DinerMagic at Work

A brief guide to using DinerMagic

DinerMagic © Patent Pending

DinerMagic at WorkDinerMagic is a new, full-featured web-based product that enables the restaurant owner/manager to:

(1) Easily edit and update the content of the restaurant website’s various webpages.

(2) Download and print the restaurant’s simultaneously-updated print menus, at any time and from any location.

How is this possible? Let’s start at the beginning…

DinerMagic at WorkWhen a restaurant orders DinerMagic they are asked to send a copy of their menu along with any artwork—such as drawings, food or restaurant photos, a business card, and any contact information that they want included on their website.

The design team (not you) begins building your restaurant website. In a few days or less (not weeks or months) your completed website, with all features that have been ordered is turned over to you.

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When the DinerMagic design team receives the menu from the customer, the process of digitizing the menu begins.

Minor design or layout tweaks or price changes can be made at this time.

(The menu shown at the right is an actual before and after example of a “freshening-up” of a menu that we did for one of our customers)

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Once the menu is digitized, we enter all of the menu’s existing (or updated) food item names, descriptions and prices. It is then proof-read and tested with the DinerMagic database.

Again, this is done entirely by the DinerMagic design team. The restaurant’s owners or managers don’t have to do anything!

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Once your menu design is finished, it is uploaded to your website and the website goes online.

You will now have access your website and the Admin Control Panel where you can begin management of your website.

What can you do?

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Here’s what you can do:

• Complete the homepage or other pages by adding additional text or images

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Here’s what you can do:

• Complete the homepage or other pages by adding additional text or images

• Upload images to the photo gallery

DinerMagic at Work

Here’s what you can do:

• Complete the homepage or other pages by adding additional text or images

• Upload images to the photo gallery

• Edit your menu whenever you need to increase your prices to keep up with rising food costs.

DinerMagic at WorkLet’s look at this a little closer.

To access your website’s Admin Panel, launch the recommended Mozilla Firefox browser. In the address bar, enter the name of your restaurant and add the extension: /admin. For example: www.myrestaurant.com/admin

When your website goes live, you will be given a username and password for access to your website’s Admin Panel.

Enter as shown here:

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From the Admin Panel, you can choose which web page to edit.

Let’s start by editing a menu.

We simply click on Menu as shown here:

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This takes us to a page that displays a list of names of the main sections of your menu, along with an image of each section.

From here you will click on either the section name or image of the menu section that you want to edit.

Let’s edit an item on the menu in the “Appetizers” section by clicking on the section name or image.

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This is the Appetizers edit page.

Let’s change the price of Calamari. Simply place the cursor in the Price field for that item.

Delete the old price with the Backspace key or Delete key.

Then simply enter the new price.

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Then scroll to the bottom of the page and click Update.

This will simultaneouslyupdate the restaurant’s:

(1) Online menu(2) Printed PDF menu(3) Takeout menu (if you

have one)

You only edit once, and all three

menus are automatically & simultaneously updated!

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To see the changes you’ve made click the Preview button which will open a new webpage.

Better yet, if you are using a recent revision of the Mozilla Firefox browser, you can open another browser window by clicking the + next to the existing tab. This way, you can edit in one window and view your website with the finished results in the other window, side by side.

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On the website’s online menu you will see the new updated price …

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Also updated simultaneously and automatically is the website’s Printed PDF menu, which you can download and print at any time!

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And if you have the Takeout Menu Option, you will see the new updated price on the website’s Takeout Menu, which you can download and print at any time!

DinerMagic at WorkAny time that there is a price increase in your food costs, you can adjust your menu prices and print your menus immediately.

Besides adjusting your prices, you print only what you need. If you only need to replace one page, you print just the one page. You don’t have to print the entire menu!

You save money by not giving away profit on the item because you can adjust your menu prices right away.

You also save money by printing only what you need.

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Because you edit and print only what you need, there’s no need to order large quantities of printed menus.

There are no designer costs to edit & revise your menus.

There’s no shipping to pay for.

There’s no throwing away unused menus because they’ve become outdated before you used them.

And because you have menus instantly, there’s no waiting.

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Imagine. No more waiting for updated menus to arrive!

