Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Direct Sales Training
TRUST
REACH / ACCESS
UNIQUE CONTENT
Site Demo
Who is in the market
Trucks.co.za
Who does print?
COMMERCIAL
VEHICLES
Current environment
CARS BIKESBIKES
• Sedans
• Hatches
• SUV’s
• LDV’s
• Convertibles
CARS
• Sedans
• Hatches
• SUV’s
• LDV’s
• Convertibles
• Superbikes
• Dual Sports
• Cruisers
• Choppers
• Touring
• Medium
• Heavy
• Trailers
• Chassis Cabs
• Truck Tractors
SA competitors
1. Can we compete ?
2. How do we disrupt the market?
We need to be different and offer clients something new
Yes we can
How?
• Relevant print publications
• Provide a Digital Presence
• Provide a Social Media Presence
• Provide a Mobile Presence
• Provide Exceptional levels of service
Offer a 360 degree solution
Drive 360 Product Suite
• Mobile
• Reputation
• Digital
Reputation demo
• Intro to reputation.com - https://vimeo.com/177469530
• How to navigate the dashboard - https://vimeo.com/220326752
• Intro to reputation.com - https://vimeo.com/177469530
Reputation Management
• Streamlines postings and responses from a single platform
• Analyze trends and make informed decisions
• Social Media publishing – Build audience by posting relevant content
• Social media advertising – promote your success
• Single platform to manage all social channels
1. Social Builder
Reputation Management
• Generate reviews from satisfied customers
• Monitor revue sites and find ways to improve customer experience
• Receive alerts and respond quickly to bad reviews
• Leverage positive reviews to encourage increased participation
• Manage listings on 3rd party sites
1. Reputation Builder
www.drive360.co.za
• Responsive site
• Quality not Quantity Stock
• Hyper Local Search
• Star rated - Dealer self service showrooms
• XML feeds
• Relevant and trusted brand content
• Leverage of IOL motoring traffic – Widgets & stock listings
• Dealer Dashboards
• Dealer Private showroom
• Finance tools
• Insurance tools
• Trusted dealers on a credible platform
• Reputation link in dashboard
Widgets from IOL
Print Revival• Consolidated National brand – Regional content
• Exciting new look and feel
• National, New and Used advertising opportunities
• 7 day shelf life
• Call Tracker – Measured response
• Reinvented Distribution
• Relevant Brand Content
• Highly competitive rate
Print mock-up
Print mock-up
What makes us unique
• Credibility and trust
• Private, independent showroom
• Hyper local search
• Disruptive – Reputation management
• Great distribution
• Reach across all platforms – 360 solution
Marketing
• SMS campaigns
• Local newspapers
• Local radio stations
• Social Media
• Email campaigns
• Targeted distribution points
• Free publication
• National and Local editorial content
• Niche Publication
• Weekly publication – 7 day shelf life
• Call tracker
• National and local advertising
• High Distribution
• High volume traffic areas
• Available to everyone
• Relevant to entire audience
• Targeted Audience
• Message remains longer
• Measurable
• Decide your target audience
• Reach a wider audience
• Print tangibility • Trustworthy
Features Benefits
Digital
• Showroom
• Dashboard
• Niche market
• Related editorial
• Social Media
• Reputation building
• Private advertisers
• Immediate
• All stock is available online
• Manage your own stock
• Targeted Audience
• Source of information
• We do the marketing for you
• We manage it for you
• Only dealers have access
• No delay in changing stock
• Responsive • Automatically adopts
Features Benefits
0860 000 000
Newspaper House
122 St Georges Mall,
Cape Town