www.digitalsummit .comphoenix

VENUE AND CONFERENCE INFOFEBRUARY 22-23, 2017

PHOENIX, AZ

#DSPHX

@DigSumPHX

*For full session descriptions,

download the event app or refer to

digitalsummitphoenix.com/agenda

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The Vertical Measures VIP Lounge

The VIP Lounge is available to Platinum, VIP badge holders, Speakers, and Sponsors for refreshments, light snacks, and a quiet place to network and check email.

Will I be able to view presentations after the conference?

Yes! All presentations that Speakers have approved for us to share will be posted online within one week post-event. Look for a post-event email with access instructions.

Missed lunch or need a snack?

A small concession is located in the lobby during the following hours:Wednesday: 1:00pm - 3:00pmThursday: 11:00am - 3:00pm

Official Mobile App

To access the latest event information and interact with fellow attendees, use the ‘Digital Summit’ app. You should have received a welcome email in the past few days to activate your account, but if not then search for ‘Digital Summit’ in the Apple app store or Google Play, or scan the QR code on this brochure. Please use the email you signed up for the conference and request your password to be sent.

Contact Info

If you need after-hours assistance please contact Autumn Quarantotto at (919) 529.5373 or Help@techmediaco.com

For sponsorship information please contact ROI@techmediaco.com

DIGITAL SUMMIT PHOENIX 2017 PARTNERS

2017 GLOBAL PARTNERS

UPCOMING 2017 DIGITAL SUMMIT SERIES

Seattle, WAMarch 27-28

Los Angeles, CAApril 4-5

Atlanta, GAMay 23-24

Denver, COJune 27-28

Portland, ORJuly 12-13

Kansas City, MOJuly 26-27

Minneapolis, MNAugust 14-15

Philadelphia, PAAugust 23-24

Detroit, MISeptember 12-13

Washington, DCSeptember 19-20

Charlotte, NCOctober 2-3

Chicago, ILOctober 24-25

Raleigh, NCNovember 15-16

Dallas, TXDecember 5-6

www.digitalsummit.com

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8:30am - 12:45pmPre-Conference Intensive Workshops The Proven 8-Step Formula to Content Marketing (ChannelMix Stage 1) • Shana Sullivan, Vertical Measures

Current Search Strategies That Will Increase Your Exposure (Email on Acid Stage 2) • Janet Driscoll Miller, Marketing Mojo

Make Email Great Again - With an Actual Plan On How to Do That (Sprout Social Stage 3) • Michael Barber, barber&hewitt

12:45pmMain Conference Registration Opens

1:15pm – 2:15pmOpening KeynoteSupercharge Your Content with Influencer Marketing (ChannelMix Stage 1)

• Lee Odden, TopRank Marketing

2:30pm – 3:00pmHow to Conquer the Content Marketing Trough of Disillusionment (ChannelMix Stage 1) • Quinn Whissen, Vertical Measures

The Next Generation: What Marketers Can Learn From Tech's Early Adopters (Email on Acid Stage 2) • Anne Gherini, Node

Stop Worrying: How to Make Space When Huge Goals Are Pressing In (Sprout Social Stage 3)Presented by Emma • Ethan Zoubek, Chief Revenue Officer

3:15pm – 3:45pmFrankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page (ChannelMix Stage 1) • Oli Gardner, Unbounce

5 Ways to Improve Your Email Campaigns (and Get Better Results) (Email on Acid Stage 2)Presented by Email on Acid • John Thies, CEO

A Proven Cure for Shiny Object Syndrome: Measurable Goals (Sprout Social Stage 3) • Tiffany Starnes, Starnes Solutions

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WEDNESDAY, FEBRUARY 22

DAY 2

The Future of Marketing is Engaging Non-Fiction(Sprout Social Stage 3)Presented by Ideas Collide • Rebecca Clyde, CXO

10:00am – 10:30amHow To Thrive in the Post-Digital Age - Tips and Case Studies for How to Succeed (ChannelMix Stage 1) • Eric Yale, Forrester

The Potential Power of Digital Creative (Email on Acid Stage 2) • Samuel Kim, AOL

LINKS: The Most Important SEO Factor: How to Get and Measure Them (Sprout Social Stage 3)Presented by Internet Marketing Ninjas • Jim Boykin, CEO

