DIGITALTRANSFORMATIONBOOSTING THE SKILLS OF YOUR KEY PEOPLE IN THE DIGITAL AGE

DIGITALLAB

CON

CEPT

Interactive Workshops represent a fast, smart and cost-effective way to get your key people at level on various digital topics.

Through this modular learning experience, you get to know how to combine best practices and skills in order to work in a more efficient way and take better decisions.

Every Interactive Workshop is designed in such a way that it meets everyone’s expectations within the organization – from employee to senior executive – and it doesn’t require any specific prerequisite.

Interactive Workshops are customizable to fit your own needs and purpose. They are always prepared upfront in a collaborative mode to uncover expecta-tions and specificities, but also to align on training KPIs. They can be delivered either in English or in French.

INTERACTIVE &FOCUSEDCREATIVE

CUSTOM BUILDHIGH QUALITY

CONDENSEDEXCLUSIVE

METHODOLOGYDiscover

WHAT?An introduction to the topic and a description of the basic concepts and latest findings to understand the key components that will be further mobi-lized during the next steps.

HOW?A presentation made by one or more experts introducing key concepts and referring to several examples to illus-trate theory. Active participation from the audience is requested (unlimited number of participants).

Learn

WHAT?A deep dive into a case study with open discussion on pre-determined ques-tions. Participants will for instance share thoughts on how they would have done it differently.

HOW?A session in smaller working groups fa-cilitated by the trainers who will mod-erate the discussion and organize the debate between groups. The case will be close to the client organization’s profile.

Co-create

WHAT?A creative session during which par-ticipants are invited to reflect on the implications of what they learned in “Discover” and “Learn” steps for their own organization

HOW?A creative session (relying for instance on design thinking methods), again in small groups and facilitated by the trainers. The workshop ends up with a presentation of the outcome to the senior leadership.

Measure

WHAT?A few months later, the impact of the interactive training is evaluated by mak-ing use of the KPIs which were defined upfront.

HOW?A few hours will be dedicated to a group discussion facilitated by a coach to re-view the initiatives that were taken, highlighting the benefits as well as the potential remaining issues and mitiga-tion actions to initiate.

MODULES & TOPICSOnline platforms expand their footprint on

the market and in customers’ life. Ama-zon, Uber, Twitter and many more have to a large extent disrupted traditional industries.

• Product and service innovation is not the only way to create value

• Controlling a network is often smarter thanowning assets

• Being at the core of an ecosystem becomes what sets you really apart

• Adopting a platform model is not an ‘all-or-nothing’ decision

This workshop will show you why every company should think about pursuing a business model innovation strat-egy by moving towards more platform-driven activities.

Find the platformin your product!

HARNESSING PLATFORM-

BASED BUSINESS MODELS

While originally limited to the entertain-ment industry, virtual reality (VR) and augmented reality (AR) offer today great opportunities in the B2B and industrial domains with several use cases.

• In latest Gartner’s Hype Cycle forEmerging Technologies, VR and AR are

closest to highest maturity level• In 2022, the AR/VR market is expected to reach a

market size of 209.2 B$ (i.e. x15 in 5 years!)• Technology becomes more and more affordable (for

ex, Oculus Rift headset costs less than 500€)

This workshop will help you to understand the differenc-es between virtual, augmented and even mixed realty. Multiple use cases will be shared and together we will imagine and design a proof of concept that fits your needs and goals.

Offer a new perspectiveto your organization!

BREAKING THE REALITY BARRIER TO INNOVATE

“Automation” and “Robotics” are buz-zwords that are thrown around a lot lately. But what do they really mean and what can you gain from them?

• These are not physical robots butsoftware called Robotic Process Au-

tomation (RPA)• RPA solutions are able to replicate human ac-

tions on a computer using existing applications• A well thoughtout 360° approach is required to enable

the true benefits of RPA• It is one of the hottest technology areas at the mo-

ment, with acquisitions (Contextor by SAP) and large venture financing rounds (UiPath, Blue Prism)

This workshop will give you a good understanding of this technology, its benefits and how to get started on your robotics journey so your organization can also gain from its huge value.