You can make edits to your menu and have the new menus ready in a few minutes—not 3 or 6 weeks from now. You can have them today to give to your guests during your next lunch or dinner shift!

DinerMagic at WorkBesides editing prices and descriptions, you have the ability to move items on the menu, or remove an item altogether.

One reason to move an item is to highlight more profitable items and lower the visibility on lesser profit items. And if an item isn’t making you a reasonable profit—no matter how popular it is—it’s time for it to go.

You cannot stay in business if you give food away at your cost. You need to be able to easily and quickly adjust your prices to ensure you offer them at a reasonable profit.

DinerMagic at WorkLet’s edit another page.

Looking at the website homepage on the right, we can see that there’s not very much information on the home page. There should be. After all, this is the first thing visitors will see when they visit your site.

This is where you tell the world who you are, what you do, and how you do it!

Notice that the hours of operation for the restaurant are missing. Let’s add them.

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So let’s edit the Home page.

Begin by returning to the Admin Control Panel, then clicking on Home Page.

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This takes us to our Home Page Editor.

You’ll notice that it looks pretty much like any text editor used in a word processor or even many email programs.

Let’s add the hours of operation to the existing text. We begin by placing our cursor in the text area below the existing text and clicking once.

DinerMagic at WorkNow type in the new text.

You can also format the text with bold, italics, underline, and so on, from the formatting toolbar.

Also from the toolbar, you can add photos, artwork, links, bullets, and more to the homepage.

And when finished, simply click the Update button to save the changes and update your homepage.

DinerMagic at WorkOpen the other browser window to view the changes you made.

Making changes is easy. You simply type into the editor and it appears on your homepage.

There’s no waiting for a designer, or a technician, or tech support. There’s no programming language to learn. If you can use a keyboard you can edit your website.

And when you want to make a change, you can do so yourself, at any time and any place that you have Internet access.

DinerMagic at WorkWhy is your ability to make quick menu and website changes important for your business?

Suppose that your food service provider just offered you a great deal on Shitake or Chanterelles mushrooms. Think of the possibilities… Specials featuring seasonal delicacies can be big sellers. But mushrooms are only available a few weeks each ear. How do you get the word out?

Why wait a week or two before your web designer gets around to it? Why not post it on your website yourself—right now?

Mushroom Specials Today!Bacon Mushroom Burger & Fries! …$5.95

Mom’s Mushroom Soup! ………...…$3.95

DinerMagic at WorkHere are some other scenarios:

Say you need to move some perishables that you overbought. Instead of grinding up that expensive tenderloin for hamburger, why not Tweet your customers and offer a special? Be smart! Instead of losing money, you can make more money!

For special events would you like to be able to announce that you can offer catering services and accommodate large groups?

Need to let your customers know you will be closed unexpectedly, but don’t want them to be upset?

With DinerMagic, you can do all of this yourself immediately. If you do, you will make lots of money!

Uncle Bob’s has the biggest burgers in town!

20% Discount for Players wearing their jerseys!

Free meals for team bus drivers and coaches!

Celebrate in our Big Piggy Banquet Room! We can seat over 200 guests!

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There are many other features that DInerMagic has available: the ability to reach and communicate your customers through social networks like Twitter and Facebook, optional Webcam packages that allow you to view your restaurant’s operations remotely in realtime, Employment/Jobs pages, as well as custom web pages or menus created expressly for you.

Ask your DinerMagic Affiliate for more details.

DinerMagic at WorkAs restaurant owners, we at DinerMagic know that owners and managers are very busy people and that time to learn to use new tools can be difficult to come by. We also know that technology can be somewhat intimidating. Maybe that’s why some of our customers hire their 12-year olds to help them.

But editing the DinerMagic website, including web pages and menus, is as easy as sending email, with no special skills needed. Like any new tool there is a small period of familiarization involved. But once that initial learning curve has been passed, DinerMagic will save your restaurant countless hours and dollars, and will continue to do so in the future. Especially in these times of skyrocketing food costs, only those restaurants that can adjust their menu prices quickly will survive.

Remember, if you do need help, we are just an phone call or an email away. We will be glad to assist you until you become a DinerMagic expert.

For more information, contact your DinerMagic Affiliate today.