10:30am – 11:00amNetworking Break

11:00am – 11:30amDiscover What “Real” Customers Search: Keyword Research of Today (ChannelMix Stage 1) • Mindy Weinstein, Market MindShift

Digital Marketing: It's About Evolution, Not Revolution (Email on Acid Stage 2)Presented by IBM • Jodi Wearn, Sr. Product Marketing Leader

Using Intent Signals to Understand, Develop and Measure Audiences (Sprout Social Stage 3) • Mike Clarke & Neil Hoyne, Google

11:45am – 12:15pmFutureproofing your SEO (ChannelMix Stage 1) • Mike King, iPullRank

Evolve to Survive: How Purpose and Authenticity is the Future of Brands (Email on Acid Stage 2) • Mack Fogelson, Genuinely

How to Use Passive User Data to Improve Conversion Rates (Sprout Social Stage 3) • Justin Rondeau, DigitalMarketer

12:15pm – 12:35pmNetworking Lunch

12:35pm – 1:30pmLunch Keynote(ChannelMix Stage 1)

• Steve Wozniak Co-founder, Apple

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THURSDAY, FEBRUARY 23

4:00pm – 4:30pmThe Truth About Marketing Analytics (ChannelMix Stage 1)Presented by ChannelMix • Matt Hertig, CEO

Customer First! How to Build an Amazing Customer-Centric Approach to Content Marketing (Email on Acid Stage 2) • Amanda Nelson, Salesforce

Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital (Sprout Social Stage 3) • Brendan Walsh, Mole Street

4:45pm – 5:15pmThe New Era of Contextual Marketing(ChannelMix Stage 1) • Matthew Sweezey, Salesforce

How to Get Real and Cut the BS in your Millennial Marketing (Email on Acid Stage 2) • Hassan Ali, Onion, Inc.

For All Your Eyes Only: Communicating Secrets at CIA (Sprout Social Stage 3) • Carolyn Reams, CIA

5:15pm – 6:15pmOpening Cocktail Reception hosted by IBM (Sponsor Area)

7:30am – 8:30amMorning Coffee Networking (Sponsor Area)

8:30am – 9:00amEvangelizing an Inbound Culture (ChannelMix Stage 1) • Jen Spencer, Allbound

A Roadmap to Remarkable Marketing (Email on Acid Stage 2) • Tyler Farnsworth, August United

9:15am – 9:45amFriction: The Only Thing Marketers Should Care About Between Now & Forever(ChannelMix Stage 1) • Michael Barber, barber&hewitt

What We Talk About When We Talk About Storytelling (Email on Acid Stage 2) • Shawn Pfunder, GoDaddy

*For full session descriptions,

download the event app or refer to

digitalsummitphoenix.com/agenda

1:40pm – 2:10pmSnapchat for Business (ChannelMix Stage 1) • Carlos Gil, BMC Software

Marketing to Fans: Advantages and Challenges of Sports Marketing (Email on Acid Stage 2) • Kenny Farrell, Arizona Diamondbacks

Programmatic Advertising: Beyond Reach, Frequency and CPM (Sprout Social Stage 3)Presented by Genius Monkey • Jeremy Hudgens, SVP, Director of Client Solutions

2:20pm – 2:50pmImprov Rules for Award-Winning Video Content(ChannelMix Stage 1) • Tim Washer, Cisco

Embracing the Impermanent: How to Master Snapchat and Live-Streaming Video to Reach Younger Consumers(Email on Acid Stage 2) • Laura Wilson, Georgetown University

Crafting Lasting Relationships with Email: Successful Email Marketing Looks More Like a Conversation (Sprout Social Stage 3) • Karen Talavera, Synchronicity Marketing

3:00pm – 3:30pm4 Ways to Improve Your Branded Search Results (ChannelMix Stage 1) • Antonio Casanova & Joshua Lohr, Starcom

Create Winning Product Opportunities with Designers (Email on Acid Stage 2) • Ruthia He, Facebook

3:40pm – 4:10pmEffective Snapchat Storytelling Strategies(ChannelMix Stage 1) • Shaun Ayala, BestBuy

Sales Gone Social: Lessons From Implementing Social Selling at a B2B Company (Email on Acid Stage 2) • Mandy Lin, SAP

4:20pm – 5:00pmClosing Keynote(ChannelMix Stage 1)

• Beverly Jackson, MGM Resorts International

5:00pm – 6:00pmClosing Cocktail Reception hosted by Emma (Sponsor Area)