DIGITAL TECHNICAL SPECS

ConstructionNetworkMediaKit.com | OEMOffHighwayMediaKit.com LandscapeNetworkMediaKit.com | SupplyChainNetworkMediaKit.com

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Digital Tech Specs Version 2.2022

DIGITAL TECHNICAL SPECS AC Business Media, along with its subsidiary brands — including ForConstructionPros.com, Equipment Today, Rental, Asphalt Contractor, Concrete Contractor, Pavement Maintenance & Reconstruction, OEM Off-Highway, Green Industry Pros, Supply & Demand Chain Executive and Food Logistics, reserve the right to ask for revisions or reject any advertising it deems does not coincide, in its sole opinion, with the standards set in place.

SE LE CT A NY OF TH ESE SH OR TCU TS T O BE TAK EN TO D I RE CT L Y T O T HOSE S PEC IF IC A TI ONS :

Email Deployment

Custom Newsletter

Product Showcase

Web Banners

Newsletter Ad

Social Media

Webinars

Video Advertising

Lead Generation

Podcast

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EMAIL DEPLOYMENT SPECS

Client-Supplied Email All material due 10 business days in advance

• Pre-designed, HTML email message • Subject line – limit to 41 characters or 7 words • (Optional) Pre-header – limit to 50 characters (including spaces) • Include full image paths in the code (ex: http://domain.com/images/graphic1.jpg) or provide images • If assistance is needed in building the HTML, see below for ACBM Designed Email Specs • An email made entirely of images is NOT recommended because email platforms may block the images. An HTML email should

be a balanced combination of text and images, with a clear call to action. • Optional - ACBM recommends placing a stealth link within your HTML code to reduce unwanted clicks. Learn more here

ACBM Designed Email All material due 10 business days in advance

• Design Concept – Include PDF or Word doc of the desired design, instructions, and overall campaign goals • Creative – includes images, company logo, products, Click Thru URL(s) and linking instructions • Subject line – limit to 41 characters or 7 words • Pre-header – limit to 50 characters (including spaces)

REVIEW PROCESS A final proof will be distributed by email with a link for approval. Scheduled deployments will occur when the main point of contact has approved the deployment test. Include additional seed list or test email addresses as needed. Examples:

Press Release Webinar FLOG Client Email

GIP Client Email FCP Client Email SDC/FL Whitepaper

https://www.constructionnetworkmediakit.com/

https://www.oemoffhighwaymediakit.com/

https://www.landscapenetworkmediakit.com/

https://www.supplychainnetworkmediakit.com/

https://digital.acbusinessmedia.com/ACBM/MISC/Stealth-Link-Example.html

https://digital.acbusinessmedia.com/FCP/2021/25578_031521/index.html

https://digital.acbusinessmedia.com/ACON/2021/25817_033021/index.html

https://digital.acbusinessmedia.com/FLOG/2021/25264_040621/index.html

https://digital.acbusinessmedia.com/GIP/2021/25696_040121/index.html


https://digital.acbusinessmedia.com/SDC/2021/26049_040121/index.html


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CUSTOM NEWSLETTER SPECS

All material due 10 business days in advance • Content may be written by ACBM or provided by the client. Client provides the ad creative. See a template example here. • Various examples:

o FCP CAT o PVM KM International o OEM Volvo Penta o GIP Cub Cadet

Client Provided Content • 2 to 3 articles with one photo per article. Our design team will use photos based on best fit. • We will need to know up front if we are hosting the content or if it will be client hosted.

Header Image • 600 px wide up to 200px tall – static JPG, GIF, or PNG is required • Click Thru URL

Choose two of the three newsletter ads below:

Leaderboard • 600x100 static JPG, GIF, or PNG is required • Click Thru URL

Medium Rectangle • 300x250 static JPG, GIF, or PNG is required • Click Thru URL

Sponsored Placement • 210x140 image - one static JPG, GIF, or PNG is required • Include headline - 3-5 words • Up to 300 characters of copy, including spaces • Click Thru URL

