DIR-685 Wireless N STORAGE ROUTER

Wireless & Router Product Div.May. 28th, 2008

D-Link Confidential

The Design The Market (Product Position and Target Market)

Selling Points Competitive Advantages DIR-685 Specification Q & A

AGENDA

THE DESIGN

Computer Accessories Have Become Shipshape

The Design

Key Developments + Design Style Observations

The Design

Key Developments + Design Style Observations

Key Developments + Design Style Observations

Home is becoming o r g a n i z e d

technology doesn’t stand outinstead, it blends in

The Design

The First Router Designed For Your Desk

The Design

DIR-685Storage Router

The First Router Designed For Your Desk

The Design

DIR-685 Storage Router, a harmony of sensual and sensory experience.Each detail reflecting the creative inspiration behind this modern masterpiece.

Technology Counts, But Style Also Matters

The Design

THE MARKET

Product Position Product PositionDIR-685 is the ideal centerpiece router for your wireless

network in the home and office.

Deliver file sharing and backup through the network.

Target MarketsSOHO Network Users who require easy file backup abilities.

Family Home Users who want to store and share the digital files.

Travel Businessmen who demand file access everywhere.

Luxury Shoppers who desire fashion, trend, and social status.

The Market

The First Router for your Desktop

+

11n Wireless RouterPerformance NAS

Internet Digital FrameMultifunction Printer Server

DIR-685 Wireless N Storage Router

The First All-In-One Router For Digital Homes.

The Market

SELLING POINTS

Selling Points

Easy Share & Backup

• Backup and restore files and PCs• Access your data everywhere• Store and share your digital files• Sharing MFPs, General Printers

and Scanners.

Interactive Display

• Device and Network Status Display• Internet Digital Photo Frame• Internet News, Weather Forecast,

RSS Channel and PhotoDisplay. (FrameChannel)

Green Technologies

• Green Ethernet Technology• WLAN Scheduler• RoHS Compliance• Energy Star-qualified power adapter

11n Gigabit Router• State-of-the-art 802.11n technology.• Gigabit LAN and Internet ports• Intelligent QoS Engine• Dual Firewall (NAT & SPI)

Selling PointsThe First All-In-One Router For Digital Homes.

Experience total Gigabit WAN and LAN performance.

Ultimate range and coverage 11n performance.

Intelligent QoS Technology forsuperior VoIP and Online Gaming.

Dual active firewalls (SPI and NAT) to help prevent potential attacks from across the Internet.

Enhanced WLAN multicast technology.

Design MattersExperience Ultimate Performance Total Giga wired and 11n wireless performance ~

Selling Points

Store and share digital content from multiple computers into a central location.

Easy backup your files and media contents through network.

2.5 inch SATA HD support for faster and more stable file transfer.

Access stored data away from home with the built-in FTP server.

Network USB technology enables seamless printer sharing.

Multifunction Printer and Scanner sharing become easier via D-Link SharePort™ technology.

Design MattersEasy Share and Backup ! No computer background is needed ~

Selling Points

3.2 inch true color interactive LCD display panel.

Monitor router and network status immediately.

View online photos from the Internet Album like Flickr and Picasa

Get RSS feeds of the latest news, blogs, sports, and more..

View weather forecast and calendar without turning on your computer.

Easy Setup your wireless network via WPS.

Design MattersThe Best Router You Can “See” Monitor your router and network status immediately ~

Selling Points

GreenEthernet Technology support, which can automatically powers down ports that have no link.

Budgets power output for difference Ethernet cable lengths.

WLAN Scheduling support, which canshut down your wireless network when not in use for further power saving.

Complies with European Union’s RoS directive that restricts the use of certain hazardous materials.

Use recyclable packaging to help reduce waste that goes into the environment.

Selling Points

Think GreenProtect the environment and conserve energy