Dip Pin Dots

8/8/2019 Dip Pin Dots

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A JOURNEY INTO TAIWAN


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THE ICE CREAM OF THE FUTURE

Dippin' Dots are tiny beads of ice cream, yogurt,sherbet and flavored ice.

Inventor Curt Jones used cryogenic technology toas ree e w u n rogen e ce cream

to lock in flavor and make the tiny beads.

Must be stored at -50F to avoid melting together.


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THE ICE CREAM OF THE FUTURE


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OCATION, OCATION,LOCATION

Domestically: Nearl all ma or metro olitan cities.

Amusement Parks, Shopping Malls, Fairs,

Festivals, Movie Theatres, Stadiums and Arenas. Stores, Kiosks and Vending Machines.

Internationally:

Cana a, Kuwa t, Austra a, Co um a, Mex co,Honduras, Panama, The Netherlands, Indonesia,

and coming soon to Taiwan!


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TargetingTAIPEI

&

KAOHSIUNG


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REPUBLIC OFCHINA TAIWAN

a wanese cu ure s a un que m x ure o

traditional/contemporary, Eastern/Western,local/foreign cultures.

,and social facets of this country have evolvedto include mainstream arts, culture, and

trends.

Population in ROC close to 23 million in2007.

Our target audience has grown to nearly 73%

o t e country s popu at on! Mandarin, the official language, is widely

used & understood.


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REPUBLIC OFCHINA TAIWAN We are currently testing our

pro uc w oca s an our s sat the 2009 World Games.

global economic crunch.


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LEGAL / ETHICAL CHALLENGES The largest hurdle that we face in this venture stems from

trans at on nterpretat on o t e oca govern ng aws, ut

the Taiwan Relations Act (Public Law 96-8) approvedApril 10, 1979; aids in a peaceful and stable interaction

etween countries.

,and we have many Taiwanese businessmen/women onour staff. They bring homeland strategies to our company

.

The ROC encourages US interaction.


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POLITICAL / ECONOMIC RISKMany emerging countries are tying to break the

habit of shady deals and backroom politicsthat only benefit a few. Taiwan is no different.

s ng our own

distribute the product from South Korea, so ourrisk is primary on location, start up and salaries.

We will adhere to Taiwanese labor laws andcontr ute to t e man atory percentages or

wages & benefits.


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CULTUREGeert Hofstede Cultural Dimensions Comparison

Taiwan USA Comparison

Power

DistanceIndex (PDI)

55 37 Power & inequality is higher than the US

Individualism

(IDV)12 91

ThehighIDVrankingfortheindicatesasocietywithamoreindividualisticattitudeandrelativelyloosebondswithothers.American focus on more

individual. Taiwanese more focus on.

Masculinity(MAS)

41 59 The is more masculinity than

Uncertainty

Avoidance 66 41

People in can accept uncertain

environment less. American more can

accept the uncertain cultures and are

Index (UAI) more tolerant of opinions different from

what they are used to.

Long-Term

Orientation

(LTO)

83 25

People in think more about future (long-

term) interest. American thinks more about

the present (short-term) interest.


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CULTURE CONT. As with other parts of the world, the Taiwanese citizen

en oys ce e rat ng e. s s present t oug t e r

creative use of colors and art.

Through Buddhism (Taiwans largest religious

community), it is further enforced that life is beautiful.

enjoy their food.

It s common or t em to scuss oo an s are t e ropinions about places to eat.


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ACCOMPLISHING THE GOAL Utilizing Dippin Dots existing Franchising strategies

a ong w t t e r nternat ona us ness mo e s, we w

be able to infuse ourselves into Taiwan with minimalhurdles.

We have 2 teams (1 in Taipei & 1 in Kaohsiung) taking.This will help with hiring local labor thus maintaining agood alliance with the country.

A key factor to our success is having created this jointventure with a Taiwanese business people.


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ADVERTISING / PROMOTIONS

Broad-based media

Television Radio

Newspaper circulars

Print Internet advertising

Email marketing

Loyalty programs


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THE FUTURE IN TAIWAN We hope that our

efforts will excel andignite growththroughout thecountr and ex andinto Mainland Chinaas well.

us to create amanufacturing plant

supplying product tothe Asian markets.


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Documents

Dip Pin Dots