant in collaboration with The Park LA, an 11,000 sq. ft. creative and business collective.

§ Gained a 25% growth in

business within six months of

co-launching the rebrand.

§ Redesigned website: strategy,

search optimization, and

content. Continue to track

metrics, interactions, and

emerging data to steadily

grow digital presence.

neW WeBSIte: InStAGRAM InteGRAteD CLIent PAGe

digital mediaLaunching a new look and collaboration

media Playground Pr

3H I G H L I G H T S

323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson

Rebranded The Avenues of Art, Fashion & Design, a City of West Hollywood Business Improvement District, to the West Hollywood Design District.

§ established a geographically

distinct identity.

§ new identity embraced

by City of West Hollywood

Mayor Abbe Land

and the community.

§ Officially recognized

and listed in City Guide

publications.

§ Re-designed the district

website, upgrading digital

presence, engagement

capabilities, partnership

opportunities, and more.

“this new name change will solidify that West Hollywood Design District is a global destination for all that is stylish, design-centric, and trendsetting.... WHDD presents visitors with an eclectic and original selection of businesses that make it a true gem in the City of West Hollywood, and we are confident that this new change will enrich the City's marketing efforts and further enhance the allure of the City.”

ABBE LAND

MAyOR, CIty Of WeSt HOLLyWOOD

brandingBecoming the West Hollywood Design District

WeSt HollyWood deSign diStrict

WeBSIte: BefORe WeBSIte: AfteR LIfeStyLe PHOtOGRAPHy

IDentIty: BefORe IDentIty: AfteR IDentIty: APPLICAtIOn

4H I G H L I G H T S

323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson

Developed and executed the marketing campaign and live production for DIEM, a three-day design event curated by KCRW’s Frances Anderton.

WeBSIte/

MOBILe ReGIStRAtIOn

eMAIL MARketInG AUDIenCeRAInn WILSOn, ACtOR, AnD

SARAH ROBARtS, PUBLICISt

fRAnCeS AnDeRtOn, DIeM CURAtOR, AnD SHAnA nyS

DAMBROt, DIeM PAneLISt

§ Surpassed guest registration

and attendance goals.

§ Integrated social media tip

sheet throughout printed

event program.

§ kCRW’s frances Anderton

re-signed to curate a

second season.

§ Awarded with post-event

applause from industry

leaders and panel speakers.

event marketing and management Collaborating with KCRW’s Frances Anderton

PROMOtIOn

WeSt HollyWood deSign diStrict

5H I G H L I G H T S

323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson

“As President of Lolly Clothing and Obvious Clothing, I worked hand in hand with erika for six years. Her knowledge of ‘everything trend’ is only equaled by her extraordinary ability to think outside, inside, around, and through the proverbial ‘box’. Her passion for exploring every angle is what made her a treasure during our tenure.

erika’s zeal, professionalism, and enterprising outlook — one would be hard-pressed to find these traits in five people let alone one. I recommend her wholeheartedly.”

CHAD KiMBALL

PReSIDent Of LOLLy CLOtHInG AnD OBvIOUS CLOtHInG

Conceived and produced a year-long campaign around the concept “Designer by Day, Broadway Star by Night” for an emerging apparel brand.

§ Captured 100+ press

clippings, such as ABC news,

the Huffington Post,

and People.

§ Connected first Lady

Michelle Obama with the brand

and landed a photograph.

§ Hosted a theatre meet and

greet for national publications,

including O, the Oprah

Magazine, Lucky, Redbook,

and more.

§ Secured an editorial feature in

Sportswear International.

CLIent teStIMOnIAL

fIRSt LADy MICHeLLe OBAMA WeARInG tHe BRAnD

100+ PReSS CLIPPInGS

camPaign Storytelling Designer by Day, Broadway Star by Night

Pure conSulting

6H I G H L I G H T S

323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson

Honed the art of thinking two steps ahead and providing competitive solutions in the fast-paced arena of Interscope Geffen A&M Records.

§ five years assisting top

executives, including

Chairman Jimmy Iovine and

Senior vP Steve Berman.

§ Balanced an ever-changing

executive schedule along

with multiple release

campaigns for no Doubt,

eminem, 50 Cent, U2,

and more.

H i G H L i G H T S

induStriouS Problem Solver Cultivated by interscope Records

interScoPe geffen a&m

7

323 305 4240 | erikahanson@me.com | linkedin.com/in/helloerikahanson

tHank you for taking a look!

When not busy brainstorming,

you might catch me at:

•A Dodgers game

•the dog park

•kings Road Cafe

Or catching up with my favorite guilty pleasure,

Bravo tv.