Digitalisation: CRM and useful management information for marketing campaigns

2

Agenda

• Customer Relationship Management (CRM)

• Recruitmentprocess (from marketing to student)

• Management information

• Time for questions

3

Customer Relationship Management

Prospective students

Students

Alumni

Secondary education Schools

Guest lecturers

Placement companiesSuppliers

Sponsors

Employees

Companies

4

* Life Long Learning (LLL)

* Guest teacher

* Ambassador

* Custom Incompany

Customer Relationship Management

Secundary Education

Prospective students

* Educate

* Research

* Internship

* Graduate

Students

Companies

Alumni

Companies

Relationship

Management

Inflow Flow Outflow

5

Recruit Support Register

Recruitmentprocess

ApplyRegister

Stu

den

ts

Track & Messure: Conversions on different levels, report and manage

Communication: Who?, What?, When?, With?

Register in CRM and build Customer view

Register in Student Information system

Targ

etg

rou

ps

Meet

Pro

spe

ctive S

tud

en

ten

(LE

AD

S)

Advice on Institute choiseMarketing/Branding Advice on choise of course

Retentie & Loyaliteit : Relationship managementCustomer Contact

Processchain

“IMAGE” “CONVERSION” “SATISFACTION” “€”

LOST

“Honest Advise” “Right student, right place”

X (check)

6

Dashboards

MeetApply

Register

Any questions?