Digital Technology Research Agenda for 2020

Ventana Research Digital Technology Research in 2020

Setting the annual expertise and topic agenda

@ventanaresearch In/ventanaresearchblog.ventanaresearch.com

© 2020 Ventana Research

Mark SmithCEO & Chief Research Officer

https://twitter.com/VentanaResearch

https://www.linkedin.com/company/38266

http://blog.ventanaresearch.com/

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The Strategic Value of Ventana Research

Value:

• We help you discover and guide your unique potential in the business you serve to improve your efforts from our experience.

• Working with our firm in business processes you can elevate your performance through our objective and educational approach.

• Embrace our expertise to help you realize your full potential across entire organization.

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Mission: We pride ourselves on delivering uniquely

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Our Client Commitment: The Ventana eXperience


Ventana Research Expertise Research Agenda

Our Research Agenda and expertise in critical business and technology topics is driven by our analysts’ experience and expertise of business requirements and our knowledge of technology vendors and products.

Through our primary and secondary market research methods, we are able to provide insights and best practices to line of business and IT, and across vertical industries that will help any organization reach its maximum potential.


Ventana Research Expertise Areas

Our business areas of expertise help organizations examine how to innovate and transform their processes and enable their people to effectively execute.

Analytics

MarketingHuman Capital Management

Digital Technology

Data Customer Experience

SalesOperations and

Supply ChainOffice of Finance

Expertise Areas


Digital Technology Unifies Business Experience




Digital Technology Innovation and Transformation

Digital Technology helps organizations innovate and transform business and IT processes to improve efficiency and effectiveness.

Analytics and Data

Internet of ThingsConversational

ComputingCollaborative Computing

Artificial Intelligence & Machine Learning

Blockchain

eXtended Reality (XR)Robotic Process

AutomationMobile

Computing




AI and Machine Learning

Overview• Artificial Intelligence and Machine Learning is the use of

technology to process information in much the way humans do, including improving accuracy as more data is processed.

Agenda• Assess the use of AI and machine learning to the data of

business to more effectively guide actions and decisions.

• Understand the technological and ethics impact of machine learning in using AI in business processes.

• Determine how the use of AI can increase the effectiveness of workers by guiding actions and improving interactions.

• Embrace the successful deployment of AI and ML in line of business to increase the outcomes of the organization.




Analytics

Overview• Analytics help organizations apply data science and technology

to help derive its optimal value from applying compute to all types of data to generate information and insights that can be acted upon for improving outcomes.

Agenda• Assess business intelligence efforts to determine how to

transform them to analytics and reach broader workforce.

• Determine the role of collaboration to increase the coordination and impact of analytics to the organization.

• Increase understanding of analytics by using NLP and NLG to simplify presentation for business to take action.

• Prioritize the use of mobile technology to increase the accessibility and notification of insights.




Data

Overview• Data helps expand the competencies of business by use of

information, through smarter storage, compute, governance, integration, mastering, messaging, preparation and virtualization to uncover and use new methods effectively.

Agenda• Use of integration and messaging to interconnect data across

applications, platforms and systems in cloud and on-premises.

• Streamline the preparation and processing of data for analytic and operational use through data integration.

• Apply data science to effectively use big data for business to increase impact across processes and organization.

• Facilitate governed use of data across AI and machine learning through workflow to increase operational intelligence.



Blockchain

Overview• Blockchain distributed ledger technology is a shared database of

assets and their owners located on multiple nodes (sites) on a network for interactions.

Agenda• Use of database technologies that interconnect and secure data

across systems and organizations enable efficient processing.

• Determine where data and messaging technologies can best enable blockchain processing to optimize transactions.

• Apply data governance and integration methods and technologies to have most effective data quality standards.

• Assess the gaps and opportunities in blockchain that can be optimize operations across cloud and onpremises systems.



Collaborative Computing

Overview• Collaboration provides technology-mediated methods for

people to communicate digitally to improve productivity and satisfaction across constituents.

Agenda• Use of mobile technology for collaboration enables real

time interactions for communication.

• Deploy unified communication technologies to help facilitate interactions using range of collaboration.

• Adoption of real time and recorded video provides more effective collaboration across workforce.

• Gain feedback and engagement with employees and customers to ensure best possible experience.



Conversational Computing

Overview• Conversational computing enables people to engage using

natural language through chat and voice methods to digitally interact with systems to collaborate for information and action.

Agenda• Use of mobile technology to converse enable real time

interactions to ensure effective communication.

• Deploy conversational technologies to help the workforce with applications and tools that can simply drive action.

• Adoption of real time technology can provide more effective interaction between people and machines.

• Provide interactions across workforce by efficient operations of unified communication and collaborative technology.



Internet of Things

Overview• Internet of Things devices and sensors transmit data through

messages enabling new business services and operational improvements.

Agenda• Embrace intelligent devices that are instrumented and

connected together generating data in-motion.

• Apply messaging and streaming technologies that enable secured integration to optimize business processes.

• Utilize machine and sensor data from IoT to enable operational intelligence for machines and workforce.

• Assess the use of analytics technology that can streamline the operations of devices optimally.



Mobile Computing

Overview

• Mobile computing through smartphones, tablets and wearables enable the ability to connect people to the applications and information they need to perform their role and responsibility.