PRODUCT SHOWCASE SPECS

Product Showcase Specs All material due 10 business days in advance

• Image – 280x157 pixels; JPG or PNG • Logo – Hi-resolution, horizontal logo. JPG or PNG (the higher the resolution the better and we can resize as needed) • Headline – 36 characters (with spaces) max • Body – 400 max characters (with spaces); bulleted copy not accepted • URL Text – 34 characters max (with spaces) • Click Thru URL

Regular & Video Example





https://digital.acbusinessmedia.com/MISC/2020/Email-Templates/Newsletter-Template1.html


https://digital.acbusinessmedia.com/PVM/2021/23346_031621/index.html

https://digital.acbusinessmedia.com/OOH/2020/22893_111720/index.html

https://digital.acbusinessmedia.com/GIP/2021/23464_021121/index.html

https://email.forconstructionpros.com/equipment-today-psc/2021/04/08


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WEB BANNER SPECS

Website Banners All material due 10 business days in advance

• Size: Max Initial Download File Size is 1MB o 970x250 Billboard o Standard Sizes: 970x90, 728x90, 300x50, 300x600, 300x250

• Format – any of the below file types are acceptable. o .jpg, .gif (static or animated), .png o HTML5 (must be served within third party tags) o Third party tags are also accepted

• Click-through URL AC Business Media follows IAB guidelines. Reference IAB guidelines here View Example Ads »

Website Retargeting All material due 10 business days in advance

• Required Image Sizes: 728x90; 300x50; 300x250; 320x50; 160x600 o Optional: 970x250; 970x90; 300x600 o Max Ad File Size: 200Kb

• Format – any of the below file types are acceptable. o JPG, GIF, or Static Image o HTML5 (must be served with third party tags) o Third party tags are also accepted

• Click-through URL

Native Ad Specs All material due 10 business days in advance

• Image – 1600x900 pixel image (JPG or PNG formats only) o Provide two different images for rotation

• Headline – max of 75 characters including spaces • Body – max of 150 characters including spaces • Click-through URL

o Note that if using multiple creatives, only one URL can be used • Third-party tags are not accepted

View Example Ad »

Sponsored Content – Hosted Article All material due 10 business days in advance

• Logo – 16:9 ratio, hi-resolution • Headline – Max 75 characters, include spacing • Teaser – Max 255 characters • Body – No character limit, may include images and URLs. Submit as a pdf.





http://www.iab.com/guidelines/iab-display-advertising-guidelines/


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Responsive Reskin Ads All material due 10 business days in advance See the image below for live area dimensions. Please provide the following:

• One 300x250 image containing important marketing message and call to action; send as a transparent PNG • One 1658x1058 high-res background image for branding (image only, no copy) • One click-through URL • Third party tags are not accepted

View a live example here. Best Practice: Vital messaging/branding and all call-to-action items should be placed within the 300x250 image. The 1658x1058 image should be background branding, imagery, color, etc. (equivalent to the bleed area in a print magazine).





https://www.forconstructionpros.com/business/article/12162200


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NEWSLETTER AD SPECS

Newsletter Leaderboard All material due 10 business days in advance

• 600x100 - JPG, GIF, or PNG (static or animated) • Click through URL • No third-party tags or 1x1 pixel trackers are allowed

Newsletter Sponsored Placement All material due 10 business days in advance

• Image - Static JPG or PNG - 320x180px. • Headline - 5-7 Words. • Body Text - Up to 300 characters, including spaces. No URLs or bullet points within body text. • Clickthrough URL - One URL and link text. Call to action URL will appear under the main body text. Does not count

toward 300-character limit. Newsletter Examples:

• FCP Newsletter Example • OEM Newsletter Example • GIP Newsletter Example

• FL Newsletter Example • SDC Newsletter Example

SOCIAL MEDIA SPECIFICATIONS

Social Media Specs All material due 10 business days in advance Image:

• Facebook/Instagram - 1200x628 pixels; 1080x1080 pixels; and 1080x1920 pixels • Twitter - 1200x628 pixels • LinkedIn - 1200x628 pixels • YouTube

o Bumper: Short, non-skippable video ads - 300x60 or 300x250 and 640x360 res only 6-seconds o Standard Display Ad (appears on the page): 300x250, 300x60, 300x600 gif, jpg, png o Overlay Ad: Ad appears on lower 20% of video, desktop display only: 728X90 or 480x70 overlay, -OR- 300x250

companion banner o Discovery ad: 25 character head, 35 character description 640x360 or 480x360

