ABOUT dineLA RESTAURANT WEEK RESTAURANT WEEK Monday, July 16 - Friday, July 27 dineLA Restaurant Week is a two-week dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Participating restaurants offer special prix fixe lunch and dinner menus at set prices. In addition, Restaurant Week stimulates business and introduces new customers to restaurants throughout Los Angeles. dineLA DEMOGRAPHICS Monday, July 16 - Friday, July 27 dineLA RESTAURANT WEEK MENU PRICING LUNCH 2 courses $15, $20, $25 DINNER Minimum of 3 courses or small plates $25, $35, $45 REGISTRATION FEE: $750 REGISTER ONLINE AT: http://my.dineLA.com EVENT REGISTRATION: Tuesday, May 15 – Friday, June 15 EVENT DETAILS ABOUT dineLA OUR COMMUNITY OUR MISSION The Los Angeles Tourism & Convention Board, a nonprofit marketing organization, in partnership with American Express have created dineLA to promote the scale, variety and caliber of talent found in restaurants throughout Los Angeles. dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area. 45K subscribers 21K fans 9K followers 75 % female 38 average age $ 95k average household income AGE GENDER INCOME PRESENTED BY: consumer engagement is higher on dineLA’s Facebook page during Restaurant Week 94% of consumers participate again in Restaurant Week LOYAL dineLA CONSUMERS ARE ENGAGED 94 % repeat 10 % industry standard during event engagement 42 %

dineLA Summer Restaurant Week 2012 Info

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ABOUT dineLA RESTAURANT WEEK

RESTAURANT WEEKMonday, July 16 - Friday, July 27

dineLA Restaurant Week is a two-week dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Participating restaurants offer special prix fixe lunch and dinner menus at set prices. In addition, Restaurant Week stimulates business and introduces new customers to restaurants throughout Los Angeles.

dineLA DEMOGRAPHICS

Monday, July 16 - Friday, July 27

dineLA RESTAURANT WEEK

MENU PRICINGLUNCH2 courses

$15, $20, $25

DINNERMinimum of 3 courses or small plates

$25, $35, $45

REGISTRATION FEE: $750

EVENT REGISTRATION: Tuesday, May 15 – Friday, June 15

EVENT DETAILS

ABOUT dineLA OUR COMMUNITY

OUR MISSION

The Los Angeles Tourism & Convention Board, a nonprofit marketing organization, in partnership with American Express have created dineLA to promote the scale, variety and caliber of talent found in restaurants throughout Los Angeles.

dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area.

45K subscribers

21K fans

9K followers

75%female

38average

age

$95kaverage

household income

AGEGENDER INCOME

PRESENTED BY:

consumer engagement is higher on dineLA’s Facebook page

during Restaurant Week