Agenda

• Assess the simplification of applications in mobile technologies that provide access point to applications.

• Understand the technological impact of native and HTML5 approaches to use of mobile software for business.

• Determine how the user experience (UX) of mobile technologies is accelerating or impeding the impact of business.

• Eliminate mobile technology that does not enable the worker and manager access to the required applications.



Robotic Process Automation

Overview• Robotic Process Automation is the technology that

orchestrates the workflow of messages and transactions that support the activities and process needs of the organization.

Agenda• Determine how the role of robotic automation can help

instrument the effective digital operations of business.

• Assess the use of robotic automation to help optimize the efficiency of processes throughout enterprise.

• Embrace workflow technology that interconnects applications and systems the on-premises and cloud computing technology.

• Utilize technology that enable the real time operations of business to improve business outcomes and value.



eXtended Reality (XR)

Overview• eXtended Reality (XR) is the technology that combines

augmented, mixed and virtual environments with worker engagement with technology using mobile technology including wearables.

Agenda• Determine how the role of eXtended reality (AR) can help the

digital operations of business processes.

• Assess the use of augmented reality to provide a layer of visibility to the physical objects like products and equipment.

• Use virtual reality and wearables technology to understand activities and work of individuals to optimize business efforts.

• See where the role of Mixed Reality can help in the marketing, sales and service of products to customers.


Our Strategic Differentiator: Market Research


Market Research for Digital Technology

Benchmark Research• Analytics and Data (Continuous)

• Big Data for Business (Continuous)

• Customer Analytics (Continuous)

• Digital Commerce (Q1 Launch)

• Internet of Things (Continuous)

• State of Digital Technology (Q1 Launch)

Dynamic Insights• Data Lakes (Continuous)

• Machine Learning (Continuous)

• Natural Language Processing (Q1 Launch)

• Streaming Data (Continuous)

Value Index• Analytics and Data (Q1 Launch)

• Business Planning (Q1 Release)

• Digital Commerce (Q1 Launch)

• Subscription Management (Q2 Launch)


Technology Buyers

• Advisory and Research Services• Benchmark Assessment • Educational Workshops• Market Consultation Service• Research Reports• Technology Assessments• Vendor Selection Guidance

Technology Providers

• Advisory and Research Service• Benchmark Research Services• Digital Content Services• Market Consultation Service• Research Reports• Speaking Services• Strategic Consulting

Our Services for Buyers and Providers Can Help


Mark Smith - Chief Research Officer

@marksmithVR

Passion: A digital technology native and enthusiast who loves the art and science of research for educating technology buyers and suppliers.

Expertise: A founder and head of research, Mark is responsible for the overall business and research direction of the firm and specializes in all aspects of Customer Experience across marketing, sales and service.

Experience: With 30 years of experience and 20 years being a technology analyst, with a decade of work in technology industry as CMO and in product marketing and alliances at companies like Oracle, SAP and IRI Software.

Research: His research covers the full range of enterprise software and business technology innovations including: AI & ML, analytics, big data, cloud computing, collaboration, conversational computing, eXtended Reality, IoT, and mobile technology.

Background: Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.


https://twitter.com/marksmithvr


Alan Kay – SVP of Research Management

Responsibility: Alan manages the development, publication and syndication of the company’s research projects and other analytic and advisory materials. Alan is a veteran business journalist, newspaper and magazine editor and publication consultant who has written in and directed coverage of many of the areas addressed in Ventana’s research agendas..

Background: He served as executive editor of Corporate Computing and editor of Knowledge Management, and his writing has appeared in BusinessWeek, CIO, Forbes, Fortune, InformationWeek, the Washington Post, Wired, and more. Alan attended Brooklyn College of the City University of New York and Princeton and Yale universities.

@alankayVR

https://twitter.com/alankayvr


Katie Prince – Research Program Manager

Responsibility: Katie is responsible for ensuring the effective operations of research programs and editing written content to ensure its maximum value to the firm.

Background: Katie is an experienced writer and editor who worked as an English professor, a television producer and a newspaper reporter before joining Ventana Research in 2017. She has a BA from St. John’s College and an MFA from NC State University, and has won two Emmys for her investigative reporting and writing.

@KatiePrinceVR

https://twitter.com/KatiePrinceVR


Ryan Swagerty – Director of Content Services

Responsibility: Ryan is the Director of Content Services at Ventana Research. He is responsible for the guidance of production of content deliverables to ensure that they reflect Ventana Research standards while satisfying client needs and ensuring client satisfaction.

Background: Prior to joining Ventana Research, Ryan worked as professional writer and marketing consultant, Director of Operations for the Business Analytics Collaborative, Manager at TM Financial Forensics, and as a Senior Consultant for Navigant Consulting, working with clients on content creation and marketing strategy. Ryan has a B.S. in Business Management from the University of Southern California.

@RyanSwagVR

https://twitter.com/RyanSwagVR

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Ventana Research Digital Technology Research in 2020

Setting the annual expertise and topic agenda

@ventanaresearch In/ventanaresearchblog.ventanaresearch.com


Mark SmithCEO & Chief Research Officer

https://twitter.com/VentanaResearch

https://www.linkedin.com/company/38266


Documents

Digital Technology Research Agenda for 2020