• Facebook Best Practices Copy:

• Headline - 25 characters • Body - 125 characters • Link description - 30 characters (optional) • Click through URL

View Example Ad »





https://email.forconstructionpros.com/road-building-update/2021/07/01

https://email.oemoffhighway.com/industry-news/2021/07/08

https://email.greenindustrypros.com/the-pro-report/2021/07/09

https://email.foodlogistics.com/todays-news/2021/07/14

https://email.sdcexec.com/headline-news/2021/07/14

https://www.facebook.com/business/help/980593475366490



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Social Video Ad All material due 10 business days in advance Video:

• .MOV or .MP4 files are ideal (supported video formats) • Aspect ratio - 16:9 (horizontal) or 1:1 (square) (supported aspect ratios) • Resolution - at least 720p • File size - 2.3 GB max • Facebook length - 120 minutes max • Thumbnail Image - 1200x675 pixels, 16:9 ratio • OPTIONAL - Campaign length text: text only, max 2,200 characters. Send as a SRT.US file

Copy: • Text - 90 characters • Headline - 25 characters • Link description - 30 characters (optional) • Click through URL

View Example Ad »

Facebook Carousel Ad

All material due 10 business days in advance

Image/Video: 1080 x 1080 pixels • Ratio - 1:1 • Minimum 2 cards and max of 10 per carousel ad • .MOV or .MP4 files are ideal for video (supported video formats) • Video file size - 4 GB max

Copy: • Headline - 40 characters • Body - 125 characters • Link description - 20 characters (for each image) • Click through URL (for each image)

View Example Ad »

WEBINAR SPECS All materials due 6-8 weeks in advance

Live (video or audio), Simu-Live (audio) or On-Demand Recording (audio) Webinar Capabilities:

• Poll Questions – yes/no, single answer, multiple choice • Downloadable resources – pdfs, urls, links to videos etc… • Video – upload a video to be shown during your webinar • Screen Share – great for showing a demo • Post-Webinar survey – get immediate feedback about your presentation

Partner Success Coordinator will provide full webinar material specs






https://www.facebook.com/business/ads-guide/video/facebook-feed/video-views



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VIDEO ADVERTISING SPECIFICATIONS

Pre-Roll Video Specs All material due 10 business days in advance

• 16:9 aspect ratio video • Length: 15 to 30 seconds, MAX • .mp4 format (retargeting) or third-party VAST tags (JW Player/onsite) are accepted • Click thru URL

In-article/In-content Video Specs All material due 10 business days in advance

• 16:9 aspect ratio video • Length: 15 to 30 seconds, MAX • 4MB file size MAX • .mp4 format or 3rd Party VAST tags are accepted • Click thru URL

LEAD GENERATION OR PPL

• PDF of paper (or word document) and any images associated with the article • Title of paper or Headline: MAX 60 characters (including spaces) • Short description of paper: MAX 110 characters (including spaces) • Logo • Registration fields • Filters for acceptable ABM leads • Name and Email of person to receive the leads

  Unbounce landing page example

PODCAST SPECS

Sponsored Podcast Note: if we are creating the podcast we will put you in touch with an editor, talking points required.

• Recording format preferred: .m4a (other formats accepted: .wav, .mov, aif, .mp4) • Word Count

o Episode Title: 15-20 o Episode Subtitle: 20-25 o Episode Summary: 75-100

• Other Notes o Editing notes we need to know with reference to timecodes o Spelling and title of participants o Podcast publication date o If includes a Mid-roll commercial, suggested timecode

15-30 second commercial 60 to 80 words Script

• Copy can be supplied to us and we will record • Idea can be supplied to us and we can write and record





https://forms.acbusinessmedia.com/ryder-25129/


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MEDIA KIT WEBSITES


IMAGE EXAMPLES Website Banners Examples 970x90:

728x90:

300x50:

300x250:






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MEDIA KIT WEBSITES


Native Ad Example

Social Media Ad Example






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Social Video Ad Example

Facebook Carousel Ad





Documents

DIGITAL TECHNICAL SPECS