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REVOLUTIONISING
THE CUSTOMER
EXPERIENCE
DIGITAL
SIGNAGE:
DIGITALISATION OF THE VUE
ESTATETO REMOVE CLUTTER
TO MOVE INTO THE 21ST CENTURY!
TO ALLEVIATE INCREASING PRINT & INSTALL COSTS
TO PROTECT & STRENGTHEN THE VUE BRAND
TO CREATE AN OPPORTUNITY FOR DISTRIBUTION TO REACH THE RIGHT AUDIENCE
TO CREATE AN OPPORTUNITY FOR BRANDS AND PARTNERS TO REACH THE VUE AUDIENCE
TO INVEST IN THE VUE ESTATE AND EXTEND THE VUE ADVERTISING MEDIA PORTFOLIO
TO CREATE AN EXCITING AND UNIQUE CUSTOMER EXPERIENCE
VUE SATISFACTION DATA: SMART FOYERS LEADING DRIVER FOR HIGHER FREQUENCIES
EXPERTS IN QUALITY VISUALS
UTILISE BRIGHTSIGN SOFTWARE TO DELIVER CONTENT ESTATE WIDE IN SECONDS
BESPOKE BRANDING & RETAIL FRAMEWORKS
REACH THE RIGHT AUDIENCE, AT THE RIGHT TIME, IN THE RIGHT PLACE
BECOMING A MEDIA OWNER: CREATIVE SOLUTIONS ADVERTISING OPPORTUNITIES
ENSURING ALL ADVERTISING MEDIA OPTIONS ARE ACCOUNATABLE
TO ENHANCE THE BEST CUSTOMER JOURNEY FROM PREBOOK TO AFTERGLOW
PHASE #1: GETTING STARTED
BIRMINGHAM STAR CITYCHESHIRE OAKSEDINBURGH OMNI
DUBLIN
FINCHLEY ROADFINCHLEY NORTH
ISLINGTONREADINGWESTFIELD LONDONWESTFIELD STRATFORD
FARNBOROUGH
2015-2016
11SITES
149DIGITAL
SCREENS
14TV
WALLS
52
1
1
1
116 RETAIL SCREENS
1
11 SITE TEST
HIGH FOOTFALL & CONFERENCING SITES
‘FAME’ RESEARCH 2014: 17 MINS DWELL
‘BRIGHTSIGN’ SOFTWARE
5 x PLAYLISTS WITH UP TO 30 CREATIVES
1 x TRAILER WALL SHOW
RETAIL/CONCESSION SCREENS
DISTRIBUTION CREATIVE SOLUTIONS
PHASE #2: BECOMING A MEDIA
OWNER
DARLINGTONBRISTOL CRIBBS
STAINES
ALTRINCHAMCAMBRIDGE
LEICESTERPICCADILLYROMFORDSHEFFIELD
20SITES
263DIGITAL
SCREENS
24TV
WALLS
63
1
1
1
2
1
1
1
1
1
1
40 SITES ADDED
1 MILLION ADMITS PER FORTNIGHT
EXTERION/JCD INSIGHT: UNIFORMED ESTATE
+7% ENGAGEMENT v. ONLINE VIDEO*
DYNAMIC v. STATIC: +24% ENGAGEMENT*
DYNAMIC v. STATIC: +40% SENTIMENT*
SUPERMARKETS: +2.5% HALO EFFECT**
EMPOWERING DCM “STUDIOS”
* EXTERION “ENGAGEMENT ZONE” | ** ‘THE MARKETING STORE’
Q1 2017
PHASE #2: BECOMING A MEDIA
OWNER
BASINGSTOKEBRISTOL LONGWELL GREEN
CRAMLINGTON
PORTSMOUTH
CROYDON PURLEY WAY
EXETERGATESHEADGLASGOW FORT
HARROWLEAMINGTON SPA
PRESTON
38SITES
487DIGITAL
SCREENS
42TV
WALLS
LEEDS LIGHTPLYMOUTH
SHEPHERD’S BUSHSWANSEA
THURROCKWATFORD
EASTLEIGH
94
2
1
2
3
2
2
3
2
1
2
12
2
DYNAMIC DISTRIBUTION CONTENT
SONIC THE HEDGEHOG (PARAMOUNT 2019)
MAY 2017
PHASE #2: BECOMING A MEDIA
OWNER
ACTONBEDFORDBICESTER
OXFORD
BOLTONBURY THE ROCK
DONCASTEREDINBURGH OCEAN
HALIFAXHAMILTON
THANET
55SITES
713DIGITAL
SCREENS
63TV
WALLS
NEWCASTLE-ULNORWICH
LONDON WEST ENDYORK
LEEDS KIRKSTALL
1
15
4
1
3
5
2
2
3
6
2
2
1
1
2
5
THIRD PARTY ADVERTISING OPPORTUNITIES
LENOVO STAR WARS JEDI CHALLENGES (2017)
CAMBERLEY
JUNE 2017
PHASE #3: EXTENDING THE
OPPORTUNITY
BROMLEYMANCHESTER LOWRY
+ REGEARS
57SITES
745DIGITAL
SCREENS
65TV
WALLS
5
4
1
3
6
2
2
3
6
2
2
1
1
2
5
1
2
+ ACQUISITIONS
THEATRICAL v. THIRD PARTY ADS. BALANCE
PHASE #1 SITES DELIVERED +4% ADMITS
AFTER PHASE #2: ALL SITES +14% ADMITS
DYNAMIC: 40% UPLIFT IN SENTIMENT
80% OF THE VUE ESTATE
THIRD PARTY SALES HOUSE: BOOMERANG
PARTNERSHIPS & SPONSORSHIP
BESPOKE & TARGETED SOLUTIONS
2018-2019+
CUSTOMER EXPERIENCE BEFORE
AFTER
CUSTOMER EXPERIENCE
AFTER
BEFORE
CUSTOMER EXPERIENCE BEFORE
AFTER
RETAIL SCREEN FRAMEWORKS
CREATED CONTENT FOR PRODUCTS
CREATED TIMELINE FRAMEWORKS
ENABLES APPROPRIATE SITE SPECIFIC
FRAMEWORK
EASY TO ALTER CONTENT
EASY TO ADD NEW CONTENT
LIVE FOR 1 MONTH AT VUE WESTFIELD
ESTATE ROLLOUT
RETAIL SCREEN FRAMEWORKS
R E V O L U T I O N I S I N G T H E C U S T O M E R
E X P E R I E N C E
D I G I T A L
S I G N A G E :