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Struggling for social media content and inspiration?
Knowing where to start is often the hardest part, but our handy guide is here to help. Here you will find the starting point you need to get your company’s social media channels thriving.
On top of this, we will also provide you with a quarterly focus sheet template. This will allow you to plan out your social media on a monthly basis, refining your focus and keeping your posts on point, on brand and on message.
Get in touch to find out more about how Digity can help you push your social media and digital marketing forwards.
Social Media Content Ideas & Quarterly Focus Sheet Template
www.digity.co.uk | 01184 362 344 | [email protected]
Social Media Content Ideas GeneratorSplit by focus, our idea generator can help bring life to your company’s social media channels.
Product/Service Focused
• Promotion of new ....products /services• Seasonal items• Best sellers• Showcase your work• Product spotlights
• Last chance to buy• Limited time offers• ‘Only XX left!’• Re-enforcement of ....choice/size of range• Highlighting USPs
Campaigns
• Sales• Offers
• Event focused• Running• Attending• Sponsoring
• Customer Service• Testimonials• Research• Charters
• Data capture• Downloads• Videos• Webinars• Quote requests• Free consultation• Call back
• Nostalgic• Looking back at key ....moments or products ....people might remember• #throwbackthursday / ....#rewind
Industry
• News• Events• Videos• Trends• Research / analysis
• Infographics• Whitepapers• Books• Trending hashtags
Business
• Mission statement ....re-enforcement• Memberships
• Bodies & Associations• Occasions
• Birthdays• Anniversaries (business or ....staff)• Qualifications• Milestones• Social events• Events being run• Events being attended• New starters
• Community• Sponsorship• Giving back
• Location emphasis• Reminders /spotlights• New ones opening• Closing/moving
• Awards• Videos• Blogs• Case Studies• Testimonials• Website
• Celebrating a relaunch• Showcasing new content
Expertise/Credibility
• Top tips and Insights• ‘How-to…’ guides• Photos/videos of your ....team at work• Visualising your ....processes• Referencing ‘X years ....experience’• Size of your team• Reference how you’ve ....added value or solved a ....problem
• Look back at old work ....and reference it to show ....how far you’ve come• Qualifications & ....Accreditations• Awards• PR
• Mentions• Features• Guest appearances
Quarterly Content Planner Focus SheetUse this sheet to plan out your social media strategy for the next 3 months, refined by focus.
Month 1 Month 2 Month 3Focus
Product/Service Focused
Campaigns
Business
Expertise/Credibility
Industry