Start building your virtual workforce today!

BOOSTING EFFICIENCY WITH ZERO

HUMAN ERRORS

THERE WILL BE MORE MODULES TO COME...

MODULES & TOPICSSince never before, Artificial Intelligence

(AI) and Machine Learning (ML) are transforming our society.

• Only machines can analyze the mas-sive amount of data collected daily

• Machines outperform humans in translation, computer vision and fore-

casting• Understanding hidden correlations can help

building a competitive advantage• Companies relying on analytics for data-driven decision

making are three times more likely to execute decisions as intended

This workshop will guide you through the machine learn-ing techniques that can be used to extract meaningful information from data, covering both the theoretical foun-dations of the algorithms and their implementation in business applications.

Bring the power of data science to your business!

INCREASING INTELLIGENCE

WITH DATA SCIENCE

Media and digital interfaces are transform-ing like never before. We are entering the Augmented Customer era.

• Big data provides the potential for unlimited content personalization

• Conversational tools are appearing and modifying how we interact with

consumers• Behavioural design and cognitive science influ-

ence behaviours• Video games present marketers with techniques that

create more engagement

This workshop will guide you through the latest user experience trends and innovations, with concrete ex-amples, techniques, and step-by-step methodology you will be able to apply in your business.

Get inside the mindof the augmented customer!

ENHANCING DIGITAL

CUSTOMER EXPERIENCE

Adopting agile methods represents a true accelerator for implementing digital transformation.

• Every business strives to improve its customer centricity, time-to-market,

productivity, quality and employee engagement

• A successful and smooth implementation require a robust and systemic approach

• In a VUCA environment, companies need to adapt faster and faster

• Tailor-made tools exist. Don’t reinvent the wheel!

This workshop will demonstrate that today it is not any-more about ‘should we go for Agile or not’, but ‘how fast can we increase the agility of the firm’. We will help you in the set-up and launch of real agile environment!

Make your company an agile organization!

GAINING BUSINESS

VALUE OUT OF AGILE METHODS

TESTIMONY

INFORMATIONSSPECIFIC REQUESTOur portfolio of modules is evolving constantly to serve organizations of all sizes and maturity levels. Discover our full catalog on www.hecexecutiveeducation.be.

In case you do not find the training you are looking for, send us an e-mail with a brief description of your needs.

We will make our utmost effort to design a new module that will meet the expectations.

PRICEWe do not have a standard price. Indeed, it will depend on a number of factors such as the size of the groups, the level of ambition on the expected output, the amount of training resources to be mobilized, etc. Let us know about your training goals and expectations so that we can make you an appropriate offer.

TARGET AUDIENCEInteractive Workshops are relevant to companies of all sizes and sectors. They are designed in a flexible way to allow everyone within the organization to participate. For instance, the entire staff can participate in step 1 (“Dis-cover”), enjoying an exciting presentation about the chosen topic. Then, for the following steps, only a limited number of people usually take part in the activities.

PLACE OF TRAININGInteractive Workshop always happen among people be-longing to the same organization. Based on the amount of people that need to participate, we recommend to choose an appropriate venue. One great approach is for example to have people participating to an Interactive Workshop during an off-site event. If needed, HEC Liège can also host trainings.

Ce qui nous a motivés à organiser cette formation, c’est d’aligner toutes nos équipes sur un même niveau de connaissance du business model de plateforme.

Cet alignement de connaissance autour d’un sujet qui est sous-jacent à notre activité a vraiment été très utile !

A présent, tout le monde se comprend mieux et lorsqu’une nouvelle idée jaillit, tout le monde peut l’analyser avec une même lentille de compréhension, et ce, même si nous avons tous notre propre background.

Valentin Cogels, CEO Immoweb

CONTACT :Olivier Hollander, Training & Sales Partner | E-mail: olivier.hollander@uliege.be | Mobile: +32(0)491 08 48 61

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